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                                                                    Exhibit 3.96

                          CERTIFICATE OF INCORPORATION
                                       OF
                         SILVER KING PRODUCTIONS, INC.

          I, the undersigned, for the purpose of incorporating and organizing a
corporation under the General Corporation Law of the State of Delaware, do
hereby execute this Certificate of Incorporation and do hereby certify as
follows:

                                   ARTICLE I

          The name of the corporation (which is hereinafter referred to as the
"Corporation") is:

                         SILVER KING PRODUCTIONS, INC.

                                   ARTICLE II

          The address of the Corporation's registered office in the State of
Delaware is The Corporation Trust Center, 1209 Orange Street in the City of
Wilmington, County of New Castle. The name of the Corporation's registered agent
at such address is The Corporation Trust Company.

                                  ARTICLE III

          The purpose of the Corporation shall be to engage in any lawful act or
activity for which corporations may be organized and incorporated under the
General Corporation Law of the State of Delaware.
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                                   ARTICLE IV

     Section 1. The Corporation shall be authorized to issue 1000 shares of 
capital stock, of which 1000 shares shall be shares of Common Stock, $.01 par 
value ("Common Stock").

     Section 2. Except as otherwise provided by law, the Common Stock shall 
have the exclusive right to vote for the election of directors and for all 
other purposes. Each share of Common Stock shall have one vote, and the Common 
Stock shall vote together as a single class.

                                   ARTICLE V

     Unless and except to the extent that the By-Laws of the Corporation shall 
so require, the election of directors of the Corporation need not be by written 
ballot.

                                   ARTICLE VI

     In furtherance and not in limitation of the powers conferred by law, the 
Board of Directors of the Corporation (the "Board") is expressly authorized and 
empowered to make, alter and repeal the By-Laws of the Corporation by a 
majority vote at any regular or special meeting of the Board or by written 
consent, subject to the power of the stockholders of the Corporation to alter 
or repeal any By-Laws made by the Board.

                                  ARTICLE VII

     The Corporation reserves the right at any time from time to time to amend, 
alter, change or repeal any provision contained in this Certificate of 
Incorporation, and any other provisions authorized by the laws of the State of 
Delaware at the time in force may be added or inserted, in the manner now or 
hereafter prescribed by law; and all rights, preferences and privileges of 
whatsoever nature conferred upon stockholders, directors or any other persons 

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whomsoever by and pursuant to this Certificate of Incorporation in its present 
form or as hereafter amended are granted subject to the right reserved in this 
Article.

                                  ARTICLE VIII

     Section 1. Elimination of Certain Liability of Directors. A director of 
the Corporation shall not be personally liable to the Corporation or its 
stockholders for monetary damages for breach of fiduciary duty as a director, 
except for liability (i) for any breach of the director's duty of loyalty to 
the Corporation or its stockholders, (ii) for acts or omissions not in good 
faith or which involve intentional misconduct or a knowing violation of law, 
(iii) under Section 174 of the General Corporation Law of the State of 
Delaware, or (iv) for any transaction from which the director derived an 
improper personal benefit.

     Section 2. Indemnification and Insurance.

     (a) Right to Indemnification. Each person who was or is made a party or is 
threatened to be made a party to or is involved in any action, suit or 
proceeding, whether civil, criminal, administrative or investigative 
(hereinafter a "proceeding"), by reason of the fact that he or she, or a person 
of whom he or she is the legal representative, is or was a director or officer 
of the Corporation or is or was serving at the request of the Corporation as a 
director, officer, employee or agent of another corporation or of a 
partnership, joint venture, trust or other enterprise, including service with 
respect to employee benefit plans, whether the basis of such proceeding is 
alleged action in an official capacity as a director, officer, employee or 
agent or in any other capacity while serving as a director, officer, employee 
or agent, shall be indemnified and held harmless by the Corporation to the 
fullest extent authorized by the General Corporation Law of the State of 
Delaware, as the same exists or may hereafter be amended (but, in the case of 
any such amendment, only to the extent that such amendment permits the 
Corporation to provide

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broader indemnification rights than said law permitted the Corporation to
provide prior to such amendment), against all expense, liability and loss
(including attorneys' fees, judgments, fines, amounts paid or to be paid in
settlement, and excise taxes or penalties arising under the Employee Retirement
Income Security Act of 1974) reasonably incurred or suffered by such person in
connection therewith and such indemnification shall continue as to a person who
has ceased to be a director, officer, employee or agent and shall inure to the
benefit of his or her heirs, executors and administrators; provided, however,
that, except as provided in paragraph (b) hereof, the Corporation shall
indemnify any such person seeking indemnification in connection with a
proceeding (or part thereof) initiated by such person only if such proceeding
(or part thereof) was authorized by the Board. The right to indemnification
conferred in this Section shall be a contract right and shall include the right
to be paid by the Corporation the expenses incurred in defending any such
proceeding in advance of its final disposition; provided, however, that, if the
General Corporation Law of the State of Delaware requires, the payment of such
expenses incurred by a director or officer in his or her capacity as a director
or officer (and not in any other capacity in which service was or is rendered by
such person while a director or officer, including, without limitation, service
to an employee benefit plan) in advance of the final disposition of a
proceeding, shall be made only upon delivery to the Corporation of an
undertaking, by or on behalf of such director or officer, to repay all amounts
so advanced if it shall ultimately be determined that such director or officer
is not entitled to be indemnified under this Section or otherwise. The
Corporation may, by action of the Board, provide indemnification to employees
and agents of the Corporation with the same scope and effect as the foregoing
indemnification of directors and officers.


