[THE PRINCETON REVIEW LOGO]

                                                       CONTACT:
                                                       Harriet Brand
                                                       The Princeton Review
                                                       (212) 874-8282 ext. 1091

FOR IMMEDIATE RELEASE

       THE PRINCETON REVIEW REPORTS SECOND QUARTER 2006 OPERATING RESULTS

NEW YORK, NY, AUGUST 9, 2006 -- The Princeton  Review,  Inc.  (NASDAQ:  REVU), a
leading  provider  of  test  preparation,   educational   support,  and  college
admissions  services,  today announced  financial results for the second quarter
ended June 30, 2006.

SECOND QUARTER & SIX-MONTH 2006 FINANCIAL HIGHLIGHTS

o  Revenue for the quarter ended  June 30, 2006 increased 14.2% to $34.0 million
   from $29.8 million in 2005. Revenue for the six months ended June 30, 2006
   increased 9.0% to $69.1 million from $63.4 million in 2005.

o  For  the  quarter,  the  Company  had  a  net  loss  attributable  to  common
   stockholders  of ($1.5)  million,  or ($0.05) per share, as compared to a net
   loss of ($666,000), or ($0.02) per share, in 2005. Year-to-date,  the Company
   had a net loss  attributable to common  stockholders  of ($3.6)  million,  or
   ($0.13) per share,  as compared to a net loss of ($1.0)  million,  or ($0.04)
   per share, in 2005.

o  During  the  quarter,   the  Company  recorded  a  restructuring   charge  of
   approximately  $827,000 related to severance  payments in connection with its
   workforce  reduction  in  certain  software  development  and  administrative
   functions.  These actions were to better align the Company's  cost  structure
   and improve  efficiencies.  Excluding this restructuring  charge, the Company
   had a net loss attributable to common stockholders of ($638,000),  or ($0.02)
   per share, and ($2.8) million, or ($0.10) per share, for the three months and
   six months  ended June 30,  2006,  respectively.  The Company  believes  this
   non-GAAP  financial measure is useful information to better understand how it
   measures its financial performance going forward.

"Revenue and bookings remain strong, and we're  particularly  gratified by large
orders in Los  Angeles,  New York, and  Florida.  At the same time,  we're
making  strides in  streamlining  the Company and cutting  G&A, as evidenced by
our restructuring  charge," said John  Katzman, CEO. "Our cost  reductions
continue,  and we are taking  further  action during this next quarter."



TEST PREPARATION SERVICES

For the second quarter,  Test  Preparation  Services  revenue  increased by $1.1
million,  or 5.1%,  from  $20.6  million in 2005 to $21.7  million in 2006.  SES
revenue grew by $766,000,  reflecting  strong enrollment in the cities where the
Company was selected as an after-school provider.

For the six months ended June 30, Test Preparation Services revenue increased by
$3.2 million, or 7.4%, from $43.5 million in 2005 to $46.7 million in 2006. This
increase is primarily comprised of SES revenue, which increased by $3.0 million.

K-12 SERVICES

For the second  quarter,  K-12 Services  revenue  increased by $2.7 million,  or
38.0%,  from $7.1  million in 2005 to $9.8 million in 2006.  Assessment  revenue
increased by $1.3 million and revenue related to intervention  increased by $1.5
million.

For the six months  ended  June 30,  K-12  Services  revenue  increased  by $1.7
million,  or  11.0%,  from  $15.0  million  in 2005 to  $16.7  million  in 2006,
primarily related to an increase in intervention revenue of $1.8 million.

ADMISSIONS SERVICES

For the second quarter,  Admissions  Services revenue increased by $472,000,  or
23.1%,  from $2.0  million in 2005 to $2.5  million in 2006.  This  increase was
primarily related to an increase in counseling services revenue of $638,000.

For the six months  ended June 30,  Admissions  Services  revenue  increased  by
$852,000 or 17.6%,  from $4.8 million in 2005 to $5.7 million in 2006  primarily
related to an increase in counseling services revenue of $1.0 million.

- --------------------------------------------------------------------------------

The Princeton  Review will review its second quarter 2006 financial  results and
provide  additional  business  highlights  on a  conference  call at 10:00  a.m.
Eastern  Standard Time today.  A copy of this  earnings  release is available at
HTTP://IR.PRINCETONREVIEW.COM/RELEASES.CFM?TYPE=EARNINGS.  To participate on the
live call, investors should dial (719) 457-2728  approximately ten minutes prior
to the start time.  In addition,  the call will be  available  via live web cast
over the Internet. To access the live web cast of the conference call, please go
to  HTTP://IR.PRINCETONREVIEW.COM/MEDIALIST.CFM  15  minutes  prior to the start
time of the call to  register.  An archived  web cast will be  available  on the
Company's website at HTTP://IR.PRINCETONREVIEW.COM/MEDIALIST.CFM.  Additionally,
a replay of the call can be accessed by dialing  either (888)  203-1112 or (719)
457-0820, passcode 1456782, through August 12, 2006.

