1
 
   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 13, 1996
 
                                                     REGISTRATION NO. 333-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
 
                                JENNA LANE, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 

                                                                  
              DELAWARE                              2345                             22-3351399
  (STATE OR OTHER JURISDICTION OF       (PRIMARY STANDARD INDUSTRIAL              (I.R.S. EMPLOYER
   INCORPORATION OR ORGANIZATION)       CLASSIFICATION CODE NUMBER)             IDENTIFICATION NO.)

 
                           1407 BROADWAY, SUITE 1801
                            NEW YORK, NEW YORK 10018
                                 (212) 704-0002
  (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                            ------------------------
 
                           MITCHELL DOBIES, PRESIDENT
                                JENNA LANE, INC.
                           1407 BROADWAY, SUITE 1801
                            NEW YORK, NEW YORK 10018
                                 (212) 704-0002
 (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                             OF AGENT FOR SERVICE)
                            ------------------------
 
                                   COPIES TO:
 

                                                   
                DAVID N. FELDMAN, ESQ.                              STANLEY R. GOLDSTEIN, ESQ.
           LAW OFFICES OF DAVID N. FELDMAN                         GOLDSTEIN & DIGIOIA, L.L.P.
            555 MADISON AVENUE, 23RD FLOOR                             369 LEXINGTON AVENUE
               NEW YORK, NEW YORK 10022                              NEW YORK, NEW YORK 10017

 
                            ------------------------
 
    APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after this registration statement becomes effective.
    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box. / /
    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration number of the earlier effective
registration statement for the same offering. / /
    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / /
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /
                            ------------------------
 
                        CALCULATION OF REGISTRATION FEE
 


- ----------------------------------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------------------------------
                                                                   PROPOSED MAXIMUM      PROPOSED MAXIMUM
TITLE OF EACH CLASS OF                         AMOUNT TO BE         OFFERING PRICE          AGGREGATE             AMOUNT OF
SECURITIES TO BE REGISTERED                     REGISTERED           PER UNIT(1)        OFFERING PRICE(1)      REGISTRATION FEE
- ----------------------------------------------------------------------------------------------------------------------------------
                                                                                                        
Units(2)..................................        690,000               $10.10             $ 6,969,000              $2,403
- ----------------------------------------------------------------------------------------------------------------------------------
  -- 2 shares of Common Stock.............
- ----------------------------------------------------------------------------------------------------------------------------------
  -- 1 Warrant............................
- ----------------------------------------------------------------------------------------------------------------------------------
Common Stock, $.01 par value(3)...........        690,000               $ 7.00             $ 4,830,000              $1,665
- ----------------------------------------------------------------------------------------------------------------------------------
Warrants(4)...............................       1,000,000              $ 0.10              $  100,000              $  34
- ----------------------------------------------------------------------------------------------------------------------------------
Common Stock, $.01 par value(5)...........       1,000,000              $ 7.00             $ 7,000,000              $2,414
- ----------------------------------------------------------------------------------------------------------------------------------
Underwriter's Option(6)...................         60,000              $ 0.001              $        6              $   0
- ----------------------------------------------------------------------------------------------------------------------------------
Units(7)..................................         60,000               $14.14              $  848,400              $ 293
- ----------------------------------------------------------------------------------------------------------------------------------
  -- 2 shares of Common Stock.............
- ----------------------------------------------------------------------------------------------------------------------------------
  -- 1 Warrant............................
- ----------------------------------------------------------------------------------------------------------------------------------
Common Stock, $.01 par value(8)...........         60,000               $ 7.00              $  420,000              $ 145
- ----------------------------------------------------------------------------------------------------------------------------------
        TOTAL.............................                                                 $20,167,406              $6,954
- ----------------------------------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------------------------------

 
(1) Estimated solely for the purpose of calculating the registration fee
    pursuant to Rule 457.
(2) An aggregate of 1,380,000 shares of Common Stock and up to 690,000 Class A
    Warrants ("Warrants") will be offered to the public in up to 690,000 Units,
    each Unit consisting of two shares of Common Stock and one Warrant,
    including up to 90,000 Units (comprised of up to 180,000 shares of Common
    Stock and up to 90,000 Warrants) which may be purchased to cover
    over-allotments, if any.
(3) Consists of shares issuable upon exercise of the Warrants included in the
    Units to be sold to the public, plus such indeterminate number of shares as
    may be issuable pursuant to the antidilution provisions of the Warrants.
    Upon exercise of each Warrant, the holder will receive one share of Common
    Stock, subject to adjustment in certain circumstances.
(4) Consists of Warrants to be sold by the Selling Warrantholders.
(5) Consists of shares issuable upon exercise of Warrants to be sold by Selling
    Warrantholders, plus such indeterminate number of shares as may be issuable
    pursuant to the antidilution provisions of the Warrants.
(6) To be sold to the Underwriter. Pursuant to Rule 457(g), no separate
    registration fee is required for the Underwriter's Option.
(7) Consists of Units issuable upon exercise of the Underwriter's Option
    representing an aggregate of up to 120,000 shares of Common Stock and 60,000
    Warrants.
(8) Consists of shares issuable upon exercise of the Warrants included in the
    Units underlying the Underwriter's Option plus such indeterminate number of
    shares as may be issuable pursuant to the antidilution provisions of the
    Warrants.
                            ------------------------
 
     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933, AS AMENDED, OR UNTIL THE REGISTRATION STATEMENT
SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID
SECTION 8(a), MAY DETERMINE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
   2
 
                                JENNA LANE, INC.
 
                             CROSS REFERENCE SHEET
                   PURSUANT TO ITEM 501(B) OF REGULATION S-K
 


 ITEM
NUMBER                     ITEM                              LOCATION IN PROSPECTUS
- ------   -----------------------------------------  -----------------------------------------
                                              
   1.    Forepart of the Registration Statement
           and Outside Front Cover of Page of
           Prospectus.............................  Facing Page; Cross-Reference Sheet;
                                                    Outside Front Cover Page of Prospectus
   2.    Inside Front and Outside Back Cover Pages
           of Prospectus..........................  Inside Front Cover Page of Prospectus;
                                                      Additional Information; Table of
                                                      Contents; Outside Back Cover Page of
                                                      Prospectus
   3.    Summary Information, Risk Factors and
           Ratio of Earnings to Fixed Charges.....  Prospectus Summary; Risk Factors;
                                                    Selected Financial Data
   4.    Use of Proceeds..........................  Prospectus Summary; Use of Proceeds
   5.    Determination of Offering Price..........  Underwriting
   6.    Dilution.................................  Dilution
   7.    Selling Security Holders.................  Concurrent Offerings
   8.    Plan of Distribution.....................  Outside Front Cover Page of Prospectus;
                                                      Underwriting
   9.    Description of Securities to be
           Registered.............................  Outside Front Cover Page of Prospectus;
                                                      Prospectus Summary; Description of
                                                      Securities
  10.    Interests of Named Experts and Counsel...  Not Applicable
  11.    Information with Respect to Registrant...  Prospectus Summary; The Company; Risk
                                                      Factors; Dividend Policy;
                                                      Capitalization; Selected Financial
                                                      Data; Management's Discussion and
                                                      Analysis of Financial Condition and
                                                      Results of Operations; Business;
                                                      Management; Certain Transactions;
                                                      Principal Stockholders; Shares Eligible
                                                      for Future Sale; Description of Capital
                                                      Stock; Financial Statements
  12.    Disclosure of Commission Position on
           Indemnification for Securities Act
           Liabilities............................  Not Applicable

   3
 
     INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
     REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
     SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR
     MAY OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT
     BECOMES EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR
     THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE
     SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE
     UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS
     OF ANY SUCH STATE.
 
                             SUBJECT TO COMPLETION
                PRELIMINARY PROSPECTUS DATED SEPTEMBER   , 1996
PROSPECTUS
 
                                 600,000 UNITS
                                JENNA LANE, INC.
               EACH UNIT CONSISTING OF TWO SHARES OF COMMON STOCK
                       AND ONE REDEEMABLE CLASS A WARRANT
     Jenna Lane, Inc. (the "Company") hereby offers (the "Offering") 600,000
units ("Units"), each Unit consisting of two shares (the "Shares") of Common
Stock, $.01 par value (the "Common Stock") and one Redeemable Class A Warrant
("Warrants"). The Common Stock and the Warrants will be immediately separately
transferable. Each Warrant entitles the holder to purchase one share of Common
Stock at an exercise price of $7.00, subject to adjustment, at any time until
the third anniversary of the date of this Prospectus. Commencing one year from
the date hereof, the Warrants are subject to redemption by the Company at a
redemption price of $.05 per Warrant on 30 days' written notice, provided that
the closing bid price of the Common Stock is in excess of $11.00 per share for
any 20 consecutive trading days ending on the third day prior to the date of the
notice of redemption and provided further that a registration statement with
respect to the shares of Common Stock underlying such Warrants is then in
effect. See "Description of Securities."
 
                                                  (Cover Continued on Next Page)
 
                THE SECURITIES OFFERED HEREBY INVOLVE A HIGH DEGREE OF
           RISK, WHICH MAY RESULT IN THE LOSS OF AN INVESTOR'S ENTIRE
             INVESTMENT, AND IMMEDIATE DILUTION. SEE "RISK FACTORS"
                      BEGINNING ON PAGE 8 AND "DILUTION."
                            ------------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
  EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
    SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
      PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
       REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 


- -------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------
                                                           Underwriting
                                        Price to           Discounts and         Proceeds to
                                         Public           Commissions(1)         Company(2)
- -------------------------------------------------------------------------------------------------
                                                                        
Per Unit..........................        $10.10               $1.01                $9.09
- -------------------------------------------------------------------------------------------------
Total(3)..........................      $6,060,000           $606,000            $5,454,000
- -------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------

 
(1) Does not include additional compensation to be received by the Underwriter
    in the form of (i) an unaccountable expense allowance of $181,800 ($195,570
    if the over-allotment option is exercised in full); (ii) an aggregate of
    60,000 Units (the "Underwriter's Purchase Units") which the Underwriter has
    the option to purchase at a price equal to 120% of the public offering price
    of the Units, which option is exercisable over a period of three years
    commencing one year after the date of this Prospectus (the "Underwriter's
    Option") and (iii) a two-year consulting fee of $108,000. The Company also
    has agreed to indemnify the Underwriter against certain liabilities under
    the Securities Act of 1933, as amended (the "Securities Act"). See
    "Underwriting."
 
(2) Before deducting estimated expenses of $421,800 ($449,070 if the
    over-allotment option is exercised in full) payable by the Company,
    including the Underwriter's unaccountable expense allowance. See
    "Underwriting."
 
(3) The Company has granted to the Underwriter a 45-day option to purchase up to
    an additional 90,000 Units (which includes 90,000 shares being sold as part
    of the Units by the Selling Common Stockholders) on the same terms and
    conditions as set forth above, solely to cover over-allotments, if any. If
    the over-allotment option is exercised in full (exclusive of the portion of
    the 45,000 Units for which the Selling Common Stockholders will receive the
    proceeds from sale of 90,000 shares contained therein at $5.00 per share),
    the initial Price to Public, Underwriting Discounts and Commissions and
    Proceeds to Company will be $6,519,000, $651,900 and $5,867,100,
    respectively. See "Underwriting."
                            ------------------------
 
     The Units are being offered on a "firm commitment" basis by the Underwriter
when, as and if delivered to and accepted by the Underwriter, subject to its
right to reject orders in whole or in part and subject to certain other
conditions. It is expected that the delivery of the certificates representing
the Units will be made against payment therefor at the offices of Walsh Manning
Securities, Inc., 90 Broad Street, New York, New York 10004.
                            ------------------------
 
                         WALSH MANNING SECURITIES, INC.
                            ------------------------
               THE DATE OF THIS PROSPECTUS IS SEPTEMBER   , 1996
   4
 
(Continued from Previous Page)
 
     Prior to the Offering, there has been no public market for the Company's
securities, and there can be no assurance that such a market will develop. The
Company intends to make application to list the Common Stock and the Warrants on
the Nasdaq National Market System ("Nasdaq"). The Units will not be listed for
trading on Nasdaq and no separate trading market will exist for the Units. SEE
"RISK FACTORS" FOR INFORMATION CONCERNING THE COMPANY'S MANAGEMENT WHICH MAY
ADVERSELY AFFECT THE COMPANY'S ABILITY TO LIST THE SECURITIES ON NASDAQ. It is
currently estimated that the initial public offering price for each Unit will be
$10.10. The proposed offering price and terms of the Warrants have been
determined by negotiation between the Company and Walsh Manning Securities, Inc.
(the "Underwriter") and are not necessarily related to the Company's asset
value, net worth or other established criteria of value. Factors considered in
determining such prices and terms, in addition to prevailing market conditions,
include the history of and the prospects for the industry in which the Company
competes, the present state of the Company's development and its future
prospects, an assessment of the Company's management, the Company's capital
structure and such other factors as were deemed relevant. See "Underwriting."
 
     The Company has concurrently registered (i) an aggregate of 1,000,000
Warrants (the "Selling Warrantholder Warrants") and the Common Stock underlying
the Selling Warrantholder Warrants for resale by certain securityholders (the
"Selling Warrantholders") and (ii) 90,000 shares of Common Stock (the "Selling
Common Stockholder Shares") held by certain existing stockholders who are
members of management of the Company ("Selling Common Stockholders") which,
together with 45,000 Warrants to be issued by the Company, will be sold as part
of the Underwriters' over-allotment option, if the option is exercised (the
over-allotment option may only be exercised and the Selling Common Stockholder
Shares sold only if all 600,000 Units offered hereby are first sold). The
Selling Warrantholder Warrants and the Common Stock underlying such Warrants and
the Selling Common Stockholder Shares are sometimes collectively referred to as
the "Selling Securityholder Securities." The Selling Warrantholder Warrants are
issuable on the closing of the Offering to the Selling Warrantholders upon the
automatic resetting of the terms of warrants (the "Bridge Warrants") acquired by
them in the Company's private placement in August 1996 (the "Bridge Financing").
The Selling Warrantholders have agreed with the Company not to sell or exercise
any of the Selling Warrantholder Warrants for a period of eighteen months after
the completion of the Offering without the prior written consent of the
Underwriter. Sales of the Selling Securityholder Securities, or the potential of
such sales, may have an adverse effect on the market price of the securities
offered hereby. Unless the context otherwise requires, all references herein to
the Warrants shall include the Selling Warrantholder Warrants and the 45,000
Warrants to be issued by the Company. The Company will not receive any of the
proceeds from the sale of Common Stock or Warrants by the Selling Warrantholders
or the Selling Common Stockholders. The Selling Warrantholders and Selling
Common Stockholders are sometimes referred to herein as the "Selling
Securityholders." The Units (and the shares and Warrants underlying them), the
Selling Warrantholder Warrants and the Selling Common Stockholder Shares, and
the shares and Warrants underlying them are collectively referred to herein as
the "Securities." See "Concurrent Offerings."
   5
 
     THE COMPANY IS NOT PRESENTLY A REPORTING COMPANY AND DOES NOT FILE REPORTS
OR OTHER INFORMATION WITH THE SECURITIES AND EXCHANGE COMMISSION (THE
"COMMISSION"). ON THE EFFECTIVE DATE ("EFFECTIVE DATE") OF THIS PROSPECTUS, THE
COMPANY WILL REGISTER EACH OF THE SECURITIES UNDER THE SECURITIES EXCHANGE ACT
OF 1934, AS AMENDED (THE "EXCHANGE ACT"), AND WILL THEREBY BECOME A REPORTING
COMPANY UNDER THE EXCHANGE ACT. ACCORDINGLY, AFTER THE EFFECTIVE DATE, THE
COMPANY WILL BE SUBJECT TO THE REPORTING REQUIREMENTS OF THE EXCHANGE ACT AND IN
ACCORDANCE THEREWITH WILL FILE REPORTS, PROXY STATEMENTS AND OTHER INFORMATION
WITH THE COMMISSION. IN ADDITION, AFTER THE EFFECTIVE DATE, THE COMPANY INTENDS
TO FURNISH ITS STOCKHOLDERS WITH ANNUAL REPORTS CONTAINING FINANCIAL STATEMENTS
AUDITED BY ITS INDEPENDENT AUDITORS. SEE "AVAILABLE INFORMATION."
 
     IN CONNECTION WITH THIS OFFERING, THE UNDERWRITER MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK
AND/OR WARRANTS AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN
MARKET. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
                                        2
   6
 
                               PROSPECTUS SUMMARY
 
     The following summary is qualified in its entirety by reference to, and
should be read in conjunction with, the more detailed information and the
Company's consolidated financial statements (including the notes thereto)
appearing elsewhere in this Prospectus. Except as otherwise noted, all
information in this Prospectus (i) reflects a 0.9047619-for-one stock dividend
effected in July 1996 (the "Stock Dividend"); (ii) assumes no exercise of (a)
the Underwriter's over-allotment option, (b) the Warrants, (c) the Selling
Warrantholder Warrants, (d) the Underwriter's Option, (e) options granted or
available for grant under the 1996 Incentive Stock Option Plan of Jenna Lane,
Inc. adopted in August 1996 (the "Option Plan") and (iii) gives effect to the
conversion, on the closing of the Offering, of (x) the Bridge Warrants into the
Selling Warrantholder Warrants and (y) all outstanding shares of the Company's
Series A Convertible Preferred Stock, par value $.01 per share (the "Series A
Preferred Stock") into Common Stock. This Prospectus may be deemed to contain
forward-looking statements within the meaning of the Securities Act of 1933 and
the Securities Exchange Act of 1934. The Company's actual results and activities
could differ materially from those projected in the forward looking statements
as a result of the risk factors set forth herein.
 
                                  THE COMPANY
 
     The Company was formed in February 1995 and designs, manufactures and
markets high quality, cut and sewn, popularly priced junior, "missy", and large
size fashion and basic knit sportswear for women. The Company was founded by
individuals with extensive experience in apparel manufacturing, operations,
sales, and merchandising. Since its inception, the Company has dedicated its
time and resources primarily to the development of two sets of product lines,
basic sportswear and fashion sportswear.
 
     Sales of basic sportswear comprised approximately 50-60% of the Company's
revenues in the fiscal year ended March 31, 1996 and the three months ended June
30, 1996. In the production of basic sportswear, the Company operates primarily
as a domestic manufacturer which substantially controls or owns all aspects of
its production capability, known within the industry as "vertical integration."
The Company believes that this vertical integration positions the Company among
the few apparel manufacturers in its market with the ability to control and
manage the entire manufacturing process from the conversion of yarn into fabric
to the completion of finished apparel. The Company believes it is able to
realize significant cost savings through its retention of responsibility for the
manufacturing of its own fabric (although not actually manufacturing itself). As
a result, the Company believes it can sell high quality merchandise to price
sensitive discounters and mass merchants at prices competitive to those of
imported goods.
 
     Management believes that vertical integration as a domestic manufacturer of
basic sportswear allows the Company to deliver good quality competitively priced
merchandise to customers significantly faster than the delivery time on goods
shipped from overseas. Because of the Company's ability to produce goods more
quickly than those of its competitors who import products, the Company's retail
customers can conserve capital by purchasing less initial inventory, reduce
markdowns by holding smaller quantities of non-moving merchandise, and increase
sales by rapidly restocking fast-selling items. Management believes that the
Company's ability to deliver high quality, competitively priced merchandise in a
short time frame has allowed it to obtain as customers many of the nation's
leading discount retail outlets, although no assurance can be given that these
relationships will continue or be expanded.
 
     The second key merchandise product line which the Company has pursued,
which comprised approximately 40-50% of the Company's revenues in the fiscal
year ended March 31, 1996 and the three months ended June 30, 1996, is fashion
sportswear. In producing its fashion sportswear, the Company follows more
traditional manufacturing processes utilized in the apparel industry, namely the
purchasing of fabric from outside vendors. The fashion sportswear product line
generates a higher gross profit margin than basic sportswear due to the
differentiation of product and reduced competition. In its fashion sportswear
production, the Company loses its competitive advantage of converting its own
fabrics, however, management believes that its long standing relationships with
buyers and management of its retail customers and its overall merchandising and
design skills will allow the Company to successfully compete in the fashion
sportswear business, although no assurance of such success can be given.
 
                                        3
   7
 
     The Company's sales efforts are organized based on the merchandise category
and/or customer, and are divided into Young Large Size, "Missy"/Large Size, Mass
Merchants, Imports and Mail Order. There can be no assurance that these sales
efforts will be successful or that the Company will not determine to add
additional categories or eliminate some or all of the divisions denoted above.
Indeed, since the Company's formation, it has added one such category and
eliminated another.
 
     Although management is pleased with its success to date in selling basic
sportswear and fashion sportswear, and believes the Company will continue to
benefit from substantial focus on those areas, a longer-term opportunity for
expansion will be the growth and development of sales of imports. Part of
management's long-term plan is to continue to expand its importing activities.
There can be no assurance that this plan will be successfully implemented. See
"Use of Proceeds."
 
     The Company attempts to maximize its competitive advantage through its
market focus, product design, and merchandise. The Company targets the major
national, regional and specialty chains whose volume demands attract them to
manufacturers who can produce quality merchandise in high volumes at low cost
within specified delivery schedules. See "Business."
 
     The Company was incorporated under the laws of the State of Delaware in
February 1995. The Company's principal executive offices are located at 1407
Broadway, Suite 1801, New York, New York 10017, and its telephone number is
(212) 704-0002.
 
                                        4
   8
 
                                  THE OFFERING
 
Securities Offered.....................     600,000 Units, each consisting of
                                            two shares of Common Stock and one
                                            Warrant. The Common Stock and
                                            Warrants will be immediately
                                            separately transferable. Each
                                            Warrant entitles the holder to
                                            purchase one share of Common Stock
                                            at an exercise price of $7.00,
                                            subject to adjustment, at any time
                                            until the third anniversary of the
                                            date of this Prospectus. The
                                            Warrants are subject to redemption
                                            in certain circumstances. See
                                            "Description of Securities."
 
Securities Offered Concurrently by
Selling Securityholders................     1,000,000 Warrants and 1,000,000
                                            shares of Common Stock issuable upon
                                            exercise of such Warrants, as well
                                            as the 90,000 Selling Common
                                            Stockholder Shares which, together
                                            with 45,000 Warrants to be issued by
                                            the Company, will be sold as part of
                                            the Underwriters' over-allotment
                                            option, if the option is exercised.
                                            The Company will not receive any of
                                            the proceeds of the sale of such
                                            Selling Securityholder Securities.
                                            See "Concurrent Offerings."
 
Common Stock Outstanding Before
Offering...............................     3,000,000 shares (1)
 
Common Stock Outstanding After
Offering...............................     4,200,000 shares (2)
 
Use of Proceeds........................     To repay $500,000 principal amount
                                            of 10% installment promissory notes
                                            (the "Bridge Notes") issued in the
                                            Bridge Financing, plus accrued
                                            interest thereon of approximately
                                            $2,200; to repay $500,000 principal
                                            amount of 10% installment promissory
                                            notes (the "November Notes") issued
                                            in the November Offering (as
                                            hereinafter defined), plus accrued
                                            interest thereon of approximately
                                            $8,300; to purchase a new CAD/CAM
                                            system for design and manufacturing;
                                            to purchase a new computer system
                                            for the Company; to make a loan to a
                                            supplier of the Company to assist in
                                            opening a cutting room; for
                                            reservation of funds relating to
                                            letters of credit in the import
                                            division and for working capital.
                                            See "Use of Proceeds."
 
Listing; Proposed Trading Symbols......     The Company intends to make
                                            application to list the Common Stock
                                            and the Warrants on the Nasdaq
                                            National Market System ("Nasdaq"),
                                            with the proposed symbols for the
                                            Common Stock and Warrants,
                                            respectively, being JLNY and JLNYW.
                                            The Units will not be listed for
                                            trading on Nasdaq and no separate
                                            trading market will exist for the
                                            Units. See "Risk Factors" for
                                            information concerning the Company's
                                            management which may adversely
                                            affect the Company's ability to list
                                            the securities on Nasdaq.(3)
 
                                        5
   9
 
Risk Factors...........................     The Offering involves a high degree
                                            of risk and immediate dilution. See
                                            "Risk Factors" and "Dilution."
- ---------------
(1) Includes (i) 952,381 shares of Common Stock issuable upon conversion of the
    Series A Preferred Stock on the closing of the Offering (the "Preferred
    Conversion Shares") and (ii) 571,429 shares of Common Stock (the
    "Performance Shares") held by certain officers and directors of the Company,
    which are subject to repurchase by the Company at the par value thereof if
    the Company does not attain certain earnings levels. Does not include (x)
    1,000,000 shares of Common Stock issuable upon exercise of the Bridge
    Warrants, (y) 100,000 shares of Common Stock issuable upon exercise of
    outstanding options under the Option Plan at an exercise price of $2.00 per
    share and (z) 500,000 additional shares of Common Stock reserved for
    issuance upon exercise of options not yet granted under the Option Plan. See
    "Capitalization" and "Management."
 
(2) Includes the 571,429 Performance Shares. Does not include (i) 180,000 shares
    of Common Stock issuable upon exercise of the Underwriter's over-allotment
    option and the Warrants issuable upon exercise of such option; (ii) 180,000
    shares of Common Stock issuable upon exercise of the Underwriter's Option
    and the Warrants underlying such option; (iii) 600,000 shares of Common
    Stock issuable upon exercise of the Warrants offered hereby; (iv) 1,000,000
    shares of Common Stock issuable upon exercise of the Selling Warrantholder
    Warrants; (v) 100,000 shares of Common Stock issuable upon exercise of
    outstanding options under the Option Plan at an exercise price of $2.00 per
    share and (vi) 500,000 additional shares of Common Stock reserved for
    issuance upon exercise of options not yet granted under the Option Plan. See
    "Capitalization," "Management" and "Underwriting."
 
