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                                TENTH AMENDMENT


                  AGREEMENT made as of April 30, 1998, between GREY ADVERTISING
INC., a Delaware corporation with principal offices at 777 Third Avenue, New
York, New York 10017 ("Grey"), and Edward H. Meyer, residing at 580 Park Avenue,
New York, New York ("Meyer").

                  Meyer is employed by Grey as its President, Chairman of the
Board and Chief Executive Officer pursuant to an employment agreement originally
executed effective February 9, 1984 and amended from time to time thereafter
(such employment agreement, as so amended, being hereinafter referred to as the
"Current Agreement").

                  The parties desire to amend the Current Agreement in certain
respects.

                  NOW, THEREFORE, in consideration of the foregoing, the parties
hereby agree as follows:

                  1. Capitalized Terms. Capitalized terms used herein, unless
otherwise defined herein, have the meaning ascribed to such terms in the Current
Agreement.

                  2. Section 6 of the Current Agreement is hereby amended and
restated to read as follows:

                           6. Disability If, during the term of this Agreement,
         Meyer should be unable regularly to perform his duties as required by
         this Agreement because of Disability, Grey shall nevertheless pay or
         credit to him, as the case may be in accordance with Grey's prior
         policies, (i) during the first two years of such Disability (or, if
         earlier, to the termination date of this Agreement), the Compensation
         he would have been entitled to pursuant to Section 3 hereof, including
         but not limited to his full Basic Salary, full bonus (based upon the
         discretionary bonus awarded to Meyer for the calendar year immediately
         preceding such Disability), full allocations (i.e., 15% of the total
         SMIP pool) and payouts under the Senior Management Incentive Plan,
         credits to the Pension

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         Account and the Sub-Account in accordance with Section 4 hereof, and
         continued health benefits and (ii) during the period (if any) of
         Disability beginning on the second anniversary of such Disability and
         ending on the termination date of this Agreement, his full Basic
         Salary, full allocations (i.e., 15% of the total SMIP pool) and payouts
         under the Senior Management Incentive Plan, credits to the Pension
         Account and the Sub-Account in accordance with Section 4 hereof, and
         continued health benefits, with such amounts being appropriately
         reduced to reflect partial years. During the entire period of his
         incapacity, Meyer shall perform such services for Grey as he is
         reasonably able to perform based upon the nature and extent of his
         Disability. As used in this Agreement, "Disability" shall mean Meyer's
         physical or mental incapacity so as to render him incapable of carrying
         out his duties under this Agreement. To establish a status of
         Disability as provided in the preceding sentence, there must first be
         issued in writing a determination of Disability. A determination of
         Disability may be issued at the initiation of Grey, Meyer or a legal
         representative of Meyer. A determination of Disability shall be issued
         upon the written certification of a qualified medical doctor agreed to
         by Grey and Meyer or, in the event of Meyer's incapacity to designate a
         doctor, Meyer's legal representative. In the absence of agreement
         between Grey and Meyer (or his legal representative), each party shall
         nominate a qualified medical doctor and the two doctors shall select a
         third doctor, who shall make the determination as to the Disability. In
         the event that either Meyer or Grey shall desire to establish whether
         Meyer is Disabled, Meyer (or his legal representative) and Grey shall
         use their respective best efforts to cooperate so that a prompt
         determination can be reached and Meyer shall make himself available, as
         reasonably requested by Grey, for examination by a doctor in accordance
         with this paragraph.

         Notwithstanding the foregoing, (a) if Meyer

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         should be able regularly to perform significant, important or otherwise
         valuable services in connection with management, operations,
         administration or client relations of Grey substantially equivalent to
         half-time employment, then he may elect to continue as Chairman of the
         Board of Grey and (b) even if Meyer shall not be able to regularly
         resume any such duties referred to in the first paragraph of this
         Section 6 or assume the duties referred to in this paragraph, he shall
         be entitled to receive office facilities, assistance and other
         arrangements as provided in Section 13 hereof.

