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                           YOUNG AMERICA CORPORATION
                                      AND
                          YOUNG AMERICA HOLDINGS, INC.
                  OFFER TO EXCHANGE UP TO $80,000,000 OF THEIR
              11 5/8% SERIES B SENIOR SUBORDINATED NOTES DUE 2006
                      FOR ANY AND ALL OF THEIR OUTSTANDING
                   11 5/8% SENIOR SUBORDINATED NOTES DUE 2006
 
                 THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P. M.,
         NEW YORK CITY TIME, ON               , 1998, UNLESS EXTENDED.
 
To Brokers, Dealers, Commercial Banks,
Trust Companies and Other Nominees:
 
     Young America Corporation and Young America Holdings, Inc. (together, the
"Issuers"), are offering, upon the terms and subject to the conditions set forth
in the Prospectus dated             , 1998 (the "Prospectus") and the
accompanying Letter of Transmittal enclosed herewith (which together constitute
the "Exchange Offer"), to exchange their 11 5/8% Series B Senior Subordinated
Notes due 2006 (the "New Notes") for an equal principal amount of their 11 5/8%
Senior Subordinated Notes due 2006 (the "Old Notes" and together with the New
Notes, the "Notes"). As set forth in the Prospectus, the terms of the New Notes
are identical in all material respects to the Old Notes, except that the New
Notes have been registered under the Securities Act of 1933, as amended, and
therefore will not bear legends restricting their transfer and will not contain
certain provisions providing for the payment of additional interest on the Old
Notes under certain circumstances relating to the Registration Rights Agreement
(as defined in the Prospectus).
 
     THE EXCHANGE OFFER IS SUBJECT TO CERTAIN CUSTOMARY CONDITIONS. SEE "THE
EXCHANGE OFFER -- CONDITIONS" IN THE PROSPECTUS.
 
     Enclosed herewith for your information and forwarding to your clients are
copies of the following documents:
 
          1.  the Prospectus, dated             , 1998;
 
          2.  the Letter of Transmittal for your use (unless Old Notes are
     tendered by an Agent's Message) and for the information of your clients
     (facsimile copies of the Letter of Transmittal may be used to tender Old
     Notes);
 
          3.  a form of letter which may be sent to your clients for whose
     accounts you hold Old Notes registered in your name or in the name of your
     nominee, with space provided for obtaining such clients' instructions with
     regard to the Exchange Offer;
 
          4.  a Notice of Guaranteed Delivery;
 
          5.  Guidelines of the Internal Revenue Service for Certification of
     Taxpayer Identification Number on Substitute Form W-9; and
 
          6.  a return envelope addressed to Marine Midland Bank, the Exchange
     Agent.
 
     YOUR PROMPT ACTION IS REQUESTED. PLEASE NOTE THE EXCHANGE OFFER WILL EXPIRE
AT 5:00 P.M., NEW YORK CITY TIME, ON             , 1998, UNLESS EXTENDED. PLEASE
FURNISH COPIES OF THE ENCLOSED MATERIALS TO THOSE OF YOUR CLIENTS FOR WHOM YOU
HOLD OLD NOTES REGISTERED IN YOUR NAME OR IN THE NAME OF YOUR NOMINEE AS QUICKLY
AS POSSIBLE.
 
     In all cases, exchanges of Old Notes accepted for exchange pursuant to the
Exchange Offer will be made only after timely receipt by the Exchange Agent of
(a) certificates representing such Old Notes, or a Book-Entry Confirmation (as
defined in the Prospectus), as the case may be, (b) the Letter of Transmittal
(or facsimile thereof), properly completed and duly executed, or an Agent's
Message and (c) any other required documents.
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     Holders who wish to tender their Old Notes and (i) whose Old Notes are not
immediately available or (ii) who cannot deliver their Old Notes, the Letter of
Transmittal or an Agent's Message and in either case together with any other
documents required by the Letter of Transmittal to the Exchange Agent prior to
the Expiration Date must tender their Old Notes according to the guaranteed
delivery procedures set forth under the caption "The Exchange Offer --
Guaranteed Delivery Procedures" in the Prospectus.
 
     The Exchange Offer is not being made to, nor will tenders be accepted from
or on behalf of, holders of Old Notes residing in any jurisdiction in which the
making of the Exchange Offer or the acceptance thereof would not be in
compliance with the laws of such jurisdiction.
 
     The Issuers will not pay any fees or commissions to brokers, dealers or
other persons for soliciting exchanges of Notes pursuant to the Exchange Offer.
The Issuers will, however, upon request, reimburse you for customary clerical
and mailing expenses incurred by you in forwarding any of the enclosed materials
to your clients. The Issuers will pay or cause to be paid any transfer taxes
payable on the transfer of Notes to them, except as otherwise provided in
Instruction 9 of the Letter of Transmittal.
 
     Questions and requests for assistance with respect to the Exchange Offer or
for copies of the Prospectus and Letter of Transmittal may be directed to the
Exchange Agent by telephone at (212) 658-5931 or by facsimile at (212) 658-2292.
 
                                      Very truly yours,
 
                                      YOUNG AMERICA CORPORATION
                                      YOUNG AMERICA HOLDINGS, INC.
 
     NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL CONSTITUTE YOU
OR ANY OTHER PERSON THE AGENT OF THE ISSUERS, OR ANY AFFILIATE THEREOF, OR
AUTHORIZE YOU OR ANY OTHER PERSON TO MAKE ANY STATEMENTS OR USE ANY DOCUMENT ON
BEHALF OF ANY OF THEM IN CONNECTION WITH THE OFFER OTHER THAN THE ENCLOSED
DOCUMENTS AND THE STATEMENTS CONTAINED THEREIN.