(3) No assurance can be given that an active trading market will develop, or, if
    one develops, be maintained for any of the Company's securities. See "Risk
    Factors."
 
                                        6
   10
 
                         SUMMARY FINANCIAL INFORMATION
 
     The information below should be read in conjunction with "Management's
Discussion and Analysis of Financial Condition and Results of Operations" and
the Financial Statements and notes thereto included elsewhere in this
Prospectus.
 


                                          FOR THE PERIOD
                                           FEBRUARY 14,
                                               1995                             THREE MONTHS ENDED
                                          (INCEPTION) TO     YEAR ENDED      -------------------------
                                            MARCH 31,         MARCH 31,       JUNE 30,       JUNE 30,
                                               1995             1996            1995           1996
                                          --------------     -----------     ----------     ----------
                                                                                    (UNAUDITED)
                                                                                
STATEMENT OF OPERATIONS DATA:
  Net sales.............................     $     --        $25,832,323     $4,018,235     $9,724,079
  Gross profit..........................           --          4,704,176        657,729      1,797,026
  Operating (Loss) income...............      (43,926)         1,006,566         32,221        360,322
  (Loss) income before income taxes.....      (43,926)           933,993         25,971        325,447
  Provision for income taxes............           --            432,564          8,814        141,000
  Net (loss) income.....................      (43,926)           501,429         17,157        184,447
  Pro forma net income per common
     share (1)..........................                     $      0.18                    $      .06
  Pro forma weighted average common
     shares outstanding (1).............                       2,832,141                     2,874,286

 


                                                                        JUNE 30, 1996
                                                     ---------------------------------------------------
                                      MARCH 31,                                           PRO FORMA
                                         1996          ACTUAL       PRO FORMA (1)     AS ADJUSTED(1)(2)
                                      ----------     ----------     -------------     ------------------
                                                                          
BALANCE SHEET DATA:
  Working capital...................  $2,362,245     $2,402,561      $ 2,857,561          $6,771,269
  Total assets......................   5,209,550      4,949,593        5,404,593           9,318,301
  Long-term debt....................     425,143        437,042          912,042               3,709
  Preferred stock...................     852,530        852,530               --                  --
  Shareholders' equity..............   1,213,643      1,307,665        2,185,195           6,962,236

 
- ---------------
(1) Gives effect to the conversion, at the closing of the offering, of all
    outstanding shares of Series A Preferred Stock into 952,381 Preferred
    Conversion Shares and the issuance of $500,000 principal amount of Bridge
    Notes and Bridge Warrants.
 
(2) Adjusted to give effect to the sale of 600,000 units in the offering, and
    the repayment of the November Notes, the Bridge Notes and all accrued
    interest.
 
                                        7
   11
 
                                  RISK FACTORS
 
     The securities offered hereby are speculative in nature and an investment
in the Units offered hereby involves a high degree of risk. In addition to the
other information contained in this Prospectus, prospective investors should
carefully consider the following risk factors in evaluating whether to purchase
the Securities offered hereby. This Prospectus may be deemed to contain
forward-looking statements within the meaning of the Securities Act of 1933 and
the Securities Exchange Act of 1934. The Company's actual results and activities
could differ materially from those projected in the forward-looking statements
as a result of the risk factors set forth herein.
 
     Limited Operating History; Development-Stage Company.  The Company
incorporated in February 1995, has only completed a single complete fiscal year,
and its operations and proposed operations remain subject to all of the risks
inherent in the establishment of a new business enterprise. While management has
extensive experience in the apparel industry, and specifically in the areas of
business in which the Company has been operating, there can be no assurance that
the Company can achieve its objectives or continue to operate profitably. Like
any relatively new business enterprise operating in a high risk and intensely
competitive market, the Company is subject to many business risks which include,
but are not limited to, inability to develop products, competition, unforeseen
marketing and promotional expenses, unforeseen negative publicity, unforeseen
difficulties in obtaining appropriate supply of raw materials, cutting and
sewing services and warehouse and shipping services, lack of operating
experience and limitations on its ability to raise capital or finance
operations. Many of the risks may be unforeseeable or beyond the control of
management, including the introduction of superior products to the market by
competitors. While management is pleased with early financial results, there can
be no assurance that the Company will be able to develop other marketable
products or to generate any further revenues from the sale of its proposed
products.
 
     Dependence on Key Personnel.  The Company, which currently has 55 full-time
employees, is substantially dependent upon the activities of certain executives,
including Mitchell Dobies, President and Chief Executive Officer, and Charles
Sobel, Executive Vice President. The Company has entered into employment
agreements with these individuals which expire March 24, 1997, creating the risk
that their services will be unavailable to the Company upon the expiration
thereof. The Company has purchased a $1,000,000 "key man" life insurance policy
on Mr. Dobies. The ability of the Company to succeed will also be dependent upon
its ability to hire and retain additional key management personnel, as to which
there can be no assurances. The Company's inability to retain the services of
other key personnel would have a materially adverse effect on the Company. For
more information concerning management of the Company, see "Management," "Risk
Factors -- Certain Legal Issues Concerning Management; Inability to Obtain
Nasdaq Listing/Blue Sky Law" and "Risk Factors -- Restrictions Contained in
Agreements Relating to Former Employer."
 
     Certain Legal Issues Concerning Management; Inability to Obtain Nasdaq
Listing/Blue Sky Law.  In 1991, Mitchell Dobies, President, Chief Executive
Officer and a director of the Company, was convicted by a state court in Essex
County, New Jersey, of theft in the third degree (a low-grade felony) of certain
materials from a contractor of CR & ME, Ltd. ("CR & ME"), his former employer.
Mr. Dobies agreed to a plea bargain, after which he received a sentence of
probation and community service. Mr. Dobies maintains that the only items he
removed from the supplier's location were those owned by CR & ME, but did not
believe it was in his or CR & ME's best interest to pursue a trial in the
matter. Stanley Kaplan may be deemed to be a promoter of the Company by virtue,
among other things, of having served as a director, but he no longer serves as a
director or officer of the Company, nor does he directly own any securities of
the Company (although he previously did). Mr. Stanley Kaplan is, however, the
owner of less than one percent of Walnut Financial Services, Inc., a publicly
held company (of which he is neither director, officer or affiliate), a wholly
owned subsidiary of which directly owns 95,238 shares of Common Stock (assuming
conversion of the Series A Preferred Stock into Preferred Conversion Shares) and
which indirectly controls Universal Partners, L.P. which directly owns 19,048
shares of Common Stock (assuming conversion of the Series A Preferred Stock into
Preferred Conversion Shares) and is an investor in the Bridge Financing (see
"Concurrent Offerings"). On August 12, 1994, Mr. Stanley Kaplan settled, without
admitting or denying any allegations, a civil action brought against him by the
Securities and Exchange Commission (the "Commission") relating to Atratech, Inc.
The action charged Stanley Kaplan with certain violations of the Securities Act
of 1933 and the
 
                                        8
   12
 
Securities Exchange Act of 1934 (the "Exchange Act"). As part of the settlement,
Stanley Kaplan was permanently restrained and enjoined from future violations of
the securities laws and was permanently barred from acting as an officer or
director of any issuer that has a class of securities registered under Section
12 of the Exchange Act or that is required to file reports pursuant to Section
15(d) of the Exchange Act. Stanley Kaplan is a controlling shareholder of
Gro-Vest Management Consultants, Inc. ("GVMCI"), a consulting firm of which
Lawrence Kaplan, a director of the Company, also is a controlling shareholder.
GVMCI performed certain consulting services for the Company from January 1996
through July 1996. Stanley Kaplan is not related to Lawrence Kaplan. As a result
of the aforementioned legal matters regarding Mitchell Dobies, the Company's
President, and Stanley Kaplan, the Company may be precluded from listing the
Securities on Nasdaq or any national securities exchange. The Nasdaq and the
national securities exchanges reserve the right to preclude a company's listing
of securities based upon numerous factors, including the integrity and character
of the management and affiliates of a company. Additionally, the Company may be
precluded from the offer or sale of its securities in one or more states. If the
Company is precluded from listing its securities on Nasdaq or a national
securities exchange, the Underwriter and the Company have agreed that the
Offering will not be consummated. See "Management" and "Certain Transactions."
 
     Restrictions Contained in Agreements Relating to Former Employer.  Mitchell
Dobies, President and Chief Executive Officer of the Company, has entered into
an agreement with the shareholders of CR & ME, and Charles Sobel, Executive Vice
President of the Company, has entered into an agreement with CR & ME, both of
which agreements were in connection with their termination of employment with CR
& ME and certain other matters. Since Messrs. Dobies and Sobel's departure from
CR & ME in early 1995, upon information and belief, that company has filed for
liquidation under Chapter 7 of the United States Code (i.e. the bankruptcy
code). Mr. Sobel's agreement (pursuant to which his employment was terminated)
provides that he must "refrain from actively seeking other employment" during
the eight week period which ended on March 3, 1995 and that during that period
he may not attend interviews with competing employers. Management believes that
Mr. Sobel neither attended an interview with the Company nor did he actively
seek employment with the Company during this period. An action brought by Mr.
Sobel against CR & ME and its principals, which included certain counterclaims
by the principals, was recently settled with prejudice. CR & ME has commenced an
adversary proceeding (akin to litigation within a bankruptcy proceeding) against
Mr. Sobel alleging, among other things, that bonus payments of approximately
$37,000 made to him by CR & ME during the year prior to the commencement of its
Chapter 7 liquidation were improper "insider" payments that must be returned.
The Company is not named in this proceeding. The Company and Mr. Sobel cannot
predict the outcome of such proceeding. In addition, both Mr. Dobies' and Mr.
Sobel's agreements provide that they may not "induce or attempt to induce" any
employee of CR & ME (or an affiliate thereof, in Mr. Dobies' case) to leave
without prior approval from CR & ME's Board of Directors. The agreements state,
however, that the individuals may hire any employee who has been discharged or
has left of his or her own volition. To date, the Company has hired a number of
former CR & ME employees, all of which employees the Company believes were
terminated or discharged. Notwithstanding this, CR & ME might claim a violation
of the foregoing provisions. Management believes, however, that if CR & ME is
able to succeed in preventing the Company from hiring any individual formerly in
its employ, the Company would not have great difficulty finding other qualified
candidates to fill roles intended for any such individuals. Further, there can
be no assurance that Messrs. Dobies and Sobel's actions prior to the date hereof
might not be interpreted as inducing or attempting to induce certain of CR &
ME's employees to join the Company.
 
     Difficulty In Achieving Market Acceptance.  There can be no assurances that
the Company will be able to effectively market its line of junior, "missy" and
large size fashion and basic knit sportswear beyond the level of sales already
achieved and or that it will be able to continue to achieve sales at such level.
 
     Risks Attendant to the Apparel Industry.  The apparel industry is a
cyclical industry with purchases of apparel and related goods tending to decline
during recessionary periods when disposable income is low. In addition, the
Company sells and intends to continue to sell to major retailers, some of which
have engaged in leveraged buyouts or transactions in which such retailers
incurred significant amounts of debt, and some of which are currently operating
under the protection of the federal bankruptcy laws. Indeed, upon information
and belief, one major customer of the Company, the Petrie Shops, which accounts
for more than 10% of the
 
                                        9
   13
 
Company's revenues, currently operates in Chapter 11 under the U.S. Bankruptcy
Code. It is unclear to what extent, if any, the current financial condition of
such retailers will affect the financial condition of the Company, although such
condition already has caused the Company to incur additional costs relating to
factoring of its accounts receivable from such troubled or bankrupt customers.
Further, any apparel manufacturer faces the risks of delays in delivery of
products, imperfections in the manufacture of products and returns from
customers, all of which could have an adverse effect on the Company.
 
     Fashion Trends.  The Company believes its ability to succeed depends in
substantial part on its ability to anticipate, gauge and respond to changing
consumer demands and fashion trends in a timely manner, as well as to operate
within significant production and delivery constraints. The Company has
attempted and will continue to attempt to minimize the risk of changing fashion
trends and product acceptance by producing a wide selection of apparel during a
particular selling season and by closely monitoring retail sales of its
products. However, if the Company misjudges the market for a number of products
or product groups, it may be faced with a significant amount of unsold finished
goods inventory which could have an adverse effect on the Company's operations.
 
     Competition.  The Company's objective is to continue to develop products
which will compete with many of the other existing lines of junior, "missy" and
large size fashion and basic knit sportswear produced by competitors of the
Company, which include Periscope, Julie Express, Expose, Tracy Evans and Jeffrey
Craig. The Company cannot provide prospective investors with any assurances that
the Company will develop competitive products, that a market will develop for
its products beyond the level achieved in its first year, that the Company will
be able to develop marketing or distribution channels to a greater extent than
currently or that competitors having greater financial and other resources will
not or have not devoted those resources to the development, manufacture and sale
of new or existing products which will compete with the Company's products.
There can be no assurance that the Company can effectively compete against any
competitor. There are many other companies that offer similar or competitive
products to the products marketed by the Company. The industry in which the
Company markets its products is characterized by substantial and intense
competition. Almost all of the companies, both domestic and foreign, are
substantially larger and have substantially greater resources, distribution
capabilities and experience than the Company. It is also likely that there will
be other competitors in the future.
 
     Dependence on Suppliers; Distribution.  The Company has established a
relationship with six "captive" outside contractors to provide a majority of the
Company's cut and sewing needs. Although the Company does not physically produce
its products, management believes that these contractors rely on the Company for
substantially all of their revenue. As the Company sales volume expands, the
Company intends to add additional "captive" contractors to support the increases
in sales volume. As virtually the only customer of these contractors, management
believes that the Company has substantial control over the contractors'
production scheduling and movement of merchandise. Quality is controlled in
tandem by Company employees and by an in-house quality staff provided by the
contractor. Conversely, the uncertain and inconsistent nature of the Company's
needs creates financial risks for these contractors. The Company does not
believe that it should in the future have difficulty maintaining the
relationships with these outside contractors or obtaining the supply it requires
within its desired time frame. Further, it does not believe it will have
difficulty obtaining additional contractors to either supplement or replace the
existing contractors if those relationships were to be insufficient or
terminate. It is possible, however, that difficulties in supplementing or
replacing these contractors could develop in the future because of factors which
the Company cannot predict at this time, creating a potential material adverse
effect on the Company. Since the Company intends, in the near term, to continue
to conduct a substantial portion of its manufacturing operations in the United
States (although no assurance can be given), it is possible that, while shipping
costs will tend to be lower than when manufacturing is completed outside the
United States, the labor, direct and other costs attendant to the manufacturing
process will be higher in the United States than elsewhere. With respect to
distribution of goods, management initially believed that concentrating their
efforts on sales and merchandising rather than operating a Company warehouse
would result in a much greater rate of growth without any diminution in services
to its customers. There were, however, additional costs and risks associated
with utilization of an outside shipping and distribution service, including
without limitation, reduced control by the Company over warehouse operations,
 
                                       10
   14
 
which, given the Company's volume in its first year, caused the Company to rent
its own warehouse facility in June 1996. Some inventory is still retained at a
public bonded warehouse, but no additional inventory will be stored there, and
as orders are shipped, the inventory at the public warehouse will be depleted.
The Company maintains insurance with respect to its warehouse and goods
contained therein, and believes its insurance coverage to be reasonable and in
customary scope and amount, but there can be no assurance thereof, or of such
coverage applying to a particular loss which may occur.
 
     Control by Management.  Management of the Company (including all officers
and directors of the Company) beneficially owns approximately 68% of all the
issued and outstanding Common Stock of the Company (the "Outstanding Stock") on
the date hereof. Of such 68%, approximately 19% of the Outstanding Stock held by
such management is in the form of Performance Shares. See
"Management -- Employment Agreements." After the Offering, such management will
beneficially own approximately 48.5% of the Outstanding Stock (of which
approximately 14% of the Outstanding Stock held by such management will be in
the form of Performance Shares). Consequently, after the Offering management
will continue substantially to control the operations of the Company and
exercise significant and near majority voting control of the Company's affairs.
As a result, the stockholders of the Company possess little practical ability to
remove management or effect the operations of the business of the Company. The
foregoing analysis assumes those matters set forth in the introduction to
"Prospectus Summary," above. See "Management," "Principal Stockholders."
 
     Intellectual Property.  Currently, the Company has sought virtually no
patent, trademark or copyright protection for its lines or planned lines of
products. Whether or not the Company seeks and obtains such protection in the
future, there can be no assurance that competitors of the Company will not
successfully develop similar products to compete in the Company's intended
marketplace which do not infringe on any such protection obtained by the Company
or which involve rights owned by such competitors which the names of the
Company's products infringe upon. The apparel industry is particularly
vulnerable to attempts by competitors to "copycat" or "knock off" each other's
products, designs, even trademarks, and there can be no assurance that
competitors of the Company will not take such actions.
 
     No Public Market for Securities; Possible Volatility of Market Price;
Arbitrary Determination of Offering Price.  Prior to the Offering, there has not
been any market for any of the Company's securities, and there can be no
assurance that an active trading market will develop or be sustained after the
Offering. The initial public offering price of the Securities and the exercise
price and other terms of the Warrants have been determined by negotiation
between the Company and the Underwriter and are not necessarily related to the
Company's asset value, net worth, results of operations or any other criteria of
value and may not be indicative of the prices that may prevail in the public
market. The market prices of the Units, Common Stock and Warrants also could be
subject to significant fluctuations in response to general trends in the
industry and other factors, including extreme price and volume fluctuations
which have been experienced by the securities markets from time to time. See
"Underwriting."
 
     Authorization of Additional Securities.  The Company's Certificate of
Incorporation authorizes the issuance of 18,000,000 shares of Common Stock and
2,000,000 shares of Preferred Stock. Upon completion of this Offering, there
will be 2,000,000 authorized but unissued shares or treasury shares of Preferred
Stock and 13,800,000 authorized but unissued shares of Common Stock available
for issuance. The foregoing does not take into account (i) 1,600,000 shares of
Common Stock reserved for issuance upon exercise of the Warrants, (ii) 180,000
shares of Common Stock reserved for issuance upon exercise of the Underwriter's
Option and exercise of the Warrants contained therein, (iii) 100,000 shares of
Common Stock reserved for issuance upon exercise of outstanding stock options
under the Option Plan, (iv) an additional 500,000 shares of Common Stock
reserved for issuance upon exercise of stock options not yet granted under the
Option Plan or (v) any exercise by the Underwriter of the over-allotment option.
The foregoing includes the 571,429 Performance Shares and the Preferred
Conversion Shares. The Company's Board of Directors has the power to issue any
or all of such shares without stockholder approval. To the extent that
additional shares of Common Stock (or securities convertible into, or
exercisable or exchangeable for, shares of Common Stock) are issued, dilution to
the interests of the Company's stockholders will occur. The Company has agreed
not to issue or sell any securities of the Company without the Underwriter's
consent during the 18 months after the date hereof. See "Underwriting."
 
                                       11
   15
 
     Immediate Dilution.  The purchasers of Units in the Offering will
experience immediate dilution of $3.34 or 66.8% in the pro forma per share net
tangible book value of their Common Stock ($3.29 or 65.8% if the Underwriter's
over-allotment option is exercised in full). Additional dilution to public
investors, if any, may result to the extent that the Warrants, the Underwriter's
Option and/or outstanding options are exercised at a time when the net tangible
book value per share of Common Stock exceeds the exercise price of any such
securities. See "Dilution."
 
     Potential Adverse Effects of Preferred Stock.  The Company's Certificate of
Incorporation authorizes the issuance of shares of "blank check" preferred
stock, which will have such designations, rights and preferences as may be
determined from time to time by the Board of Directors. Accordingly, the Board
of Directors is empowered, without stockholder approval, to issue preferred
stock with dividend, liquidation, conversion, voting or other rights which could
adversely affect the voting power or other rights of the holders of the Common
Stock. The preferred stock could be utilized to discourage, delay or prevent a
change in control of the Company. Although the Company has no present intention
to issue any shares of preferred stock, there can be no assurance that the
Company will not do so in the future. See "Description of Securities."
 
     No Dividends.  The Company has not paid any cash dividends on its Common
Stock and does not expect to declare or pay any cash or other dividends in the
foreseeable future.
 
     Outstanding Warrants and Options.  Upon completion of the Offering
(assuming no exercise of the over-allotment option), the Company will have
outstanding (i) 600,000 Warrants to purchase an aggregate of 600,000 shares of
Common Stock; (ii) the Selling Warrantholder Warrants to purchase 1,000,000
shares of Common Stock; (iii) the Underwriter's Option to purchase an aggregate
of 60,000 Units comprising 120,000 shares of Common Stock and 60,000 Warrants,
which option is exercisable during the three-year period commencing one year
after the date of this Prospectus; (iv) incentive stock options to purchase
100,000 shares of Common Stock granted under the Option Plan and (v) 571,429
Performance Shares. The Company has reserved an aggregate of 600,000 shares of
Common Stock for issuance under the Option Plan. Holders of such warrants and
options are likely to exercise them when, in all likelihood, the Company could
obtain additional capital on terms more favorable than those provided by such
warrants and options. Further, while these warrants and options are outstanding,
the Company's ability to obtain additional financing on favorable terms may be
adversely affected. The Selling Warrantholders have agreed not to sell or
exercise the Selling Warrantholder Warrants for a period of eighteen months
after the completion of the Offering without the prior written consent of the
Underwriter. See "Management -- Option Plan," "Principal Stockholders,"
"Description of Securities," "Concurrent Offerings" and "Underwriting."
 
     Potential Adverse Effect of Redemption of Warrants.  Commencing one year
from the date of this Prospectus, the Warrants may be redeemed by the Company at
a redemption price of $.05 per Warrant provided that (x) 30 days prior written
notice is given to the holders of the Warrants and (y) the closing bid price per
share of Common Stock as reported on Nasdaq (or the last sale price, if quoted
on a national securities exchange) has been at least $11.00 for the twenty
consecutive trading days ending on the third day prior to the date of the notice
of redemption and a valid registration statement with respect to the shares of
Common Stock underlying such Warrants is then in effect. Redemption of the
Warrants could force the holders (i) to exercise the Warrants and pay the
exercise price therefor at a time when it may be disadvantageous for the holders
to do so, (ii) to sell the Warrants at the then current market price when they
might otherwise wish to hold the Warrants or (iii) to accept the nominal
redemption price which, at the time the Warrants are called for redemption, is
likely to be substantially less than the market value of the Warrants. See
"Description of Securities -- Redeemable Class A Warrants."
 
     Current Prospectus Required to Exercise Warrants.  Holders of Warrants will
be able to exercise the Warrants only if (i) a current prospectus under the
Securities Act relating to the shares of Common Stock underlying the Warrants
(the "Warrant Shares") is then in effect and (ii) such securities are qualified
for sale or exempt from qualification under the applicable securities laws of
the states in which the various holders of Warrants reside. Although the Company
has undertaken and intends to use its best efforts to maintain a current
prospectus covering the Warrant Shares following completion of the Offering to
the extent required by federal securities laws, there can be no assurance that
the Company will be able to do so. The value of the
 
                                       12
   16
 
Warrants may be greatly reduced if a prospectus covering the Warrant Shares is
not kept current or if the Warrant Shares are not qualified, or exempt from
qualification, in the state in which the holders of Warrants reside. Persons
holding Warrants who reside in jurisdictions in which such securities are not
qualified and in which there is no exemption will be unable to exercise their
Warrants and would either have to sell their Warrants in the open market or
allow them to expire unexercised. If and when the Warrants become redeemable by
the terms thereof, the Company may exercise its redemption right even if it is
unable to qualify the Warrant Shares for sale under all applicable state
securities laws. See "Description of Securities -- Redeemable Class A Warrants."
 
     Possible Restrictions on Market-Making Activities in the Company's
Securities.  The Underwriter intends to make a market in the Company's
securities. Rule 10b-6 under the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), may prohibit the Underwriter from engaging in any
market-making activities with regard to the Company's securities for the period
from nine business days (or such other applicable period as Rule 10b-6 may
provide) prior to any solicitation by the Underwriter of the exercise of
Warrants until the later of the termination of such solicitation activity or the
termination (by waiver or otherwise) of any right that the Underwriter may have
to receive a fee for the exercise of Warrants following such solicitation. As a
result, the Underwriter may be unable to provide a market for the Company's
securities during certain periods while the Warrants are exercisable. In
addition, under applicable rules and regulations under the Exchange Act, any
person engaged in the distribution of the Selling Securityholder Securities may
not simultaneously engage in market-making activities with respect to any
securities of the Company for the applicable "cooling off" period (at least two
and possibly nine business days) prior to the commencement of such distribution.
Accordingly, in the event the Underwriter is engaged in a distribution of the
Selling Securityholder Securities, such firm will not be able to make a market
in the Company's securities during the applicable restrictive period. Any
temporary cessation of such market-making activities could have an adverse
effect on the market price of the Company's securities. See "Underwriting."
 
     Possible Delisting of Securities from Nasdaq.  While the Company's Units,
Common Stock and Warrants meet the current Nasdaq listing requirements and are
expected to be initially included on Nasdaq (subject to the concerns expressed
in "Risk Factors -- Certain Legal Issues Concerning Management; Inability to
Obtain Nasdaq Listing/Blue Sky Law," above), there can be no assurance that the
Company will meet the criteria for continued listing. Continued inclusion on
Nasdaq generally requires that (i) the Company maintain at least $2,000,000 in
total assets and $1,000,000 in capital and surplus, (ii) the minimum bid price
of the Common Stock be $1.00 per share, (iii) there be at least 200,000 shares
in the public float valued at $1,000,000 or more, (iv) the Common Stock have at
least two active market makers and (v) the Common Stock be held by at least 400
holders. If the Company is unable to satisfy Nasdaq's maintenance requirements,
its securities may be delisted from Nasdaq. In such event, trading, if any, in
the Units, Common Stock and Warrants would thereafter be conducted in the
over-the-counter market in the so-called "pink sheets" or the "Electronic
Bulletin Board" of the National Association of Securities Dealers, Inc. ("NASD")
and it could be more difficult to obtain quotations of the market price of the
Company's securities. Consequently, the liquidity of the Company's securities
could be impaired, not only in the number of securities which could be bought
and sold, but also through delays in the timing of transactions, reduction in
security analysts' and the news media's coverage of the Company and lower prices
for the Company's securities than might otherwise be attained.
 