                  3. Section 4 of the Current Agreement is hereby amended and
restated to read as follows:

                           4. Supplemental Pension. (a) Meyer shall, upon
         termination of his employment with Grey, be entitled to receive a
         supplemental pension, determined in accordance with the succeeding
         provisions of this Section 4. As of the date hereof, Grey shall credit
         to a bookkeeping account for the benefit of Meyer (the "Pension
         Account") an amount equal to $1,160,000 (less any amounts then required
         to be withheld by Grey for Medicare or other taxes, unless such amounts
         are deducted by Grey from amounts otherwise payable to Meyer, which
         amounts shall be so deducted by Grey to the extent available), and as
         of the beginning of each month (commencing with May 1998 through and
         including December 2002), provided Meyer is then employed by Grey, Grey
         shall credit to the Pension Account an amount equal to $30,000 (less
         any amounts then required to be withheld by Grey for Medicare or other
         taxes unless such amounts are deducted by Grey from amounts otherwise
         payable to Meyer, which amounts shall be so deducted by Grey to the
         extent available). At the same time, or as soon as practicable
         thereafter, an amount equal to the amount of such credits shall be
         transferred by Grey to a sub-account (the "Sub-Account") created under
         the Trust established by Grey pursuant to the Trust Agreement ("Trust"
         and "Trust Agreement" shall have the meanings ascribed to such terms

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         in the Amendment and Extension Agreement dated as of March 22, 1995,
         between Grey and Meyer), and such amounts shall be invested in
         accordance with the terms of the Trust Agreement. The Pension Account
         and the Sub-Account shall be debited with amounts representing all
         losses of and distributions from the Trust attributable to such
         Sub-Account and shall be credited with all earnings of and deposits to
         the Trust attributable to such Sub-Account.

                  (b) In the event Meyer's employment with Grey terminates for
         any reason prior to December 31, 2002, Grey shall pay to Meyer (or, in
         the case of Meyer's death, to his estate), in a cash lump sum within
         thirty (30) days following such termination, the balance then held in
         the Sub-Account. For purposes of this paragraph (b), Meyer's Disability
         under Section 6 hereof during the term of this Agreement shall not be
         treated as a termination of employment and, in such event, the balance
         in the Sub-Account shall be payable in accordance with this paragraph
         (b) upon Meyer's death or in accordance with paragraph (c) below upon
         the expiration of the term of this Agreement, as applicable.

                  (c) Subject to paragraph (d) below, upon Meyer's retirement
         from Grey at December 31, 2002, Meyer shall be entitled to receive from
         Grey a supplemental pension equal to $40,000 per month, payable in cash
         during the first week of each month commencing January 2003 through and
         including the month in which occurs Meyer's death (the "payout
         period"); provided, however, that if the balance in the Sub-Account as
         of the end of any month within the payout period is less than $300,000
         (after taking into account the amounts to be deducted pursuant to
         paragraph (e) below), then the remaining balance in the Sub-Account
         shall be paid to Meyer during the first week of the next succeeding
         month. In the event of Meyer's death prior to full payment of the
         Sub-Account, Grey shall pay to Meyer's estate in cash, as soon as
         practicable following Meyer's death, the balance held in the
         Sub-Account immediately prior to such payment.

                  (d) Upon the occurrence of a Change in Con-

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         trol of Grey (as defined in Section 10(b) of this Agreement) during the
         payout period, Grey shall pay to Meyer, as soon as practicable
         following such Change in Control of Grey, the balance held in the
         Sub-Account immediately prior to such payment.

                  (e) Notwithstanding anything to the contrary contained in this
         Section 4, there shall be deducted from any lump sum payments payable
         to Meyer (or his estate) or, in the case of monthly payments to Meyer
         pursuant to paragraph (c) above, there shall be deducted from the final
         payment(s) which would otherwise be made to Meyer, the sum of the
         following amounts (such sum being hereinafter referred to as the
         "Deducted Amount"), except to the extent that the Deducted Amount is or
         has been deducted by Grey from amounts otherwise payable to Meyer:

                           (1)      the costs of the Trust solely attributable
                                    to the administration of the Sub-Account,
                                    which costs shall be determined by the
                                    trustee of the Trust (i) on an annual basis
                                    as soon as practicable following the end of
                                    each calendar year (commencing with 1998)
                                    and (ii) as soon as practicable following
                                    Meyer's death or the occurrence of a Change
                                    in Control of Grey during the payout period,
                                    for the period from the beginning of the
                                    calendar year in which occurs Meyer's death
                                    or such Change in Control of Grey (as the
                                    case may be) to and including the date of
                                    any lump sum payments to Meyer or Meyer's
                                    estate hereunder.

