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                                                                    EXHIBIT 10.4

                       [INTERNATIONAL FAMILY ENTERTAINMENT LOGO]

TIM ROBERTSON
President & CEO

                               As of June 1, 1997

Richard L. Sirvaitis
27 Anderson Road
Greenwich, Connecticut 06830

Dear Rick:

This letter will set forth the terms of the agreement between you and
International Family Entertainment, Inc. ("IFE"), regarding your employment with
IFE.

1.  Employment

You will serve as IFE's President, IFE Ad Sales Worldwide, and as such you will
perform those duties which are normal and customary in the industry for like
positions. You will be responsible for other similar areas which relate thereto
for IFE and its affiliates and will be responsible to perform other such duties
which are reasonably assigned to you by IFE's President and Chief Executive
Officer. You will report directly to IFE's President and Chief Executive Officer
and will serve as a member of IFE's Executive Management Committee. You will
perform full-time service on an exclusive basis for IFE and its affiliates. Your
principal base of employment shall be in New York, New York. You acknowledge
that IFE is not required to actually utilize your services hereunder, but that
IFE's sole obligation shall be to pay you the compensation and provide you the
benefits set forth herein, subject to all the terms and conditions of this
Agreement.

2.  Term

Your employment under this Agreement shall commence June 1, 1997, and, unless
sooner terminated pursuant to the terms of Paragraphs 6 or 7 of this Agreement,
shall continue for an initial period of five (5) years (as completed or earlier
terminated pursuant to the express terms hereof, the "Initial Period").
Following the completion of the Initial Period, unless thereupon terminated or
renewed pursuant to the terms of this Paragraph 2, your employment under this
Agreement shall continue from year to year, subject to earlier termination
pursuant to the terms of Paragraphs 6 or 7 of this Agreement (each subsequent
year, as completed or earlier terminated, an "Additional Period," and together
with the Initial Period, the "Term"). IFE may terminate this Agreement as of the
last day of the Initial Period or any Additional Period by giving you written
notice of such termination not less than ninety (90) days prior to such date.
IFE may elect to renew your

           2877 Guardian Lane * P.O. Box 2050 * Virginia Beach, VA 23450-2050
                          (804) 459-6010 * FAX (804) 459-6421
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employment by offering you a renewal employment agreement (the "Renewal
Agreement") not less than ninety (90) days prior to the last day of the Initial
Period or any Additional Period (the "Renewal Notice Period"), upon terms and
conditions no less favorable to you than those set forth in this Agreement
(including, but not limited to, title; reporting relationship; services to be
rendered; five (5) year minimum term; termination, renewal, and severance
provisions; scheduled base salary increases and annual bonus percentage;
benefits; etc.). The initial annual base salary specified in such Renewal
Agreement shall be not less than your annual base salary for the previous
calendar year, adjusted to reflect the greater of (i) a five per cent (5%)
increase in such annual base salary, or (ii) the increase, if any, in the cost
of living, determined by multiplying your then current annual base salary by a
fraction, the numerator of which is the Consumer Price Index (U.S. City
Average--[1967 = 100%]--All Items, Bureau of Labor Statistics of the U.S.
Department of Labor) (the "CPI") for the month prior to the proposed
commencement date of such Renewal Agreement and the denominator of which is the
CPI for the month prior to the month in which your annual base salary was most
recently adjusted. You acknowledge and agree that IFE has no obligation to allow
this Agreement to renew, to offer you a Renewal Agreement, or to otherwise
continue your employment after expiration of the Initial Period or any
Additional Period, and you expressly acknowledge that no promises or
understandings to the contrary have been made or reached. In the event you do
not accept an offered Renewal Agreement as of the last day of the Initial Period
or Additional Period during which you first received such Renewal Agreement, you
shall be deemed to have rejected such Renewal Agreement and your employment
shall be terminated as of such date. In the event IFE has not offered you a
Renewal Agreement within the Renewal Notice Period, you may terminate this
Agreement upon thirty (30) days prior written notice to IFE, provided such
termination notice is received by IFE no less than thirty (30) days following
the conclusion of the applicable Renewal Notice Period, in which case the terms
of Paragraph 8(a) of this Agreement shall apply.

