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                                                                      EXHIBIT 23

                       CONSENT OF INDEPENDENT ACCOUNTANTS

         We hereby consent to the incorporation by reference in the Prospectuses
constituting part of the Registration Statements on Form S-8 (No. 33-20611 and
No. 33-30455) and the Registration Statements on Form S-3 (No. 33-33104, No.
33-42265 and No. 33-41586) of Baldwin Technology Company, Inc. of our report
dated August 9, 1996 appearing on page 17 of this Annual Report on Form 10-K. We
also consent to the incorporation by reference of our report on the Financial
Statement Schedules, which appears on page 43 of this Form 10-K.

PRICE WATERHOUSE LLP

Stamford, Connecticut
September 27, 1996