     Underwriter's Lack of Underwriting Experience.  While certain of the
officers of the Underwriter have significant experience in corporate financing
and the underwriting of securities, the Underwriter has not previously
underwritten any public offerings. Accordingly, there can be no assurance that
the Underwriter's lack of public offering experience will not affect the
Company's offering of the Securities and subsequent development of a trading
market, if any.
 
     Risks of Penny Stock.  If the Company's securities were delisted from
Nasdaq (see "Risk Factors -- Possible Delisting of Securities from Nasdaq,"
above), they could become subject to Rule 15g-9 under the Exchange Act, which
imposes additional sales practice requirements on broker-dealers that sell such
securities to persons other than established customers and "accredited
investors" (generally, individuals with net worths in excess of $1,000,000 or
annual incomes exceeding $200,000 or $300,000 together with their spouses). For
 
                                       13
   17
 
transactions covered by such a rule, a broker-dealer must make a special
suitability determination for the purchaser and have received the purchaser's
written consent to the transaction prior to sale. Consequently, such rule may
adversely affect the ability of broker-dealers to sell the Company's securities
and may adversely affect the ability of purchasers in the Offering to sell in
the secondary market any of the securities acquired.
 
     Commission regulations define a "penny stock" to be any non-Nasdaq equity
security that has a market price (as therein defined) of less than $5.00 per
share or with an exercise price of less than $5.00 per share, subject to certain
exceptions. For any transaction involving a penny stock, unless exempt, the
rules require delivery, prior to any transaction in a penny stock, of a
disclosure schedule prepared by the Commission relating to the penny stock
market. Disclosure is also required to be made about commissions payable to both
the broker-dealer and the registered representative and current quotations for
the securities. Finally, monthly statements are required to be sent disclosing
recent price information for the penny stock held in the account and information
on the limited market in penny stocks.
 
     The foregoing required penny stock restrictions will not apply to the
Company's securities if such securities are listed on Nasdaq and have certain
price and volume information provided on a current and continuing basis or meet
certain minimum net tangible assets or average revenue criteria. There can be no
assurance that the Company's securities will qualify for exemption from these
restrictions. In any event, even if the Company's securities were exempt from
such restrictions, it would remain subject to Section 15(b)(6) of the Exchange
Act, which gives the Commission the authority to prohibit any person that is
engaged in unlawful conduct while participating in a distribution of a penny
stock from associating with a broker-dealer or participating in a distribution
of a penny stock, if the Commission finds that such a restriction would be in
the public interest. If the Company's securities were subject to the rules on
penny stocks, the market liquidity for the Company's securities could be
severely adversely affected.
 
     Shares Eligible for Future Sale.  Future sales of Common Stock by existing
stockholders pursuant to Rule 144 under the Securities Act, pursuant to the
Concurrent Offerings or otherwise, could have an adverse effect on the price of
the Company's securities. Pursuant to the Concurrent Offerings, 1,000,000
Selling Warrantholder Warrants and 1,000,000 Warrant Shares underlying them, as
well as the 90,000 Selling Common Stockholder Shares which, together with 45,000
Warrants, will be sold as part of the Underwriters' over-allotment option, if
the option is exercised will be registered. Upon the sale of the Units offered
hereby, the Company will have outstanding 4,200,000 shares of Common Stock and
1,600,000 Warrants (4,290,000 shares of Common Stock and 1,690,000 Warrants if
the Underwriter's over-allotment option is exercised in full). The shares of
Common Stock and the Warrants sold in the Offering will be freely tradeable
without restriction under the Securities Act, unless acquired by "affiliates" of
the Company as that term is defined in the Securities Act. The remaining
2,910,000 outstanding shares of Common Stock are "restricted securities" within
the meaning of Rule 144 under the Securities Act and will become eligible for
sale under Rule 144 commencing in March 1997. The holders of 2,038,090 shares of
Common Stock (or approximately 68% of the shares of Common Stock outstanding
prior to the Offering (after giving effect to the conversion of the Series A
Preferred Stock into the Preferred Conversion Shares) have agreed not to sell or
otherwise dispose of any securities of the Company for a period of 18 months
from the date of this Prospectus without the prior written consent of the
Underwriter. The Underwriter (with respect to the Underwriter's Option) and the
holders of 1,142,857 (assuming conversion of the Series A Preferred Stock into
Preferred Conversion Shares) shares of Common Stock outstanding upon
consummation of the Offering have "piggy-back" registration rights covering
their securities, which rights have been waived with respect to the Offering.
Sales of Common Stock, or the possibility of such sales, in the public market
may adversely affect the market price of the securities offered hereby. See
"Concurrent Offerings," "Description of Securities" and "Shares Eligible for
Future Sale."
 
     Broad Discretion as to Use of Proceeds.  Of the net proceeds of the
Offering (assuming no exercise of the over-allotment option), approximately
$563,500 or approximately 11.44% has been allocated to working capital and other
general corporate purposes (and not otherwise allocated for a specific purpose)
and will be used for such purposes as management may determine in its sole
discretion without the need for stockholder approval with respect to such
allocation. See "Use of Proceeds."
 
                                       14
   18
 
                                DIVIDEND POLICY
 
     The Company has not paid any cash dividends on its Common Stock and does
not expect to declare or pay any dividends in the foreseeable future. The
Company presently anticipates that all earnings will be retained to finance the
continued growth and development of the Company's business. Any future
determination as to the payment of cash dividends will depend upon the Company's
financial condition, results of operations and other factors deemed relevant by
the Board of Directors. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations -- Liquidity and Capital Resources."
 
                                USE OF PROCEEDS
 
     The net proceeds to the Company from the sale of the Units offered hereby,
after deducting underwriting discounts and commissions and other estimated
expenses of the Offering, are estimated to be approximately $4,924,200
(approximately $5,310,030 if the Underwriter's over-allotment option is
exercised in full). The Company expects the net proceeds to be utilized
approximately as follows:
 


                                                                   APPROXIMATE       PERCENTAGE
                                                                     AMOUNT            OF NET
                            APPLICATION                          OF NET PROCEEDS      PROCEEDS
    -----------------------------------------------------------  ---------------     ----------
                                                                               
    Repayment of Bridge Notes(1)...............................    $   502,200          10.20%
    Repayment of November Notes(2).............................    $   508,300          10.32%
    Purchase of CAD/CAM System.................................    $   150,000           3.05%
    Purchase of New Computer System............................    $   100,000           2.03%
    Loan to Supplier...........................................    $   100,000           2.03%
    Funds Reserved for Letters of Credit for Import Sales
      Group....................................................    $ 2,000,000          40.62%
    Reduction of Trade Debt....................................    $ 1,000,000          20.31%
    Working Capital (3)........................................    $   563,700          11.44%
                                                                    ----------         -------
              Total............................................    $ 4,924,200         100.00%
                                                                    ==========         =======

 
- ---------------
(1) Includes $500,000 principal amount of Bridge Notes and $2,200 in interest
    accrued through August 31, 1996.
 
(2) Includes $500,000 principal amount of November Notes and $8,300 in interest
    accrued and unpaid through August 31, 1996.
 
(3) Includes financing of inventory, merchandising, marketing, reduction of
    borrowing from factor and other purposes deemed appropriate by the Company.
 
     The foregoing represents the Company's current estimate of its allocation
of the net proceeds of the Offering. This estimate is based on certain
assumptions, including the continued development of its import business and
continued overall growth in its sales and earnings, as to which there can be no
assurance.
 
     The amounts actually expended for each purpose set forth in "Use of
Proceeds" may vary significantly in the event any of these assumptions prove
inaccurate. The Company reserves the right to change its use of proceeds as
unanticipated events may cause the Company to redirect its priorities and
reallocate the proceeds accordingly. A portion of the proceeds may also be used
to acquire or invest in complementary businesses or products. Although the
Company evaluates potential acquisitions or businesses and products from time to
time, there are no present understandings, commitments or agreements with
respect to any such acquisitions.
 
     Pending utilization, the net proceeds of the Offering will be invested in
short-term, interest-bearing investments.
 
     Any additional proceeds received upon exercise of the Underwriter's
over-allotment option, the Warrants, the Selling Warrantholder Warrants or the
Underwriter's Option or securities underlying any such options or warrants will
be added to working capital. There can be no assurance that the Underwriter's
over-allotment option, the Underwriter's Option any of the Company's Warrants
will be exercised. The Company will not derive any proceeds from sales of
Selling Securityholder Securities.
 
                                       15
   19
 
                                 CAPITALIZATION
 
     The following table sets forth the capitalization of the Company (i) as of
June 30, 1996; (ii) the pro forma capitalization as of June 30, 1996 to reflect
the conversion of the Series A Preferred Stock into Preferred Conversion Shares
upon the closing of the Offering and the issuance of the Bridge Notes and Bridge
Warrants, and (iii) the pro forma capitalization as adjusted to reflect the sale
of the Units offered hereby and the application of the net proceeds therefrom to
prepay the Bridge Notes and related interest and the November Notes and related
interest. See "Use of Proceeds." This table should be read in conjunction with
the financial statements (including the notes thereto) appearing elsewhere in
this Prospectus.
 


                                                                       JUNE 30, 1996
                                                         -----------------------------------------
                                                                                        PRO FORMA
                                                           ACTUAL       PRO FORMA      AS ADJUSTED
                                                         ----------     ----------     -----------
                                                                              
Current maturities of long-term debt...................  $    2,320     $    2,320     $     2,320
                                                         ----------     ----------      ----------
Long-term debt:
  Equipment notes payable..............................       3,709          3,709           3,709
  Bridge notes, net of discount(1).....................          --        475,000              --
  November notes, net of discount(2)...................     433,333        433,333              --
                                                         ----------     ----------      ----------
                                                            437,042        912,042           3,709
                                                         ----------     ----------      ----------
Series A Convertible Preferred Stock, $.01 par value:
  2,000,000 shares authorized 500,000 shares
  outstanding actual; no shares issued and outstanding
  pro forma and as adjusted............................     852,530             --              --
                                                         ----------     ----------      ----------
Shareholders' Equity:
  Common stock, $.01 par value: 18,000,000 shares
     authorized; 2,047,619 shares issued and
     outstanding actual; 3,000,000 shares issued and
     outstanding pro forma; 4,200,000 shares issued and
     outstanding as adjusted(3)........................      20,476         30,000          42,000
  Capital in excess of par value.......................     856,584      1,724,590       6,636,790
  Unearned compensation, performance shares............    (111,345)      (111,345)       (111,345)
  Retained earnings(4).................................     541,950        541,950         394,791
                                                         ----------     ----------      ----------
          TOTAL SHAREHOLDERS' EQUITY...................   1,307,665      2,185,195       6,962,236
                                                         ----------     ----------      ----------
          TOTAL CAPITALIZATION.........................  $2,599,557     $3,099,557     $ 6,968,265
                                                         ==========     ==========      ==========

 
- ---------------
(1) The Bridge Notes are payable on the closing of the Offering. See "Use of
     Proceeds." The Bridge Notes are recorded net of a $25,000 discount
     attributable to the fair value of the Bridge Warrants.
 
(2) The November Notes are payable on the closing of the Offering. See "Use of
     Proceeds." The November Notes are recorded net of a $66,667 unamortized
     discount attributable to the fair value of the shares of Common Stock
     issued in the November Offering.
 
(3) Includes 571,429 Performance Shares. See "Management -- Employment
     Agreements." Excludes (i) 180,000 shares of Common Stock issuable upon
     exercise of the Underwriter's over-allotment option and the Warrants
     underlying such option; (ii) 180,000 shares of Common Stock issuable upon
     exercise of the Underwriter's Option and the Warrants underlying such
     option; (iii) 600,000 shares of Common Stock issuable upon exercise of the
     Warrants offered hereby; (iv) 1,000,000 shares of Common Stock issuable
     upon exercise of the Selling Warrantholder Warrants; and (v) outstanding
     options to purchase 100,000 shares of Common Stock under the Option Plan at
     an exercise price of $2.00 per share and (vi) an additional 500,000 shares
     of Common Stock available for award under the Option Plan. See "Management"
     and "Underwriting."
 
(4) As adjusted gives effect to the recognition of approximately $147,000 of
     expense upon the repayment of the Bridge Notes and the November Notes
     (includes an aggregate of $91,667 of debt discount). See "Use of Proceeds"
     and "Management's Discussion and Analysis of Financial Condition and
     Results of Operations."
 
                                       16
   20
 
                                    DILUTION
 
     Dilution represents the difference between the initial public offering
price paid by the purchasers and allocated to the Common Stock in the Offering
and the net tangible book value per share immediately after completion of the
Offering. Net tangible book value per share represents the amount of the
Company's total tangible assets minus the amount of its liabilities, divided by
the number of shares of Common Stock outstanding, including the 952,381
Preferred Conversion Shares issuable upon the conversion of the Series A
Preferred Stock upon the closing of the Offering. At June 30, 1996, the Company
had a pro forma net tangible book value of $2,185,195 or $0.73 per common share.
After giving retroactive effect to the sale of the Securities offered hereby and
the Company's receipt of the estimated net proceeds therefrom and the use of a
portion of the net proceeds to repay the Bridge Notes (including related
interest) and the November Notes (including related interest), the pro forma net
tangible book value of the Company, as adjusted, at June 30, 1996, would have
been $6,962,236 or $1.66 per common share. This would result in an immediate
dilution to the public investors of $3.34 per share (or 66.8%) and the aggregate
increase in the pro forma net tangible book value to present stockholders would
be $0.93 per share.
 
     The following table illustrates the information with respect to dilution to
new investors on a per share basis:
 

                                                                               
    Public offering price per share......................................            $5.00
      Pro forma net tangible book value per share before Offering........  $0.73
      Increase per share attributable to new investors...................   0.93
                                                                           -----
    Pro forma net tangible book value per share after Offering...........             1.66
                                                                                     -----
    Dilution per share to new investors(1)...............................            $3.34
                                                                                     =====

 
- ---------------
(1) If the over-allotment option is exercised in full, the pro forma net
     tangible book value after the Offering would be $1.71 per share, resulting
     in dilution to new investors in the Offering of $3.29 per share (or 65.8%).
 
     The following table summarizes, as of June 30, 1996, the number of shares
of Common Stock purchased from the Company, the total consideration paid to the
Company and the average price per share paid by the existing stockholders and by
new investors purchasing Units in the Offering (these share numbers take into
account the Stock Dividend):
 


                                                                  TOTAL CONSIDERATION
                                          SHARES PURCHASED                PAID              AVERAGE
                                       ----------------------    ----------------------    PRICE PER
                                         NUMBER      PERCENT      AMOUNT(1)     PERCENT      SHARE
                                       ----------    --------    -----------    -------    ---------
                                                                            
Existing Stockholders(2).............   3,000,000      71.43%     $1,877,060      23.8%      $0.63
New Investors........................   1,200,000      28.57%     $6,000,000      76.2%      $5.00
                                        ---------     -------     ----------     ------      -----
Total................................   4,200,000     100.00%     $7,877,060     100.0%      $1.88
                                        =========     =======     ==========     ======      =====

 
- ---------------
(1) Prior to deduction of costs of issuance.
 
(2) Includes Preferred Conversion Shares and 571,429 Performance Shares. See
     "Management -- Employment Agreements."
 
     The foregoing tables do not give effect to the exercise of any outstanding
options or Warrants. To the extent such options or Warrants are exercised there
will be further dilution to new investors. As of the closing of the Offering,
excluding the Warrants offered hereby and the Selling Warrantholder Warrants,
the Company will have outstanding options to purchase 100,000 shares of Common
Stock under the Option Plan at an exercise price of $2.00 per share. See
"Capitalization," "Management," "Certain Transactions" and "Description of
Securities."
 
                                       17
   21
 
                            SELECTED FINANCIAL DATA
 
     The following selected financial data for the period from February 14, 1995
(the date operations commenced) to March 31, 1995 and the year ended March 31,
1996 are derived from the audited financial statements of the Company appearing
elsewhere in this Prospectus. The financial data for the three-month periods
ended June 30, 1995 and 1996 are derived from the Company's unaudited financial
statements. The unaudited financial statements include all adjustments,
consisting of normal recurring accruals, which the Company considers necessary
for a fair presentation of its financial position and the results of operations
for these periods. Operating results for the three months ended June 30, 1996
are not necessarily indicative of the results that may be expected for the
entire fiscal year ending March 31, 1997 or any other future periods. The
selected financial data should be read in conjunction with the financial
statements of the Company and the other financial information appearing
elsewhere in this Prospectus and with "Management's Discussion and Analysis of
Financial Condition and Results of Operations."
 


                                          FOR THE PERIOD
                                           FEBRUARY 14,
                                               1995                             THREE MONTHS ENDED
                                          (INCEPTION) TO     YEAR ENDED      -------------------------
                                            MARCH 31,         MARCH 31,       JUNE 30,       JUNE 30,
                                               1995             1996            1995           1996
                                          --------------     -----------     ----------     ----------
                                                                                
STATEMENT OF OPERATIONS DATA:
  Net sales.............................     $     --        $25,832,323     $4,018,235     $9,724,079
  Operating (Loss) income...............      (43,926)         1,006,566         32,221        360,322
  Net (loss) income.....................      (43,926)           501,429         17,157        184,447
  Pro forma net income per common
     share..............................                     $      0.18                    $     0.06
  Pro forma weighted average common
     shares outstanding(1)..............                       2,832,141                     2,874,286

 


                                                                          JUNE 30, 1996
                                                        -------------------------------------------------
                          MARCH 31,      MARCH 31,                                          PRO FORMA
                             1995           1996          ACTUAL       PRO FORMA(1)     AS ADJUSTED(1)(2)
                          ----------     ----------     ----------     ------------     -----------------
                                                                         
BALANCE SHEET DATA:
  Working capital.......  $1,224,408     $2,362,245     $2,402,561      $2,857,561         $ 6,771,269
  Total assets..........   1,409,276      5,209,550      4,949,593       5,404,593           9,318,301
  Long-term debt........          --        425,143        437,042         912,042               3,709
  Preferred stock.......     685,000        852,530        852,530              --                  --
  Shareholders'
     equity.............     581,074      1,213,643      1,307,665       2,185,195           6,962,236

 
- ---------------
(1) Gives effect to the conversion, at the closing of the Offering, of all
     outstanding shares of Series A Preferred Stock into 952,381 Preferred
     Conversion Shares and the issuance of $500,000 principal amount of Bridge
     Notes and Bridge Warrants.
 
(2) Adjusted to give effect to the sale of 600,000 Units in the Offering and
     repayment of the November Notes, the Bridge Notes and all accrued interest.
 
                                       18
   22
 
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS
 
     The following is a discussion of the financial condition and results of
operations of the Company for the three months ended June 30, 1996 and 1995,
respectively. This discussion should be read in conjunction with the Company's
Financial Statements, the notes related thereto, and the other financial data
included elsewhere in this Prospectus. A comparison of the financial condition
and results of operations of the Company for the year ended March 31, 1996 and
the period February 14, 1995 (inception) to March 31, 1995 has not been included
in this discussion because the Company believes that such a comparison would not
be meaningful to investors due to the Company's limited operations during the
period February 14, 1995 to March 31, 1995.
 
OVERVIEW
 
     The Company was incorporated in Delaware in February 1995 to design,
manufacture and market high quality, popular priced sportswear for women. From
inception through March 31, 1995, the Company focused primarily on setting up
manufacturing operations (primarily through contractors), establishing sources
of supply, leasing showroom and office premises, raising capital and
establishing credit from key suppliers and factors.
 
     Management's primarily goal was to be recognized as a key resource to its
target customers. Market penetration was achieved through aggressive pricing,
established relationships within the industry and experience in predicting
fashion trends. In response to customer buying patterns, the Company, which
began production and shipping in April 1995, significantly increased the amount
of woven sportswear being produced and sold. Sales volume expanded rapidly
throughout the Company's first fiscal year which ended March 31, 1996.
Substantially all sales to date have been generated from domestic production
with only a relatively small amount from imports.
 
     To date the Company has expended approximately $300,000 towards the
expansion of its import sales group, which it believes will increase in
importance in the years ahead. See "Business -- Sales Groups -- Imports." A mail
order sales group, which management also desires to turn into a profitable
opportunity, was established in fiscal 1996 with approximately $150,000 expended
to date (principally for personnel costs). There can be no assurance that either
the import or the mail order sales groups will achieve sales, profitability or
otherwise remain as a part of the Company.
 
RESULTS OF OPERATIONS
 
     The following table sets forth for the periods indicated, the Company's
statement of operations data as a percentage of net sales:
 


                                                                               THREE MONTHS
                                                               YEAR ENDED     ENDED JUNE 30,
                                                               MARCH 31,      ---------------
                                                                  1996        1995      1996
                                                               ----------     -----     -----
                                                                               
    Net sales................................................     100.0%      100.0%    100.0%
    Cost of sales............................................      81.8        83.6      81.5
                                                                  -----       -----     -----
      Gross profit...........................................      18.2        16.4      18.5
    Operating expenses.......................................      14.3        15.6      14.8
                                                                  -----       -----     -----
      Income from operations.................................       3.9          .8       3.7
    Other expenses...........................................       0.3         0.2       0.4
                                                                  -----       -----     -----
      Income before income taxes.............................       3.6          .6       3.3
    Provision for income taxes...............................       1.7         0.2       1.4
                                                                  -----       -----     -----
      Net income.............................................       1.9%        0.4%      1.9%
                                                                  =====       =====     =====

 
                                       19
   23
 
THREE MONTHS ENDED JUNE 30, 1996 COMPARED TO THREE MONTHS ENDED JUNE 30, 1995
 
     Net sales of $9.7 million in the three months ended June 30, 1996
represented an increase of $5.7 million, or 142%, over net sales of $4.0 million
in the three months ended June 30, 1995. The increase in net sales was primarily
attributable to expansion of the customer base and increased volume from
existing customers.
 
     The Company's gross profit increased $1.1 million, or 173.2% to $1.8
million for the three months ended June 30, 1996 as compared to $658,000 for the
three months ended June 30, 1995. Gross profit margin increased to 18.5% of net
sales in the three months ended June 30, 1996 from 16.4% of net sales in the
three months ended June 30, 1995. The improvement in gross profit margin
resulted primarily from higher selling prices compared to a more aggressive
pricing strategy utilized in the Company's first few months of operation.
 
     Operating expenses increased $811,000, or 129.6%, to $1.4 million in the
three months ended June 30, 1996 as compared to $626,000 in the three months
ended June 30, 1995. The increase was primarily due to increased payroll and
payroll related costs, freight and delivery expenses, shipping supplies and
factoring costs substantially all of which are associated with the Company's
growth.
 
     As a result of the above factors, income from operations increased $328,000
to $360,000 in the three months ended June 30, 1996 as compared to $32,000 for
the three months ended June 30, 1995.
 
     Other expenses increased $29,000 to $35,000 in the three months ended June
30, 1996 from $6,000 in the three months ended June 30, 1995 resulting primarily
from interest expense on the November Notes, which were not outstanding in the
corresponding period.
 
     For the three months ended June 30, 1996 income tax expense as a percentage
of pre-tax income increased from 33.9% to 43.3% compared to the same period in
fiscal 1996. The increase results primarily from applying the normal statutory
tax rates to the higher income level which the Company has achieved.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     Since its formation, the Company has financed its operations and met its
capital requirements primarily through funds raised from its founders and from
three private placement offerings, as well as from borrowings under its
factoring arrangement, vendor financing and, to a lesser extent, equipment
financing. These financing activities provided net cash of $718,000 in the
fiscal year ended March 31, 1995, and $1.3 million in the fiscal year ended
March 31, 1996. The Company received gross proceeds of $500,000 from the Bridge
Financing in August 1996.
 
     Operating activities used net cash of $154,000 in the fiscal year ended
March 31, 1995, $1.7 million in the fiscal year ended March 31, 1996 and
provided net cash of $173,000 for the three months ended June 30, 1996. The
principal use of operating cash is to purchase fabric and manufacture the
Company's products. The increased inventory levels resulted from the Company's
corresponding increased production to support growth in its sales. Furthermore,
as indicated above, the addition of import and mail order sales groups during
the fiscal year ended March 31, 1996 required funds for personnel, product
development and additional space.
 
     The Company's capital expenditures totalled $9,000, $115,000 and $21,000 in
the fiscal year ended March 31, 1995, the fiscal year ended March 31, 1996 and
in the three months ended June 30, 1996, respectively. These capital
expenditures were for office equipment, computers and improvements to leased
premises.
 
     The Company currently maintains a factoring agreement which permits
advances against factored receivables with interest at 1 1/2% over the prime
rate. Advances, which are at the discretion of the factor, are generally 80% of
eligible receivables. In addition, the factor is providing financing for import
letters of credit.
 
                                       20
   24
 
                                    BUSINESS
 
OVERVIEW
 
     The Company was formed in February 1995 and designs, manufactures and
markets high quality, cut and sewn, popularly priced junior, "missy" and large
size fashion and basic knit sportswear for women. The Company was founded by
individuals with extensive experience in apparel manufacturing, operations,
sales and merchandising. Since its inception, the Company has dedicated its time
and resources primarily to the development of two sets of product lines, basic
sportswear and fashion sportswear.
 
