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          PAXAR CORPORATION TO ACQUIRE INTERNATIONAL IMAGING MATERIALS,
Strengthens PAXAR's Leading Position in the Rapidly Growing Auto ID and
Tracking Industry and Opens New Global Markets for IIMAK's Product Line

        WHITE PLAINS,  N.Y., and AMHERST,  N.Y.,  July 16  /PRNewswire/ -- PAXAR
Corporation  (NYSE:  PXR) and  International  Imaging  Materials,  Inc.  (IIMAK)
(Nasdaq: IMAK) jointly announced today that they have signed a definitive merger
agreement.  The  combined  company  will be a leading  provider of printers  and
supplies to the identification  and tracking industry.  PAXAR will acquire IIMAK
for  approximately  $200  million in stock  ($24.00  per  share).  The merger is
expected to close early in the fourth calendar quarter of 1997.

        IIMAK is a major manufacturer of thermal transfer ribbons. These ribbons
are used in  thermal  transfer  printers  to print bar code tags and  labels and
high-quality  color graphics on a variety of materials.  Ribbon demand is driven
by the installed base of printers,  which continues to exhibit growth and serves
a wide breadth of applications. Industry experts forecast that the market growth
rate for thermal transfer ribbons worldwide is approximately 20% annually.

        PAXAR is a leading  manufacturer  of  apparel  identification  products.
Through its wholly owned  subsidiary,  Monarch Marking Systems,  PAXAR is also a
major U.S.  manufacturer  of thermal  printers  and  supplies and has one of the
largest installed bases of printers in the industry. With the IIMAK transaction,
PAXAR would have had total sales in excess of $600  million on a pro forma basis
for the twelve months ended March 31, 1997.

        Under the terms of the merger  agreement,  IIMAK  shareholders are
expected to receive between 1.2 and 1.412 shares of PAXAR common stock, or $24
per share, in exchange for each of IIMAK's shares. The exchange ratio will be
determined prior to closing based upon PAXAR's  average price per share
measured during a pricing period. The  transaction, which is expected to be
treated as a tax-free exchange to  holders  of IIMAK  common  stock,  will be 
accounted  for as a  pooling  of interests.  The merger is subject to approval
by regulatory  authorities and the shareholders of both PAXAR and IIMAK. 

        Arthur Hershaft,  Chairman and Chief Executive Officer of PAXAR, stated,
"We are  excited  about the  growth  opportunities  the IIMAK  merger  presents.
Specifically,  this transaction will enhance our position in the rapidly growing
automatic  identification and tracking (auto ID) industry.  We believe that this
is particularly important in a time of industry consolidation."

        Mr. Hershaft continued,  "PAXAR is a leading supplier of a broad line of
thermal transfer printers and related supplies to apparel, retail and industrial
customers  worldwide,  while  IIMAK is a market  leader  in the sale of  thermal
transfer  ribbons for these printers in North  America.  PAXAR operates a global
network  of  manufacturing  plants,  service  centers  and sales  offices  in 75
countries  worldwide.  This  merger  allows  PAXAR and IIMAK to  leverage  their
complementary  business  strengths,  capitalizing  more  quickly on  significant
worldwide market opportunities."

        Mr. Hershaft went on to add, "It is important to note that the IIMAK
transaction is in keeping with our proven acquisition strategy of
selecting profitable companies that provide synergy with our existing
operations and are





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the market leaders in their product lines. This transaction is an important step
in  building a supplies  business,("razor-and-blade")  focusing  on the  growing
automatic  identification and tracking industry. The IIMAK merger also dovetails
nicely with our acquisition of Monarch Marking Systems in March 1997."

        Jack W. O'Leary,  President and Chief Executive  Officer,  said, "We are
enthusiastic  about the  prospects  for this merger and look  forward to joining
forces with PAXAR.  IIMAK  originally grew its business by creating  proprietary
products  for  manufacturers  of printers.  This OEM channel  remains as IIMAK's
primary  channel.  Over the past several  years,  IIMAK  launched an aftermarket
distribution business which is its fastest growing segment.

        "Over the past two  years,  IIMAK  made an  investment  in excess of $30
million  in  plant  and  equipment  to  continue  its  growth  and  productivity
improvements.  This merger substantially increases our distribution capabilities
in rapidly growing international  markets,  enabling us to utilize this expanded
capacity  faster,  resulting  in greater  bottom  line  growth,"  concluded  Mr.
O'Leary.

        Although  IIMAK  will be a wholly  owned  subsidiary  of PAXAR,  IIMAK's
existing top management,  Jack O'Leary,  President and Chief Executive  Officer,
and Richard A. Marshall, Executive Vice President, Chief Operating Officer, will
continue to operate IIMAK  independently from PAXAR. Mr. Hershaft noted that the
transaction is not expected to result in any changes  impacting the organization
or customer relationships at either PAXAR or IIMAK.

        PAXAR is a  worldwide  leader in the  apparel  identification  business.
Monarch,  a  wholly  owned  subsidiary  of  PAXAR,  is  a  leading  supplier  of
identification  and  tracking  solutions  to  retail  and  industrial  customers
worldwide.  Together,  PAXAR and Monarch market and distribute their products in
more than 75 countries.

        For more information on PAXAR, via fax at no charge, please call 1 (800)
PRO-INFO,  and enter  ticker  symbol PXR. Or, to visit the  Company's  web site,
visit http://www.paxar.com

        Except for historical  information contained herein,  certain statements
in this release are  forward-looking  statements  that are made  pursuant to the
safe harbor provisions of the Private Securities  Litigation Reform Act of 1995.
Forward-looking  statements  involve known and unknown  risks and  uncertainties
that may cause  PAXAR's or IIMAK's  actual  results in future  periods to differ
materially from forecasted  results.  Factors that could cause actual results to
differ materially  include,  but are not limited to, economic and other business
conditions that may affect demand for PAXAR's or IIMAK's  products in the United
States or international markets, the mix of products sold and the profit margins
thereon,  order  cancellations or reduced bookings by customers or distributors,
and discounting necessitated by price competition.

SOURCE PAXAR Corporation


         CONTACT: Arthur Hershaft, Chairman and Chief Executive Officer of
PAXAR, 914-697-6800; or Jack O'Leary, President and Chief Executive
Officer, 716-691-6333, or Judy McCann, Investor Relations Manager, 716-
691-4064, both




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of  IIMAK;  or  Doug  Delieto,  general,  212-661-8030,  Suzy  Lynde,  analysts,
312-266-7800 or Judith Sylk-Siegel,  media,  212-661-8030,  all of the Financial
Relations Board, for PAXAR Corporation/ (PXR IMAK)