ABOUT THE PRINCETON REVIEW

The  Princeton  Review  (Nasdaq:  REVU) is a pioneer in the world of  education.
Founded  in  1981  and  headquartered  in  New  York  City,  the  Company offers
private  tutoring and  classroom  and online test  preparation  to help students
improve  their  scores in college and  graduate  school  admissions  tests.  The
Company's   free   website,   WWW.PRINCETONREVIEW.COM,   helps   over   half  of
university-bound  students research, apply to, prepare for, and learn how to pay
for their higher  education,  and helps  hundreds of colleges  and  universities
streamline  their  admissions  and  recruiting  activities.   In  addition,  The
Princeton


Review   works   with   school   districts   around   the  U.S.  to   measurably
strengthen  students'  academic  skills  by  connecting  ongoing assessment with
professional  development  and  instruction  and  by  providing  districts  with
college and career  resources  for both  students and guidance  counselors.  The
Company  also  authors  more  than  200  print  and  software   titles  on  test
preparation,  college and graduate school selection and admissions,  and related
topics.

SAFE HARBOR STATEMENT

ALL STATEMENTS IN THIS PRESS RELEASE THAT ARE NOT HISTORICAL ARE FORWARD-LOOKING
STATEMENTS  WITHIN THE MEANING OF SECTION 21E OF THE SECURITIES  EXCHANGE ACT OF
1934.  SUCH  FORWARD-LOOKING  STATEMENTS  MAY BE  IDENTIFIED  BY  WORDS  SUCH AS
"BELIEVE",  "INTEND,"  "EXPECT",  "MAY",  "COULD",  "WOULD",  "WILL",  "SHOULD",
"PLAN", "PROJECT",  "CONTEMPLATE",  "ANTICIPATE", OR SIMILAR STATEMENTS. BECAUSE
THESE  STATEMENTS  REFLECT  THE  PRINCETON  REVIEW'S  CURRENT  VIEWS  CONCERNING
FUTURE  EVENTS,  THESE  FORWARD-LOOKING  STATEMENTS  ARE  SUBJECT  TO RISKS  AND
UNCERTAINTIES.  THE PRINCETON  REVIEW'S  ACTUAL RESULTS COULD DIFFER  MATERIALLY
FROM THOSE ANTICIPATED IN THESE  FORWARD-LOOKING  STATEMENTS AS A RESULT OF MANY
FACTORS,  INCLUDING,  BUT NOT LIMITED TO, DEMAND FOR THE COMPANY'S  PRODUCTS AND
SERVICES;  THE COMPANY'S  ABILITY TO COMPETE  EFFECTIVELY  AND ADJUST TO RAPIDLY
CHANGING MARKET  DYNAMICS;  THE TIMING OF REVENUE  RECOGNITION  FROM SIGNIFICANT
CONTRACTS WITH SCHOOLS AND SCHOOL DISTRICTS;  MARKET ACCEPTANCE OF THE COMPANY'S
NEWER PRODUCTS AND SERVICES; CONTINUED FEDERAL AND STATE FOCUS ON ASSESSMENT AND
REMEDIATION IN K-12 EDUCATION; AND THE OTHER FACTORS DESCRIBED UNDER THE CAPTION
"RISK  FACTORS" IN THE PRINCETON  REVIEW'S MOST RECENT FORMS 10-K AND 10-Q FILED
WITH   THE   SECURITIES   AND   EXCHANGE   COMMISSION.   THE  PRINCETON   REVIEW
UNDERTAKES  NO  OBLIGATION  TO UPDATE  PUBLICLY ANY  FORWARD-LOOKING  STATEMENTS
CONTAINED IN THIS PRESS RELEASE.

                              - Tables to Follow -

                   THE PRINCETON REVIEW, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)
                      (IN THOUSANDS, EXCEPT PER SHARE DATA)



                                                                        THREE MONTHS ENDED                    SIX MONTHS ENDED
                                                                             JUNE 30                              JUNE 30,
                                                                   --------------------------         ----------------------------
                                                                       2006             2005              2006              2005
                                                                   --------------------------         ----------------------------
                                                                                                           
REVENUE

  Test Preparation Services                                         $ 21,682         $ 20,630          $ 46,745          $  43,528
  K-12 Services                                                        9,828            7,122            16,701             15,041
  Admissions Services                                                  2,517            2,045             5,691              4,839
                                                                   ---------         --------         ---------         ----------
     Total revenue                                                    34,027           29,797            69,137             63,408
                                                                   ---------         --------         ---------         ----------
COST OF REVENUE

