1 EXHIBIT 99.2 Exhibit 1 TRANSACTION SUMMARY - - Merger-of-Equals - - Tax-free exchange: 0.765 Associated for each First Financial share - - Pooling of interests accounting - - Total transaction value: $2.0 Billion - - Each company has executed 19.9% option - - Approvals: Associated and First Financial shareholders Regulators - - Expected closing: Fourth quarter, 1997 Page 1 2 Exhibit 2 FACT SHEET* (Dollars in Thousands) Associated First Financial Pro Forma Combined ---------- --------------- ------------------ Balance Sheet Total Assets $4,458,835 $5,808,506 $10,267,341 Loans 3,253,026 3,508,709 6,761,735 Deposits 3,490,911 4,493,105 7,984,016 Distribution System Total 96 128 224 WI Branches 90 74 164 IL Branches 6 54 60 ATMs 125 45 170 Retail Cust. 147,000 450,000 597,000 Commercial Cust. 19,000 -- 19,000 Trust Cust. 6,500 -- 6,500 - -------------------- * At March 31, 1997. Page 2 3 Exhibit 3 DIFFERENT PATHS TO SIMILAR PERFORMANCE ASSOCIATED FIRST FINANCIAL ---------- --------------- Assets $4.5 Billion $5.8 Billion Earnings (1996) 57 Million 72 Million Tangible Capital 357 Million 394 Million Net Interest Margins 4.53% 3.45% ROAA* 1.38% 1.31% ROAE* 15.39% 17.91% 5-year EPS CAGR* 10.9% 17.45% - -------------- * 1996 full-year adjusted for one-time SAIF charges. Page 3 4 Exhibit 4 COMPLEMENTARY FRANCHISES [MAP] Page 4 5 Exhibit 5 COMPLEMENTARY FRANCHISES ASSOCIATED FIRST FINANCIAL - ------------------------------------------ --------------------------------------- Experienced management Experienced management Extensive acquisition experience Extensive acquisition experience Strong commercial banking franchise Strong retail franchise Strong trust and asset management services Strong consumer lending Credit cards Consistent high performance among Home equity loans regional commercial banks High Asset Quality High Asset Quality Commitment to customers and communities Commitment to customers and communities Page 5 6 Exhibit 6 COMPLEMENTARY FRANCHISES Loan Composition PACKER [PIE CHART] Agriculture 1.1% Construction 7.1% 1-4 Family 32.5% Multi-Family 1.9% Other RE 24.0% Commercial 24.0% Consumer 9.3% BADGER [PIE CHART] Agriculture 0.0% Construction 2.6% 1-4 Family 58.9% Multi-Family 6.6% Other RE 4.7% Commercial 0.2% Consumer 27.0% PRO FORMA [PIE CHART] Agriculture 0.5% Construction 4.7% 1-4 Family 46.4% Multi-Family 4.4% Other RE 13.9% Commercial 11.5% Consumer 18.6% Page 6 7 Exhibit 7 COMPLEMENTARY FRANCHISES WISCONSIN: 6/96: DEPOSITS % OF STATE BRANCHES -------------- ---------- -------- 1 Marshall & Ilsley Corp $9,762,779 15.56 277 2 Firstar Corporation 7,587,029 12.09 156 PRO FORMA ASSOCIATED BANC-CORP 5,492,306 8.76 164 3 Banc One Corporation 4,916,725 7.84 100 4 Associated Banc-Corp 3,096,234 4.94 90 5 First Financial Corporation 2,396,072 3.82 74 6 Security Capital Corporation 2,259,923 3.60 45 7 Norwest Corporation 1,722,909 2.75 45 8 Anchor Bancorp Wisconsin 1,269,357 2.02 34 9 Mutual Savings Bank 1,032,116 1.65 33 10 F&M Bancorporation Inc. 1,022,610 1.63 53 - --------------- Source: SNL Securities Page 7 8 Exhibit 8 INTEGRATION OBJECTIVES ENHANCE THE MARKET POSITION OF THE COMBINED COMPANY Introduce commercial lending and trust services into the First Financial network of 128 branches and 450,000 households Capitalize on First Financial's consumer lending success throughout the Associated system ACHIEVE OPERATING ECONOMIES Integrate back office operations in an orderly manner for maximum efficiency and effectiveness Integrate branch system for maximum cost savings and customer retention/service CONTINUE THE EXCELLENT CREDIT QUALITY STANDARDS AND EXPERIENCE OF BOTH COMPANIES Page 8 9 Exhibit 9 SUMMARY - - IMMEDIATELY ACCRETIVE TO EARNINGS AND CREATES HIGH EARNING GROWTH VISIBILITY FOR NEXT SEVERAL YEARS - - CREATES A $10.5 BILLION HIGH PERFORMANCE COMPANY a) Pro forma ROE estimated to be above 17% b) Stock value compares favorably to high performance peers c) Pro forma company should generate $100 mm surplus capital per year - - CREATES A HIGHER VALUE FRANCHISE IN BOTH WISCONSIN AND ILLINOIS Page 9