     Sales of basic sportswear comprised approximately 50-60% of the Company's
revenues in the fiscal year ended March 31, 1996 and the three months ended June
30, 1996. In the production of basic sportswear, the Company operates primarily
as a domestic manufacturer which substantially controls or owns all aspects of
its production capability, known within the industry as "vertical integration."
The Company believes that this vertical integration positions the Company among
the few apparel manufacturers in its market with the ability to control and
manage the entire manufacturing process from the conversion of yarn into fabric
to the completion of finished apparel. The Company believes it is able to
realize significant cost savings through its retention of responsibility for the
manufacturing of its own fabric (although not actually manufacturing itself). As
a result, the Company believes it can sell high quality merchandise to price
sensitive discounters and mass merchants at prices competitive to those of
imported goods.
 
     Management believes that vertical integration as a domestic manufacturer of
basic sportswear allows the Company to deliver good quality competitively priced
merchandise to customers significantly faster than the delivery time on goods
shipped from overseas. Because of the Company's ability to produce goods more
quickly than those of its competitors who import products, the Company's retail
customers can conserve capital by purchasing less initial inventory, reduce
markdowns by holding smaller quantities of non-moving merchandise, and increase
sales by rapidly restocking fast-selling items. Management believes that the
Company's ability to deliver high quality, competitively priced merchandise in a
short time frame has allowed it to obtain as customers many of the nation's
leading discount retail outlets, although no assurance can be given that these
relationships will continue or be expanded.
 
     The second key merchandise product line which the Company has pursued,
which comprised approximately 40-50% of the Company's revenues in the fiscal
year ended March 31, 1996 and the three months ended June 30, 1996, is fashion
sportswear. In producing its fashion sportswear, the Company follows more
traditional manufacturing processes utilized in the apparel industry, namely the
purchasing of fabric from outside vendors. The fashion sportswear product line
generates a higher gross profit margin than basic sportswear due to the
differentiation of product and reduced competition. In its fashion sportswear
production, the Company loses its competitive advantage of converting its own
fabrics, however, management believes that its long standing relationships with
buyers and management of its retail customers and its overall merchandising and
design skills will allow the Company to successfully compete in the fashion
sportswear business, although no assurance of such success can be given.
 
     The Company's sales efforts are organized based on the merchandise category
and/or customer, and are divided into Young Large Size, "Missy"/Large Size, Mass
Merchants, Imports and Mail Order. There can be no assurance that these sales
efforts will be successful or that the Company will not determine to add
additional categories or eliminate some or all of the divisions denoted above.
Indeed, since the Company's formation, it has added one such category and
eliminated another.
 
     Although management is pleased with its success to date in selling basic
sportswear and fashion sportswear, and believes the Company will continue to
benefit from substantial focus on those areas, a longer-term opportunity for
expansion will be the growth and development of sales of imports. Part of
management's long-term plan is to continue to expand its importing activities.
There can be no assurance that this plan will be successfully implemented. See
"Use of Proceeds."
 
     The Company attempts to maximize its competitive advantage through its
market focus, product design, and merchandise. The Company targets the major
national, regional and specialty chains whose volume
 
                                       21
   25
 
demands attract them to manufacturers who can produce quality merchandise in
high volumes at low cost within specified delivery schedules.
 
     The Company generally focuses on popularly priced clothing, a segment of
the apparel industry which management believes is experiencing faster growth
than the industry as a whole. The Company believes, although it has no
quantitative evidence thereof, that demographic trends have shifted consumer
spending habits and apparel expenses have become a smaller proportion of
personal expenditures for the "baby boom" population born between 1945 and 1964.
Management believes that these consumers are required to shift more of their
disposable income to the payment of mortgages, children's education and savings.
As consumers have less money to spend on clothing, management believes they are
shifting their apparel spending to discounters and off-price retailers. They are
also purchasing more basics that can be worn for more than one season and have
lower risk of becoming out of style in the year following purchase.
 
     The Company sells fashion and basic sportswear primarily to large size
women's departments. Management believes that this market will grow due to the
aging of the population and the tendency of older people to be overweight,
although there can be no assurance of this.
 
     The Company also will respond to what management believes to be the growing
trend among retailers for "quick response" whereby the retailer rapidly
determines consumer preferences and shifts inventory in response to these
preferences. Quick response involves shortening the production cycle, improving
productivity, reducing inventory and accelerating the feedback of consumer
preference to their manufacturer. Management believes that most major retailers
are working with their manufacturers to speed restocking time and create
efficient ways to reduce response time on orders.
 
PRODUCT LINE
 
     The Company specializes in the design, manufacture and marketing of high
quality cut and sewn knit women's sportswear. The Company's products are sold at
popular price points, typically ranging from $9 to $40 at retail. A large
portion of the Company's sales are from merchandise sold under the label of the
retailer (known as "private label"). The remainder are sold under the Company's
own labels, which currently include Jenna Lane(TM), JLNY(TM) and Tummy
Tucker(TM). The Company's product line consists of many different styles that
are changed twice each year in response to the two major selling seasons in the
apparel industry -- fall/back to school and spring. Adjustments and changes are
made continuously to the line in response to customer information. Many of these
styles are similar but customized to meet the design requests of the retailer or
to provide the retailer with merchandising which its competitor is not selling.
 
     As indicated above, the Company concentrates on two primary product lines:
basic and fashion sportswear. Basic apparel is significantly less risky than
fashion apparel, primarily because of its longer product life cycle, but
contains a lower gross profit margin. Management attempts to blend the relative
risk levels with the profitability of these areas.
 
     The Company believes it also has begun to establish a strong presence in
the large size women's market through the establishment of two separate sales
groups in this category. The first is young large size, catering primarily to
overweight teenagers and for young working women. The second sales group serves
the more traditional middle aged large size customer.
 
     In the large size women's market, the Company produces a variety of pants,
shorts, skirts, blouses, t-shirts, coordinates, and dresses in knitted fabrics
consisting predominantly of Lycra(R), acrylic, and poly cotton. Bottoms and tops
predominate this category, with bottoms generally producing greater sales than
tops.
 
     The Company intends to be a dominant manufacturer in the category of
leggings and stirrup pants containing Lycra(R) in the popular price and the
large size women's category and to be a major manufacturer of Lycra(R) bottoms
in popular price "missy" sizes, although no assurance can be given that it will
be able to attain these goals. The Company believes that its success in
marketing bottoms will depend upon its ability to compete on the basis of price
against imports.
 
                                       22
   26
 
SALES GROUPS
 
     As described above, the Company is organized into five sales groups,
described in more detail below. Each sales group is decentralized with regard to
sales. Production costs and operating costs associated with each sales group are
not the responsibility of the sales group manager and operating expenses are not
allocated by sales group. Management of the sales groups are compensated based
on a commission tied to net sales and profit margins. The Company believes that
this structure enables sales group management to concentrate on sales and
merchandising.
 
     The Company sells virtually all of its products directly through its own
showroom at 1407 Broadway in Manhattan, New York. All mail order sales, however,
are handled by its mail order showroom at 1384 Broadway in Manhattan, New York.
In addition to Messrs. Dobies and Sobel, the Company currently employs six
individuals in sales. Although no written contracts exist with these additional
salespeople, they generally receive a monthly draw against commission, with the
commission being determined by the gross profit margin on an order by order
basis. The Company has not and does not currently intend to use any advertising
in its marketing efforts, but pays for "co-op" advertising as may be required in
its agreements with customers.
 
     Young Large Size.  This sales group's efforts are directed at customers who
service the under 25 large size market. The product is most commonly Junior
inspired fabrications and silhouettes manufactured to large size specifications.
The Company designs and manufactures a broad array of bottoms, tops, and dresses
for these customers. The Company prices its products at retail generally from
$16.99 - $39.99.
 
     "Missy"/Large Size.  This sales group is responsible for selling
merchandise to customers servicing the more traditional "missy" and large size
market. Products in this sales group consist primarily of bottoms, tops and
coordinates. As mentioned previously, bottoms containing Lycra(R) are a
significant contributor to this category.
 
     Mass Merchants.  Management believes that this sales group represents a
very strong opportunity for significant sales growth, primarily due to
management's reputation and its relationships with key customers. The mass
merchant area, however, is characterized by small gross profit margins and
financially troubled and bankrupt retailers, and the Company intends to
carefully control this sales growth and attempt to limit it to the most
profitable niches of that business. In addition, the Company carefully manages
its relationships with troubled retailers, and avoids committing a large
percentage of its business to any one retailer. See "Risk Factors" and
"Business -- Customer Base."
 
     Due to the customers' specific needs in the area of color, price, styling
and delivery, and in order to maximize the image of the Company as a whole, the
mass merchant is best serviced as a separate sales group.
 
     Imports.  As mentioned above, a longer-term opportunity for expansion will
be the growth and development of the import sales group. Part of management's
long-term plan is to continue to expand its importing activities. The Company
has employed Eric Holtz, who has extensive experience in the design, sourcing
and selling of imported woven products, to serve as Director of the import sales
group, and intends to enter into an employment agreement with Mr. Holtz in the
near future. Mr. Holtz has been granted Options under the Option Plan. See
"Management -- Incentive Stock Option Plan."
 
     Price points for both denim and woven products in this sales group are
slightly higher than those which are domestically produced, with similar gross
margins to domestic products. Management believes that reduced trade
restrictions, increased competition in the domestic market and other factors
have enhanced the Company's ability to substantially increase its activities in
the import area. Additional marketing efforts relating to imports also act to
hedge the Company's current dependence on domestically produced goods. There can
be no assurance that the Company's plans for the import sales group will be
successfully implemented.
 
     Mail Order.  This sales group is responsible for selling merchandise to
companies who sell through direct mail catalogs. The product line includes
wovens and knits in both basic and fashion sportswear, and tends to concentrate
on somewhat higher price points than the Company's other products.
 
                                       23
   27
 
DESIGN DEVELOPMENT
 
     New designs are created by an in-house staff which as of the date of this
Prospectus consists of two designers. Management believes there are many
synergies in the design functions and that designs created for one sales group
are frequently modified for use by other sales groups. The Company endeavors to
combine creativity, knowledge of the marketplace and input from its retail
customer to develop designs that incorporate established fashion trends and
basic apparel. In the year ended March 31, 1996, the Company created
approximately 2,000 patterns (although no assurance can be given that such trend
will continue), and converted most of these patterns into samples.
 
     In order to facilitate its design activities and production, the Company
intends to purchase a CAD/CAM (computer aided design/computer aided
manufacturing) system with the proceeds of the Offering. The availability of
this system will speed the product development cycle during the design phases as
well as initial pattern making and the creation of samples. In addition,
customer presentations and maintenance of historical data will be significantly
improved. See "Use of Proceeds."
 
MANUFACTURING
 
     In general, in basic sportswear merchandising, the Company maintains
responsibility for the entire apparel manufacturing process from conversion of
yarn to shipment of finished goods, although it contracts out most of this work.
The Company has established ties with six "captive" contractors, for whom the
Company represents substantially all their business, to provide all of its
cutting and sewing needs, although no assurance can be made that these
relationships will continue at all or in a form and structure satisfactory to
the Company. See "Risk Factors." These "captive" relationships allow the Company
to exercise substantial control over the contractor's production schedules and
quality of the production process without being required to manage its own large
labor force or undertake the financial obligations for capital acquisitions and
equipment.
 
     The manufacturing process begins with the purchase of yarn. Poly cotton,
acrylic and Lycra(R) are the three major yarns which are purchased by the
Company. The Company generally purchases this yarn on a "spot" (or immediate)
basis. During times of price fluctuations, the Company attempts to protect
against these fluctuations by purchasing longer-term contracts, if possible.
 
     The Company causes the yarn to be delivered to the contracted knitter,
which then knits fabric in accordance with Company specifications. This process
of conversion of knit to fabric generally takes approximately one week. The
majority of fabric produced is greige fabrics, which are fabrics in their
natural color. The Company maintains an inventory of greige fabric, permitting
it to respond quickly to orders or unforeseen shortages. By maintaining its
inventory primarily in greige goods rather than dyed goods, the fashion risk
inherent in fabric color is reduced.
 
     The Company then sends the fabric to dyers and finishers primarily in the
Northeast United States, in particular New York, New Jersey and Pennsylvania.
The Company currently utilizes primarily one finisher in the New York area, one
dyer in the New York area and one dyer in Pennsylvania. After the fabric is
completed, it is then shipped to another contractor, which will then cut and sew
garments according to Company specifications.
 
     As indicated above, the Company has established a relationship with six
"captive" outside contractors to provide all of its cut and sewing needs.
Although production is done outside the Company, these contractors rely on the
Company for substantially all of their revenue. As the Company sales volume
continues to expand, additional "captive" contractors will be added to support
the increases in sales volume. As practically the only customer of these
contractors, as mentioned above, the Company will have control over the
contractors' production scheduling and movement of merchandise. Quality is
controlled in tandem by Company employees and by an in-house quality staff
provided by the contractor. The Company currently has no contractual arrangement
with these contractors, nor are any expected. See "Risk Factors -- Dependence on
Suppliers; Distribution."
 
                                       24
   28
 
     After completion of cutting and sewing, the completed goods are sent to the
Company's warehouse in New Jersey for distribution and shipping or will be
shipped directly to the customer from the contractor. See
"Business -- Shipping."
 
     Management believes that the industry standard in basic sportswear
merchandising to produce a finished product from the time the fabric is ordered
is six to eight weeks. By employing the processes described above, the Company
generally has been able to complete the entire manufacturing process from
delivery of yarn to completion of finished goods in approximately four weeks,
although no assurance can be given that such performance will continue, and many
factors outside the Company's control can affect this response time. See "Risk
Factors -- Dependence on Suppliers; Distribution."
 
     In the manufacture of fashion sportswear, the Company and its captive
contractors noted above are involved in the cutting and sewing process, but the
Company does not purchase the yarn or knit, dye or finish it. This work is
completed prior to the Company's contractor's commencement of involvement in the
process.
 
SHIPPING
 
     The Company, prior to June 1996, contracted with a public warehouse to
provide shipping and distribution services. Management also previously shipped a
material portion of its merchandise directly from the contractor to customers,
although it no longer does so. In June 1996, the Company leased 48,519 square
feet of warehouse space in Cranbury, New Jersey. Management has determined that
its ability to control its own warehouse operations is of significant benefit to
the Company. In addition, some long-term cost savings could be generated by
operating its own warehouse rather than continuing to utilize a public
warehouse. Given the Company's sales volume in its first year of operations and
the factors described above, these positive aspects in obtaining a Company
warehouse outweighed the negative aspects thereof, such as the addition to
overhead represented by leasing and staffing such a facility and the
administrative burdens represented thereby. See "Risk Factors -- Dependence on
Suppliers; Distribution."
 
QUALITY CONTROL
 
     A vital concern to management is product quality and quality control.
Strict quality control standards are required in order to maintain and build
relationships with key customers and minimize product returns. Adherence to
these strict standards is even more important to national mass merchants such as
KMart (a current customer of the Company). The Company carefully monitors the
output of its contractors to insure they produce the highest quality
merchandise. All contractors are visited by employees of the Company's quality
control team, which includes its President and Chief Executive Officer, and are
supplemented by contractor paid in-house teams.
 
INVENTORY
 
     The Company believes that it turns its inventory more often than its
competitors. In the fiscal year ended March 31, 1996, it did so 14 times,
although no assurance can be given that such result will continue. This turn
rate, which management believes is very high, primarily reflects the extremely
low permanent inventory of a start-up company, as well as the responsiveness and
service which the Company's customers expect. As the Company grows and matures,
it is expected that this turn rate will be reduced, although no assurance can be
given.
 
ORDERING AND DISTRIBUTION
 
     The Company has computerized its order entry and has fully integrated order
entry, shipping, accounts payable and accounts receivable through use of
computer software. Senior management reviews all orders with respect to price,
merchandise delivery dates and suitability for the customer. During its first
year of operations and for the foreseeable future, the Company has determined
that virtually no speculative merchandise will be produced domestically and all
domestic manufacturing will take place in response to customer orders. An
appreciable portion of the Company's imported goods, however, are produced
speculatively, primarily resulting from the longer lead times required for
manufacturing and delivery as compared with domestically produced
 
                                       25
   29
 
goods. Customers are invoiced at the time of shipment. Management believes that
most customers have made payment within 60-75 days, although no assurance can be
given that this trend will continue.
 
OPERATIONS
 
     The Company maintains corporate offices at its warehouse facility in
Cranbury, New Jersey as well as at 1407 Broadway in Manhattan, where it also
maintains its showroom and principal executive offices. The Company's design
room is located at 264 West 40th Street in Manhattan, and its mail order
showroom is located at 1384 Broadway in Manhattan. See "Business -- Properties."
 
CUSTOMER BASE
 
     The Company deals only with those customers it believes to be the most
attractive in the market. These include current national mass merchant customers
such as KMart and Montgomery Ward; regional discounters such as Ames, Shopko,
Bradlees, Hills, and Pamida and national specialty chains such as Deb Shops,
Petrie, and Charming Shoppes, and other customers including the Army/Air Force
Exchange, Brylane and Lerner's. Management has extensive long standing personal
relationships with most of these accounts, although no assurance can be given
that any of these will remain customers of the Company. During the fiscal year
ended March 31, 1996, Petrie represented 14% of the Company's sales, Montgomery
Ward represented 13% of sales and Brylane represented 11% of sales. During the
fiscal quarter ended June 30, 1996, KMart represented 20% of the Company's
sales, Petrie represented 14% of sales, Charming Shoppes represented 12% of
sales and Brylane represented 10% of sales.
 
COMPETITION
 
     The apparel business is competitive and consists of numerous manufacturers,
importers and distributors, none of which accounts for a significant percentage
of total industry sales, but many of which are significantly larger and have
substantially greater resources than the Company. The Company competes with
distributors that import apparel from abroad, domestic companies with
established foreign manufacturing relationships and companies which produce
apparel domestically.
 
     The Company believes its ability to succeed depends in substantial part on
its ability to anticipate, gauge and respond to changing consumer demands and
fashion trends in a timely manner, as well as to operate within significant
production and delivery constraints. The Company has attempted and will continue
to attempt to minimize the risk of changing fashion trends and product
acceptance by producing a wide selection of apparel during a particular selling
season and by closely monitoring retail sales of its products. However, if the
Company misjudges the market for a number of products or product groups, it may
be faced with a significant amount of unsold finished goods inventory which
could have a material adverse effect on the Company's operations.
 
BACKLOG
 
     As of August 1, 1996, the Company had unfilled orders of approximately $5.2
million, compared to approximately $3.6 million of such orders at the comparable
date in 1995. These amounts include both confirmed orders and unconfirmed
orders, which the Company believes, based on industry practice and its past
experience, will be confirmed, and are therefore considered to be firm. Shipment
of Spring orders normally commences in the early part of January with the major
portion of Spring merchandise shipped in March and April. Shipment of
Back-to-School/Fall orders normally commences in late June with the major
portion of such merchandise shipped in August, September and October. The amount
of unfilled orders at a particular time is affected by a number of factors,
including the scheduling of the manufacture and shipping of the product which,
in some instances, depends on the desires of the customer. Accordingly, a
comparison of unfilled orders from period to period is not necessarily
meaningful and may not be indicative of eventual actual shipments.
 
                                       26
   30
 
FACTORING OF ACCOUNTS RECEIVABLE
 
     Generally, the Company's accounts receivable are paid within 60-75 days
from invoice, which management believes is within industry standards. In March
1995, the Company entered into a Factoring Agreement with Republic Factors Corp
("Republic"), pursuant to which the Company receives advances against factored
accounts receivable with interest at 1.5% over prime rate. Advances, which are
at the discretion of Republic, generally are equal to 80% of eligible
receivables. Republic also has provided the Company with financing for import
letters of credit. The Company generally utilizes the factoring arrangement to
the maximum extent permitted by Republic. After the completion of the Offering,
the Company intends to be less dependent upon its arrangement with Republic for
its cash flow needs, thereby reducing its overall interest expense. See "Use of
Proceeds."
 
EMPLOYEES
 
     At June 30, 1996, the Company employed approximately 55 full time
individuals, of which eight occupy executive or managerial positions,
approximately 36 hold design, production, quality control or distribution
positions and the balance occupy sales, clerical and office positions.
Approximately eight of the Company's warehouse packers are covered by a
collective bargaining agreement with the United Production Workers Union Local
17-18 which is effective from June 15, 1996 through and including June 14, 1999.
The Company considers its relations with its employees to be good and has not
experienced any interruption of operations due to labor disputes.
 
PROPERTIES
 
     The Company occupies three facilities in Manhattan and one in New Jersey.
The three Manhattan facilities, located at 1407 Broadway (its principal
executive offices), 264 West 40th Street and 1384 Broadway, and which encompass
approximately 8,000 square feet in total, house the Company's showroom and
sales, merchandising, mail order and design staffs. These facilities are the
subject of leases requiring a current annual base rental of approximately
$187,000 in total, and continue until April 30, 2001.
 
     The Company's warehouse and certain executive offices are located in
Cranbury, New Jersey (the "Warehouse"). The Warehouse is the subject of a lease
requiring a current annual base rental of approximately $206,000 and continues
until May 2001, with an option for the Company to renew for an additional two
years.
 
     The Company believes that its existing facilities are adequate to meet its
current and currently foreseeable requirements, although there can be no
assurance thereof.
 
LEGAL PROCEEDINGS
 
     There are no material pending legal proceedings to which the Company is a
party or to which any of its property is subject.
 
                                       27
   31
 
                                   MANAGEMENT
 
DIRECTORS, OFFICERS AND KEY EMPLOYEES
 
     The following sets forth certain information with respect to the directors,
executive officers and key employees of the Company.
 


              NAME                 AGE                         POSITION(S)
- ---------------------------------  ---     ----------------------------------------------------
                                     
Mitchell Dobies..................  38      President, Treasurer, Chief Executive Officer and
                                             Director
Charles Sobel....................  36      Executive Vice President and Director
Kathleen A. Dressel..............  31      Secretary
Jeffrey Marcus...................  42      Chief Financial Officer
Lawrence Kaplan..................  53      Director

 
     Directors of the Company are elected annually at the annual meeting of
stockholders and serve until the next annual meeting and until their successors
are elected and qualify. Under the Company's By-laws, the number of directors
constituting the entire Board of Directors shall be fixed, from time to time, by
the directors then in office or by the stockholders. The directors may, however,
decrease or increase the number of directors by majority action without
soliciting stockholder approval. If the number of directors is not fixed, the
number shall be four. The Board of Directors of the Company currently consists
of three persons, Messrs. Dobies, Sobel and Lawrence Kaplan.
 
     The Underwriter shall have the right to nominate one member of the Board of
Directors for a period of two years from the closing of the Offering. See
"Underwriting."
 
     Mitchell Dobies.  Mr. Dobies is President, Chief Executive Officer,
Treasurer and a director of the Company. Prior to founding Jenna Lane, Inc., Mr.
Dobies had extensive experience in apparel manufacturing and operation with both
major organizations and entrepreneurial operations. From 1986 until 1995 Mr.
Dobies was President and Chief Executive Officer of CR & ME, a vertically
integrated domestic manufacturer of cut and sewn knit sportswear. Upon
information and belief, that company has filed for liquidation under Chapter 7
of the United States Code (i.e. the bankruptcy code). From 1984 to 1986 he was
Director of Operations of the Mens Division of Izod LaCoste, a division of
General Mills. From 1982 to 1984 he was a shareholder and general manager of
Necessary Objects, a moderate priced domestic manufacturer of women's apparel,
of which he was the founder. From 1979 to 1981 he was a buyer for a retail chain
specializing in junior apparel. See also, "Certain Legal Issues Concerning
Management," below.
 
     Charles Sobel.  Charles Sobel is Executive Vice President and a director of
the Company, and is in charge of all aspects of sales and merchandising. Mr.
Sobel has more than 13 years of experience in selling women's apparel and
maintains an extensive network of relationships with the senior management of
most retail chains. From January 1994 until February 1995 Mr. Sobel was
Executive Vice President of CR & ME. Upon information and belief, that company
has filed for liquidation under Chapter 7 of the United States Code (i.e. the
bankruptcy code). From September 1992 until joining CR & ME he was the Vice
President and Sales Manager for the Women's Wear Division of Gitano Corporation.
From 1982 to 1992 he was a Principal and Sales Manager of Style Up of
California, a manufacturer of women's apparel and a division of Breton
Industries.
 
     Kathleen A. Dressel.  Ms. Dressel, Secretary of the Company, has been
Operations Manager of the Company since its inception in March 1995. From
September 1994 through March 1995, she was an Executive Assistant at CR & ME.
From April 1986 through September 1994 she was an Administrative Assistant to
the Senior Vice President of Merchandising of Jamesway Corporation, a regional
discount department store.
 
     Jeffrey Marcus.  Mr. Marcus was named Chief Financial Officer of the
Company in April 1996. Mr. Marcus has 20 years of experience in public and
private accounting. From 1991 to April 1996, he was Vice President of Finance
and Administration for Biscayne Apparel International, Inc., a manufacturer and
importer of women's and children's outerwear. In addition, Mr. Marcus was
Managing Director of Mackintosh
 
                                       28
   32
 
(UK) Limited, a foreign subsidiary of Biscayne. Prior to that, from 1981 to
1991, he was a Vice President and Controller within the Biscayne organization.
Mr. Marcus is a certified public accountant and a member of the American
Institute of Certified Public Accountants and of the New Jersey Society of
Certified Public Accountants.
 
     Lawrence Kaplan.  Mr. Kaplan has served as a director of the Company since
February 1996. He also is a director of American United Global, Inc. and, since
January 1987, has been an officer, director and principal stockholder of GVMCI,
a consulting firm located on Long Island, New York. Mr. Kaplan also is a
registered representative, officer, director and sole stockholder of G-V Capital
Corp., a brokerage firm. He also is a director of Andover Equities, Inc., PARK
Group and SSI Capital Corp., all public shell companies. See also, "Certain
Transactions" and "Management -- Certain Legal Issues Concerning Management,"
below.
 