3.  Base Compensation

As compensation for your services hereunder, IFE shall pay you, and you shall
accept, an initial annual base salary of Four Hundred Sixty Thousand Dollars
($460,000.00), less all appropriate deductions and withholdings, payable in
accordance with the schedule IFE may adopt or alter from time to time in its
discretion, but in any event not less frequently than monthly. IFE shall review
the performance of your duties hereunder on at least an annual basis. Your
annual base salary will be adjusted on January 1 of each calendar year of the
Term to reflect the greater of (i) a five per cent (5%) increase in such annual
base salary, or (ii) the increase, if any, in the cost of living, determined by
multiplying your then current annual base salary by a fraction, the numerator of
which is the CPI for the month of December of the most recently completed
calendar year and the denominator of which is the CPI for the month prior to the
month in which your annual base salary was most
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As of June 1, 1997
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recently adjusted. In addition, the Board of Directors of IFE may increase your
annual base salary at such times as it, in its sole discretion, deems
appropriate.

4.  Bonus Structure

a.       Annual Bonus. In accordance with the executive bonus plan established
         by IFE, as may be amended from time to time, in addition to annual base
         salary, you shall be eligible to earn and receive an annual bonus based
         on your achievement of certain goals during each annual review period
         (which shall commence January 1 and conclude December 31 of each
         calendar year of the Term). During the first forty-five (45) days of
         each annual review period of the Term, IFE, with your consultation,
         shall establish reasonable goals for you and your division to achieve
         during such review period, which goals will include annual revenue
         targets.

         In the event IFE determines that the goals set for any annual review
         period have been achieved, you shall be entitled to receive a targeted
         bonus of thirty three and one-third per cent (33.33%) of your annual
         base salary for such calendar year, with the exact amount of such bonus
         to be determined in the discretion of IFE, subject to the terms of the
         executive bonus plan then in effect, but in any event not less than
         twenty per cent (20%) of your annual base salary for such calendar
         year. In the event IFE determines that the goals set for any annual
         review period have not been achieved during such annual review period,
         you shall receive bonus compensation for such year, if any, as IFE, in
         its discretion, deems appropriate, but in any event not less than
         twenty per cent (20%) of your annual base salary for such calendar
         year. In the event the annual revenue target for any annual review
         period is exceeded by ten per cent (10%) or more, then in addition to
         your annual bonus you shall receive an extraordinary bonus of One
         Hundred Fifty Thousand Dollars ($150,000.00), payable in cash or, upon
         mutual agreement between you and IFE, in stock.

b.       Apportionment. For those periods of your employment which do not
         coincide with the calendar year, the amount of the annual bonus shall
         be prorated for the number of months you are in the employ of IFE
         during such period.

c.       Payment. Payment of the annual bonus shall be made no later than
         December 31 of the annual review period for which the annual bonus is
         calculated.

d.       Further Bonuses. From time to time, IFE may enter into supplemental
         agreements or memorandums in writing with you for the award and payment
         to you of additional compensation or bonuses upon such terms and
         conditions as IFE shall deem to be in its business interest. In the
         event of the execution by IFE of any such agreements or memorandums,
         your right to additional compensation or bonuses
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         shall be determined in accordance with the applicable provisions
         thereof, subject, however, to the provisions of this sub-paragraph. In
         the absence of any such supplemental agreements or memorandums, IFE
         shall not be obligated to pay you any additional compensation or bonus
         whatsoever, irrespective of the payment of additional compensation or
         bonus in any past or succeeding year or the payment or additional
         compensation or bonus to other executives in any year, but may do so in
         its sole discretion.

e.       Incentive Compensation. From time to time, IFE may offer phantom stock,
         stock appreciation rights, stock options in IFE and its affiliates
         and/or other forms of long-term incentives upon such terms and
         conditions as IFE shall determine to be in its business interests.

5.       Reimbursement for Expenses

The parties recognize that in the course of performing your duties hereunder,
you will necessarily incur expenses in connection with your duties for such
items as entertainment, traveling, hotels, and similar items. You shall be
entitled to have paid or be reimbursed all reasonable expenses incurred by you
in the performance of your duties hereunder, subject to such requirements,
procedures, and rules as may be established by IFE for similarly situated
executives from time to time in its discretion, including, without limitation,
the requirement of submission of appropriate receipts for such expenses prior to
reimbursement.

