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                                                                   EXHIBIT 10.1*
                               AMENDMENT NUMBER 1
                              TO LICENSE AGREEMENT

         This amendment dated as of February 1, 1998, (the "Amendment") is to
the License Agreement dated December 9, 1996, (the "Original License Agreement")
by and between Coach, a division of Sara Lee Corporation, ("Licensor") and
Movado Group, Inc., ("MGI").

         WHEREAS, Licensor and MGI desire that NA Trading SA, a Swiss
Corporation with an address at Bettlachtrasse 8, CH-2504 Grenchen, Switzerland
("NAT") bear primary responsibility for the manufacture, marketing and
distribution of the Licensed Products outside the United States and

         WHEREAS, NAT is willing to undertake such responsibilities in
accordance with the terms of and in consideration of the mutual covenants and
premises contained in the Original License Agreement as amended hereby and

         WHEREAS, the parties desire to make certain additional changes to the
Original License Agreement as set forth below:

         NOW THEREFORE in consideration of the mutual covenants and the premises
set forth herein, the Original License Agreement is hereby amended as follows:

1.       NAT is hereby added as a party to the Original License Agreement; the
         term "Licensee" shall mean MGI and NAT jointly and severally and the
         term "Agreement" shall mean the Original License Agreement as amended
         hereby.

2.       Delete Section 1.2 of the Original License Agreement and replace with
         the following:

                  1.2 "Licensor Channels" shall mean retail outlets and
                  wholesale distributors controlled by Licensor, including
                  without limitation Licensor's catalog, Licensor's stand alone
                  retail stores, Licensor's factory outlet stores, Licensor's
                  retail stores that are situated within department stores
                  located outside the United States and Licensor Special
                  Accounts (as hereinafter defined); provided, however, that any
                  such retail outlet or wholesale distributor (with the
                  exception of Licensor Special Accounts) not operated by
                  Licensor or by any entity controlled by Licensor shall not be
                  deemed a Licensor Channel.

3.       Delete Section 1.3 of the Original License Agreement and replace it
         with the following new Section 1.3:

                  1.3 "Non-Licensor Channels" shall mean retail outlets and
                  wholesale distributors not controlled by Licensor, including
                  without limitation



( * CONFIDENTIAL PORTIONS OF THIS EXHIBIT HAVE BEEN OMITTED FROM PAGES 3 AND 4
AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION ("SEC")
PURSUANT TO RULE 24b-2 OF THE SECURITIES EXCHANGE ACT OF 1934 ("1934 ACT") ).


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                  department stores, jewelry store chains, Licensee's factory
                  outlet stores and Licensee Special Accounts (as hereinafter
                  defined).


4.       Immediately following Section 1.10 of the Original License Agreement
         add the following new Section 1.11:


                  1.11 "Control, controlling and controlled" shall mean, (i)
                  ownership or voting control, directly or indirectly, of more
                  than fifty percent (50%) of the voting power represented by
                  the outstanding voting stock of a corporation or other
                  majority equity interest if not a corporation and (ii) the
                  power to direct the management and determine the policies of
                  the applicable entity whether directly or indirectly.


5.       Following Section 3.2 on page 4 of the Original License Agreement,
         insert as Section 3.3 the following paragraph:

                  3.3 Licensee shall not place or use other marks, including
                  without limitation, trademarks, trade names, sub-brands, line
                  names, collection names, model names, designs, logos or
                  endorsements (hereinafter referred to as "Authorized Marks")
                  in connection with the Licensed Products, except as
                  specifically authorized by Licensor pursuant to the terms of
                  this Agreement. Licensee acknowledges that Licensor is the
                  owner of all right, title, and interest in and to such
                  Authorized Marks that are developed by Licensor, or developed
                  by Licensee exclusively for use in connection with Licensed
                  Products, and that are used exclusively in connection with
                  Licensed Products or other products sold by or on behalf of
                  Licensor under any of the Licensed Marks ("Licensor Owned
                  Authorized Marks") and that all use thereof shall inure to the
                  benefit of Licensor. To the extent any rights in and to such
                  Licensor Owned Authorized Marks, or with respect to any
                  materials used in the advertising or promotion of the Licensed
                  Products including without limitation copy, artwork, and
                  photographs, are deemed to accrue to Licensee pursuant to this
                  Agreement or otherwise, Licensee hereby assigns any and all
                  such rights, at such time as they may be deemed to accrue, to
                  Licensor. Licensee agrees that it will execute and deliver to
                  Licensor any documents reasonably requested by Licensor
                  necessary to effect any such assignment.


6.       Delete Section 11.1 on pages 16 and 17 in the Original License
         Agreement and replace it with the following:


                  11.1 Licensee shall pay to Licensor a royalty on Licensee's
                  sales of the Licensed Products to all Non-Licensor Channels
                  (Combined U.S. and non-U.S.). The sales to which the royalty
                  rates will be applied (except for sales to Non-Licensor
                  Channels (non-U.S.), sales to wholesale distributors 

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                  and sales to Licensee Special Accounts) shall be based on the
                  Wholesale Price as in effect in the United States when such
                  sales are made, and no reduction in the royalty shall be
                  allowed for discounts given off such Wholesale Price. With
                  respect to Licensee's sales to Non-Licensor Channels
                  (non-U.S.), wholesale distributors and Licensee Special
                  Accounts, the sales to which the royalty rates will be applied
                  shall be based on actual invoice price net of all taxes,
                  duties, freight, insurance and credits for returns actually
                  made, but no deduction shall be made for discounts for cash or
                  prompt payment or for uncollectible accounts; provided,
                  however, that as to any Licensed Products sold to any
                  wholesale distributor controlled by Licensee, the sales to
                  which the royalty rates will be applied shall be based on the
                  actual invoice price for such Licensed Products when first
                  sold by any such wholesale distributor to any entity not
                  controlled by Licensee, net of all taxes, duties, freight,
                  insurance and credits for returns actually made, without
                  deduction for discounts for cash or prompt payment or for
                  uncollectible accounts. The base royalty rates to be applied
                  to Licensee's sales are as follows:




                                    *





                  With respect to all sales to Licensee Special Accounts,
                  Licensee shall pay, in addition to the base royalty *.