CERTAIN LEGAL ISSUES CONCERNING MANAGEMENT
 
     In 1991, Mr. Dobies was convicted by a state court in Essex County, New
Jersey, of theft in the third degree (a low-grade felony) of certain materials
from a contractor of CR & ME, his former employer. Mr. Dobies agreed to a plea
bargain, after which he received probation and community service. Mr. Dobies
maintains that the only items he removed from the supplier's location were those
owned by CR & ME, but did not believe it was in his or CR & ME's best interest
to pursue a trial in the matter.
 
     Stanley Kaplan may be deemed to be a promoter of the Company by virtue,
among other things, of having served as a director, but he no longer serves as a
director or officer of the Company, nor does he directly own any securities of
the Company (although he previously did). Mr. Stanley Kaplan is, however, the
owner of less than one percent of Walnut Financial Services, Inc., a publicly
held company (of which he is neither director, officer or affiliate), a wholly
owned subsidiary of which directly owns 95,238 shares of Common Stock (assuming
conversion of the Series A Preferred Stock into the Preferred Conversion Shares)
and which indirectly controls Universal Partners, L.P. which directly owns
19,048 shares of Common Stock (assuming conversion of the Series A Preferred
Stock into Preferred Conversion Shares) and is an investor in the Bridge
Financing (see "Concurrent Offerings"). On August 12, 1994, Mr. Stanley Kaplan
settled, without admitting or denying any allegations, a civil action brought
against him by the Commission relating to Atratech, Inc. The action charged Mr.
Kaplan with certain violations of the Securities Act of 1933 and the Securities
Exchange Act of 1934 (the "Exchange Act"). As part of the settlement, Mr. Kaplan
was permanently restrained and enjoined from future violations of the securities
laws and was permanently barred from acting as an officer or director of any
issuer that has a class of securities registered under Section 12 of the
Exchange Act or that is required to file reports pursuant to Section 15(d) of
the Exchange Act. Stanley Kaplan is a controlling shareholder of GVMCI, a
consulting firm of which Lawrence Kaplan, a director of the Company, also is a
controlling shareholder. GVMCI performed certain consulting services for the
Company from January 1996 through July 1996. Stanley Kaplan is not related to
Lawrence Kaplan. See "Risk Factors."
 
RESTRICTIONS CONTAINED IN AGREEMENTS WITH FORMER EMPLOYER
 
     Mr. Dobies has entered into an agreement with the shareholders of CR & ME,
and Mr. Sobel has entered into an agreement with CR & ME, both of which
agreements were in connection with their termination of employment with CR & ME
in early 1995 and certain other matters. Since Messrs. Dobies and Sobel's
departure from CR & ME, upon information and belief, that company has filed for
liquidation under Chapter 7 of the United States Code (i.e. the bankruptcy
code). Mr. Sobel's agreement (pursuant to which his employment was terminated)
provides that he must "refrain from actively seeking other employment" during
the eight week period which ended on March 3, 1995 and that during that period
he may not attend interviews with competing employers. Management believes that
Mr. Sobel neither attended an interview with the Company nor did he actively
seek employment with the Company during this period. An action brought by Mr.
Sobel against CR & ME and its principals, which included certain counterclaims
by the principals, was
 
                                       29
   33
 
recently settled with prejudice. CR & ME has commenced an adversary proceeding
(akin to litigation within a bankruptcy proceeding) against Mr. Sobel alleging,
among other things, that bonus payments of approximately $37,000 made to him by
CR & ME during the year prior to the commencement of its Chapter 7 liquidation
were improper "insider" payments that must be returned. The Company is not named
in this proceeding. The Company and Mr. Sobel cannot predict the outcome of such
proceeding. In addition, both Mr. Dobies' and Mr. Sobel's agreements provide
that they may not "induce or attempt to induce" any employee of CR & ME (or an
affiliate thereof, in Mr. Dobies' case) to leave without prior approval from CR
& ME's Board of Directors. The agreements state, however, that the individuals
may hire any employee who has been discharged or has left of his or her own
volition. To date, the Company has hired a number of former CR & ME employees,
all of which employees the Company believes were terminated or discharged.
Notwithstanding this, CR & ME might claim a violation of the foregoing
provisions. Management believes, however, that if CR & ME is able to succeed in
preventing the Company from hiring any individual formerly in its employ, the
Company would not have great difficulty finding other qualified candidates to
fill roles intended for any such individuals. Further, there can be no assurance
that Messrs. Dobies and Sobel's actions prior to the date hereof might not be
interpreted as inducing or attempting to induce certain of CR & ME's employees
to join the Company.
 
DIRECTORS' COMPENSATION
 
     The Company currently pays compensation to directors who are not members of
management at the rate of $1,000 per month. Members of management who also serve
as directors are not provided separate compensation for their service as
directors.
 
     Further, in June 1996, the Company paid Lawrence Kaplan compensation in the
form of 57,143 Performance Shares as an inducement for him to continue to serve
as a director of the Company. With respect to the Performance Shares, two-thirds
of these shares shall be repurchased by the Company for the par value thereof in
the event that the Company does not achieve pre-tax earnings of at least $2.1
million during the period from April 1, 1996 through March 31, 1997, and
one-third of these shares shall be repurchased by the Company for the par value
thereof in the event that the Company does not achieve pre-tax earnings of at
least $3.0 million during the period from April 1, 1997 through March 31, 1998.
Pre-tax earnings, for purposes of the foregoing calculations, will exclude any
tax deduction obtained by the Company solely on account of the issuance of the
Performance Shares and all similar Performance Shares issued to directors and
members of management of the Company. These shares, unlike the Performance
Shares owned by Messrs. Dobies and Sobel, otherwise are not subject to vesting
or any other requirement that Mr. Kaplan remain as a director of the Company for
any specified period.
 
EXECUTIVE COMPENSATION
 
     The following Summary Compensation Table sets forth all cash compensation
paid by the Company, as well as certain other compensation paid or accrued, to
certain executive officers during the fiscal year ended March 31, 1996. No other
executive officer of the Company received salary and bonus compensation in
excess of $100,000 during such fiscal year. The full Board of Directors of the
Company determines all compensation with regard to the executive officers of the
Company, taking into account such factors as they deem appropriate.
 
                                       30
   34
 


                                                                 ANNUAL COMPENSATION
                                                           --------------------------------
                 NAME AND PRINCIPAL POSITION                SALARY       BONUS       OTHER
    -----------------------------------------------------  --------     -------     -------
                                                                           
    Mitchell Dobies......................................  $200,000     $15,000(1)  $36,760(2)
    President and Chief Executive Officer
    Charles Sobel........................................  $200,000     $15,000(1)  $36,760(2)
    Executive Vice President
    Ernie Baumgarten.....................................  $114,800       -0-       $23,969(2)
    Vice President

 
- ---------------
(1) Includes cash bonuses accrued in March 1996 but not paid until April 1996.
 
(2) Includes the following: (i) health insurance to these individuals and their
    families and (ii) an expense/auto allowance and expense reimbursement to
    Messrs. Dobies and Sobel of $2,500 per month each and to Mr. Baumgarten of
    $1,500 per month. The Company had entered into Employment Agreements, dated
    March 24, 1995, with these individuals. In February, 1996, Mr. Baumgarten
    resigned from the Company, pursuant to which his Employment Agreement was
    terminated and Performance Shares previously issued to him were repurchased
    by the Company for the par value thereof pursuant to his Employment
    Agreement. See "Management -- Employment Agreements."
 
EMPLOYMENT AGREEMENTS
 
     Messrs. Dobies and Sobel each has executed an Employment Agreement, dated
as of March 24, 1995, with the Company which, as amended to date, provide for
(i) a term ending March 24, 1997 (automatically renewable from year to year if
not terminated), (ii) a base salary of $225,000 for each of Messrs. Dobies and
Sobel and expense allowance of $3,500 monthly, (iii) health insurance coverage
for each such individual and his family (or reimbursement for reasonable
personal expense therefor), (iv) the right to receive such portion of the
Management Profit Participation (as defined below) as is determined by the Board
of Directors, (v) 222,857 Performance Shares for Mr. Dobies, (vii) 291,429
Performance Shares for Mr. Sobel and (viii) minimum bonuses of $15,000 for Mr.
Dobies and $47,000 for Mr. Sobel. The employment agreements also include
non-competition, confidentiality and non-solicitation provisions.
 
     The Company has agreed to set aside 12 1/2% of the Company's pre-tax
profit, to the extent above one million dollars, each fiscal year for payment to
members of management ("Management Profit Participation"), to be divided among
such members of management as the Board of Directors shall determine.
 
     The Company also has issued the number of Performance Shares to those
individuals indicated above, two-thirds of which shares shall be repurchased by
the Company for the par value thereof in the event that the Company does not
achieve pre-tax earnings of at least $2.1 million during the period from April
1, 1996 through March 31, 1997 and one-third of which shares shall be
repurchased by the Company for the par value thereof in the event that the
Company does not achieve pre-tax earnings of at least $3 million during the
period from April 1, 1997 through March 31, 1998. Pre-tax earnings, for purposes
of the foregoing calculations, will exclude any tax deduction obtained by the
Company solely on account of the issuance of the Performance Shares and all
similar Performance Shares issued to directors and members of management of the
Company.
 
     In addition, the retention of the Performance Shares by Messrs. Dobies and
Sobel is subject to vesting, as follows: all of the Performance Shares shall be
repurchased by the Company for the par value thereof upon termination of such
person's employment with the Company in the event that his employment shall
terminate prior to March 31, 1997; and one-third of which Performance Shares
shall be repurchased by the Company for the par value thereof upon termination
of such person's employment with the Company in the event that his employment
shall terminate after March 31, 1997 and prior to March 31, 1998. As indicated
above, these restrictions do not apply to the Performance Shares issued to
Lawrence Kaplan, who may retain his Performance Shares even after his service as
a director of the Company.
 
     Mr. Baumgarten had executed an Employment Agreement with the Company, which
provided for the compensation described in the table above and was otherwise
substantially similar to Messrs. Dobies and
 
                                       31
   35
 
Sobel's agreements. In February 1996, upon his resignation from the Company, Mr.
Baumgarten's Employment Agreement was terminated.
 
INCENTIVE STOCK OPTION PLAN
 
     In August 1996, the Company adopted the Option Plan by written consent of
all the directors and a majority of the stockholders of the Company. The Option
Plan will be administered by the Board of Directors (or by a committee of the
Board of Directors, if one is appointed for this purpose), provided that members
of the Board of Directors who are either eligible for Awards (as defined below)
or have been granted Awards may not vote on any matters affecting the
administration of the Plan or the grant of any Award pursuant to the Plan in
accordance with Rule 16b-3 promulgated under the Exchange Act and Section 162(m)
of the Internal Revenue Code of 1986, as amended (the "Code"). In the event any
employee granted an Award under the Option Plan is, at the time of such grant, a
member of the Board of Directors of the Company, the grant of such Award shall,
in the event the Board of Directors at the time such award is granted is not
deemed to satisfy the requirement of Rule 16b-3(c)(2) promulgated under the
Exchange Act, be subject to the approval of an auxiliary committee consisting of
not less than two persons all of whom qualify as "disinterested persons" within
the meaning of Rule 16b-3(c)(2) promulgated under the Exchange Act. In the event
the Board of Directors deems it impractical to form a committee of disinterested
persons, the Board of Directors is authorized to approve any Award under the
Option Plan. The Option Plan shall remain in effect for a term of ten (10) years
from August 16, 1996, its date of adoption, unless sooner terminated under the
terms of the Option Plan.
 
     The Option Plan provides for the granting of incentive stock options
(within the meaning of Section 422 of the Code) and nonqualified stock options
(individually, an "Award" or collectively, "Awards"), to those officers of other
key employees, or consultants, with potential to contribute to the future
success of the Company or its subsidiaries, provided, that only employees may be
granted incentive stock options. The Board of Directors has discretion to select
the persons to whom Awards will be granted (from among those eligible), to
determine the type, size and terms and conditions applicable to each Award and
the authority to interpret, construe and implement the provisions of the Option
Plan. Notwithstanding the foregoing, with respect to incentive stock options,
the aggregate fair market value (determined at the time such Award is granted)
of the shares of Common Stock with respect to which incentive stock options are
exercisable for the first time by such employee during any calendar year shall
not exceed $100,000 under all plans of the employer corporation or its parent or
subsidiaries. The Board of Directors' decisions are binding on the Company and
persons eligible to participate in the Option Plan and all other persons having
any interest in the Option Plan. It is presently anticipated that approximately
8-15 individuals initially will participate in the Option Plan.
 
     The total number of shares of Common Stock that may be subject to Awards
under the Option Plan is 600,000, subject to adjustment in accordance with the
terms of the Option Plan. No more than 125,000 shares of Common Stock subject to
Awards may be granted during any single fiscal year of the Company under the
Option Plan. Common Stock issued under the Option Plan may be either authorized
but unissued shares, treasury shares or any combination thereof. To the fullest
extent permitted under Rule 16b-3 under the Exchange Act and Sections 162(m) and
422 of the Code, any shares of Common Stock subject to an Award which lapses,
expires or is otherwise terminated prior to the issuance of such shares may
become available for new Awards.
 
     The Company granted, on August 16, 1996, an aggregate of 100,000 Awards as
follows: 25,000 Awards to Mitchell Dobies, 25,000 Awards to Charles Sobel and
50,000 Awards to Eric Holtz (see "Business -- Sales Groups -- Imports"). All
options which are the subject of such Awards are exercisable at $2.00 per share.
No other Awards have been granted except as described above.
 
     Options to purchase Common Stock granted as Awards ("Options"), which may
be nonqualified or incentive stock options, may be granted under the Option Plan
at an exercise price (the "Option Price") determined by the Board of Directors
in its discretion, provided, that the Option Price of incentive stock options
may be no less than the fair market value of the underlying Common Stock on the
date of grant (110% of fair market value in the case of an incentive stock
option granted to a ten percent stockholder).
 
                                       32
   36
 
     Options will expire not later than ten years after the date on which they
are granted. Options become exercisable at such times and in such installments
as determined by the Board of Directors. Notwithstanding the foregoing, however,
each Option shall, except as otherwise provided in the stock option agreement
between the Company and an optionee, become exercisable in full for the
aggregate number of shares covered thereby unconditionally on the first day
following the occurrence of any of the following: (a) the approval by the
stockholders of the Company of an Approved Transaction; (b) a Control Purchase;
or (c) a Board Change (each as defined below).
 
     For purposes of the Option Plan, (i) an "Approved Transaction" shall mean
(A) any consolidation or merger of the Company in which the Company is not the
continuing or surviving corporation or pursuant to which shares of Common Stock
would be converted into cash, securities or other property, other than a merger
of the Company in which the holders of Common Stock immediately prior to the
merger have the same proportionate ownership of common stock of the surviving
corporation immediately after the merger, or (B) any sale, lease, exchange, or
other transfer (in one transaction or a series of related transactions) of all,
or substantially all, of the assets of the Company, or (C) the adoption of any
plan or proposal for the liquidation or dissolution of the Company; (ii) a
"Control Purchase" shall mean circumstances in which any person (as such term is
defined in Sections 13(d)(3) and 14(d)(2) of the Exchange Act, corporation or
other entity (other than the Company or any employee benefit plan sponsored by
the Company or any Subsidiary) (x) shall purchase any Common Stock of the
Company (or securities convertible into the Company's Common Stock) for cash,
securities or any other consideration pursuant to a tender offer or exchange
offer, without the prior consent of the Board of Directors, or (y) shall become
the "beneficial owner" (as such term is defined in Rule 13d-3 under the Exchange
Act), directly or indirectly, of securities of the Company representing
twenty-five percent (25%) or more of the combined voting power of the then
outstanding securities of the Company ordinarily (and apart from rights accruing
under special circumstances) having the right to vote in the election of
directors (calculated as provided in paragraph (d) of such Rule 13d-3 in the
case of rights to acquire the Company's securities), and (iii) A "Board Change"
shall mean circumstances in which, during any period of two consecutive years or
less, individuals who at the beginning of such period constitute the entire
Board shall cease for any reason to constitute a majority thereof unless the
election, or the nomination for election by the Company's stockholders, of each
new director was approved by a vote of at least a majority of the directors then
still in office.
 
     In the event that dividends are payable in Common Stock or in the event
there are splits, subdivisions or combinations of shares of Common Stock, the
number of shares available under the Option Plan shall be increased or decreased
proportionately, as the case may be, and the number of shares delivered upon the
exercise thereafter of any Option theretofore granted or issued shall be
increased or decreased proportionately, as the case may be, without change in
the aggregate purchase price.
 
     In the event that an Option holder ceases to be an employee for any reason
other than permanent disability (as determined by the Board of Directors) and
death, any Option, including any unexercised portion thereof, which was
otherwise exercisable on the date of termination, shall expire unless exercised
within a period of three months from the date on which the Option holder ceased
to be so employed, but in no event after the expiration of the exercise period.
In the event of the death of an Option holder during this three month period,
the Option shall be exercisable by his or her personal representatives, heirs or
legatees to the same extent that the Option holder could have exercised the
Option if he or she had not died, for the three months from the date of death,
but in no event after the expiration of the exercise period. In the event of the
permanent disability of an Option holder while an employee, any Option granted
to such employee shall be exercisable for twelve (12) months after the date of
permanent disability, but in no event after the expiration of the exercise
period. In the event of the death of an Option holder while an employee, or
during the twelve (12) month period after the date of permanent disability of
the Option holder, that portion of the Option which had become exercisable on
the date of death shall be exercisable by his or her personal representatives,
heirs or legatees at any time prior to the expiration of one (l) year from the
date of the death of the Option holder, but in no event after the expiration of
the exercise period. Except as the Board of Directors shall provide otherwise,
in the event an Option holder ceases to be an employee for any reason, including
death, prior to the lapse of the waiting period, his or her Option shall
terminate and be null and void.
 
                                       33
   37
 
     The Board of Directors may at any time alter, amend, suspend or discontinue
the Option Plan, but no amendment, alteration, suspension or discontinuation
shall be made which would impair the rights of any recipient of an Option under
any agreement theretofore entered into under the Option Plan, without his
consent, or which, without the requisite vote of the stockholders of the Company
approving such action, would:
 
          (a) except as is provided in Section 7 of the Option Plan, increase
     the total number of shares of stock reserved for the purposes of the Option
     Plan; or
 
          (b) extend the duration of the Option Plan; or
 
          (c) materially increase the benefits accruing to participants under
     the Option Plan; or
 
          (d) change the category of persons who can be eligible participants
     under the Option Plan. Without limiting the foregoing, the Board of
     Directors may, any time or from time to time, authorize the Company,
     without the consent of the respective recipients, to issue new Options in
     exchange for the surrender and cancellation of any or all outstanding
     Options.
 
401(K) SAVINGS PLAN
 
     Effective August 1, 1996, the Company established the Jenna Lane, Inc.
401(k) Plan (the "401(k) Plan") under Section 401(k) of the Code. Under the
401(k) Plan, employees may contribute up to 25% of their compensation per year
subject to elective limits as defined by the guidelines of the Internal Revenue
Service, and the Company may make profit sharing contributions to the Plan in
such amount, if any, that it shall determine, provided, that the Company has
agreed with the Underwriter that, for the first two years of operation of the
401(k) Plan, the Company shall not make a contribution in excess of an amount
equal to five percent (5%) of the amount of earnings before taxes of the Company
in excess of $1 million. Any contributions by the Company will be allocated as
an equal percentage of each eligible participant's compensation for the
applicable year during the 401(k) Plan. During the month of August 1996, the
Company made no contribution to the 401(k) Plan.
 
LIMITATION OF LIABILITY
 
     The General Corporation Law of the State of Delaware permits a corporation
through its Certificate of Incorporation to eliminate the personal liability of
its directors to the corporation or its stockholders for monetary damages for
breach of fiduciary duty with certain exceptions. The exceptions include a
breach of fiduciary duty of loyalty, acts or omissions not in good faith or
which involve intentional misconduct or a knowing violation of law, improper
declarations of dividends, and transactions from which the directors derived an
improper personal benefit. The Company's Certificate of Incorporation exonerates
its directors from monetary liability to the fullest extent permitted by this
statutory provision but does not restrict the availability of non-monetary and
other equitable relief.
 
     The Company believes that it is the position of the Commission that insofar
as the foregoing provision may be invoked to disclaim liabilities arising under
the Securities Act, the provision is against public policy as expressed in the
Securities Act and is therefore unenforceable. Such limitation of liability also
does not affect the availability of injunctive relief or rescission.
 
     The Company intends to enter into Indemnification Agreements with each of
its directors and executive officers prior to or shortly after the closing of
the Offering. Each such Indemnification Agreement will provide that the Company
will indemnify the indemnitee against expenses, including reasonable attorney's
fees, judgments, penalties, fines and amounts paid in settlement actually and
reasonably incurred by him in connection with any civil or criminal action or
administrative proceeding arising out of the performance of his duties as an
officer, director, employee or agent of the Company. Indemnification is
available if the acts of the indemnitee were in good faith, if the indemnitee
acted in a manner he reasonably believed to be in or not opposed to the best
interests of the Company and, with respect to any criminal proceeding, the
indemnitee had no reasonable cause to believe his conduct was unlawful.
 
                                       34
   38
 
                              CERTAIN TRANSACTIONS
 
EMPLOYMENT AGREEMENTS
 
     The Company has entered into employment agreements with Mitchell Dobies,
the President and Chief Executive Officer of the Company and Charles Sobel,
Executive Vice President of the Company. See "Management -- Employment
Agreements."
 
SERIES A PRIVATE PLACEMENT
 
     In March and April 1995, G-V Capital Corp. ("G-V") acted as placement agent
in connection with the private placement of 500,000 shares of Series A Preferred
Stock (the "Series A Placement") with aggregate gross proceeds to the Company of
$1,000,000. G-V received $100,000 in commissions, a non-accountable expense
allowance of $10,000 and 50,000 shares of Common Stock in consideration of its
service as placement agent. The 500,000 shares of Series A Preferred Stock are
automatically convertible upon the closing of the Offering into an aggregate of
952,381 Preferred Conversion Shares. The holders of the Series A Preferred Stock
have agreed not to sell or otherwise dispose of their shares of Preferred
Conversion Shares for a period of six months following the passage of two years
from their dates of issuance in April 1995. Lawrence Kaplan, a director and
stockholder of the Company, is the sole stockholder, officer and director of
G-V. See "Management."
 
NOVEMBER UNIT OFFERING
 
     In November 1995, the Company sold investment units comprising an aggregate
of $500,000 principal amount of the November Notes and 100,000 shares of Common
Stock (the "November Offering"). The November Notes are payable, together with
interest at the rate of 10% per annum, on the earlier of November 1997 and the
closing of the Offering. See "Use of Proceeds."
 
CONSULTING AGREEMENT
 
     On January 1, 1996, the Company engaged GVMCI as a financial consultant,
pursuant to which GVMCI received a monthly consulting fee through July 31, 1996.
Lawrence Kaplan, a director of the Company, is a principal shareholder, officer
and director of GVMCI. In addition, Stanley Kaplan, a former director of the
Company who may be deemed to be a promoter of the Company, is a principal
shareholder, officer and director of GVMCI. See "Management."
 
BRIDGE FINANCING
 
     In August 1996, the Company completed the Bridge Financing of an aggregate
of $500,000 principal amount of Bridge Notes and 1,000,000 Bridge Warrants. The
Bridge Notes are payable, together with interest at the rate of 10% per annum,
on the earlier of August 1997 and the closing of the Offering. See "Use of
Proceeds." The Bridge Warrants entitle the holders thereof to purchase one share
of Common Stock but will be exchanged automatically on the closing of the
Offering for the Selling Warrantholder Warrants, each of which will be identical
to the Warrants offered hereby. The Selling Warrantholder Warrants have been
registered for resale in the Registration Statement of which this Prospectus
forms a part.
 
CERTAIN ISSUANCES OF SECURITIES TO EXECUTIVE OFFICERS AND DIRECTORS; SELLING
SECURITYHOLDERS
 
     In June 1996, Mr. Sobel was issued 68,571 Performance Shares (after taking
into account the Stock Dividend).
 
     Stanley Kaplan, who may be deemed to be a promoter of the Company, was
formerly, but is no longer, a director and direct stockholder of the Company.
Mr. Stanley Kaplan is, however, the owner of less than one percent of a publicly
held company (of which he is neither director, officer or affiliate), a wholly
owned subsidiary of which directly owns 95,238 shares of Common Stock (assuming
conversion of the Series A Preferred Stock into Preferred Conversion Shares),
and which indirectly controls Universal Partners, L.P.,
 
                                       35
   39
 
which directly owns 19,048 shares of Common Stock (assuming conversion of the
Series A Preferred Stock into Preferred Conversion Shares) and is an investor in
the Bridge Financing. He had purchased, on March 17, 1995, 37,000 shares of
Common Stock (prior to taking into account the Stock Dividend) for an aggregate
purchase price of $37,000 (the "March Purchase Shares"). He also had received,
on March 17, 1995, 30,000 Performance Shares (prior to taking into account the
Stock Dividend). His wife, Eileen A. Kaplan, had purchased, on April 13, 1995,
20,000 shares of Series A Preferred Stock for an aggregate purchase price of
$40,000 (the "Kaplan Preferred Shares"). The March Purchase Shares and the
Kaplan Preferred Shares are no longer owned by Stanley Kaplan or any member of
his immediate family. The Performance Shares were repurchased by the Company for
an aggregate of $300 in April 1996. Stanley Kaplan resigned as a director on
February 1, 1996. In addition, Stanley Kaplan is an officer, director and
principal shareholder of GVMCI. On August 12, 1994, Stanley Kaplan settled,
without admitting or denying any allegations, a civil action brought against him
by the Commission relating to Atratech, Inc. The action charged Stanley Kaplan
with certain violations of the Securities Act and the Exchange Act. As part of
the settlement, Stanley Kaplan was permanently restrained and enjoined from
future violations of the securities laws and was permanently barred from acting
as an officer or director of any issuer that has a class of securities
registered under Section 12 of the Exchange Act or that is required to file
reports pursuant to Section 15(d) of the Exchange Act. See "Risk
Factors -- Certain Legal Issues Concerning Management; Inability to Obtain
Nasdaq Listing/Blue Sky Law."
 
