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                                                                    EXHIBIT 23.1
    
 
   
                         INDEPENDENT AUDITORS' CONSENT
    
 
   
     We consent to the use in Registration Statement No. 33-45671 of Utopia
Marketing, Inc. (formerly Sam & Libby, Inc.) (the "Company") on Form S-8 of our
report dated March 31, 1998 appearing in the Annual Report on Form 10-K/A of
Utopia Marketing, Inc. for the year ended January 3, 1998.
    
 
   
     Our audits of the financial statements referred to in our aforementioned
report also include the financial statement schedule of Utopia Marketing, Inc.
(formerly Sam & Libby, Inc.) listed in Item 14(a)2. This financial statement
schedule is the responsibility of the Company's management. Our responsibility
is to express an opinion based on our audits. In our opinion, such financial
statement schedule, when considered in relation to the basic financial
statements takes as a whole, presents fairly in all material respects the
information set forth therein.
    
 
   
                                          MICHAEL, ADEST & BLUMENKRANTZ
    
 
   
New York, New York
    
 
   
May 1, 1998