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                                                                    Exhibit 99.1


                                     CONSENT

         Reference is made to that certain Registration Statement (the
"Registration Statement") filed with the Securities and Exchange Commission with
respect to certain securities of Jenna Lane, Inc., a Delaware corporation (the
"Company").

         The undersigned has agreed to become a director of the Company upon the
Effective Date (as defined in the Registration Statement) and acknowledges and
consents to the reference to the undersigned in the section entitled
"Management" as well as all other references to the undersigned in the
Registration Statement.

         This consent is given pursuant to Rule 438 under the Securities Act of
1933, as amended.

Date: March 10, 1997


                                                  /s/ Jay M. Haft
                                                 -------------------------------
                                                 JAY M. HAFT