1 SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 Form 10-Q [ X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarter Ended September 30, 1996 [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number 0-7898 GREY ADVERTISING INC. ------------------------------------------------------- (Exact name of registrant as specified in its charter) Delaware 13-0802840 - ------------------------------ ------------------------------------- (State or other of (IRS Employer Identification Number) incorporation or organization) 777 Third Avenue, New York, New York 10017 - ------------------------------------ ------- (Address of principal executive offices) (Zip Code) Registrant's telephone number, 212-546-2000 including area code NOT APPLICABLE ---------------- Former name, former address and former fiscal year, if changed since last report. Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes X No ----- ----- As of October 31, 1996, the total number of shares outstanding of Registrant's Common Stock, par value $1 per share ("Common Stock"), was 886,800 and of Registrant's Limited Duration Class B Common Stock, par value $1 per share ("Class B Common Stock"), was 294,274. 2 GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES INDEX PAGE NO. -------- Financial Statements: Condensed Consolidated Balance Sheets 3 Condensed Consolidated Statements of Income 5 Condensed Consolidated Statements of Cash Flows 6 Notes to Condensed Consolidated Financial Statements 8 Management's Discussion and Analysis of Financial Condition and Results of Operations 10 Other Information 12 Signatures 13 Index to Exhibits 14 2 3 GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES CONDENSED CONSOLIDATED BALANCE SHEETS SEPTEMBER 30, 1996 DECEMBER 31, 1995 (UNAUDITED) (A) ----------------------------------------- ASSETS Current assets: Cash and cash equivalents $ 69,631,000 $134,313,000 Marketable securities 28,349,000 20,419,000 Accounts receivable 537,518,000 495,349,000 Expenditures billable to clients 44,939,000 46,449,000 Other current assets 58,277,000 49,614,000 -------------------------------------- Total current assets 738,714,000 746,144,000 Investments in and advances to nonconsolidated affiliated companies 16,654,000 20,693,000 Fixed assets - at cost, less accumulated depreciation of $99,164,000 and $93,789,000 78,394,000 74,706,000 Marketable securities 57,500,000 48,252,000 Intangible assets and other assets-including loans to officers of $5,522,000 in 1996 and 1995 68,637,000 65,342,000 -------------------------------------- Total assets $959,899,000 $955,137,000 ====================================== 3 4 GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES CONDENSED CONSOLIDATED BALANCE SHEETS(CONTINUED) SEPTEMBER 30, 1996 DECEMBER 31, 1995 (UNAUDITED) (A) ---------------------------------------- LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Accounts payable $535,590,000 $549,533,000 Notes payable to banks 86,008,000 71,336,000 Accrued expenses and other 94,443,000 97,126,000 Income taxes payable 14,207,000 18,567,000 ------------------------------------- Total current liabilities 730,248,000 736,562,000 Other liabilities including deferred compensation of $28,913,000 and $22,021,000 39,272,000 39,620,000 Long-term debt 33,025,000 33,025,000 Minority interest 10,167,000 9,281,000 Redeemable preferred stock-at redemption value; par value $1 per share; authorized 500,000 shares; issued and outstanding 32,000 shares in 1996 and 1995 9,481,000 8,986,000 Common stockholders' equity: Common Stock-par value $1 per share; authorized 10,000,000 shares; issued 1,108,909 in 1996 and 1,096,096 in 1995 1,109,000 1,096,000 Limited Duration Class B Common Stock-par value $1 per share; authorized 2,000,000 shares; issued 322,875 shares in 1996 and 335,688 shares in 1995 323,000 336,000 Paid-in additional capital 37,862,000 37,898,000 Retained earnings 136,440,000 122,345,000 Cumulative translation adjustment 4,146,000 4,664,000 Unrealized (loss) gain on marketable securities (1,258,000) 550,000 Loans to officer used to purchase Common Stock and Limited Duration Class B Common Stock (4,726,000) (4,726,000) ------------------------------------- 173,896,000 162,163,000 Less-cost of 218,926 and 212,848 shares of Common Stock and 26,751 and 26,751 shares of Limited Duration Class B Common Stock held in treasury at Sept. 30, 1996 and December 31, 1995, respectively 36,190,000 34,500,000 ------------------------------------- Total common stockholders' equity 137,706,000 127,663,000 ------------------------------------- Total liabilities and stockholders' equity $959,899,000 $955,137,000 ===================================== See accompanying notes to condensed consolidated financial statements. (A) The consolidated balance sheet has been derived from the audited financial statements at that date. 4 5 GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED) FOR THE THREE MONTHS ENDED FOR THE NINE MONTHS ENDED SEPTEMBER 30, SEPTEMBER 30, ------------------------------------------------------------------------- 1996 1995 1996 1995 ------------------------------------------------------------------------- Commissions and fees $182,487,000 $174,277,000 $542,497,000 $495,917,000 Expenses: Salaries and employee related expenses 118,859,000 110,196,000 347,501,000 314,477,000 Office and general expenses 53,904,000 54,444,000 160,603,000 149,539,000 ------------------------------------------------------------------------- 172,763,000 164,640,000 508,104,000 464,016,000 ------------------------------------------------------------------------- 9,724,000 9,637,000 34,393,000 31,901,000 Other income 529,000 199,000 5,658,000 135,000 ------------------------------------------------------------------------- Income of consolidated companies before taxes on income 10,253,000 9,836,000 40,051,000 32,036,000 Provision for taxes on income (5,050,000) (4,842,000) (20,661,000) (16,228,000) ------------------------------------------------------------------------- Net income of consolidated companies 5,203,000 4,994,000 19,390,000 15,808,000 Minority interest applicable to consolidated companies (730,000) (1,125,000) (2,757,000) (3,026,000) Equity in earnings of nonconsolidated affiliated companies 574,000 536,000 1,484,000 1,322,000 ------------------------------------------------------------------------- Net income $ 5,047,000 $ 4,405,000 $ 18,117,000 $ 14,104,000 ========================================================================= Weighted average number of common shares outstanding Primary 1,295,764 1,279,936 1,295,757 1,306,992 Fully diluted 1,351,004 1,332,202 1,351,465 1,366,769 Net income per common share Primary $3.71 $3.21 $13.46 $10.07 Fully diluted $3.58 $3.11 $12.98 $9.71 Dividends per common share $0.9375 $0.875 $2.8125 $2.625 ========================================================================= See accompanying notes to condensed consolidated financial statements 5 6 GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996 1995 ------------------------------------------ OPERATING ACTIVITIES Net income $ 18,117,000 $ 14,104,000 Adjustments to reconcile net income to net cash used in operating activities: Depreciation and amortization of fixed assets 13,714,000 12,993,000 Amortization of intangibles 3,948,000 3,074,000 Deferred compensation 10,692,000 9,233,000 Equity in earnings of nonconsolidated affiliated companies, net of dividends received of $235,000 and $187,000 (1,249,000) (1,135,000) Gains from the sale of a nonconsolidated affiliated company, a non-marketable investment security and marketable securities (4,754,000) Minority interest applicable to consolidated companies 2,757,000 3,026,000 Deferred income taxes (4,500,000) (3,550,000) Amortization of restricted stock 75,000 167,000 Changes in operating assets and liabilities: Increase in accounts receivable (50,175,000) (24,523,000) Increase in expenditures billable to clients (785,000) (8,732,000) (Increase) decrease in other current assets (10,583,000) 4,947,000 Increase in other assets (1,743,000) (575,000) Decrease in accounts payable (4,834,000) (21,572,000) (Decrease) increase in accrued expenses and other (2,707,000) 11,314,000 Decrease in income taxes payable (3,597,000) (7,206,000) Decrease in other liabilities (2,653,000) (3,925,000) ------------------------------------------ Net cash used in operating activities (38,277,000) (12,360,000) INVESTING ACTIVITIES Purchases of fixed assets (19,133,000) (19,170,000) Trust fund deposits (1,868,000) (1,278,000) Proceeds from the sale of marketable securities 91,634,000 20,293,000 Purchases of marketable securities (110,620,000) (32,717,000) Proceeds from the sale of a nonconsolidated affiliated company and a non-marketable investments security 8,947,000 Increase in intangibles (primarily goodwill) (7,002,000) (4,675,000) Decrease (increase) in investments and advances to nonconsolidated affiliated companies 539,000 (829,000) ------------------------------------------ Net cash used in investing activities (37,503,000) (38,376,000) 6 7 GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) (CONTINUED) FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996 1995 ---------------------------------------- FINANCING ACTIVITIES Net proceeds from short-term borrowings 18,234,000 18,408,000 Proceeds from loan from life insurance policies 11,779,000 Common shares acquired for treasury (1,910,000) (12,619,000) Cash dividends paid on Common Shares (3,346,000) (3,190,000) Cash dividends paid on Redeemable Preferred Stock (180,000) (168,000) Issuance of restricted stock 25,000 Proceeds from exercise of stock options 300,000 732,000 ---------------------------------------- Net cash provided by financing activities 13,123,000 14,942,000 Effect of exchange rate changes on cash (2,025,000) 3,748,000 ---------------------------------------- Decrease in cash and cash equivalents (64,682,000) (32,046,000) Cash and cash equivalents at beginning of period 134,313,000 170,077,000 ---------------------------------------- Cash and cash equivalents at end of period $ 69,631,000 $138,031,000 ======================================== See accompanying notes to condensed consolidated financial statements. 7 8 GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS 1. As permitted by the Securities and Exchange Commission, the accompanying unaudited Consolidated Financial Statements and Notes thereto have been condensed and therefore do not contain all disclosures required by generally accepted accounting principles. Reference should be made to the Company's Annual Report on Form 10-K for the year ended December 31, 1995 filed with the Securities and Exchange Commission. Certain amounts for the prior year have been reclassified to conform to the current period classification. 2. The financial statements as of September 30, 1996 and for the three and nine month periods ended September 30, 1996 and 1995 are unaudited. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair representation have been included. 3. The results of operations for the three and nine month periods ended September 30, 1996 are not necessarily indicative of the results to be expected for the full year. 4. The computations of net income per common share for the three and nine month periods ended September 30, 1996 and 1995 are based on the weighted average number of common shares outstanding, adjusted for the effect, if any, of the assumed exercise of dilutive stock options and of shares payable in Common Stock pursuant to the Company's Senior Management Incentive Plan and, for fully diluted net income per common share, the assumed conversion of the 8-1/2% Convertible Subordinated Debentures issued in December 1983. Also, for the purpose of computing net income per common share for the three and nine month periods ended September 30, 1996 and 1995, the Company's net income was reduced by dividends on the Preferred Stock and also adjusted by the change in the redemption value of Preferred Stock. Primary net income per common share is computed as if the stock options were exercised at the beginning of the period and as if the funds obtained thereby were used to purchase Common Stock at the average market price during the period. In computing fully diluted net income per common share, the market price at the close of the period or the average market price, whichever was higher, was used to determine the number of shares which would be assumed to be repurchased. The market price for a share of Class B Common Stock, which is not publicly traded, is deemed to be equal to the market price of a share of Common Stock, into which a share of Class B Common Stock may be converted at the option of the holder, as of the date such valuation is made. 5. The provision for taxes on income is greater than the Federal statutory rate principally due to state and local income taxes and effective foreign tax rates that are in excess of the Federal statutory rate. 8 9 6. As of September 30, 1996 and December 31, 1995, the Company had outstanding 20,000 shares of Series I Preferred Stock, 5,000 shares each of its Series II and Series III Preferred Stock, and 2,000 shares of Series 1 Preferred Stock. Each share of Preferred Stock is to be redeemed by the Company at a price equal to the book value per share attributable to one share of Common Stock and one share of Class B Common Stock pertaining upon redemption (subject to certain adjustments), less a fixed discount established upon the issuance of the Preferred Stock. The holders (including one senior executive) of each class of Preferred Stock are entitled to receive cumulative preferential dividends at the annual rate of $0.25 per share, and to participate in dividends on one share of the Common Stock and one share of the Class B Common Stock to the extent such dividends exceed the per share preferential dividend. The redemption date for the Series I, Series II and Series III Preferred Stock is fixed at April 7, 2004. The terms of the Series I, Series II and Series III Preferred Stock also give the holder, his estate or legal representative, as the case may be, the option to require the Company to redeem his Preferred Stock for a period of 12 months following his (i) death, (ii) permanent disability or permanent mental disability, (iii) termination of full-time employment for good reason or (iv) termination of full-time employment by the Company without cause. The holder of the Series 1 Preferred Stock has the option to have his shares redeemed upon termination of his employment prior to age 65; the Company is obligated to redeem such shares following the attainment of age 65 by such holder thereof following termination of employment. In connection with the ownership of Series I, Series II and Series III Preferred Stock, the senior executive issued to the Company full recourse promissory notes (which are included in Other Assets in the accompanying condensed consolidated balance sheet). 9 10 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS RESULTS OF OPERATIONS Income from commissions and fees increased 4.7% during the third quarter of 1996 and 9.4% during the nine months ended September 30, 1996 when compared to the same periods in 1995. Absent exchange rate fluctuations, gross income increased 7.0% in the three months ended September 30, 1996 and 9.5% in the nine months ended September 30, 1996 when compared to the same periods in 1995. In the third quarter of 1996 and 1995, respectively, 45.9% and 43.5% of consolidated gross income was attributable to domestic operations and 54.1% and 56.5% to international operations. In the third quarter of 1996 and for the first nine months of 1996, respectively, gross income from domestic operations increased 10.5% and 12.6% versus the respective prior periods. Gross income from international operations increased 0.2% for the third quarter (4.3% absent exchange rate fluctuations) and 6.9% for the first nine months of 1996 (7.0% absent exchange rate fluctuations) when compared to the same periods in 1995. The increase in gross income in both years primarily resulted from expanded activities from existing clients and the continued growth of the Company's general agency and specialized operations. Salaries and employee related expenses increased 7.9% in the third