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                                                                Exhibit 10(j)
                                  HUMANA INC.

           EXECUTIVE MANAGEMENT INCENTIVE COMPENSATION PLAN - GROUP I

                                   CORPORATE

   I.    OBJECTIVES

         The objectives of the Humana Inc. Executive Management Incentive
         Compensation Plan are:

                 A.     To optimize the profitability and growth of Humana
                        Inc. (the "Corporation") consistent with Humana's
                        mission of achieving unequaled, measurable quality
                        and productivity and with other goals of the 
                        Corporation, its stockholders and its employees.

                 B.     To promote teamwork among members of corporate
                        management, foster cooperation between corporate and
                        field management, as well as to encourage excellence in
                        the performance of individual responsibilities.

                 C.     To provide significant opportunity for those members of
                        corporate management who have major profit
                        responsibility within the Corporation.

  II.    ELIGIBILITY AND AWARDS

         A.      Membership in this Plan will be approved by the Chief
                 Executive Officer. Individuals selected to participate (a
                 "Participant") will be notified in writing by the Vice
                 President of Human Resources.

         B.      Incentive compensation funds will be generated by the
                 Corporation's performance against annual objectives
                 established by the Compensation Committee. Except as
                 hereinafter provided, the attainment of such objectives shall
                 be determined by comparing them against the actual results as
                 certified by the Corporation's independent accountants. A
                 Participant's incentive compensation will be earned pursuant
                 to a schedule attached hereto of target goals established for
                 each fiscal year by the Compensation Committee (the
                 "Schedule"). The target goals in the Schedule will be based
                 upon the Corporation's approved annual business plan.

         C.      Incentive compensation shall be based on the Participant's
                 paid salary, exclusive of any bonus or fringe benefits.  The
                 maximum incentive compensation paid shall not exceed
                 one-hundred percent (100%) of such paid salary.

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         D.      The Board of Directors of the Corporation reserves the right
                 to pass upon the quality of earnings and to adjust earnings
                 prior to calculation of incentive compensation awards if such
                 earnings are not in accordance with the assumptions included
                 in the Corporation's business plan.

         E.      Incentive compensation is earned in addition to consideration
                 for merit and promotional increases under the Corporation's
                 wage and salary program. Incentive compensation will be paid
                 to Participants on or before March 15, following the close of
                 the fiscal year.

 III.            EARNINGS PER SHARE OBJECTIVE

                 The minimum earnings per share objective shall be set by the
                 Compensation Committee so as to always require an increase in
                 earnings per share over the prior fiscal year before any
                 incentive compensation whatsoever may be earned pursuant to
                 this Plan. That is, should earnings per share decline in any
                 fiscal year, for whatever reason, there shall be no incentive
                 compensation paid for such fiscal year. In determining whether
                 earnings per share objectives have been achieved, incentive
                 compensation generated for all Incentive Plans shall be
                 accrued and deducted as an expense for the fiscal year.

  IV.            ADMINISTRATION OF THIS PlAN

                 This Plan shall be administered by the Compensation Committee
                 which shall have full power and final authority to construe,
                 interpret and administer the Plan. No member of the Committee
                 shall be personally liable for damage, in the absence of bad
                 faith, for any act or omission with respect to his service on
                 the Committee.

   V.            ELIGIBILITY DURING FISCAL YEAR

                 An individual who becomes a Participant in this Plan due to
                 employment, transfer or promotion during the fiscal year will
                 be eligible to receive partial incentive compensation based
                 upon the Participant's paid salary for the period of time
                 eligible and the level of achievement in relation to targeted
                 goals for the entire fiscal year. In no event, however, will
                 partial payments be made for any period of time of less than
                 two months.




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  VI.            INELIGIBILITY DURING FISCAL YEAR

                 A Participant in this Plan who becomes ineligible during the
                 fiscal year due to transfer or change of position shall cease
                 to be eligible for further participation in this Plan on the
                 date of transfer or change to the ineligible position. If the
                 Participant, prior to the date of transfer or change, has been
                 a Participant in the Plan for a minimum of two calendar months
                 of the fiscal year, the Participant will be eligible to
                 receive partial incentive compensation based upon the
                 Participant's paid salary for such period of time and the
                 level of achievement in relation to targeted goals for the
                 entire fiscal year.

 VII.            TERMINATION

                 Except as specifically provided herein to the contrary, in
                 order to be eligible for incentive compensation, a Participant
                 must be an active employee at the time incentive compensation
                 is paid. Termination, voluntary or involuntary, prior to the
                 date of payment will result in the forfeiture of any incentive
                 compensation claims for any year.

VIII.            RETIREMENT

                 A Participant who has been employed during the entire fiscal
                 year for which incentive compensation is to be earned, but who
                 is retired at or after the end of such fiscal year, will be
                 eligible for full incentive compensation as determined in
                 accordance with the provisions of this Plan. If a Participant
                 retires prior to the end of the fiscal year but after April
                 30, the Participant will be eligible to receive partial
                 incentive compensation based upon the Participant's paid
                 salary for the period of time he/she was a participant at the
                 level of achievement in relation to targeted goals for the
                 entire fiscal year.

  IX.            LEAVE OF ABSENCE OR DISABILITY

                 A Participant who becomes disabled or who is granted a leave
                 of absence after April 30 may, at the discretion of the
                 Compensation Committee, and under such rules as the Committee
                 may from time to time prescribe, be eligible to receive
                 partial incentive compensation based upon the Participant's
                 paid salary for the period of time he/she was a Participant at
                 the level of achievement in relation to targeted goals for the
                 entire fiscal year.





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   X.            DEATH

                 If a Participant has been employed during the entire fiscal
                 year for which incentive compensation is to be earned, but
                 dies prior to the date of payment, there will be no forfeiture
                 and the Participant's estate will be eligible to receive the
                 Participant's incentive compensation. If a Participant dies
                 after April 30 and before the end of the fiscal year, the
                 Participant's estate will be eligible to receive partial
                 incentive compensation based upon the Participant's paid
                 salary for the period of time he/she was a Participant at the
                 level of achievement in relation to targeted goals for the
                 entire fiscal year.

  XI.            DEFERRED COMPENSATION

                 A Participant in this Plan may elect to defer receipt of any
                 amount earned pursuant to this Plan, provided such election is
                 made in writing. The terms of any deferred compensation
                 arrangement must be approved in writing by the Chairman of the
                 Compensation Committee and the Participant.

 XII.            CORPORATION'S RIGHT TO MODIFY OR TERMINATE

                 The Corporation shall have the right to change, modify or
                 terminate this plan, with or without notice, in whole or in
                 part, at any time.

XIII.            GENERAL PROVISIONS

                 A.     No person has any claim or right to be included in this
                        Plan or to be granted incentive compensation under this
                        Plan until such individual has been declared a
                        Participant and received an official written notice
                        thereof in accordance with the procedures as set forth
                        in this Plan. In addition, all of the requirements and
                        applicable rules and regulations of this Plan must have
                        been met including, but not limited to, the
                        availability of funds for incentive compensation awards
                        and the determination of the extent to which targeted
                        goals have been met.

                 B.     The designation of an individual as a Participant under
                        this Plan does not in any way alter the nature of the
                        Participant's employment relationship.





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