SCHEDULE 14A INFORMATION

PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
EXCHANGE ACT OF 1934 (AMENDMENT NO. )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement [ ] Confidential, for Use of the Commission
Only (as permitted by Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-2.

STURM, RUGER & COMPANY, INC.
- --------------------------------------------------------------------------------
(Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
(Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-12.

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pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
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[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number,
or the Form or Schedule and the date of its filing.

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2

STURM, RUGER & COMPANY, INC.

Southport, Connecticut 06490

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

May 13, 1999

NOTICE IS HEREBY GIVEN THAT the Annual Meeting of Stockholders of STURM,
RUGER & COMPANY, INC. (the "Company") will be held at the Lake Sunapee Country
Club, 100 Country Club Lane, New London, New Hampshire 03257 on the 13th day of
May, 1999 at 10:30 a.m. for the purpose of considering and acting upon the
following:

1. The election of nine (9) Directors to serve for the ensuing year.

2. The approval of the Sturm, Ruger & Company, Inc. 1998 Stock
Incentive Plan.

3. The approval of the appointment of Ernst & Young LLP as the
Company's independent auditors for the 1999 fiscal year.

4. The transaction of such other business as may properly come before
the Annual Meeting or any adjournment or postponement thereof.

Only holders of record of Common Stock at the close of business on March
15, 1999 will be entitled to notice of and to vote at the Annual Meeting or any
adjournment or postponement thereof. The complete list of stockholders entitled
to vote at the Annual Meeting shall be open to the examination of any
stockholder, for any purpose germane to the Annual Meeting, during ordinary
business hours, for a period of 10 days prior to the Annual Meeting, at the
Company's offices located at 411 Sunapee Street, Newport, New Hampshire 03773.

By Order of the Board of Directors

/s/ Leslie M. Gasper
-----------------------------
Leslie M. Gasper
Corporate Secretary

Southport, Connecticut
March 26, 1999

All Stockholders are cordially invited to attend the Annual Meeting. If
you do not expect to be present, please date, mark and sign the enclosed form of
Proxy and return it to Harris Trust & Savings Bank, P.O. Box A3800, Chicago,
Illinois 60690-9608. A postage-paid envelope is enclosed for your convenience.

March 26, 1999

STURM, RUGER & COMPANY, INC.
LACEY PLACE, SOUTHPORT, CONNECTICUT 06490
PROXY STATEMENT
1999 ANNUAL MEETING OF STOCKHOLDERS

This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of Sturm, Ruger & Company, Inc. (the
"Company") for use at the 1999 Annual Meeting of Stockholders (the "Meeting") of
the Company to be held at 10:30 a.m. on May 13, 1999 at the Lake Sunapee Country
Club, 100 Country Club Lane, New London, New Hampshire 03257 or at any
adjournment or postponement thereof for the purposes set forth in the
accompanying Notice of Annual Meeting of Stockholders. This Proxy Statement and
enclosed proxy are first being sent to stockholders on or about March 26, 1999.

The mailing address of the principal executive office of the Company is
Lacey Place, Southport, Connecticut 06490.

If the enclosed proxy is signed and returned, it will be voted in
accordance with its terms. However, a stockholder of record may revoke his or
her proxy before it is exercised by (i) giving written notice to the Company's
Secretary at the Company's address indicated above, (ii) duly executing a
subsequent proxy relating to the same shares and delivering it to the Company's
Secretary at or before the Meeting, or (iii) attending the Meeting and voting in
person (although attendance at the Meeting will not, in and of itself,
constitute revocation of a proxy). All expenses in connection with the
solicitation of these proxies will be borne by the Company.

The Annual Report of the Company for the year ended December 31, 1998,
including financial statements, is enclosed herewith.