                           (2)      an amount equal to (i) the interest,
                                    determined separately from the date of
                                    payment of the income tax liabilities
                                    referred to below to the date of the lump
                                    sum payment or final monthly payment(s) to
                                    or in respect of Meyer referred to above
                                    (whichever is applicable), on Grey's
                                    aggregate income tax liability attributable
                                    to net 

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                                    realized earnings on the Sub-Account in
                                    excess of seven percent (7%) in any year
                                    (based on the average of the balances in the
                                    Sub-Account at the beginning of each month
                                    in such year, excluding, in the case of
                                    1998, the months of January through April
                                    and without regard to any earnings or losses
                                    during such year), such amount to be reduced
                                    (but not below zero) by (ii) the interest,
                                    determined separately from the date Grey
                                    realizes a tax benefit in respect of the
                                    losses referred to below to the date of the
                                    lump sum payment or final monthly payment(s)
                                    to or in respect of Meyer referred to above
                                    (whichever is applicable), on any tax
                                    benefits realized by Grey in respect of net
                                    realized losses on the Sub-Account in any
                                    year. Interest hereunder shall accrue
                                    annually (i.e., shall be determined at the
                                    end of each calendar year and at the date of
                                    final payment(s) to or in respect of Meyer
                                    pursuant to this Section 4) at a rate equal
                                    to Grey's returns on short-term cash during
                                    such year (or during the period to such
                                    final payment date, as the case may be).

                           (3)      the aggregate amount paid (in excess of
                                    amounts otherwise withheld by Grey in
                                    accordance with applicable law from payments
                                    due to Meyer) by Grey for Medicare or other
                                    similar taxes in respect of net earnings on
                                    the Sub-Account in excess of seven percent
                                    (7%) in any year (based on the average of
                                    the balances in the Sub-Account at the
                                    beginning of each month in such year,
                                    excluding, in the case of 1998, the months
                                    of January through April and without regard
                                    to any earnings or losses during such year),
                                    plus interest thereon, from the date of
                                    payment of such taxes to

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                                    the date of the lump sum payment or final
                                    monthly payment(s) to or in respect of Meyer
                                    referred to above, such interest to accrue
                                    annually (i.e., to be determined at the end
                                    of each calendar year and at the date of
                                    final payment to or in respect of Meyer
                                    pursuant to this Section 4) at a rate equal
                                    to Grey's returns on short-term cash during
                                    such year (or during the period to such
                                    final payment date, as the case may be).

         As soon as practicable following the end of each calendar year
         commencing with 1998 (and prior to the final payment(s) to or in
         respect of Meyer pursuant to this Section 4), Grey shall provide to
         Meyer a written statement setting forth in reasonable detail the
         computation of the Deducted Amount as of the end of such year (or as of
         the date of such final payment(s)), including any changes from the
         Deducted Amount set forth in the immediately preceding written
         statement provided hereunder. To the extent that the funds in the
         Sub-Account at any time are less than the Deducted Amount, then any
         shortfall shall be paid to Grey by Meyer (or his estate) as soon as
         practicable following determination of such shortfall.

                  (f) The obligations of Grey hereunder shall constitute general
         obligations and all payments shall be made from general assets and
         property of Grey; provided, however, that it is expressly understood
         that Grey's obligations under this Section 4 shall be limited to the
         funds held in the Trust and reflected in the Sub-Account, as debited
         and credited in accordance with this Section 4, and that Grey shall
         have no obligation to pay amounts other than from such funds. Nothing
         contained herein shall give Meyer any rights which are greater than
         those of a general creditor of Grey nor create or be construed to
         create a trust or fiduciary relationship of any kind.

                  4. Status of Current Agreement. This Amendment shall be
effective as of day and year first above written, and, except as set forth
herein, the Current

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Agreement shall remain in full force and effect and shall be otherwise
unaffected hereby.


                  IN WITNESS WHEREOF, the parties hereto have hereunto set their
hands and seals as of the day and year first above written.



                                                     GREY ADVERTISING INC.


                                                     By /s/Steven G. Felsher
                                                           --------------------

                                                        /s/Edward H. Meyer
                                                           --------------------
                                                           Edward H. Meyer

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