     Mitchell Dobies and Charles Sobel are the sole Selling Common Stockholders.
See "Concurrent Offerings."
 
     Lawrence Kaplan, a director of the Company who may be deemed to be a
promoter of the Company, is the sole shareholder, officer and director of G-V
and is an officer, director and principal shareholder of GVMCI. The compensation
which G-V and GVMCI have received from the Company are described above. Mr.
Kaplan also beneficially owns an aggregate of 479,995 shares of Common Stock
(including shares owned by G-V and by his wife Helaine, as custodian for certain
minors), of which 57,143 directly owned shares are Performance Shares. During
the last fiscal year of the Company, Mr. Kaplan invested $125,000 for $125,000
in installment promissory notes of the Company and 25,000 shares of Common Stock
as part of the November Offering. Lawrence Kaplan also is a Selling
Warrantholder, having purchased $87,500 in principal amount of the Bridge Notes
and 175,000 Bridge Warrants in the Bridge Financing for an aggregate investment
of $87,500. See "Principal Stockholders," "Management" and "Concurrent
Offerings."
 
                                       36
   40
 
                             PRINCIPAL STOCKHOLDERS
 
     The following table sets forth information, as of the date of this
Prospectus, information relating to beneficial ownership (as defined in Rule
13d-3 of the Exchange Act) of the Company's equity securities and each principal
stockholder.
 


                                                    BENEFICIAL OWNERSHIP
                                                       OF COMMON STOCK        BENEFICIAL OWNERSHIP
                                                        PRIOR TO THE             OF COMMON STOCK
                                                         OFFERING(1)          AFTER THE OFFERING(1)
                                                    ---------------------     ---------------------
           NAME OF BENEFICIAL OWNERS(1)              NUMBER       PERCENT      NUMBER       PERCENT
- --------------------------------------------------  ---------     -------     ---------     -------
                                                                                
Mitchell Dobies(2)................................    782,381      26.08%       782,381      18.63%
Charles Sobel(2)..................................    775,714      25.86%       775,714      18.47%
Lawrence Kaplan(2)(3).............................    479,995      16.00%       479,995      11.43%
All executive officers and directors as a group (3
  persons)........................................  2,038,090      67.94%     2,038,090      48.53%

 
- ---------------
(1) Unless otherwise indicated herein and subject to applicable community
    property laws, each stockholder has sole voting and investment power with
    respect to all shares of Common Stock beneficially owned by such stockholder
    and directly owns all such shares in such stockholder's sole name. Takes
    into account the Stock Dividend. Assumes conversion of all outstanding
    shares of Series A Preferred Stock into Preferred Conversion Shares. Does
    not include 100,000 options to purchase Common Stock currently outstanding
    under the Option Plan. Assumes no exercise of the Warrants or the Selling
    Warrantholder Warrants.
 
(2) Includes 222,857 Performance Shares for Mr. Dobies, 291,429 Performance
    Shares for Mr. Sobel and 57,143 Performance Shares for Lawrence Kaplan.
    Mailing address for Messrs. Dobies and Sobel is c/o Jenna Lane, Inc., 1407
    Broadway, Suite 1801, New York, New York 10018. Mailing address for Mr.
    Kaplan is 150 Vanderbilt Motor Parkway, Suite 311, Hauppauge, New York
    11788. See "Management" and "Management -- Employment Agreements."
 
(3) Includes an aggregate of 19,048 shares of Common Stock owned by Helaine
    Kaplan as custodian for Michelle Kaplan and Robert Kaplan. Helaine Kaplan is
    Lawrence Kaplan's wife. Also includes 95,238 shares of Common Stock owned by
    G-V.
 
                              CONCURRENT OFFERINGS
 
     The registration statement of which this Prospectus forms a part also
includes the concurrent registration of securities owned by the Selling
Securityholders. The Selling Warrantholder Warrants are being issued to the
Selling Securityholders as of the closing of the Offering. In addition, the
90,000 Selling Common Stockholder Shares which, together with 45,000 Warrants,
will be sold as part of the Underwriters' over-allotment option, if the option
is exercised, will be registered. The Selling Warrantholder Warrants and such
additional 45,000 Warrants will be identical to the Warrants being offered
hereby. All of the Selling Securityholder Securities will be registered, at the
Company's expense, under the Securities Act and are expected to become tradeable
on or about the effective date of the Offering. The Company will not receive any
proceeds from the sale of any Selling Securityholder Securities. Sales of
Selling Securityholder Securities or even the potential of such sales could have
an adverse effect on the market prices of the Common Stock and the Warrants. The
Selling Warrantholders have agreed not to exercise or sell their Selling
Warrantholder Warrants for a period of eighteen months after the completion of
the Offering without the prior written consent of the Underwriter.
 
     In the event that the Underwriter exercises the over-allotment option, the
Underwriter will purchase the first 90,000 shares of Common Stock to be included
in the Units sold under such option from the Selling Common Stockholders at a
purchase price of $4.50 per share (the $10.10 Unit price less a valuation of
$0.10 per Warrant and less the 10% underwriting discount). If the Underwriter
exercises the over-allotment option for less than 45,000 Units, the Underwriter
will purchase shares from each of the Selling Common Stockholders on a pro rata
basis.
 
                                       37
   41
 
     The sale of the securities by the Selling Securityholders may be effected
from time to time in transactions (which may include block transactions by or
for the account of the Selling Securityholders) in the over-the-counter market
or in negotiated transactions, a combination of such methods of sale or
otherwise. Sales may be made at fixed prices which may be changed, at market
prices or in negotiated transactions, a combination of such methods of sale or
otherwise.
 
     There are no material relationships between any Selling Securityholder and
the Company, except that Lawrence Kaplan is a Selling Warrantholder and Mitchell
Dobies and Charles Sobel are the sole Selling Common Stockholders. See "Certain
Transactions." The Company has been informed by the Underwriter that there are
no agreements between the Underwriter and any Selling Securityholder regarding
the distribution of the Selling Securityholder Securities.
 
     Selling Securityholders may effect such transactions by selling their
securities directly to purchasers, through broker-dealers acting as agents for
the Selling Securityholders or to broker-dealers who may purchase shares as
principals and thereafter sell the securities from time to time in the
over-the-counter market, in negotiated transactions or otherwise. Such
broker-dealers, if any, may receive compensation in the form of discounts,
concessions or commissions from the Selling Securityholders and/or the
purchasers from whom such broker-dealer may act as agents or to whom they may
sell as principals or otherwise (which compensation as to a particular
broker-dealer may exceed customary commissions).
 
     Under applicable rules and regulations under the Exchange Act, any person
engaged in the distribution of the Selling Securityholder Securities may not
simultaneously engage in market-making activities with respect to any securities
of the Company during the applicable "cooling-off" period (at least two and
possibly nine business days) prior to the commencement of such distribution.
Accordingly, in the event that the Underwriter is engaged in a distribution of
Selling Securityholder Securities, such firm will not be able to make a market
in the Company's securities during the applicable restrictive period. However,
the Underwriter has not agreed to nor it is obligated to act as a broker-dealer
in the sale of the Selling Securityholder Securities and the Selling
Securityholders may be required, and in the event the Underwriter is a
market-maker, will likely be required, to sell such securities through another
broker-dealer. In addition, each Selling Securityholder desiring to sell Shares
or Warrants will be subject to the applicable provisions of the Exchange Act and
the rules and regulations thereunder, including without limitation Rules 10b-6
and 10b-7, which provisions may limit the timing of purchases and sales of
shares of the Company's securities by such Selling Securityholder.
 
     The Selling Securityholders and broker-dealers, if any, acting in
connection with such sales might be deemed to be "underwriters" within the
meaning of Section 2(11) of the Securities Act and any commission received by
them and any profit on the resale of the securities might be deemed to be
underwriting discounts and commissions under the Securities Act.
 
                                       38
   42
 
     The following table sets forth the number of shares of Common Stock
issuable upon the exercise of the Selling Warrantholder Warrants held by each
Selling Securityholders, all of which Selling Warrantholder Warrants and
underlying shares are to be offered for the Selling Securityholder's account.
 


                                                                           PERCENTAGE TO BE
                                                                              OWNED AFTER
    SELLING WARRANTHOLDER                                   SHARES     COMPLETION OF OFFERING(1)
    ---------------------                                  --------    -------------------------
                                                                 
    Interpacific Capital Corporation.....................   200,000               3.85%
    Universal Partners, L.P..............................    50,000               0.96%
    Lawrence Kaplan(2)...................................   175,000               3.37%
    Windy City, Inc......................................    25,000               0.48%
    Manhattan Group Funding..............................    50,000               0.96%
    Sheldon Schwartz.....................................   100,000               1.92%
    Edmond O'Donnell.....................................    25,000               0.48%
    Michael Miller.......................................    25,000               0.48%
    Charles Rose.........................................    50,000               0.96%
    Galaxy Investments, Inc..............................   300,000               5.77%

 
- ---------------
(1) Assumes full exercise of the Selling Warrantholder Warrants and assumes no
    sale of any Selling Securityholder Securities after completion of the
    Offering. The Selling Warrantholders have agreed not to sell their Selling
    Warrantholder Warrants or shares of Common Stock underlying them for a
    period of eighteen months after the completion of this Offering without the
    prior written consent of the Underwriter.
 
(2) Lawrence Kaplan is a director of the Company.
 
     The following table sets forth the number of shares of Common Stock which
may be sold by each Selling Common Stockholder pursuant to this Prospectus and
the shares of Common Stock held by such Selling Common Stockholders which are
not covered by the Registration Statement. The Company will not receive any
proceeds from the sale of such shares of Common Stock.
 


                                                                               SHARES NOT
                                                                               COVERED BY
    SELLING COMMON STOCKHOLDER                                SHARES     REGISTRATION STATEMENT
    --------------------------                                -------    ----------------------
                                                                   
    Mitchell Dobies(1)......................................   30,000             752,381(2)
    Charles Sobel(3)........................................   60,000             715,714(4)
                                                               ------           ---------
              TOTAL.........................................   90,000           1,468,095
                                                               ======           =========

 
- ---------------
(1) Mitchell Dobies is President and a director of the Company.
 
(2) Includes 222,857 Performance Shares. See "Management."
 
(3) Charles Sobel is Executive Vice President and a director of the Company.
 
(4) Includes 291,429 Performance Shares. See "Management."
 
                                       39
   43
 
                           DESCRIPTION OF SECURITIES
 
     The following description of the Company's securities does not purport to
be complete and is subject in all respects to applicable Delaware law and to the
provisions of the Company's Certificate of Incorporation, as amended, and
By-laws, the Warrant Agreement among the Company, the Underwriter and American
Stock Transfer Company, as warrant agent, pursuant to which the Warrants will be
issued and the Underwriting Agreement between the Company and the Underwriter
(the "Underwriting Agreement"), copies of all of which have been filed with the
Commission as Exhibits to the Registration Statement of which this Prospectus is
a part.
 
GENERAL
 
     The Company's authorized capital stock consists of 18,000,000 shares of
Common Stock, $.01 par value, and 2,000,000 shares of preferred stock, $.01 par
value ("Preferred Stock"), of which 500,000 shares are designated as Series A
Preferred Stock and 1,500,000 are "blank check" or subject to designation by the
Board. All of the Company's outstanding 500,000 shares of Series A Preferred
Stock will convert into 952,381 Preferred Conversion Shares at the closing of
the Offering, upon which the Series A Preferred Stock will be cancelled.
 
COMMON STOCK
 
     The Company currently has 2,047,619 shares of Common Stock, held of record
by 12 holders. An additional 952,381 Preferred Conversion Shares will be issued
upon conversion of the Series A Preferred Stock at the closing of the Offering
to 31 holders who are not currently holders of Common Stock and 9 holders who
are currently holders of Common Stock. Holders of Common Stock have the right to
cast one vote for each share held of record on all matters submitted to a vote
of holders of Common Stock, including the election of directors. There is no
right to cumulate votes for the election of directors. Stockholders holding a
majority of the voting power of the capital stock issued and outstanding and
entitled to vote, represented in person or by proxy, are necessary to constitute
a quorum at any meeting of the Company's stockholders, and the vote by the
holders of a majority of such outstanding shares is required to effect certain
fundamental corporate changes such as liquidation, merger or amendment of the
Company's Certificate of Incorporation.
 
     Holders of Common Stock are entitled to receive dividends pro rata based on
the number of shares held, when, as and if declared by the Board of Directors,
from funds legally available therefor, subject to the rights of holders of any
outstanding Preferred Stock. In the event of the liquidation, dissolution or
winding up of the affairs of the Company, all assets and funds of the Company
remaining after the payment of all debts and other liabilities, subject to the
rights of the holders of any outstanding Preferred Stock, shall be distributed,
pro rata, among the holders of the Common Stock. Holders of Common Stock are not
entitled to preemptive or subscription or conversion rights, and there are no
redemption or sinking fund provisions applicable to the Common Stock. All
outstanding shares of Common Stock are, and the shares of Common Stock offered
hereby will be when issued, fully paid and non-assessable.
 
REDEEMABLE CLASS A WARRANTS
 
     Each Warrant entitles the registered holder to purchase one share of Common
Stock at an exercise price of $7.00 at any time after issuance until the date
which is three years after the date of this Prospectus. Commencing one year from
the date of this Prospectus, the Warrants may be redeemed by the Company at a
redemption price of $.05 per Warrant provided that (x) 30 days prior written
notice is given to the holders of the Warrants and (y) the closing bid price per
share of Common Stock as reported on Nasdaq (or the last sale price, if quoted
on a national securities exchange) has been at least $11.00 for the twenty
consecutive trading days ending on the third day prior to the date of the notice
of redemption. All Warrants must be redeemed if any are redeemed. The Warrants
include a provision that they may not be exercised for a period of one year from
the issuance date thereof.
 
     The Warrants will be issued pursuant to a warrant agreement (the "Warrant
Agreement") among the Company, the Underwriter and American Stock Transfer
Company, as warrant agent ("Warrant Agent"),
 
                                       40
   44
 
and will be evidenced by warrant certificates in registered form. The Warrants
provide for adjustment of the exercise price and for a change in the number of
shares issuable upon exercise to protect holders against dilution in the event
of a stock dividend, stock split, combination or reclassification of the Common
Stock or upon issuance of shares of Common Stock at prices lower than the market
price of the Common Stock, with certain exceptions.
 
     The exercise price of the Warrants was determined by negotiation between
the Company and the Underwriter and should not be construed to be predictive of
or to imply that any price increases in the Company's securities will occur.
 
     The Company has reserved from its authorized but unissued shares a
sufficient number of shares of Common Stock for issuance upon the exercise of
the Warrants. A Warrant may be exercised upon surrender of the Warrant
certificate on or prior to its expiration date (or earlier redemption date) at
the offices of the Warrant Agent, with the form of "Election to Purchase" on the
reverse side of the Warrant certificate completed and executed as indicated,
accompanied by payment of the full exercise price (by certified or bank check
payable to the order of the Company) for the number of shares with respect to
which the Warrant is being exercised. See "Risk Factors -- Current Prospectus
Required to Exercise Warrants." Shares issued upon exercise of Warrants and
payment in accordance with the terms of the Warrants will be validly issued,
fully paid and non-assessable. For the life of the Warrants, the holders thereof
have the opportunity to profit from a rise in the market value of the Common
Stock, with a resulting dilution in the interest of all other stockholders. So
long as the Warrants are outstanding, the terms on which the Company could
obtain additional capital may be adversely affected. The holders of the Warrants
might be expected to exercise them at a time when the Company would, in all
likelihood, be able to obtain any needed capital by a new offering of securities
on terms more favorable than those provided for by the Warrants. The Warrants do
not confer upon the Warrantholder any voting or other rights of a stockholder of
the Company.
 
UNDERWRITER'S OPTION
 
     The Company has agreed to grant to the Underwriter or its designees, upon
the closing of the Offering, the Underwriter's Option to purchase the 60,000
Underwriter's Purchase Units. These securities will be identical to the
securities offered hereby. The Underwriter's Option cannot be transferred, sold,
assigned or hypothecated for two years, except to any officer or employee of the
Underwriter, members of the Underwriter's syndicate or members of the selling
group or their officers. The Underwriter's Option is exercisable during the
three-year period commencing one year from the date of this Prospectus at an
exercise price equal to 120% of the initial public offering price per Unit,
subject to adjustment in certain events to protect against dilution. The
Underwriter's Purchase Units and securities underlying them are being registered
pursuant to the registration statement of which this Prospectus forms a part.
See "Concurrent Offerings" and "Underwriting."
 
PREFERRED STOCK
 
     After completion of the Offering, the Company will be authorized to issue
up to 2,000,000 shares of "blank-check" Preferred Stock, since upon conversion
of the outstanding 500,000 shares of Series A Preferred Stock, the Board of
Directors has resolved to cancel such series of Preferred Stock. The Board of
Directors will have the authority to issue this Preferred Stock in one or more
series and to fix the number of shares and the relative rights, conversion
rights, voting rights and terms of redemption (including sinking fund
provisions) and liquidation preferences, without further vote or action by the
stockholders. If shares of Preferred Stock with voting rights are issued, such
issuance could affect the voting rights of the holders of the Company's Common
Stock by increasing the number of outstanding shares having voting rights, and
by the creation of class or series voting rights. If the Board of Directors
authorizes the issuance of shares of Preferred Stock with conversion rights, the
number of shares of Common Stock outstanding could potentially be increased by
up to the authorized amount. Issuance of Preferred Stock could, under certain
circumstances, have the effect of delaying or preventing a change in control of
the Company and may adversely affect the rights of holders of Common Stock.
Also, Preferred Stock could have preferences over the Common Stock (and other
series of preferred stock) with respect to dividend and liquidation rights. The
Company currently has no plans to issue
 
                                       41
   45
 
any Preferred Stock. The holders of the Series A Preferred Stock have agreed not
to sell or otherwise dispose of their shares of Preferred Conversion Shares for
a period of six months following the passage of two years from their dates of
issuance in April 1995.
 
TRANSFER AGENT
 
     American Stock Transfer Company, New York, New York, serves as Transfer
Agent for the shares of Common Stock and Warrant Agent for the Warrants.
 
BUSINESS COMBINATION PROVISIONS
 
     The Company is subject to a Delaware statute regulating "business
combinations," defined to include a broad range of transactions, between
Delaware corporations and "interested stockholders," defined as persons who have
acquired at least 15% of a corporation's stock. Under the law, a corporation may
not engage in any business combination with any interested stockholder for a
period of three years from the date such person became an interested stockholder
unless certain conditions are satisfied. The Company has not sought to "elect
out" of the statute, and, therefore, upon closing of the Offering and the
registration of its shares of Common Stock under the Exchange Act, the
restrictions imposed by such statute will apply to the Company.
 
REGISTRATION RIGHTS
 
     The Company has granted certain piggy-back registration rights to (i)
holders of 952,381 Preferred Conversion Shares issuable upon conversion of the
500,000 shares of Series A Preferred Stock purchased in the Series A Placement,
(ii) holders of 190,476 shares of Common Stock issued in the November Offering
and (iii) holders of 1,000,000 Bridge Warrants and shares of Common Stock
underlying such Bridge Warrants. The registration rights of those set forth in
clauses (i) and (ii) have been waived with respect to the Offering. Although the
Bridge Warrants and shares underlying them are being registered hereunder, the
holders thereof have agreed not to sell or exercise such Bridge Warrants or
shares for a period of eighteen months after the completion of the Offering
without the prior written consent of the Underwriter. See "Concurrent
Offerings." The holders of the Series A Preferred Stock have agreed not to sell
or otherwise dispose of their shares of Preferred Conversion Shares for a period
of six months following the passage of two years from their dates of issuance in
April 1995.
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
     Upon completion of the Offering, the Company will have outstanding
4,200,000 shares of Common Stock (assuming no exercise of the over-allotment
option). Of these shares, 1,200,000 shares of Common Stock offered hereby will
be freely transferable without restriction or further registration under the
Securities Act, unless purchased by affiliates of the Company as that term is
defined in Rule 144 under the Securities Act ("Rule 144") described below. Of
the 3,000,000 shares of Common Stock currently outstanding (after giving effect
to conversion of the Series A Preferred Stock), as of the closing of the
Offering 2,910,000 will be "restricted" securities within the meaning of Rule
144 and may not be sold publicly unless they are registered under the Securities
Act or are sold pursuant to Rule 144 or another exemption from registration.
Such shares will be eligible for sale in the public market pursuant to Rule 144
commencing in March 1997. However, the holders of approximately 2,038,090 shares
(or approximately 68% of the Common Stock outstanding prior to the Offering
(after giving effect to the conversion of the Series A Preferred Stock into
Common Stock)), have agreed not to publicly sell or otherwise dispose of any
securities of the Company without the Underwriter's prior written consent for a
period of 18 months after the date of this Prospectus. Further, the holders of
the Series A Preferred Stock have agreed not to sell or otherwise dispose of
their shares of Preferred Conversion Shares for a period of six months following
the passage of two years from their dates of issuance in April 1995. See
"Underwriting."
 
     In general, under Rule 144 a person (or persons whose shares are
aggregated), including persons who may be deemed to be "affiliates" of the
Company as that term is defined under the Securities Act, is entitled to sell
within any three month period a number of restricted shares beneficially owned
for at least two years
 
                                       42
   46
 
that does not exceed the greater of (i) 1% of the then outstanding shares of
Common Stock or (ii) an amount equal to the average weekly trading volume in the
Common Stock during the four calendar weeks preceding such sale. Sales under
Rule 144 are also subject to certain requirements as to the manner of sale,
notice and the availability of current public information about the Company.
However, a person who is not deemed an affiliate and has beneficially owned such
shares for at least three years is entitled to sell such shares without regard
to the volume or other resale requirements.
 
     Under Rule 701 of the Securities Act, persons who purchase shares upon
exercise of options granted prior to the date of this Prospectus are entitled to
sell such shares after the 90th day following the date of this Prospectus in
reliance on Rule 144, without having to comply with the holding period
requirements of Rule 144 and, in the case of nonaffiliates, without having to
comply with the public information, volume limitation or notice provisions of
Rule 144. Affiliates are subject to all Rule 144 restrictions after this 90-day
period, but without a holding period. If all the requirements of Rule 701 are
met, an aggregate of 100,000 shares subject to outstanding vested stock options
may be sold pursuant to such rule at the end of this 90-day period.
 
     Pursuant to registration rights previously acquired by holders of 1,000,000
Bridge Warrants and 1,000,000 shares of Common Stock underlying such Bridge
Warrants and pursuant to the agreement of the Company with respect to the
Selling Common Stockholder Shares and the Underwriter's Purchase Units (and
securities underlying such Units), the Company has, concurrently with the
Offering, registered for resale on behalf of the Selling Securityholders, the
Selling Securityholder Securities. The holders of the Bridge Warrants and shares
underlying them have agreed not to sell such Bridge Warrants and shares for a
period of eighteen months after the completion of the Offering without the prior
written consent of the Underwriter. The Underwriter's Option is exercisable
during the three-year period commencing one year after the date of this
Prospectus. See "Concurrent Offerings."
 
     Certain other securityholders have piggy-back registration rights. See
"Underwriting" and "Description of Securities -- Registration Rights."
 
     Prior to the Offering, there has been no market for any securities of the
Company, and no predictions can be made of the effect, if any, that sales of
Common Stock or the availability of Common Stock for sale will have on the
market price of such securities prevailing from time to time. Nevertheless,
sales of substantial amounts of Common Stock in the public market could
adversely affect prevailing market prices.
 
                                  UNDERWRITING
 
     Walsh Manning Securities, Inc., the Underwriter, has agreed, subject to the
terms and conditions of the Underwriting Agreement, to purchase from the Company
the 600,000 Units offered hereby on a "firm commitment" basis, if any are
purchased. It is expected that the Underwriter will distribute as a selling
group member substantially all the Units offered hereby. It is also expected
that the Underwriter will make a market in the Company's securities following
the Offering.
 
     The Underwriter has advised the Company that it proposes to offer the Units
to the public at the public offering prices set forth on the cover page of this
Prospectus and to certain dealers who are members of the NASD, at such prices
less concessions of not in excess of $          ] per Unit, of which a sum not
in excess of $          per Unit may in turn be reallowed to other dealers who
are members of the NASD. After the commencement of the Offering, the public
offering prices, the concession and the reallowance may be changed by the
Underwriter.
 
     The Company has agreed to indemnify the Underwriter against certain
liabilities, including liabilities under the Securities Act. The Company also
has agreed to pay to the Underwriter an unaccountable expense allowance equal to
3% of the gross proceeds derived from the sale of Securities offered hereby,
including any Units purchased pursuant to the Underwriter's overallotment
option, $35,000 of which has been paid to date.
 
     The Company has granted to the Underwriter an option, exercisable during
the 45-day period commencing on the date of this Prospectus, to purchase from
the Company, at the public offering price, less underwriting discounts, up to
90,000 Units for the purpose of covering over-allotments, if any. If this option
is
 
                                       43
   47
 
exercised, the Underwriter will purchase the first 45,000 Units by purchasing
shares from the Selling Common Stockholders for $4.50 per share (the $10.10 Unit
price to the public less a price of $0.10 per Warrant less the 10% underwriting
discount). The Warrants comprising the Units will be contributed by the Company
for additional consideration equal to $0.10 per Warrant. See "Concurrent
Offerings."
 