Only holders of Common Stock of record at the close of business on March
15, 1999 will be entitled to vote at the Meeting. Each holder of record of the
issued and outstanding shares of voting Common Stock, $1.00 par value, of the
Company (the "Common Stock") is entitled to one vote per share. As of March 15,
1999, 26,910,720 shares of Common Stock were issued and outstanding. The
stockholders holding a majority of the issued and outstanding Common Stock,
either present in person or represented by proxy, will constitute a quorum for
the transaction of business at the Meeting. The election of Directors requires a
plurality of the votes at the Meeting at which a quorum is present. Approval of
the Sturm, Ruger & Company, Inc. 1998 Stock Incentive Plan requires a majority
of the votes present in person or represented by proxy at the Meeting at which a
quorum is present. Abstentions and broker non-votes will be counted as being
present at the Meeting, with the result that abstentions and broker non-votes
will have the same effect as votes against the election of Directors, against
the approval of the Sturm, Ruger & Company, Inc. 1998 Stock Incentive Plan and
against the approval of Ernst & Young LLP as the Company's independent auditors
for the 1999 fiscal year.

ELECTION OF DIRECTORS

Nine Directors will be elected at the Meeting, each to hold office until
the next Annual Meeting of Stockholders and until his successor is elected and
has qualified.

All of the nominees for Director were elected at the last Annual Meeting.
If no contrary instructions are indicated, proxies will be voted for the
election of the nominees for Director. Should any of the said nominees for
Director not remain a candidate at the time of the Meeting (a condition which is
not now anticipated), proxies solicited hereunder will be voted in favor of
those nominees for Director selected by management of the Company. Directors
shall be elected by a plurality of the votes of the shares present in person or
represented by proxy at the Meeting and entitled to vote on the election of
Directors.

The following table sets forth certain information concerning each
nominee's age, principal occupation, other directorships in publicly-held
corporations and the number and percentage of shares of Common Stock of the
Company beneficially owned by such nominee as of February 1, 1999.

Business Experience First Shares Percent
During the Past Five Years Became A Beneficially of
Name Age and Other Directorships Director Owned Class
- ---- --- ----------------------- -------- ----- -----

William B. Ruger 82 Chairman of the Board, Chief Executive January, 4,814,896 (1) 17.89%
Officer and Treasurer. President of the 1949
Company from 1949-1990.

William B. Ruger, Jr. (2) 59 Vice Chairman and Senior Executive March, 2,624,000 (3) 9.75%
Officer. Also President and Chief 1970
Operating Officer of the Company as of
March 1, 1998. Previously President of
the Company from 1991 to July, 1995.

Stephen L. Sanetti 49 General Counsel of the Company since March, 32,002 (4) *
1980. Vice President of the Company 1998
since 1993. Director of the Product
Liability Advisory Council, a non-profit
organization.

John M. Kingsley, Jr. 67 Director of the Neurological Institute April, 4,160 *
of New Jersey. Retired as Executive Vice 1972
President of the Company effective
December 31, 1996.

Townsend Hornor 72 Director of Nickerson Lumber Company. April, 3,200 *
1972

Stanley B. Terhune 73 Consultant to the Company. Retired as January, 5,800 (5) *
Vice President of the Company effective 1975
January 31, 1992.

Richard T. Cunniff 76 Vice Chairman and Director of the December, 10,500 (6) *
Sequoia Fund, an investment company 1986
registered under the Investment Company
Act of 1940. Vice Chairman and Principal
of Ruane, Cunniff & Co., Inc., an
investment adviser registered under the
Investment Advisers Act of 1940.

Paul X. Kelley 70 Partner, J. F. Lehman & Company (private April, 2,000 (7) *
investments). Vice Chairman, Cassidy & 1990
Associates Inc. (government relations)
from 1989-1998. Commandant of the Marine
Corps and Member of the Joint Chiefs of
Staff from 1983-1987. Director of
AlliedSignal Inc. (aerospace, automotive
and engineered materials), GenCorp.,
Inc. (aerospace, automotive and polymer
products), Saul Centers Inc. (real
estate investment trust), UST Inc.
(tobacco products and wine), and The
Wackenhut Corporation (security
services).

James E. Service 68 Consultant, PGGR/Russell Inc.(investment July, 1,000 *
management). Commander, U.S. Naval Air 1992
Force, Pacific Fleet, from 1985-1987.
Director of Wood River Medical Center,
Ketchum, Idaho from 1992-1996.

- ----------
* Beneficial owner of less than 1% of the outstanding Common Stock of the
Company.