6.       Termination by IFE

IFE shall have the right to terminate this Agreement, and your employment
hereunder, at any time, for cause, immediately upon written or oral notice to
you. As used herein, termination of this Agreement "for cause" shall mean
termination due to your willful breach of contract, habitual neglect of duties,
or gross misconduct. This Agreement shall not otherwise be terminable by IFE.
Except as otherwise specifically set forth herein, in the event your employment
is terminated for cause, all benefits set forth in this Agreement shall cease as
of the last day of your employment hereunder.

7.       Termination by Employee

In addition to your right to terminate this Agreement pursuant to Paragraph 2 of
this Agreement, you shall have the right to terminate this Agreement, and your
employment hereunder, at any time during the Term upon thirty (30) days prior
written notice to IFE.
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8.       Severance Payment

a.       In the event this Agreement is terminated by IFE at the conclusion of
         the Initial Period or any Additional Period pursuant to Paragraph 2 of
         this Agreement, or in the event IFE fails to offer you a Renewal
         Agreement and you elect to terminate this Agreement as set forth in
         Paragraph 2 of this Agreement, then IFE's sole obligation shall be to
         pay you (i) for all accrued but unused vacation (determined in
         accordance with Paragraph 9(a) of this Agreement), which sum shall be
         paid to you, less all appropriate deductions and withholdings, in a
         single payment not more than thirty (30) days following the effective
         date of such termination; and (ii) a severance payment equal to the sum
         of (x) your then current base salary for twenty-four (24) months, plus
         (y) the annual bonus paid to you for the prior calendar year multiplied
         by two (2), which severance payment shall be paid to you, less all
         appropriate deductions and withholdings, in equal, bi-weekly
         installments over the twenty-four (24) month period commencing with the
         date of termination (the "Severance Period"). During the Severance
         Period, IFE shall provide you with comprehensive health, disability,
         and life insurance policies providing benefits at least equivalent to
         those you received on the last day of the Term hereof.

b.       In the event you reject a Renewal Agreement offered you pursuant to
         Paragraph 2 of this Agreement, or in the event IFE terminates this
         Agreement pursuant to Paragraph 6 of this Agreement, or in the event
         you terminate this Agreement pursuant to Paragraph 7 of this Agreement,
         then IFE's sole obligation shall be to pay you for all accrued but
         unused vacation (determined in accordance with Paragraph 9(a) of this
         Agreement), which shall be paid to you, less all appropriate deductions
         and withholdings, in a single payment not more than thirty (30) days
         following the effective date of such termination.

c.       In the event you become permanently and totally disabled, or if you die
         during the Term of this Agreement, then you or your estate, as the case
         may be, shall be paid (i) for all accrued but unused vacation
         (determined in accordance with Paragraph 9(a) of this Agreement), which
         sum shall be paid to you, less all appropriate deductions and
         withholdings, in a single payment not more than thirty (30) days
         following the effective date of such termination; (ii) the sum of (x)
         your then current base salary through the end of the Term, and (y) your
         annual bonus for the prior calendar year for each calendar year through
         the end of the Term, which sum shall be paid to you, less all
         appropriate deductions and withholdings, in equal, bi-weekly
         installments through the end of the Term; and (iii) following the end
         of the Term, a termination payment equal to the sum of (x) your then
         current base salary for twenty-four (24) months, plus (y) the annual
         bonus paid to you for the prior calendar year multiplied by two (2),
         which termination payment shall be paid to
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         you, less all appropriate deductions and withholdings, in equal,
         bi-weekly installments over the twenty-four (24) month period
         commencing as of the date of termination (the "Termination Period").
         The payments set forth in this paragraph shall be reduced by the amount
         of any benefits payable to you or your estate, as the case may be,
         under any disability or life insurance plan provided by, and the
         premiums of which are paid by, IFE. During the Termination Period, IFE
         shall provide you, if you are then alive, with comprehensive health,
         disability, and life insurance benefits at least comparable to those
         you received on the last day of the Term hereof.

d.       Notwithstanding any other provision of this Agreement to the contrary,
         in the event of termination of this Agreement for any reason, you agree
         that IFE may offset from any payment made under this Paragraph 8 any
         sums owed by you to IFE.

