1 NEWS RELEASE Marisa Christina Reports Second Quarter Results NEW YORK, Aug. 12 / PRNewswire / -- Marisa Christina, Incorporated (Nasdaq: MRSA) today reported results for its second quarter and first half ended June 30, 1998. The second quarter 1998 results are in line with expectations. Net sales were $13.3 million compared with $19.6 million in the second quarter of 1997. The net loss for the 1998 second quarter was $1.6 million, or $0.19 per diluted share, compared with net income of $474,230, or $0.06 per diluted share, in the year ago quarter. For the first six months of 1998, net sales were $33.3 million compared with $45.2 million in the 1997 first half. The net loss was $2.4 million, or $0.29 per diluted share, compared with net income of $965,000, or $0.12 per diluted share, in the same period of 1997. Michael Lerner, Chairman and Chief Executive Officer, commented: "We finished the first half of the year where we expected. The reception to our products at both retail and wholesale is improving, as we continue to strengthen the price-value relationship. We feel we are on track to reach our sales volume target for full year 1998 of approximately $80 million." Marisa Christina, Inc. designs, manufactures, sources and markets a broad line of high quality "better" and "bridge" clothing for women and children. The Marisa Christina label includes sweaters characterized by classic, timeless styling and unique details. Flapdoodles apparel consists of casual children's and infant's sportswear, swimwear, and outerwear featuring vibrant colors, all-natural fabrics and unique patterns. The Adrienne Vittadini line includes women's knit-oriented casual coordinates and licensed products characterized by distinctive and elegant designer styling. Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties which may cause the Company's actual results in future periods to differ materially from forecasted results. Those risks include, among others, risks associated with the success of future advertising and marketing programs, the receipt and timing of future customer orders, price pressures and other competitive factors and a softening of retailer or consumer acceptance of the Company's products leading to a decrease in anticipated revenues and gross profit margins. Those and other risks are described in the Company's filings with the Securities and Exchange Commission (SEC), copies of which are available from the SEC or may be obtained upon request from the Company. (more) [MORGEN-WALKE LETTERHEAD] 2 -2- MARISA CHRISTINA, INCORPORATED AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF EARNINGS AND COMPREHENSIVE INCOME FOR THREE AND SIX MONTHS ENDED JUNE 30, 1998 AND 1997 (UNAUDITED) (In thousands, except per share amounts) Three Months Ended Six Months Ended June 30, June 30, 1998 1997 1998 1997 Net Sales $13,280 $19,600 $33,300 $45,170 Cost of goods sold 10,143 13,601 24,415 31,121 Gross profit 3,137 5,999 8,885 14,049 Selling, general and administrative expenses 5,734 5,889 12,791 13,787 Operating earnings (loss) (2,597) 110 (3,906) 262 Other income, net 558 760 876 1,498 Interest expense, net (157) (87) (320) (165) Earnings (loss) before income tax expense (benefit) (2,196) 783 (3,350) 1,595 Income tax expense (benefit) (630) 309 (962) 630 Net earnings (loss) $(1,566) $474 $(2,388) $965 Net earnings (loss) Per share: Basic $(0.19) $0.06 $(0.29) $0.12 Diluted $(0.19) $0.06 $(0.29) $0.12 Weighted average shares outstanding 8,160 8,385 8,161 8,385 SOURCE Marisa Christina, Incorporated -0- 08/12/98 /CONTACT: Michael Lerner, Chairman and Chief Executive Officer, or Melvin Hecht, Chief Financial Officer, 212-221-5770, of Marisa Christina; June Filingeri or Eric Boyriven of Morgen-Walke Associates, 212-850-5600, for Marisa Christina/ (MRSA) -30-