     The holders of approximately 68% of the shares of Common Stock outstanding
prior to the Offering (after giving effect to the conversion of the Series A
Preferred Stock into Common Stock), have agreed not to sell, assign, transfer or
otherwise dispose publicly of any of their shares of Common Stock for a period
of 18 months from the date of this Prospectus without the prior written consent
of the Underwriter.
 
     The Company has agreed to nominate one director designated by the
Underwriter to the Company's Board of Directors for a period of two years from
the completion of the Offering, although it has not yet selected any such
designee. Such designee may be a director, officer, partner, employee or
affiliate of the Underwriter.
 
     During the five-year period from the date of this Prospectus, in the event
the Underwriter originates a nonfinancing related transaction (including
mergers, acquisitions, joint ventures and other business transactions), the
Underwriter will be entitled to receive a finder's fee in consideration for
origination of such transaction equal to five percent of the amount of
consideration up to $1 million, four percent of the next $1 million, three
percent of the next $1 million, two percent of the next $1 million and one
percent thereafter. The fee is based on negotiation between the Company and the
Underwriter.
 
     The Underwriter also has the preferential right, for a period of two years
from the date of this Prospectus, to purchase for its account or to sell for the
account of the Company, or any subsidiary of or successor to the Company, or any
of its officers, directors, affiliates or 5% stockholders of restricted stock,
any securities of the Company (excluding offerings solely consisting of debt)
which the Company or any of such other stockholders may seek to sell, whether
pursuant to registration under the Securities Act or otherwise.
 
     The Underwriter also shall be engaged as the Company's investment banker
and financial consultant after the Offering for a period of two years for an
aggregate fee of $108,000, to be paid in advance upon the closing of the
Offering.
 
     Upon any exercise of the Warrants after the first anniversary of the date
of this Prospectus, the Company will pay the Underwriter a fee of 5% of the
aggregate exercise price of the Warrants. The Company also has agreed not to
solicit the exercise of any Warrant other than through the Underwriter, unless
either (x) the Underwriter cannot legally solicit the exercise of the Warrants
at the time of such solicitation; (y) the Underwriter declines, in writing, to
solicit the exercise of the Warrants within ten (10) business days of such a
written request by the Company or (z) the Underwriter consents to the
solicitation by the Company or another entity.
 
     Rule 10b-6 may prohibit the Underwriter from engaging in any market making
activities with regard to the Company's securities for the period from nine
business days (or such other applicable period as Rule 10b-6 may provide) prior
to any solicitation by the Underwriter of the exercise of Warrants until the
later of the termination of such solicitation activity or the termination (by
waiver or otherwise) of any right that the Underwriter may have to receive a fee
for the exercise of Warrants following such solicitation. As a result, the
Underwriter may be unable to provide a market for the Company's securities
during certain periods while the Warrants are exercisable.
 
     The Company has agreed to sell to the Underwriter and its designees, for
nominal consideration, the Underwriter's Option to purchase up to 60,000
Underwriter's Purchase Units, identical to the Units being offered hereby,
except that the Warrants contained in the Underwriter's Purchase Units are not
redeemable by the Company. The Underwriter's Option cannot be transferred, sold,
assigned or hypothecated for two years, except to any officer or employee of the
Underwriter or members of the selling group or their officers. The Underwriter's
Option is exercisable during the three-year period commencing one year from the
date of this Prospectus at an exercise price equal to 120% of the initial public
offering price per Unit, subject to adjustment in certain events to protect
against dilution. The Underwriter's Purchase Units and securities comprised
therein are being registered as part of the registration statement of which this
Prospectus forms a part.
 
                                       44
   48
 
     The Underwriter acted as Placement Agent for the Bridge Financing in August
1996 for which it received a Placement Agent fee of $35,000 and a
non-accountable expense allowance of $10,000. This Offering constitutes the
first public offering for which the Underwriter has served as underwriter. The
principal business function of the Underwriter will be to sell the Units. The
promoters, officers and directors of the Company have no material relationship
with the Underwriter. The Underwriter's sole relationship with the Company, its
promoters and their controlling persons has been with respect to the Bridge
Financing and the Offering. See "Risk Factors."
 
     Prior to the Offering, there has been no public market for any of the
securities offered hereby. Accordingly, the public offering prices of the
Securities offered hereby and the terms of the Warrants have been determined by
negotiation between the Company and the Underwriter and are not necessarily
related to the Company's asset value, net worth or other established criteria of
value. Factors considered in determining such prices and terms, in addition to
prevailing market conditions, include the history of and the prospects for the
industry in which the Company competes, the present state of the Company's
development and its future prospects, an assessment of the Company's management,
the Company's capital structure and such other factors as were deemed relevant.
 
                                 LEGAL MATTERS
 
     The validity of the securities offered hereby will be passed upon for the
Company by the Law Offices of David N. Feldman, New York, New York ("LODNF"). A
portion of LODNF's compensation is contingent upon the completion of the
Offering. Certain legal matters will be passed upon for the Underwriter by
Goldstein & DiGioia, LLP, New York, New York.
 
                                    EXPERTS
 
     The consolidated financial statements of the Company at and for the year
ended March 31, 1996 and for the period from February 14, 1995 (commencement of
operations) to March 31, 1995, appearing in this Prospectus and Registration
Statement have been audited by Edward Isaacs and Company, LLP, independent
auditors, as set forth in their report thereon appearing elsewhere herein and in
the Registration Statement of which this Prospectus forms a part, and are
included in reliance upon such report given upon the authority of such firm as
experts in accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
     The Company is not a reporting company under the Exchange Act. The Company
has filed a Registration Statement on Form S-1 under the Securities Act with the
Commission in Washington, D.C. with respect to the Securities offered hereby.
This Prospectus, which is part of the Registration Statement, does not contain
all of the information set forth in the Registration Statement and the exhibits
thereto. For further information with respect to the Company and the Securities
offered hereby, reference is hereby made to the Registration Statement and such
exhibits, which may be inspected without charge at the office of the Commission
at 450 Fifth Street, N.W., Washington, D.C. 20549 and at the regional offices of
the Commission located at Seven World Trade Center, 13th Floor, New York, New
York 10048 and at 500 West Madison (Suite 1400), Chicago, Illinois 60661. Copies
of such material may also be obtained at prescribed rates from the Public
Reference Section of the Commission at 450 Fifth Street, N.W., Washington, D.C.
20549. Statements contained in this Prospectus as to the contents of any
contract or other document referred to are not necessarily complete and in each
instance reference is made to the copy of such contract or document filed as an
exhibit to the Registration Statement, each such statement being qualified in
all respects by such reference.
 
     Following the Offering, the Company will be subject to the reporting and
other requirements of the Exchange Act and intends to furnish to its
stockholders annual reports containing audited financial statements and may
furnish interim reports as it deems appropriate.
 
                                       45
   49
 
                         INDEX TO FINANCIAL STATEMENTS
 


                                                                                      PAGE
                                                                                  ------------
                                                                               
Independent Auditors' Report..................................................             F-2
Balance Sheets -- March 31, 1995 and 1996 and June 30, 1996 (Unaudited).......             F-3
Statements of Operations for the Period February 14, 1995 (Inception) to March
  31, 1995 and Year Ended March 31, 1996 and for the Three Months Ended June
  30, 1995 and 1996 (Unaudited)...............................................             F-4
Statements of Shareholders' Equity for the Period February 14, 1995
  (Inception) to March 31, 1995 and Year Ended March 31, 1996 and for the
  Three Months Ended June 30, 1996 (Unaudited)................................             F-5
Statements of Cash Flows for the Period February 14, 1995 (Inception) to March
  31, 1995 and Year Ended March 31, 1996 and for the Three Months Ended June
  30, 1995 and 1996 (Unaudited)...............................................             F-6
Notes to Financial Statements.................................................     F-7 to F-11

 
                                       F-1
   50
 
                          INDEPENDENT AUDITORS' REPORT
 
To the Board of Directors and Shareholders
Jenna Lane, Inc.
 
     We have audited the accompanying balance sheets of Jenna Lane, Inc. as of
March 31, 1995 and 1996, and the related statements of operations, shareholders'
equity, and cash flows for the period February 14, 1995 (inception) to March 31,
1995 and the year ended March 31, 1996. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Jenna Lane, Inc. as of March
31, 1995 and 1996, and the results of its operations and its cash flows for the
period February 14, 1995 (inception) to March 31, 1995 and the year ended March
31, 1996 in conformity with generally accepted accounting principles.
 
May 7, 1996
 
                                       F-2
   51
 
                                JENNA LANE, INC.
 
                                 BALANCE SHEETS
 


                                                                                 JUNE 30, 1996
                                                         MARCH 31,          -----------------------
                                                  -----------------------                PRO FORMA
                                                     1995         1996        ACTUAL      (NOTE 1)
                                                  ----------   ----------   ----------   ----------
                                                                                  (UNAUDITED)
                                                                             
ASSETS
CURRENT ASSETS:
  Cash........................................... $  521,387   $    1,250   $    1,000   $    1,000
  Stock subscriptions receivable.................    720,000           --           --           --
  Due from factor................................         --    2,100,709    1,595,546    1,595,546
  Inventories....................................    102,077    2,782,135    3,000,845    3,000,845
  Prepaid expenses and other.....................     24,146      138,385       79,526       79,526
  Deferred income taxes..........................         --       29,000       41,000       41,000
                                                  ----------   ----------   ----------   ----------
          TOTAL CURRENT ASSETS...................  1,367,610    5,051,479    4,717,917    4,717,917
                                                  ----------   ----------   ----------   ----------
PROPERTY AND EQUIPMENT:
  Furniture and equipment........................      3,375      121,493      128,825      128,825
  Leasehold improvements.........................      6,000       10,549       22,228       22,228
                                                  ----------   ----------   ----------   ----------
                                                       9,375      132,042      151,053      151,053
  Less: Accumulated depreciation.................         --       15,360       21,425       21,425
                                                  ----------   ----------   ----------   ----------
          PROPERTY AND EQUIPMENT, net............      9,375      116,682      129,628      129,628
                                                  ----------   ----------   ----------   ----------
OTHER ASSETS.....................................     32,291       41,389      102,048      102,048
                                                  ----------   ----------   ----------   ----------
          TOTAL ASSETS........................... $1,409,276   $5,209,550   $4,949,593   $4,949,593
                                                   =========    =========    =========    =========
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
  Accounts payable............................... $       --   $2,371,354   $2,102,163   $2,102,163
  Accrued expenses...............................    143,202      158,618       91,589       91,589
  Income taxes payable...........................         --      157,000      119,284      119,284
  Current maturities of long-term debt...........         --        2,262        2,320        2,320
                                                  ----------   ----------   ----------   ----------
          TOTAL CURRENT LIABILITIES..............    143,202    2,689,234    2,315,356    2,315,356
                                                  ----------   ----------   ----------   ----------
LONG-TERM DEBT...................................         --      425,143      437,042      437,042
                                                  ----------   ----------   ----------   ----------
DEFERRED INCOME TAXES............................         --       29,000       37,000       37,000
                                                  ----------   ----------   ----------   ----------
SERIES A CONVERTIBLE PREFERRED STOCK, $.01 par
  value, 2,000,000 shares authorized, 410,000,
  500,000 and 500,000 shares issued and
  outstanding, respectively (liquidation
  preference of $1,000,000), net of issuance
  costs of $135,000, $147,470 and $147,470,
  respectively...................................    685,000      852,530      852,530           --
                                                  ----------   ----------   ----------   ----------
SHAREHOLDERS' EQUITY:
  Common stock, $.01 par value; 18,000,000 shares
     authorized, issued and outstanding,
     1,761,905, 1,979,048 and 2,047,619 shares,
     respectively and 3,000,000 shares pro
     forma.......................................     17,619       19,790       20,476       30,000
  Capital in excess of par value.................    682,381      780,350      856,584    1,699,590
  Unearned compensation, performance shares......    (75,000)     (44,000)    (111,345)    (111,345)
  Retained earnings (deficit)....................    (43,926)     457,503      541,950      541,950
                                                  ----------   ----------   ----------   ----------
          TOTAL SHAREHOLDERS' EQUITY.............    581,074    1,213,643    1,307,665    2,160,195
                                                  ----------   ----------   ----------   ----------
          TOTAL LIABILITIES AND SHAREHOLDERS'
            EQUITY............................... $1,409,276   $5,209,550   $4,949,593   $4,949,593
                                                   =========    =========    =========    =========

 
                       See notes to financial statements.
 
                                       F-3
   52
 
                                JENNA LANE, INC.
 
                            STATEMENTS OF OPERATIONS
 


                                          FOR THE PERIOD
                                           FEBRUARY 14,                          THREE MONTHS ENDED
                                               1995                          ---------------------------
                                          (INCEPTION) TO     YEAR ENDED       JUNE 30,        JUNE 30,
                                            MARCH 31,         MARCH 31,         1995            1996
                                               1995             1996         -----------     -----------
                                          --------------     -----------     (UNAUDITED)     (UNAUDITED)
                                                                                 
NET SALES...............................     $     --        $25,832,323     $ 4,018,235     $ 9,724,079
COST OF SALES...........................           --         21,128,147       3,360,506       7,927,053
                                             --------        -----------      ----------      ----------
  GROSS PROFIT..........................           --          4,704,176         657,729       1,797,026
                                             --------        -----------      ----------      ----------
OPERATING EXPENSES:
  Selling and shipping..................           --          1,862,864         311,971         647,777
  General and administrative............       43,926          1,306,586         274,273         436,483
  Factor charges and interest...........           --            528,160          39,264         352,444
                                             --------        -----------      ----------      ----------
          TOTAL OPERATING EXPENSES......       43,926          3,697,610         625,508       1,436,704
                                             --------        -----------      ----------      ----------
  OPERATING (LOSS) INCOME...............      (43,926)         1,006,566          32,221         360,322
                                             --------        -----------      ----------      ----------
OTHER EXPENSES:
  Amortization of unearned
     compensation.......................           --             31,000           6,250           9,875
  Interest expense -- promissory
     notes..............................           --             41,573              --          25,000
                                             --------        -----------      ----------      ----------
          TOTAL OTHER EXPENSES..........           --             72,573           6,250          34,875
                                             --------        -----------      ----------      ----------
  (LOSS) INCOME BEFORE INCOME TAXES.....      (43,926)           933,993          25,971         325,447
PROVISION FOR INCOME TAXES..............           --            432,564           8,814         141,000
                                             --------        -----------      ----------      ----------
  NET (LOSS) INCOME.....................     $(43,926)       $   501,429     $    17,157     $   184,447
                                             ========        ===========      ==========      ==========
PRO FORMA NET INCOME PER COMMON SHARE
  (Unaudited)
  (Note 1)..............................                     $       .18                     $       .06
                                                             ===========                      ==========
PRO FORMA WEIGHTED AVERAGE COMMON SHARES
  OUTSTANDING (Unaudited) (Note 1)......                       2,832,141                       2,874,286
                                                             ===========                      ==========

 
                       See notes to financial statements.
 
                                       F-4
   53
 
                                JENNA LANE, INC.
 
                       STATEMENTS OF SHAREHOLDERS' EQUITY
 


                                                                 CAPITAL
                                             COMMON STOCK          IN                      RETAINED
                                          -------------------   EXCESS OF     UNEARNED     EARNINGS
                                           SHARES     AMOUNT    PAR VALUE   COMPENSATION   (DEFICIT)     TOTAL
                                          ---------   -------   ---------   ------------   ---------   ----------
                                                                                     
Issuance of common stock................  1,190,476   $11,905   $ 613,095                              $  625,000
Issuance of performance shares..........    571,429     5,714      69,286    $  (75,000)                       --
Net loss................................         --        --          --            --    $ (43,926)     (43,926)
                                          ---------   -------    --------     ---------    ---------   ----------
BALANCE at March 31, 1995...............  1,761,905    17,619     682,381       (75,000)     (43,926)     581,074
Issuance of common stock................    285,714     2,857      97,643            --           --      100,500
Amortization of unearned compensation...         --        --          --        31,000           --       31,000
Repurchase of performance shares........    (68,571)     (686)        326            --           --         (360)
Net income..............................         --        --          --            --      501,429      501,429
                                          ---------   -------    --------     ---------    ---------   ----------
BALANCE at March 31, 1996...............  1,979,048    19,790     780,350       (44,000)     457,503    1,213,643
Issuance of performance shares..........    125,714     1,257      75,963       (77,220)          --           --
Repurchase of performance shares........    (57,143)     (571)        271            --           --         (300)
Amortization of unearned compensation...         --        --          --         9,875           --        9,875
Net income..............................         --        --          --            --      184,447      184,447
Dividends paid on preferred stock.......         --        --          --            --     (100,000)    (100,000)
                                          ---------   -------    --------     ---------    ---------   ----------
BALANCE at June 30, 1996 (unaudited)....  2,047,619   $20,476   $ 856,584    $ (111,345)   $ 541,950   $1,307,665
                                          =========   =======    ========     =========    =========   ==========

 
                       See notes to financial statements.
 
                                       F-5
   54
 
                                JENNA LANE, INC.
 
                            STATEMENTS OF CASH FLOWS
 


                                                  FOR THE PERIOD
                                                   FEBRUARY 14,                         THREE MONTHS ENDED
                                                       1995                          -------------------------
                                                  (INCEPTION) TO     YEAR ENDED       JUNE 30,       JUNE 30,
                                                    MARCH 31,         MARCH 31,         1995           1996
                                                       1995             1996         -----------     ---------
                                                  --------------     -----------     (UNAUDITED)     (UNAUDITED)
                                                                                         
OPERATING ACTIVITIES:
  Net (loss) income.............................    $  (43,926)      $   501,429     $    17,157     $ 184,447
  Adjustments to reconcile net (loss) income to
    net cash (used in) provided by operating
    activities:
    Depreciation and amortization...............            --            46,360           7,472        17,932
    Deferred income taxes.......................            --                --              --        (4,000)
    Amortization of debt discount...............            --            20,833              --        12,500
    Increase (decrease) in cash attributable to
      changes in assets and liabilities:
      Due from factor...........................            --        (2,100,709)     (1,384,421)      505,163
      Inventories...............................      (102,077)       (2,680,058)     (1,843,861)     (218,710)
      Prepaid expenses and other................       (24,146)         (114,239)        (43,853)       58,859
      Other assets..............................            --            (9,098)         (4,196)       (9,016)
      Accounts payable..........................            --         2,371,354       1,938,647      (269,191)
      Accrued expenses..........................        15,702           142,916          32,425       (67,029)
      Income taxes payable......................            --           157,000           8,250       (37,716)
                                                     ---------       -----------     -----------     ---------
         NET CASH (USED IN) PROVIDED BY
           OPERATING ACTIVITIES.................      (154,447)       (1,664,212)     (1,272,380)      173,239
                                                     ---------       -----------     -----------     ---------
INVESTING ACTIVITIES:
  Capital expenditures..........................        (9,375)         (115,329)        (34,425)      (20,511)
  Security deposits.............................       (32,291)               --              --       (52,135)
                                                     ---------       -----------     -----------     ---------
         NET CASH USED IN INVESTING
           ACTIVITIES...........................       (41,666)         (115,329)        (34,425)      (72,646)
                                                     ---------       -----------     -----------     ---------
FINANCING ACTIVITIES:
  Net proceeds from issuance of preferred
    stock.......................................            --           760,530         760,530            --
  Proceeds from issuance of units...............            --           500,000              --            --
  Proceeds from shareholder/director loan.......            --           100,000              --            --
  Repayment of shareholder/director loan........            --          (100,000)             --            --
  Principal payments on equipment note
    payable.....................................            --              (766)             --          (543)
  Repurchase of performance shares..............            --              (360)             --          (300)
  Issuance of common stock......................       625,000                --              --            --
  Issuance of convertible note..................       100,000                --              --            --
  Offering costs................................        (7,500)               --              --            --
  Dividends paid................................            --                --              --      (100,000)
  Cash overdraft................................            --                --          24,888            --
                                                     ---------       -----------     -----------     ---------
         NET CASH PROVIDED BY (USED IN)
           FINANCING ACTIVITIES.................       717,500         1,259,404         785,418      (100,843)
                                                     ---------       -----------     -----------     ---------
         NET INCREASE (DECREASE) IN CASH........       521,387          (520,137)       (521,387)         (250)
CASH at beginning...............................            --           521,387         521,387         1,250
                                                     ---------       -----------     -----------     ---------
         CASH at end............................    $  521,387       $     1,250     $        --     $   1,000
                                                     =========       ===========     ===========     =========
SUPPLEMENTAL DISCLOSURES OF CASH FLOW
  INFORMATION:
  Interest paid.................................    $       --       $   236,834     $     4,253     $ 149,484
                                                     =========       ===========     ===========     =========
  Income taxes paid.............................    $       --       $   275,564     $       564     $ 182,716
                                                     =========       ===========     ===========     =========
NONCASH TRANSACTIONS:
  Equipment notes payable for the acquisition of
    equipment...................................    $       --       $     7,338     $        --     $      --
                                                     =========       ===========     ===========     =========

 
                       See notes to financial statements.
 
                                       F-6
   55
 
                                JENNA LANE, INC.
 
                         NOTES TO FINANCIAL STATEMENTS
                  (INFORMATION AS OF JUNE 30, 1996 AND FOR THE
            THREE MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
1. THE COMPANY AND ITS SIGNIFICANT ACCOUNTING PRINCIPLES
 
  Business:
 
     The Company, organized in the State of Delaware in February, 1995, designs
and manufactures (through contractors) and imports women's sportswear for the
domestic retail market.
 
  Inventories:
 
     Inventories are stated at the lower-of-cost (first-in, first-out) or
market.
 
  Income Taxes:
 
     Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and amounts used for income tax purposes, primarily depreciation,
inventory costs capitalized and deferred compensation.
 
  Use of Estimates:
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and
accompanying notes. Although these estimates are based on management's knowledge
of current events and actions it may undertake in the future, they may
ultimately differ from actual results.
 
  Property and Equipment:
 
     Property and equipment are stated at cost. Furniture and equipment are
depreciated using the straight-line method over their estimated useful lives of
five years. Leasehold improvements are amortized over their respective lives or
the terms of the applicable leases whichever is shorter.
 
  Unaudited Interim Financial Statements:
 
     The accompanying financial statements of the Company as of June 30, 1996
and for the three months ended June 30, 1995 and 1996 are unaudited. All
adjustments (consisting only of normal recurring adjustments) have been made
which, in the opinion of management, are necessary for a fair presentation
thereof. Results of operations for the three months ended June 30, 1995 and 1996
are not necessarily indicative of the results that may be expected for the full
year or for any future period.
 
  Pro Forma Presentation (Unaudited):
 
     The unaudited pro forma balance sheet as of June 30, 1996 has been prepared
assuming the conversion of the outstanding Series A Convertible Preferred Stock
into 952,381 shares of Common Stock. Series A Convertible Preferred Stock
automatically converts into Common Stock upon the closing of an initial public
offering, if specified aggregate valuation and minimum proceeds are met.
 
     The unaudited pro forma net income per common share is shown on the face of
the statement of operations because the Company believes the pro forma
presentation is more meaningful since it includes the conversion of the Series A
Convertible Preferred Stock. The unaudited pro forma net income per common share
is computed based upon the weighted average number of common and common
equivalent shares outstanding. The Series A Convertible Preferred Stock to be
converted into Common Stock upon the closing of the initial public offering is
treated as having been converted into Common Stock at the date of original
issuance.
 
                                       F-7
   56
 
                                JENNA LANE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
                  (INFORMATION AS OF JUNE 30, 1996 AND FOR THE
            THREE MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
  Net (Loss) Income Per Common Share:
 
     Net (loss) income per common share on a historical basis is computed in the
same manner as pro forma net (loss) income per common share, except that Series
A Convertible Preferred Stock is not assumed to be converted. In the computation
of net (loss) income per common share, dividend requirements on Series A
Convertible Preferred Stock are included as a decrease to net income available
to common shareholders.
 
     Net (loss) income available per common share on a historical basis is as
follows:
 


                                              FOR THE PERIOD
                                               FEBRUARY 14,
                                                   1995                           THREE MONTHS ENDED
                                              (INCEPTION) TO     YEAR ENDED            JUNE 30,
                                                MARCH 31,        MARCH 31,      -----------------------
                                                   1995             1996          1995          1996
                                              --------------     ----------     ---------     ---------
                                                                                  
Net (loss) income...........................     $(43,926)       $ 501,429      $  17,157     $ 184,447
Dividends on convertible preferred stock....           --          100,000             --        25,000
                                                 --------        ---------      ---------     ---------
Net (loss) income applicable to common stock
  shareholders..............................     $(43,926)       $ 401,429      $  17,157     $ 159,447
                                                 ========        =========      =========     =========
Net (loss) income per common share..........     $   (.07)       $     .21      $     .01     $     .08
                                                 ========        =========      =========     =========
Weighted average number of common shares
  outstanding...............................      671,247        1,919,316      1,843,537     1,921,905
                                                 ========        =========      =========     =========

 
  Stock Dividend:
 
     In July 1996, the Board of Directors authorized a 1.9047619 for one stock
split of the Common Stock to be effected in the form of a stock dividend. All
share and per share data have been restated in these financial statements for
all periods presented to reflect this stock split.
 
2. DUE FROM FACTOR
 
     The Company has an agreement with a factor, whereby substantially all its
accounts receivable are sold to a factor on a pre-approved non-recourse basis
(except as to customer claims). Factoring commissions are charged at the rate of
 .75%.
 