  Test Preparation Services                                            7,448            6,458            15,265             13,475
  K-12 Services                                                        4,830            2,935             9,584              7,003
  Admissions Services                                                  1,496            1,009             2,786              1,783
                                                                   ---------         --------         ---------         ----------
     Total cost of revenue                                            13,774           10,402            27,635             22,261
     GROSS PROFIT                                                     20,253           19,395            41,502             41,147
                                                                   ---------         --------         ---------         ----------
OPERATING EXPENSES                                                    21,018           19,772            44,137             41,335
                                                                   ---------         --------         ---------         ----------
Loss from operations                                                    (765)            (377)           (2,635)              (188)
Interest income (expense)                                               (192)               3              (222)              (266)
Other expense                                                           (377)               -              (377)                 -
Equity in the income (loss) of affiliates                                 16              (94)              (51)              (161)
                                                                   ---------         --------         ---------         ----------
LOSS BEFORE INCOME TAXES                                              (1,318)            (468)           (3,285)              (615)
(Provision) benefit for income taxes                                       -                -                 -                  -
                                                                   ---------         --------         ---------         ----------
NET LOSS                                                              (1,318)            (468)           (3,285)              (615)
DIVIDENDS AND ACCRETION ON SERIES B-1 PREFERRED STOCK                   (147)            (198)             (305)              (393)
                                                                   ---------         --------         ---------         ----------
LOSS ATTRIBUTED TO COMMON STOCKHOLDERS                             $  (1,465)        $   (666)        $  (3,590)        $   (1,008)
                                                                   ---------         --------         ---------         ----------
BASIC AND DILUTED LOSS PER SHARE                                   $   (0.05)        $  (0.02)        $   (0.13)        $    (0.04)
                                                                   ---------         --------         ---------         ----------

WEIGHTED AVERAGE SHARES USED IN COMPUTING LOSS PER SHARE              27,574           27,570            27,574             27,570
                                                                   ---------         --------         ---------         ----------





                   THE PRINCETON REVIEW, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                        (IN THOUSANDS, EXCEPT SHARE DATA)



                                                                                                     JUNE 30,         DECEMBER 31,
                                                                                                       2006               2005
                                                                                                 --------------       ------------
                                                                                                   (unaudited)
                                                                                                               
ASSETS:
CURRENT ASSETS:
  Cash and cash equivalents                                                                          $    7,327       $    8,002
  Accounts receivable, net of allowance of $1,021 in 2006 and $1,601 in 2005                             23,647           22,493
  Accounts receivable-related parties                                                                     1,630            1,591
  Other receivables, principally related parties                                                          2,053              813
  Inventory                                                                                               3,094            2,798
  Prepaid expenses                                                                                        1,660            2,229
  Other current assets                                                                                    1,785            1,307
                                                                                                 --------------       -----------
     Total current assets                                                                                41,196           39,233
Furniture, fixtures, equipment and software development, net                                             15,108           16,155
Goodwill                                                                                                 31,506           31,506
Investment in affiliates                                                                                  1,889            1,938
Other intangibles, net                                                                                   12,946           13,371
Other assets                                                                                              4,873            3,168
                                                                                                 --------------       -----------
            TOTAL ASSETS                                                                             $  107,518       $  105,371
                                                                                                 --------------       -----------

LIABILITIES & STOCKHOLDERS' EQUITY:
CURRENT LIABILITIES:

  Line of credit                                                                                     $   10,000         $      -
  Accounts payable                                                                                        4,645           10,449
  Accrued expenses                                                                                       11,374           10,826
  Current maturities of long-term debt                                                                    2,761            1,530
  Deferred income                                                                                        21,827           16,548
                                                                                                 --------------       -----------
     Total current liabilities                                                                           50,607           39,353
Deferred rent                                                                                             2,473            2,327
Long-term debt                                                                                              896            2,845
Series B-1 Preferred Stock, $0.01 par value; 10,000 shares authorized;
  6,000 shares issued and outstanding at June 30, 2006 and
  10,000 shares issued and outstanding at December 31, 2005                                               6,000           10,000
STOCKHOLDERS' EQUITY
  Preferred stock, $0.01 par value; 4,990,000 shares authorized, none issued and outstanding                  -                -
  Common stock, $0.01 par value; 100,000,000 shares authorized; 27,574,512 and 27,572,172                   276              276
    issued and outstanding at June 30, 2006 and December 31, 2005, respectively
  Additional paid-in capital                                                                            116,590          116,279
  Accumulated deficit                                                                                  (69,020)          (65,430)
  Accumulated other comprehensive loss                                                                    (304)            (279)
                                                                                                 --------------       ----------
     Total stockholders' equity                                                                          47,542           50,846
                                                                                                 --------------       -----------
     TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                                      $  107,518       $  105,371
                                                                                                 ==============       ===========