9.       Other Benefits

a.       Vacation. For each year of the Term of this Agreement, you will be
         entitled to four (4) weeks vacation with pay, to be accrued and taken
         in accordance with IFE's normal personnel policies regarding vacation
         for similarly situated executives, as such policies may be modified
         from time to time in the discretion of IFE. Notwithstanding the
         foregoing, upon your accruing four (4) weeks of vacation time, vacation
         time will cease to accrue and must be used before additional vacation
         time will accrue.

b.       Health Plans. IFE may, in its discretion, from time to time establish
         and maintain employee health, medical, life, and disability insurance
         benefit plans. During the Term of this Agreement, your eligibility to
         participate in such plans shall be governed by the generally applicable
         terms and conditions of the particular plan, as such terms and
         conditions may be amended from time to time in the discretion of IFE.

c.       401(k) Plan. IFE may, in its discretion, from time to time, establish
         and maintain, or participate in an affiliated company's, 401(k)
         retirement plan. During the Term of this Agreement, your eligibility to
         participate in such plan shall be governed by the generally applicable
         terms and conditions of such plan, as such terms and conditions may be
         amended from time to time in the discretion of IFE or such affiliated
         company.

d.       Car Allowance. During the Term of this Agreement, IFE shall pay to you
         a car allowance of $525.00 per month.
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e        Club Allowance. During the Term of this Agreement, IFE shall reimburse
         or pay on your behalf your annual dues for one health club and one
         country club, not to exceed $7,200.00 per annum, plus reasonable annual
         increases.

f.       Stock Options. Subject to the terms of the IFE Stock Incentive Plan,
         you shall be granted options to purchase 25,000 shares of IFE's Class B
         Common Stock, par value $.01 per share, on each of December 31, 1997,
         and December 31, 1998, provided you are then employed by IFE. Each
         grant will be subject to a vesting schedule of 20% per year for five
         years, with an exercise price equal to the fair market value of IFE's
         Class B Common Stock on the date of grant, and shall otherwise be
         subject to the terms of a stock option agreement to be entered into by
         and between you and IFE. Notwithstanding the foregoing, in the event of
         a dissolution, liquidation, sale of substantially all the assets of
         IFE, merger, consolidation, tender offer, going private transaction, or
         change of control of IFE, the terms of this Paragraph 9 f. providing
         for any grant of stock options shall, to the extent such stock options
         are not theretofore granted, immediately upon the consummation of any
         such dissolution, liquidation, sale, merger, consolidation, tender
         offer, going private transaction, or change of control, be null and
         void and of no further force or effect. In lieu thereof, you shall
         receive a cash bonus equal to the product of (i) the number of shares
         under stock options which would have been granted to you but for the
         operation of the previous sentence, multiplied by (ii) the difference
         between (x) the consideration offered to the general public for a share
         of IFE Class B Common Stock, par value $.01 per share, in connection
         with such dissolution, liquidation, sale, merger, consolidation, tender
         offer, going private transaction, or change of control, and (y) the per
         share exercise price of the award of stock options most recently
         granted to you. Such amount shall be paid to you, less all appropriate
         deductions and withholdings, in a single payment not more than 30 days
         following the consummation of any such dissolution, liquidation, sale,
         merger, consolidation, tender offer, going private transaction, or
         change of control.

g.       Additional Benefits. You expressly agree and acknowledge that following
         the Term of this Agreement, you will be entitled to no additional
         benefits except as otherwise specifically set forth in this Agreement,
         and except as specifically provided under the benefit plans referred to
         in this Paragraph 9 and those benefit plans in which you may
         subsequently become a participant, subject in every case to the terms
         and conditions of each such plan.

10.      No Duty to Mitigate; Offset

It is expressly agreed and understood that in the event of the termination of
this Agreement by IFE you shall have no affirmative duty to mitigate the damages
payable to you by IFE and further that no amounts actually earned or accrued by
you for
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employment or similar services during the period of time subsequent to
such termination will be offset against any amounts to which you are otherwise
entitled hereunder.

11.      Non-Compete

You agree that upon your voluntary termination of this Agreement you will not
work for a direct competitor of IFE for a period of twelve (12) months, unless
given specific agreement in writing from IFE; provided, however, that this
non-compete provision shall not apply in the event IFE fails to offer you a
Renewal Agreement and you elect to terminate this Agreement as set forth in
Paragraph 2 of this Agreement. Direct competitors shall include other cable or
satellite television networks, or television production and distribution
companies.