3. INVENTORIES
 
     Inventories consist of the following:
 


                                                                   MARCH 31,     MARCH 31,
                                                                     1995           1996
                                                                   ---------     ----------
                                                                           
    Raw materials................................................  $ 102,077     $1,677,410
    Work-in-process..............................................         --        747,060
    Finished goods...............................................         --        357,665
                                                                    --------     ----------
                                                                   $ 102,077     $2,782,135
                                                                    ========     ==========

 
4. SERIES A CONVERTIBLE PREFERRED STOCK
 
     Pursuant to a private placement offering in March 1995, the Company issued
500,000 shares of Series A Convertible Preferred Stock in April 1995. The
placement agent received 50,000 shares of common stock as compensation.
 
                                       F-8
   57
 
                                JENNA LANE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
                  (INFORMATION AS OF JUNE 30, 1996 AND FOR THE
            THREE MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
     The Series A Convertible Preferred Stock is convertible at the discretion
of the holder, at a conversion rate of one share of common stock for each share
of preferred stock, subject to adjustment in the event of any stock dividend,
stock split, recapitalization or other anti-dilutive event.
 
     Each share of Preferred Stock automatically converts into Common Stock at
the then effective conversion price upon the closing of the sale of shares of
Common Stock in an initial public offering at a price of at least $6.00 (subject
to adjustment in the event of any stock dividend, stock split or other
recapitalization) and having an aggregate offering price resulting in net
proceeds to the Company of not less than $4,000,000.
 
     The holders of the Series A Convertible Preferred Stock shall have a
liquidation preference to the holders of Common Stock in an amount equal to $2
per share (subject to adjustment in the event of any stock dividend, stock split
or other recapitalization).
 
     Dividends accrue at a rate of $.20 per share, per year and are payable
annually the first year and quarterly thereafter.
 
5. UNEARNED COMPENSATION -- PERFORMANCE SHARES
 
     The Company issued 571,429 shares of common stock (514,286 to management
executives and 57,143 to a director of the Company), as compensation, which
shares are subject to repurchase by the Company at par value ($.01 per share) in
the event that the Company does not achieve certain annual pre-tax earnings
through March 31, 1998. In February 1996, the Company repurchased at par value
68,571 shares from an executive who terminated his employment. Amortization
expense for the year ended March 31, 1996 was $31,000.
 
6. INCOME TAXES
 
     The provisions for income taxes consists of the following:
 


                                                                     MARCH 31,     MARCH 31,
                                                                       1995          1996
                                                                     ---------     --------
                                                                             
    Current:
      Federal....................................................     $    --      $320,000
      State......................................................          --       112,564
    Deferred.....................................................          --            --
                                                                                   --------
                                                                      $    --      $432,564
                                                                                   ========

 
     Reconciliations of the statutory federal income tax rate to the Company's
effective tax rates are as follows:
 


                                                                     MARCH 31,     MARCH 31,
                                                                       1995          1996
                                                                     ---------     ---------
                                                                             
    Statutory federal income tax rate............................          --         34.0%
    State income taxes, net of federal benefit...................          --          7.9
    Other........................................................          --          4.4
                                                                         ----         ----
    Effective income tax rate....................................          --         46.3%
                                                                         ====         ====

 
                                       F-9
   58
 
                                JENNA LANE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
                  (INFORMATION AS OF JUNE 30, 1996 AND FOR THE
            THREE MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
     Significant components of the Company's deferred tax assets and liabilities
as of March 31, 1995 and 1996 are summarized as follows:
 


                                                                     MARCH 31,    MARCH 31,
                                                                       1995         1996
                                                                     --------     ---------
                                                                            
    Current deferred tax assets:
      Inventory..................................................    $     --      $ 29,000
      Net operating loss.........................................      18,000            --
      Valuation allowance........................................     (18,000)           --
                                                                      -------      --------
    Current deferred tax asset, net..............................          --        29,000
                                                                      -------      --------
    Noncurrent deferred tax liabilities:
      Depreciation...............................................          --        10,000
      Unearned compensation......................................          --        19,000
                                                                      -------      --------
    Noncurrent deferred tax liabilities..........................    $     --      $ 29,000
                                                                      =======      ========

 
7. LONG-TERM DEBT
 
     Long-term debt at March 31, 1996 consists of the following:
 

                                                                             
    10% promissory notes, due November 1997, net of discount of $79,167
      (a)...................................................................    $420,833
    Equipment note payable in monthly installments of $235 inclusive of
      interest, through November 1998.......................................       6,572
                                                                                --------
                                                                                 427,405
      Less: Current maturity of equipment note payable......................       2,262
                                                                                --------
                                                                                $425,143
                                                                                ========

 
- ---------------
(a) In November 1995, the Company raised $500,000 upon the issuance of 50 units
    pursuant to a private placement offering. Each unit consisted of 2,000
    shares of common stock and a $10,000 promissory note. Common stock was
    credited for $100,000, representing the fair value of the shares, and the
    promissory notes were credited for $400,000. The $100,000 ascribed to the
    common stock has been reflected as a discount on the notes, and is being
    amortized over two years to their maturity. Amortization for the year ended
    March 31, 1996 was $20,833.
 
     Maturities of long-term debt are $423,332 in 1998 and $1,811 in 1999.
 
     The fair value of the long-term debt approximates the carrying value based
on current rates at which the Company could borrow funds given the same
circumstances, with similar remaining maturities.
 
8. COMMITMENTS AND CONTINGENCIES
 
  Leases:
 
     The Company leases office and showroom space and equipment under leases
extending to 2001. The leases provide for payment by the Company of taxes and
other expenses. Rent expense for the year ended March 31, 1996 was approximately
$172,000.
 
                                      F-10
   59
 
                                JENNA LANE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
                  (INFORMATION AS OF JUNE 30, 1996 AND FOR THE
            THREE MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
     Minimum rental payments under noncancellable operating leases are as
follows:
 
  Fiscal year ending March:
 


                                       YEAR                              AMOUNT
            ----------------------------------------------------------  --------
                                                                     
            1997......................................................  $206,000
            1998......................................................   209,000
            1999......................................................   110,000
            2000......................................................    69,000
            2001......................................................    36,000
                                                                        --------
                                                                        $630,000
                                                                        ========

 
  Employment Agreements:
 
     The Company has employment agreements with two of its executives which
provide for aggregate annual base compensation of $450,000 plus profit
participation, as defined, and has issued 234,000 shares of common stock to the
executives, designated as "Performance Shares" (see Note 5).
 
  Letters of Credit:
 
     At March 31, 1996, the Company was contingently liable for open letters of
credit aggregating approximately $1,126,000.
 
9.  SALES TO MAJOR CUSTOMERS
 
     Sales to three customers accounted for approximately 37% of sales for the
year ended March 31, 1996.
 
10.  SUBSEQUENT EVENT
 
     In April 1996, the Company declared and paid a dividend of $.20 per share
($100,000) to the shareholders of preferred stock.
 
11.  SUBSEQUENT EVENTS (UNAUDITED)
 
     On August 16, 1996, pursuant to a unit purchase agreement (Bridge
Financing), the Company issued an aggregate of $500,000 (principal amount) 10%
notes and 1,000,000 warrants. The notes are payable within one year of date of
issuance or the closing of an initial public offering, whichever is earlier.
 
     On August 16, 1996 the Company executed a letter of intent for a proposed
initial public offering of 600,000 units, consisting of 1,200,000 shares of
common stock and 600,000 warrants.
 
     In August 1996, the Company adopted an Incentive Stock Option Plan for
employees (the Plan). The Plan permits the issuance of stock options to selected
employees (and consultants) of the Company. The Plan reserves 600,000 shares of
common stock for grant. Options granted may be either nonqualified or incentive
stock options.
 
     In August 1996, the Company adopted a 401(k) profit sharing plan for
eligible employees which provides for elective salary deferrals by employees and
discretionary profit sharing contributions by the Company.
 
     In June 1996, the Company entered into a five year lease for warehouse and
office space at an annual rental of approximately $206,000.
 
                                      F-11
   60
 
- ------------------------------------------------------
- ------------------------------------------------------
 
  NO DEALER, SALESMAN OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS, OTHER THAN THOSE CONTAINED IN THIS
PROSPECTUS, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR BY THE UNDERWRITER.
THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION OF AN
OFFER TO BUY, ANY SECURITIES OFFERED HEREBY BY ANYONE IN ANY JURISDICTION IN
WHICH SUCH OFFER OR SOLICITATION IS NOT AUTHORIZED OR IN WHICH THE PERSON MAKING
SUCH OFFER OR SOLICITATION IS NOT QUALIFIED TO DO SO OR TO ANYONE TO WHOM IT IS
UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY OF THIS
PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE
ANY IMPLICATION THAT THE INFORMATION HEREIN CONTAINED IS CORRECT AS OF ANY TIME
SUBSEQUENT TO THE DATE OF THIS PROSPECTUS.
                             ---------------------
 
                               TABLE OF CONTENTS
 


                                        PAGE
                                        -----
                                     
Prospectus Summary.....................    3
Risk Factors...........................    8
Dividend Policy........................   15
Use of Proceeds........................   15
Capitalization.........................   16
Dilution...............................   17
Selected Financial Data................   18
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations...........................   19
Business...............................   21
Management.............................   28
Certain Transactions...................   35
Principal Stockholders.................   37
Concurrent Offerings...................   37
Description of Securities..............   40
Shares Eligible for Future Sale........   42
Underwriting...........................   43
Legal Matters..........................   45
Experts................................   45
Additional Information.................   45
Index to Financial Statements..........  F-1
            ---------------------
  UNTIL               , 1996 (25 DAYS AFTER
THE DATE OF THIS PROSPECTUS), ALL DEALERS
EFFECTING TRANSACTIONS IN THE REGISTERED
SECURITIES, WHETHER OR NOT PARTICIPATING IN
THIS DISTRIBUTION, MAY BE REQUIRED TO DELIVER
A PROSPECTUS. THIS IS IN ADDITION TO THE
OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS
WHEN ACTING AS UNDERWRITERS AND WITH RESPECT
TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
- ---------------------------------------------
- ---------------------------------------------

 
- ------------------------------------------------------
- ------------------------------------------------------
                                JENNA LANE, INC.
                                 600,000 UNITS
                            EACH UNIT CONSISTING OF
                           TWO SHARES OF COMMON STOCK
                                      AND
                         ONE REDEEMABLE CLASS A WARRANT
                             ---------------------
 
                                   PROSPECTUS
                             ---------------------
                                 WALSH MANNING
                                SECURITIES, INC.
                               SEPTEMBER   , 1996
- ------------------------------------------------------
- ------------------------------------------------------
   61
 
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 

                                                                             
    SEC registration fee......................................................  $ 6,954.00
    NASD fee..................................................................  $ 2,517.00
    Nasdaq listing fee........................................................           *
    Blue sky fees.............................................................           *
    Printing and engraving expenses...........................................           *
    Accountants' fees and expenses............................................           *
    Attorneys' fees and expenses..............................................           *
    Transfer agent fees.......................................................           *
    Miscellaneous.............................................................           *
                                                                                ----------
              Total...........................................................  $        *
                                                                                  ========

 
- ---------------
* To be provided by amendment.
 
     None of the foregoing expenses are to be borne by any Selling
Securityholder, all of which shall be borne by the Company.
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
     Pursuant to Section 145 of the General Corporation Law of Delaware (the
"Delaware Corporation Law"), Article 9 of the Registrant's Certificate of
Incorporation, a copy of which is filed as Exhibit 3.1 to this Registration
Statement, provides that the Registrant shall indemnify, to the fullest extent
permitted by Section 145 of the Delaware Corporation Law, as amended from time
to time, each person that such section grants the Corporation the power to
indemnify. Section 145 of the Delaware Corporation Law permits the Registrant to
indemnify any person in connection with the defense or settlement of any
threatened, pending or completed legal proceeding (other than a legal proceeding
by or in the right of the Registrant) by reason of the fact that he is or was a
director or officer of the Registrant or is or was a director or officer of the
Registrant serving at the request of the Registrant as a director, officer,
employee or agent of another corporation, partnership or other enterprise
against expenses (including attorneys' fees), judgments, fines and amounts paid
in settlement actually and reasonably incurred in connection with the defense or
settlement of such legal proceeding if he acted in good faith and in a manner
that he reasonably believes to be in or not opposed to the best interests of the
Registrant, and, with respect to any criminal action or proceeding, if he had no
reasonable cause to believe that his conduct was unlawful. If the legal
proceeding, however, is by or in the right of the Registrant, the director or
officer may be indemnified by the Registrant against expense (including
attorneys' fees) actually and reasonably incurred in connection with the defense
or settlement of such legal proceeding if he acted in good faith and in a manner
he reasonably believed to be in or not opposed to the best interests of the
Registrant and except that he may not be indemnified in respect of any claim,
issue or matter as to which he shall have been adjudged to be liable to the
Registrant unless a court determines otherwise.
 
     Pursuant to Section 102(b)(7) of the Delaware Corporation Law, Article 8 of
the Certificate of Incorporation of the Registrant, a copy of which is filed as
Exhibit 3.1 to this Registration Statement, provides that no director of the
Registrant shall be personally liable to the Registrant or its stockholders for
monetary damages for any breach of his fiduciary duty as a director; provided,
however, that such clause shall not apply to any liability of a director (i) for
breach of his duty of loyalty to the Registrant or its stockholders, (ii) for
acts or omissions that are not in good faith or involve intentional misconduct
or a knowing violation of the law, (iii) under Section 174 of the Delaware
Corporation Law, or (iv) for any transaction from which the director derived an
improper personal benefit. The aforesaid provision also eliminates the liability
of any stockholder for managerial acts or omissions, pursuant to Section 350 of
the Delaware Corporation Law or any other provision of Delaware law, to the same
extent that such liability is limited for a director.
 
                                      II-1
   62
 
     The Company intends to enter into Indemnification Agreements with its
officers and directors prior to or shortly after the completion of the Offering.
Each such Indemnification Agreement will provide that the Company will indemnify
the indemnitee against expenses, including reasonable attorney's fees,
judgments, penalties, fines and amounts paid in settlement actually and
reasonably incurred by him in connection with any civil or criminal action or
administrative proceeding arising out of the performance of his duties as an
officer, director, employee or agent of the Company. Indemnification is
available if the acts of the indemnitee were in good faith, if the indemnitee
acted in a manner he reasonably believed to be in or not opposed to the best
interests of the Company and, with respect to any criminal proceeding, the
indemnitee had no reasonable cause to believe his conduct was unlawful.
 
     The Company intends to acquire directors and officers liability insurance
prior to the completion of the Offering. The amount and scope of coverage will
depend upon the Company's analysis of the cost and appropriateness thereof.
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES
 
     (a) In February and March 1995, the Company sold an aggregate of 975,000
shares of Common Stock at a price of $1.00 per share. Certain of these shares
were issued in exchange for promissory notes at $1.00 per share. These
transactions were exempt from registration pursuant to Section 4(2) of the
Securities Act since they were offered and sold only to members of management
and directors (specifically, Messrs. Dobies, Sobel, Baumgarten and Stanley
Kaplan).
 
     (b) In April 1995, the Company completed the Series A Placement. Each share
of Series A Preferred Stock was sold for a purchase price of $2.00. These
transactions were exempt from registration pursuant to Section 4(2) of the
Securities Act and Regulation D promulgated thereunder, specifically, Rule 506
thereof.
 
     (c) In November 1995, the Company completed the November Placement. Each
unit comprising $50,000 principal amount of the November Notes and 10,000 shares
of Common Stock was sold for a purchase price of $50,000. Certain of these units
were purchased by cancellation of indebtedness of the Company to purchasers
thereof. These transactions were exempt from registration pursuant to Section
4(2) of the Securities Act and Regulation D promulgated thereunder,
specifically, Rule 506 thereof.
 
     (d) In March 1995, Mr. Dobies and Mr. Sobel each received 117,000
Performance Shares as compensation for services. In March 1995, Mr. Baumgarten
received 36,000 Performance Shares (the "Baumgarten Performance Shares") as
compensation for services and Stanley Kaplan received 30,000 Performance Shares
(the "Stanley Kaplan Performance Shares") for his services as a director. The
Baumgarten Performance Shares were repurchased by the Company at the par value
thereof in February 1996. The Stanley Kaplan Performance Shares were repurchased
by the Company at the par value thereof in April 1996. In June 1996, Mr. Sobel
received an additional 36,000 Performance Shares and Lawrence Kaplan received
30,000 Performance Shares, each as compensation for services. All these
issuances were exempt from registration pursuant to Section 4(2) of the
Securities Act since they were issued solely to members of management and
directors.
 
     (e) In August 1996, the Company completed the Bridge Financing. Each unit
comprising $50,000 principal amount of the Bridge Notes and 100,000 Bridge
Warrants was sold for a purchase price of $50,000. These transactions were
exempt from registration pursuant to Section 4(2) of the Securities Act and
Regulation D promulgated thereunder, specifically, Rule 506 thereof.
 
     (e) All share amounts described in clauses (a) - (d) above do not take into
account the Stock Dividend. The share amounts described in clause (e) above take
into account the Stock Dividend.
 
                                      II-2
   63
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
     (a) Exhibits
 


EXHIBIT
NUMBER                                       DESCRIPTION
- ------   ------------------------------------------------------------------------------------
      
 1.1     Form of Underwriting Agreement
 1.2     Form of Warrant Agreement among the Company, the Underwriter and American Stock
         Transfer Company, as warrant agent
 3.1     Certificate of Incorporation of Registrant
 3.2     Certificate of Designation, Preferences and Rights of Series A Convertible Preferred
         Stock
 3.3     By-laws of Registrant
 4.1*    Specimen common stock certificate
 4.2*    Specimen preferred stock certificate
 4.3*    Specimen Series A Convertible Preferred Stock certificate
 5.1*    Opinion of the Law Offices of David N. Feldman
10.1*    Employment Agreement, dated March 23, 1995, between the Registrant and Mitchell
         Dobies, including amendments
10.2*    Employment Agreement, dated March 23, 1995, between the Registrant and Charles
         Sobel, including amendments
10.3*    Letter Agreement between the Registrant and Stanley Kaplan
10.4*    Offer of Stanley Kaplan to resell certain securities to the Registrant
10.5*    Letter Agreement between the Registrant and Lawrence Kaplan
10.6*    Lease dated May 1996 between Hanwha International Corporation and the Registrant
10.7*    Lease dated January 18, 1995 between Jeanne Hodge & Milton Rinzler, executor for the
         Estate of Dale Hodge and the Registrant, as amended to date
10.8*    Lease dated December 1, 1995 between 1384 Broadway Company and the Registrant
10.9*    Lease dated March 2, 1995 between Gettinger Associates and the Registrant
10.10*   Termination and Performance Shares Repurchase Agreement, dated February 8, 1996, by
         and between the Registrant and Ernie Baumgarten
10.11*   Factoring Agreement, dated March 17, 1995, between the Registrant and Republic
         Factors Corp. ("Republic"), as amended to date
10.12*   Security Agreement, dated March 17, 1995, between the Registrant and Republic
10.13*   1996 Incentive Stock Option Plan of Jenna Lane, Inc.
10.14*   Collective Bargaining Agreement by and between United Production Workers Union Local
         17-18 and the Company, dated June 15, 1996
15.1*    Letter from Edward Isaacs and Company LLP ("Edward Isaacs") re unaudited interim
         financial information
21.1     The Company has no subsidiaries
23.1     Consent of Edward Isaacs, independent certified public accountants
23.2*    Consent of the Law Offices of David N. Feldman (included in Exhibit 5.1)
24.1     Power of Attorney (contained on page II-5)
27.1     Financial Data Schedule (submitted electronically only)

 
- ---------------
* To be filed by amendment
 
                                      II-3
   64
 
ITEM 17.  UNDERTAKINGS
 
     (a) Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the Registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Act and is,
therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the Registrant of expenses incurred
or paid by a director, officer or controlling person of the Registrant in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the Securities being
registered, the Registrant will, unless in the opinion of counsel the matter has
been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.
 
     (b) The undersigned registrant hereby undertakes that:
 
          (1) For purposes of determining any liability under the Securities Act
     of 1933, the information omitted from the form of prospectus filed as part
     of this registration statement in reliance upon Rule 430A and contained in
     a form of prospectus filed by the registrant pursuant to Rule 424(b)(1)9 or
     (4) or 497(h) under the Securities Act shall be deemed to be part of this
     registration statement as of the time it was declared effective.
 
          (2) For the purpose of determining any liability under the Securities
     Act of 1933, each post-effective amendment that contains a form of
     prospectus shall be deemed to be a new registration statement relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.
 
     (c) The undersigned Registrant hereby undertakes to provide to the
Underwriter at the closing specified in the Underwriting Agreement, certificates
in such denominations and registered in such names as required by the
Underwriter to permit prompt delivery to each purchaser.
 
ITEM 18.  FINANCIAL STATEMENTS AND SCHEDULES
 
     (a) Index to Financial Statements
 


                                                                                      PAGE
                                                                                  ------------
                                                                               
Independent Auditors' Report....................................................      F-2
Balance Sheets -- March 31, 1995 and 1996 and June 30, 1996 (Unaudited).........      F-3
Statements of Operations for the Period February 14, 1995 (Inception) to March
  31, 1995 and Year Ended March 31, 1996 and for the Three Months Ended June 30,
  1995 and 1996 (Unaudited).....................................................      F-4
Statements of Shareholders' Equity for the Period February 14, 1995 (Inception)
  to March 31, 1995 and Year Ended March 31, 1996 and for the Three Months Ended
  June 30, 1996 (Unaudited).....................................................      F-5
Statements of Cash Flows for the Period February 14, 1995 (Inception) to March
  31, 1995 and Year Ended March 31, 1996 and for the Three Months Ended June 30,
  1995 and 1996 (Unaudited).....................................................      F-6
Notes to Financial Statements...................................................  F-7 to F-11

 
                                      II-4
   65
 
                               POWER OF ATTORNEY
 
     Each person whose signature appears below constitutes and appoints Mitchell
Dobies his true and lawful attorney-in-fact and agent, with full powers of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all amendments (including post-effective
amendments) to this Registration Statement or any related registration statement
filed pursuant to Rule 462(b) under the Securities Act, and to file the same,
with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.
 
                                   SIGNATURES
 
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of New York, State of New
York, on September 12, 1996.
 
                                          JENNA LANE, INC.
 
                                          By: /s/ MITCHELL DOBIES
                                            ------------------------------------
                                            Name: Mitchell Dobies
                                            Title: President, Chief Executive
                                              Officer
 
     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.
 


                SIGNATURE                               TITLE                      DATE
- ------------------------------------------  ------------------------------  -------------------
                                                                      
           /s/ MITCHELL DOBIES              President, Chief Executive      September 12, 1996
- ------------------------------------------    Officer and Director
             Mitchell Dobies                  (Principal Executive
                                              Officer)

            /s/ CHARLES SOBEL               Executive Vice President,       September 12, 1996
- ------------------------------------------    Director
              Charles Sobel

           /s/ LAWRENCE KAPLAN              Director                        September 12, 1996
- ------------------------------------------
             Lawrence Kaplan

            /s/ JEFFREY MARCUS              Chief Financial Officer         September 12, 1996
- ------------------------------------------    (Principal Financial and
              Jeffrey Marcus                  Accounting Officer)

 
                                      II-5
   66
 
                                    EXHIBITS
 


EXHIBIT                                                                                PAGE
NUMBER                                   DESCRIPTION                                  NUMBER
- ------   ---------------------------------------------------------------------------- -------
                                                                                
 1.1     Form of Underwriting Agreement
 1.2     Form of Warrant Agreement among the Company, the Underwriter and American
         Stock Transfer Company, as warrant agent
 3.1     Certificate of Incorporation of Registrant
 3.2     Certificate of Designation, Preferences and Rights of Series A Convertible
         Preferred Stock
 3.3     By-laws of Registrant
 4.1*    Specimen common stock certificate
 4.2*    Specimen preferred stock certificate
 4.3*    Specimen Series A Convertible Preferred Stock certificate
 5.1*    Opinion of the Law Offices of David N. Feldman
10.1*    Employment Agreement, dated March 23, 1995, between the Registrant and
         Mitchell Dobies, including amendments
10.2*    Employment Agreement, dated March 23, 1995, between the Registrant and
         Charles Sobel, including amendments
10.3*    Letter Agreement between the Registrant and Stanley Kaplan
10.4*    Offer of Stanley Kaplan to resell certain securities to the Registrant
10.5*    Letter Agreement between the Registrant and Lawrence Kaplan
10.6*    Lease dated May 1996 between Hanwha International Corporation and the
         Registrant
10.7*    Lease dated January 18, 1995 between Jeanne Hodge & Milton Rinzler, executor
         for the Estate of Dale Hodge and the Registrant, as amended to date
10.8*    Lease dated December 1, 1995 between 1384 Broadway Company and the
         Registrant
10.9*    Lease dated March 2, 1995 between Gettinger Associates and the Registrant
10.10*   Termination and Performance Shares Repurchase Agreement, dated February 8,
         1996, by and between the Registrant and Ernie Baumgarten
10.11*   Factoring Agreement, dated March 17, 1995, between the Registrant and
         Republic Factors Corp. ("Republic"), as amended to date
10.12*   Security Agreement, dated March 17, 1995, between the Registrant and
         Republic
10.13*   1996 Incentive Stock Option Plan of Jenna Lane, Inc.
10.14*   Collective Bargaining Agreement by and between United Production Workers
         Union Local 17-18 and the Company, dated June 15, 1996
15.1*    Letter from Edward Isaacs and Company LLP ("Edward Isaacs") re unaudited
         interim financial information
21.1     The Company has no subsidiaries
23.1     Consent of Edward Isaacs, independent certified public accountants
23.2*    Consent of the Law Offices of David N. Feldman (included in Exhibit 5.1)
24.1     Power of Attorney (contained on page II-5)
27.1     Financial Data Schedule (submitted electronically only)

 
- ---------------
* To be filed by amendment