7.       Delete the fourth sentence of Section 12.4 of the Original License
         Agreement and replace it with the following sentence:


                  "Sales" as used in this paragraph shall mean all sales, based
                  on Wholesale Price or based on actual invoice price in the
                  specific case of sales to Licensee Special Accounts or sales
                  to wholesale distributors, of Licensed Products made by
                  Licensee to Non-Licensor Channels anywhere in the world.

8.       Delete the second sentence of Section 12.7 on page 21 of the Original
         License Agreement, and replace it with the following sentence:

                                    *


( * CONFIDENTIAL PORTION OF THIS EXHIBIT OMITTED AND FILED SEPARATELY WITH THE
SEC PURSUANT TO RULE 24b-2 OF THE 1934 ACT).

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                                    *


9.       Delete the first sentence of Section 13.2 on page 23 of the Original
         License Agreement and replace it with the following sentence:


         Within ninety (90) days following the end of each Contract Year of this
         Agreement, and within ninety (90) days after the termination of this
         Agreement, Licensee shall deliver to Licensor a statement signed by an
         authorized officer of Licensee reporting actual sales of the Licensed
         Products to Non-Licensor Channels (based on the applicable U.S.
         Wholesale Price or invoice price pursuant to Section 11.1 herein),
         royalties due, royalties paid and advertising expenditures during the
         preceding Contract Year. Sales of Licensed Products to Non-Licensor
         Channels shall be broken out to accurately reflect sales to U.S.
         Non-Licensor Channels, sales to Non-U.S. Non-Licensor Channels, sales
         to Licensee Special Accounts, sales to wholesale distributors, and
         sales by model type in units and dollars.



10.      Delete Section 16.4 of the Original License Agreement and replace it
         with the following:


                  16.4 In the event that a third party brings any claim,
                  institutes any action or commences any proceeding against
                  Licensee arising from Licensee's use of any of the Licensed
                  Marks, the Trade Name, the Licensor Owned Authorized Marks or
                  any product design, prototype, pattern, styling or
                  copyrightable material owned by Licensor as provided in
                  Paragraph 7.1 of this Agreement, Licensee shall promptly
                  notify Licensor thereof and Licensor shall indemnify, defend
                  and hold harmless Licensee and each officer, director,
                  employee, agent, representative, contractor and customer of
                  Licensee and of each entity controlled by Licensee from and
                  against all losses, liabilities, damages, claims, judgments,
                  fines, suits, demands, costs, interest and expenses of any
                  kind or nature (including reasonable attorneys' fees and
                  disbursements) arising out of or in connection with any such
                  claim, action or proceeding. Licensee shall cooperate in such
                  defense as reasonably requested by Licensor, at Licensor's
                  expense. Any award received by Licensor in any such claim,
                  action or proceeding shall belong exclusively to Licensor.
                  This Paragraph shall survive termination or expiration of the
                  Agreement.




( * CONFIDENTIAL PORTION OF THIS EXHIBIT OMITTED AND FILED SEPARATELY WITH THE
SEC PURSUANT TO RULE 24b-2 OF THE 1934 ACT).


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11.      Add the following new Section 16.5 to the Original License Agreement
         immediately following Section 16.4.


                  16.5 Licensor will bear all costs and expenses in connection
                  with any research to determine the availability of,
                  applications to register and all maintenance of any and all
                  registrations relating to Licensor Owned Authorized Marks and
                  the Licensed Marks.



12.      Section 18 is deleted and replaced with the following new Section 18:


                  18. NO ASSIGNMENT OR SUBLICENSE BY LICENSEE This Agreement and
                  all its rights and duties hereunder are personal to the
                  Licensee and shall not, without the written consent of
                  Licensor, be assigned, sublicensed or otherwise encumbered by
                  Licensee or by operation of law; provided, however, that
                  notwithstanding anything to the contrary contained herein
                  Licensee shall have the right (a) to have the Licensed
                  Products manufactured by one or more third party manufacturers
                  and, (b) to assign or sublicense any or all of its rights and
                  duties hereunder to any other entity which is controlled,
                  directly or indirectly, by Licensee provided that the original
                  Licensee named herein simultaneously with such assignment,
                  enters into an agreement with Licensor in a form reasonably
                  satisfactory to Licensor by which Licensee guarantees all of
                  the obligations, including without limitation, all financial
                  and performance obligations, of such assignee. All references
                  herein to "Licensee" shall include any and all such permitted
                  assignees and sublicensees.




13.      Except as set forth in this Amendment, the Original License Agreement
         will remain in full force and effect.







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14.      This Amendment may be signed by the parties duly executing counterpart
         originals.



         IN WITNESS WHEREOF, the parties have caused this Amendment to be
executed by their authorized officers and to become effective as of the date
first above written.





COACH
A Division of Sara Lee Corporation

By:      /s/ A. Catling

Name:      Alan Catling

Title:        Exec. Vice President




MOVADO GROUP, INC.

By:    /s/ Timothy F. Michno

Name:     Timothy F. Michno

Title:       General Counsel/Secretary



NA TRADING SA

By:      /s/  Michael J. Bush

Name:       Michael J. Bush

Title:         Director






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