(1) Includes 4,272,000 shares of Common Stock held by a revocable trust of
which Mr. Ruger is the trustee. Mr .Ruger has sole investment and voting
control with respect to such shares. Also includes 542,896 shares of
Common Stock as to which Mr. Ruger is entitled to direct the vote pursuant
to a voting agreement.

(2) Son of William B. Ruger.

(3) Includes 1,824,000 shares of Common Stock held by a trust of which Mr.
Ruger, Jr. is a trustee. Mr. Ruger, Jr. has sole investment and voting
control with respect to such shares.

(4) Includes two shares held beneficially by Mr. Sanetti for his minor
daughter under the Uniform Gifts to Minors Act.

(5) Mr. Terhune owns 800 of the shares in joint tenancy with his wife. The
remaining 5,000 shares are held by Mr. Terhune as trustee of a revocable
trust for the benefit of Mr. Terhune and his spouse.

(6) Does not include 10,500 shares of Common Stock owned by Mr. Cunniff's wife
as to which Mr. Cunniff disclaims beneficial ownership. The Sequoia Fund,
of which Mr. Cunniff is the Vice Chairman, a director and stockholder,
owns 335,500 shares of Common Stock, as to which Mr. Cunniff also
disclaims beneficial ownership. Mr. Cunniff is also the Vice Chairman, a
director and a principal stockholder of Ruane, Cunniff & Co., Inc., which
manages discretionary accounts and which holds 297,003 shares of Common
Stock. The firm of Ruane, Cunniff & Co., Inc. is able to direct the sale
or disposition of the 297,003 shares; however, 27,300 shares may be voted
by Ruane, Cunniff & Co., Inc. and 269,703 shares may be voted only by
their beneficial owners. Mr. Cunniff disclaims beneficial ownership of
such 297,003 shares.

(7) General Kelley owns 800 of the shares in joint tenancy with his wife.

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6

DIRECTOR COMPENSATION AND INFORMATION ABOUT
THE BOARD OF DIRECTORS AND ITS COMMITTEES

In 1998, the Company paid each Director who was not also an officer of the
Company $10,000 in annual fees for services as a member of the Board of
Directors. On October 28, 1998, the Board voted to increase the annual fees for
non-officer Directors to $13,000 per year, effective January 1, 1999. Each
Director who is also an officer receives $6,000 in annual fees. Each Director
also receives an attendance fee of $500 per meeting and is reimbursed for
out-of-pocket expenses related to attendance at meetings. The fees paid to a
Director for his services as a member of the Board of Directors do not include
any compensation payable to such Director in connection with service by such
Director on any of the committees of the Board.

The Company does not have a nominating committee or a committee performing
a similar function. The function of a nominating committee is performed by the
entire Board of Directors.

In 1998, the members of the Audit Committee were Townsend Hornor, Richard
T. Cunniff and William B. Ruger, Jr. The Audit Committee recommends the
engagement of the independent auditors, reviews the arrangement and scope of the
audit and considers comments made by the independent auditors. In addition to
out-of-pocket expenses related to attendance at meetings, Messrs. Hornor,
Cunniff and Ruger each received $1,000 for services rendered on such Committee
in 1998. The Audit Committee held three meetings during 1998.

In 1998, the members of the Compensation Committee were William B. Ruger,
Richard T. Cunniff and James E. Service. Mr. Ruger is the Chairman of the Board,
Chief Executive Officer and Treasurer of the Company. The function of the
Compensation Committee is to fix the salaries and bonuses of the executive
officers of the Company. Except for out-of-pocket expenses related to attendance
at meetings, Messrs. Ruger, Cunniff and Service did not receive compensation for
services rendered on such committee in 1998. The Compensation Committee did not
meet during 1998. On December 31, 1998, a subcommittee consisting of the
non-officer members of the Compensation Committee approved the grant of options
to purchase an aggregate of 1,470,000 shares of Common Stock to selected key
Company employees pursuant to the Sturm, Ruger & Company, Inc. 1998 Stock
Incentive Plan, subject to stockholder approval of such plan.

The Board of Directors held four meetings during 1998. All Directors
attended at least seventy-five percent (75%) of the aggregate of the total
number of meetings of the Board of Directors. All Directors attended all
meetings held by all committees of the Board on which each such Director served.

