Exhibit 23.1

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statements   on  Form  S-8  (Nos.   333-117405,   333-120160,   333-126030   and
333-129230)  of  Greenfield  Online,  Inc.,  of  our report dated March 15, 2007
relating   to  the  financial  statements,   management's  assessment   of   the
effectiveness   of   internal  control   over  financial   reporting   and   the
effectiveness  of internal control  over  financial  reporting,  which   appears
in this Form 10-K.  We also consent to the  incorporation  by  reference  of our
report dated March 15, 2007 relating to the financial statement schedule,  which
appears in this Form 10-K.

/s/ PricewaterhouseCoopers LLP
Stamford, Connecticut

March 15, 2007