12.      Remedy For Breach


(a)      Notwithstanding the agreement to settle disputes by arbitration as
         provided in Paragraph 13 of this Agreement, both parties recognize that
         the services to be rendered under this Agreement by you are special,
         unique, and of an extraordinary character, and that in the event of a
         breach by you of any term or condition of this Agreement, IFE shall be
         entitled, if it so elects, to institute and prosecute proceedings in
         any court of competent jurisdiction to obtain the specific performance
         thereof by you, or to enjoin you from performing services for any other
         person, firm, or corporation, during the period herein contracted for,
         and nothing herein contained shall be construed to prevent such remedy.
         In the event IFE institutes proceedings against you pursuant to this
         Paragraph 12 and is the prevailing party, you shall pay to IFE the
         amount of any fees (including reasonable attorneys' fees), costs, or
         expenses incurred by IFE in the prosecution of any such proceeding.

(b)      The payments and benefits provided to you pursuant to this Agreement
         shall constitute your sole and exclusive remedy against IFE in the
         event of any claim you may have arising out of or in any way connected
         with your employment by IFE or IFE's termination thereof. You do hereby
         expressly waive any right you may have to seek punitive damages in
         connection with any such claim.

13.      Disputes

Except as provided in Paragraph 12 of this Agreement, any and all disputes,
controversies, or claims arising out of or relating to your employment or
cessation of employment with IFE shall be settled exclusively by final and
binding arbitration in Virginia Beach, Virginia, before an arbitrator selected
in accordance with the Employment Dispute Resolution Rules of the American
Arbitration Association ("AAA"). Such disputes include, but are not
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As of June 1, 1997
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limited to, claims arising under this Agreement as well as other
employment-related legal claims such as discrimination or tort. Any arbitration
shall be conducted in accordance with the Employment Dispute Resolution Rules of
the AAA.

14.      Entire Agreement; Modification

Except as specifically referenced herein, this instrument contains the entire
Agreement between you and IFE with respect to the subject matter hereof and
supersedes all prior or contemporaneous understandings or agreements. This
Agreement may be altered only by an agreement in writing signed by the party
against whom enforcement of any waiver, change, modification, or discharge is
sought.

15.      Choice of Law; Binding Effect

This Agreement shall be governed by and construed in accordance with the laws of
the Commonwealth of Virginia without reference to conflicts of laws principles
and shall be binding upon and inure to the benefit of any successor or
successors of IFE and the personal representatives of you. The parties to this
Agreement hereby consent to the exclusive personal jurisdiction of the Circuit
Court of the City of Virginia Beach or, provided other jurisdictional
requirements are satisfied, the United States District Court for the Eastern
District of Virginia, Norfolk Division, for the adjudication of any proceedings
referenced in Paragraph 12 of this Agreement, or the enforcement of any final
and binding arbitration pursuant to Paragraph 13 of this Agreement, or for the
resolution of any other dispute arising from, relating to, or in any other way
connected with this Agreement or your employment hereunder.

16.      Severability

If any clause or provision of this Agreement shall be adjudged invalid or
unenforceable by a court of competent jurisdiction or by operation of any
applicable law, it shall not affect the validity of any other clause or
provision, which shall remain in full force and effect.

17.      Confidential Information

You agree that any information received by you during the Term which concerns
the financial, business, or other affairs of IFE, its clients, or its affiliates
will be treated by you in full confidence and that you shall not, at any time
during or after the Term, reveal, directly or indirectly, to any persons, firms,
or organizations, or otherwise make use of such confidential information. The
obligation set forth in this Paragraph 17 shall survive the expiration or
termination of this Agreement.
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18.      Remedies Cumulative; No Waiver

All remedies, rights, undertakings, obligations, and agreements contained in
this Agreement shall be cumulative, and none of them shall be in limitation of
any other remedy, right, undertaking, obligation, or agreement of either party,
whether under this Agreement or otherwise. The failure of IFE to insist upon
strict performance of any provision of this Agreement shall not be construed as
a waiver of any subsequent breach of the same or similar nature.

19.      Paragraph Headings

The titles of the paragraphs of this Agreement are for convenience only and
shall not in any way affect the interpretation of any paragraphs of this
Agreement or of the Agreement itself.

If this letter accurately sets forth our agreement, please sign where indicated
below.

                                       Very truly yours,
                                       International Family Entertainment, Inc.


                                       /s/ Timothy B. Robertson
                                       -----------------------------
                                       Timothy B. Robertson
                                       President and Chief Executive Officer


READ AND AGREED:

/s/ Richard L. Sirvaitis
- --------------------------------
Richard L. Sirvaitis