4
7

EXECUTIVE COMPENSATION
Summary Compensation Table

The following table sets forth certain information with respect to the
compensation for calendar years 1998, 1997 and 1996 for the Company's Chief
Executive Officer and the three highest paid executive officers other than the
Chief Executive Officer whose salary and bonus exceed $100,000.

Annual Compensation Long Term Compensation
--------------------------------- --------------------------------------
Other Securities All
Annual Restricted Underlying Other
Compen- Stock Option Compen-
Name and Salary (1) Bonus sation(2) Awards Awards (3) sation(4)
Principal Position Year $ $ $ $ # $
- ------------------ ---- ---------- -------- --------- ---------- ---------- ----------

William B. Ruger - 1998 $333,000 $ 0 $ 0 $ 0 0 $ 8,829 (5)
Chairman of the Board of 1997 332,500 0 0 0 0 4,512
Directors, Chief Executive 1996 333,000 0 0 0 0 4,512
Officer, Treasurer and
Director

William B. Ruger, Jr. - 1998 $234,000 $ 92,000 $ 7,553 $ 0 250,000 $34,650
Vice Chairman, Senior 1997 199,000 120,000 3,486 0 0 29,400
Executive Officer, 1996 198,000 150,000 19,985 0 0 29,400
President and Director (6)

Stephen L. Sanetti - 1998 $181,500 $ 72,000 $22,148 $ 0 200,000 $26,598
Vice President, 1997 140,000 80,000 17,273 0 0 21,348
General Counsel and 1996 140,000 95,000 16,994 0 0 21,348
Director (7)

Erle G. Blanchard - 1998 $140,000 $ 49,000 $17,273 $ 0 200,000 $72,024 (9)
Vice President and 1997 125,000 50,000 15,183 0 0 61,260 (9)
Controller (8) 1996 104,167 55,000 12,003 0 0 60,912 (9)

- ----------
(1) Includes Director's Fees.

(2) The amounts set forth in this column represent "gross-ups" for taxes
incurred on benefits received pursuant to the Company's Supplemental
Executive Profit Sharing Plan (the "Supplemental Plan").

(3) The amounts set forth in this column represent stock options awarded on
December 31, 1998 pursuant to the Company's 1998 Stock Incentive Plan. The
above awards are subject to stockholder approval of the plan.

(4) The amounts set forth in this column represent benefits received pursuant
to the Company's Salaried Employees' Profit Sharing Plan, Supplemental
Plan, and taxable premiums paid by the Company for group term life
insurance for the named individuals, respectively, as follows: William B.
Ruger, 1998 - $0, $0 and $4,512, 1997 - $0, $0 and $4,512, 1996 - $0, $0
and $4,512; William B. Ruger, Jr., 1998 - $24,000, $9,750 and $900, 1997 -
$24,000, $4,500 and $900, 1996 - $2,700, $25,800 and $900; Stephen L.
Sanetti, 1998 - $2,400, $23,850 and $348, 1997 - $2,400, $18,600 and $348,
1996 - $2,700, $18,300 and $348; Erle G. Blanchard, 1998 - $2,400, $18,600
and $576, 1997 - $2,400, $16,350 and $576, 1996 - $2,700, $12,925 and
$432.

(5) The amounts set forth in this column for William B. Ruger also include
$2,700 in taxable value and $1,617 in "gross-up" for taxes related to this
value, of a Company vehicle leased to Mr. Ruger during 1998.

(6) William B. Ruger, Jr. assumed the position of President and Chief
Operating Officer as of March 1, 1998 following the voluntary resignation
of former President Gerald W. Bersett.

(7) Stephen L. Sanetti replaced Gerald W. Bersett as a Director on March 1,
1998 following Mr. Bersett's voluntary resignation.

(8) Erle G. Blanchard left the Company on March 31, 1995 as Vice President and
Controller-Newport and returned as Vice President and Controller on March
1, 1996.

