1 Exhibit 4.3 FORM OF CERTIFICATE [THIS IS A GLOBAL CERTIFICATE REPRESENTING ALL THE SHARES OF THIS SERIES] __% ________ CUMULATIVE PREFERRED STOCK ($_____ STATED VALUE) Number Shares CUSIP ___________ ARM FINANCIAL GROUP, INC. INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE THIS CERTIFICATE IS TRANSFERABLE IN THE CITY OF NEW YORK, NEW YORK This is to certify that_________________________________________________________ is the registered owner of ________________________________________________ fully paid and non-assessable shares of ___% ________ Cumulative Preferred Stock, par value $.01 per share, stated value $_____ per share, of ARM Financial Group, Inc. transferable on the books of the Corporation by the holder thereof in person or by duly authorized attorney upon surrender of this certificate properly endorsed. This certificate is not valid unless countersigned and registered by the Transfer Agent and Registrar. Witness the facsimile seal of the Corporation and the facsimile signatures of its duly authorized officers. Dated:_______________ [SEAL] [General Counsel and Secretary/ [Chairman of the Board/Chief Executive Officer] Treasurer/Assistant Secretary] Countersigned and Registered: CHASEMELLON SHAREHOLDER SERVICES LLC Transfer Agent and Registrar By Authorized Officer 2 [FORM OF REVERSE OF CERTIFICATE] ARM FINANCIAL GROUP, INC. ARM FINANCIAL GROUP, INC. (the "Corporation") will furnish, without charge to each stockholder who so requests, a copy of the designations, powers, preferences and relative, participating, optional or other special rights of each class of stock of the Corporation or series thereof and the qualifications, limitations or restrictions of such preferences and/or rights applicable to each class of stock of the Corporation or series thereof. Such information may be obtained by a request in writing to the Secretary of the Corporation at its principal place of business. This certificate and the share or shares represented hereby are issued and shall be held subject to all of the provisions of the Corporation's Restated Certificate of Incorporation, as amended, and the Certificate of Designation of Preferences and Rights of the ___% ________ Cumulative Preferred Stock ($_____ Stated Value) (copies of which are on file with the Transfer Agent), to all of which the holder, by acceptance hereof, assents. The following abbreviations, when used in the instructions on the face of this receipt, shall be construed as though they were written out in full according to applicable laws or regulations. TEN COM - as tenants in common TEN ENT - as tenants by the entireties JT TEN - as joint tenants with right of survivorship and not as tenants in common UNIF GIFT MIN ACT - Custodian (Minor) (Cust) under Uniform Gifts to Minors Act (State) Additional abbreviations may also be used though not in the above list. --------------------- For value received, ________________hereby sell(s), assign(s) and transfer(s) unto PLEASE INSERT SOCIAL SECURITY OR OTHER IDENTIFYING NUMBER OF ASSIGNEE - ---------------------------------------------------------- PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE, OF ASSIGNEE shares of the capital stock represented by the within certificate, and do(es) hereby irrevocably constitute and appoint_______________________________________ Attorney to transfer the said stock on the books of the within named Corporation with full power of substitution in the premises. Dated: Signature NOTICE: The signature to this assignment must correspond with the name as written upon the face of this certificate in every particular, without alteration or enlargement or any change whatever