1 GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES EXHIBIT-STATEMENT RE: COMPUTATION OF NET INCOME PER COMMON SHARE (UNAUDITED) EXHIBIT 11 FOR THE THREE MONTHS ENDED MARCH 31, 1997 1996 ----------------------------- PRIMARY Weighted average shares outstanding (1) 1,277,297 1,269,539 Net effect of dilutive stock options based on treasury stock method using average market price 26,124 30,462 ----------------------------- TOTAL 1,303,421 1,300,001 ============================= Net Income $4,575,000 $ 6,263,000 Effect of dividend requirements and the change in redemption value of redeemable preferred stock 236,000 (184,000) ----------------------------- NET EARNINGS USED IN COMPUTATION $4,811,000 $ 6,079,000 ============================= Per share amount $ 3.69 $ 4.68 ============================= FULLY DILUTED Weighted average shares outstanding (1) 1,277,297 1,269,539 Net effect of dilutive stock options based on the treasury stock method using the period-end market price, if higher than the average market price 24,311 34,261 Assumed conversion of 8-1/2% convertible subordinated debentures issued December 1983 50,892 50,892 ----------------------------- TOTAL 1,352,500 1,354,692 ============================= Net Income $4,575,000 $ 6,263,000 Effect of dividend requirements and the change in redemption value of redeemable preferred stock 236,000 (184,000) 8-1/2% convertible subordinated debentures interest, net of income tax effect 35,000 35,000 ----------------------------- NET EARNINGS USED IN COMPUTATION $4,846,000 $ 6,114,000 ============================= Per share amount $ 3.58 $ 4.51 ============================= (1) Includes 94,686 shares and 80,003 shares for 1997 and 1996, respectively, expected to be issued pursuant to the terms of the Senior Management Incentive Plan. 15