quarter of 1996 and 10.5% for the first nine months of 1996 when compared to the respective prior periods. Office and general expenses decreased 1.0% and increased 7.4% for the three and nine month periods ended September 30, 1996, respectively, versus the comparable prior periods. These changes in expenses, when taken together, are generally in line with the increases in gross income. Inflation did not have a material effect on revenue or expenses during 1996 or 1995. Minority interest applicable to consolidated companies decreased by $395,000 in the third quarter of 1996 and by $269,000 for the first nine months of 1996 as compared to the respective prior periods. These variances are primarily due to changes in the level of profits of majority-owned companies. Equity in earnings of nonconsolidated affiliated companies increased by $38,000 in the third quarter of 1996 and by $162,000 for the first nine months of 1996 as compared to the respective prior periods. These variances are primarily due to changes in the level of profits of nonconsolidated affiliated companies. 10 11 RESULTS OF OPERATIONS (CONTINUED) The effective tax rate was 49.3% in the third quarter of 1996 and 51.6% in the first nine months of 1996 versus 49.2% and 50.7% in the same periods in 1995, respectively. Other income was affected positively, in the first quarter of 1996, by non-recurring, non-operating pre-tax income of approximately $4,000,000 primarily related to gains on the sale of the Company's equity position in a nonconsolidated subsidiary and the liquidation of a non-marketable investment security. Net income increased by 14.6% and 28.5% in the three and nine months ended September 30, 1996, respectively, when compared to net income for the same periods in 1995. Primary net income per common share increased by 15.6% and 33.7% in the three and nine month periods ended September 30, 1996, respectively, versus the comparable periods in 1995. Fully diluted net income per common share increased by 15.1% for the three months ended September 30, 1996 and 33.7% for the nine months ended September 30, 1996 when compared to the same periods in 1995. Absent the non-recurring, non-operating gains which occurred in the first quarter of 1996, primary and fully diluted net income per common share increased by 18.3% and 18.4%, respectively, for the nine months ended September 30, 1996 as compared to the same period in 1995. For purposes of computing primary net income per common share, the Company's net income is adjusted by (i) dividends paid on the Company's Preferred Stock and (ii) the change in redemption value of the Preferred Stock. LIQUIDITY AND CAPITAL RESOURCES Working capital decreased by $1,116,000 from $9,582,000 at December 31, 1995 to $8,466,000 at September 30, 1996. Cash and cash equivalents decreased by $64,682,000 from $134,313,000 to $69,631,000. The decrease in cash and cash equivalents is largely attributable to the increase in long-term marketable securities and the timing of collections of accounts receivable versus payments to trade vendors. Domestically, the Company has committed lines of credit totaling $50,000,000. These lines of credit were partially utilized during the three and nine months ended September 30, 1996 and 1995 to secure obligations of selected foreign subsidiaries. There was $25,000,000 outstanding under these credit lines as of September 30, 1996 and $15,000,000 as of September 30, 1995. Other lines of credit are available to the Company in foreign countries in connection with short-term borrowings and bank overdrafts used in the normal course of business. There were $61,008,000 and $70,461,000 outstanding under these credit lines as of September 30, 1996 and 1995, respectively. 11 12 PART II OTHER INFORMATION Item 5. Other Information In order to comply with recent changes to the rules promulgated under Section 16 of the Securities and Exchange Act of 1934, as amended, the Company has amended its 1993 Senior Management Incentive Plan and 1994 Stock Incentive Plan. Copies of the amended and restated plans are attached hereto as Exhibits 10.01 and 10.02 Item 6. Exhibits and Reports on Form 8-K (a) Exhibits: Reference is made to the Index annexed hereto and made a part hereof. (b) Reports on Form 8-K: The Company did not file any reports on Form 8-K during the quarter ended September 30, 1996. 12 13 GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. GREY ADVERTISING INC. (REGISTRANT) DATE: November 13, 1996 By: /s/ Steven G. Felsher -------------------------------- Steven G. Felsher Executive Vice President - Finance - Worldwide Secretary and Treasurer (Duly Authorized Officer) DATE: November 13, 1996 By: /s/ William P. Garvey --------------------------------- William P. Garvey Executive Vice President Chief Financial Officer - United States (Chief Accounting Officer) 13 14 INDEX TO EXHIBITS Number Assigned to Exhibit Page Number in Sequential (i.e., Exhibit Table of Item 601 Table of Item 601 Exhibits Numbering System Where of Regulation S-K) Description of Exhibit Exhibit May Be Found ------------------------------------------------------------------------------------------------- (10.01) Grey Advertising Inc. amended and restated 1993 Senior Management Incentive Plan (10.02) Grey Advertising Inc. amended and restated 1994 Stock Incentive Plan (11) Statement Re: Computation of Net Income per Common Share (unaudited) (27) Financial Data Schedule 14