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     (b)  Right of Claimant to Bring Suit.  If a claim under paragraph (a) of
this Section is not paid in full by the Corporation within thirty days after a
written claim has been received by the Corporation, the claimant may at any time
thereafter bring suit against the Corporation to recover the unpaid amount of
the claim and, if successful in whole or in part, the claimant shall be entitled
to be paid also the expense of prosecuting such claim. It shall be a defense to
any such action (other than an action brought to enforce a claim for expenses
incurred in defending any proceeding in advance of its final disposition where
the required undertaking, if any is required, has been tendered to the
Corporation) that the claimant has not met the standards of conduct which make
it permissible under the General Corporation Law of the State of Delaware for
the Corporation to indemnify the claimant for the amount claimed, but the burden
of proving such defense shall be on the Corporation. Neither the failure of the
Corporation (including its Board, independent legal counsel, or its
stockholders) to have made a determination prior to the commencement of such
action that indemnification of the claimant is proper in the circumstances
because he or she has met the applicable standard of conduct set forth in the
General Corporation Law of the State of Delaware, nor an actual determination by
the Corporation (including its Board, independent legal counsel, or its
stockholders) that the claimant has not met such applicable standard of conduct,
shall be a defense to the action or create a presumption that the claimant has
not met the applicable standard of conduct.

     (c)  Non-Exclusivity of Rights.  The right to indemnification and the
payment of expenses incurred in defending a proceeding in advance of its final
disposition conferred in this Section shall not be exclusive of any other right
which any person may have or hereafter acquire under any statute, provision of
the Certificate of Incorporation, By-law, agreement, vote to stockholders or
disinterested directors or otherwise.



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          (d) Insurance. The Corporation may maintain insurance, at its 
expense, to protect itself and any director, officer, employee or agent of the 
Corporation or another corporation, partnership, joint venture, trust or other 
enterprise against any such expense, liability of loss, whether or not the 
Corporation would have the power to indemnify such person against such expense, 
liability or loss under the General Corporation Law of the State of Delaware.

                                   ARTICLE IX

          The name and mailing address of the incorporator is Elizabeth A. 
Waters, Esq. c/o HSN, Inc. P.O. Box 9090, Clearwater, FL 34618-9090.

          IN WITNESS WHEREOF, I, the undersigned, being the incorporator 
hereinbefore named, do hereby further certify that the facts hereinabove stated 
are truly set forth and, accordingly, I have hereunto set my hand this 18th day 
of July, 1997.


                                                 /s/ Elizabeth A. Waters
                                                 ________________________
                                                 Elizabeth A. Waters
                                                 Incorporator



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                            CERTIFICATE OF AMENDMENT

                                       OF

                          CERTIFICATE OF INCORPORATION

                                       OF

                         SILVER KING PRODUCTIONS, INC.

                                     *****

     Silver King Productions, Inc., a corporation organized and existing under
and by virtue of the General Corporation Law of the State of Delaware,

                              DOES HEREBY CERTIFY:

FIRST:    That the Board of Directors of said corporation, by the unanimous
          written consent of its members, filed with the minutes of the Board,
          duly adopted a resolution proposing and declaring advisable an
          amendment to the Certificate of Incorporation of the Company, and
          directed that the amendment be submitted to a vote of the sole
          shareholder. The resolution setting forth the proposed amendment is as
          follows:

               "RESOLVED, that paragraph one of the Certificate of
               Incorporation be amended in its entirety and restated as follows:

               FIRST: The name of the corporation is USA Broadcasting 
                      Productions, Inc."

SECOND:   That in lieu of a meeting and vote of stockholders, the sole
          shareholder of the Company by unanimous written consent adopted a
          resolution in favor of the amendment in accordance with the provisions
          of Section 228 of the General Corporation Law of the State of
          Delaware.
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THIRD:    That the aforesaid amendment was duly adopted in accordance with the
          applicable provisions of Section 242 of the General Corporation Law of
          the State of Delaware.

FOURTH:   That this Certificate of Amendment of the Certificate of Incorporation
          shall be effective upon filing with the office of the Secretary of
          State of the State of Delaware.

IN WITNESS HEREOF, said Silver King Productions, Inc. has caused this 
certificate to be signed by H. Steven Holtzman, its Secretary, this 20th day of 
February, 1998.

                                   Silver King Productions, Inc.


                                   By:  /s/ Steven Holtzman
                                        ________________________
                                        H. Steven Holtzman
                                        Secretary


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