(9) The amounts set forth in this column for Erle G. Blanchard include the
taxable value of moving expenses, "gross-ups" for taxes related to moving
expenses, and non-taxable moving expenses reimbursed to Mr. Blanchard,
respectively, as follows: 1998 - $28,535, $21,913 and $0, 1997 - $23,636,
$18,298 and $0, 1996 - $24,640, $20,097 and $118.

5
8

BOARD COMPENSATION COMMITTEE
REPORT ON EXECUTIVE COMPENSATION

William B. Ruger, the Chairman of the Board, Chief Executive Officer and
Treasurer of the Company, has primary responsibility for setting the
compensation of executive officers. In making decisions in this regard, Mr.
Ruger considers such factors as the individual performance of the officer, the
time elapsed since the officer's last increase in compensation and the overall
performance of the Company. Despite the success of the Company over the past
three years, Mr. Ruger's salary has not been increased during that time period.
The Compensation Committee and the Board of Directors as a whole have ultimate
responsibility for executive compensation. Mr. Ruger does not participate in
matters regarding his own compensation.

The Compensation Committee has not yet adopted a policy with respect to
qualification of executive compensation in excess of $1 million per individual
for deduction under Section 162(m) of the Internal Revenue Code of 1986, as
amended, and the regulations thereunder. The Compensation Committee currently
does not anticipate that the compensation of any executive officer during 1999
will exceed the limits of deductibility for 1999.

Compensation Committee

William B. Ruger
Richard T. Cunniff
James E. Service

COMPENSATION COMMITTEE INTERLOCKS AND
INSIDER PARTICIPATION

William B. Ruger, the Chairman of the Board, Chief Executive Officer and
Treasurer of the Company, serves on the Compensation Committee.

6
9

1998 STOCK INCENTIVE PLAN

The Company's 1998 Stock Incentive Plan (the "Plan") was adopted by the
Board of Directors of the Company, effective October 28, 1998, subject to the
approval of such adoption by the stockholders of the Company. Pursuant to the
Plan, certain employees of the Company may be awarded stock options or stock
appreciation rights. A maximum of 2,000,000 shares of Common Stock of the
Company are authorized for issuance with respect to awards granted under the
Plan. A copy of the Plan is attached to this Proxy Statement as Exhibit A. The
material features of the Plan are described below.

The purpose of the Plan is to promote the long-term success of the Company
by providing financial incentives to key employees who are in positions to make
significant contributions toward its success. The Plan is designed to attract
individuals of outstanding ability to employment with the Company, to provide
key employees with a proprietary interest in the Company, to encourage such
employees to continue their employment with the Company and to render superior
performance during such employment.

The Plan is administered by the Stock Incentive Plan Subcommittee of the
Compensation Committee (the "Committee") of the Board of Directors, which has
authority to determine the employees to whom awards will be granted, the form
and amount of the awards, the dates of grant, vesting periods and other terms of
each award. The members of the Committee are Richard T. Cunniff and James E.
Service.

The Plan provides for the award of both incentive stock options ("ISOs"),
as defined in Section 422 of the Internal Revenue Code of 1986, as amended (the
"Code"), and nonqualified stock options ("NonQualified Options"). A stock option
entitles the holder thereof to purchase shares of Common Stock from the Company
at a fixed exercise price established at the time the option is granted. The
exercise price for any option will not be less than 50% of the fair market value
of the number of shares of Common Stock covered by such option as of the date of
grant. Notwithstanding the foregoing, the exercise price of an ISO may not be
less than 100% of the fair market value of the number of shares of Common Stock
covered by such option as of the date of grant. Full payment of the option
exercise price must be made by the optionee when an option is exercised. The
exercise price may be paid in cash or in such other form as the Committee may
approve, including shares of Common Stock valued at their fair market value on
the date of option exercise. Options granted under the Plan are exercisable at
such time or times and subject to such terms and conditions, including
conditions which provide for the vesting of awarded options in periodic
installments tied to continuing employment with the Company, as shall be
determined by the Committee. No options may be awarded more than ten years after
the effective date of the Plan. In addition, no more than 500,000 shares of
Common Stock are available for issuance under the Plan to any single individual.

The Plan also provides for the award of stock appreciation rights. A stock
appreciation right entitles the holder thereof to receive payment of an amount
equal in value to the excess of the fair market value of a share of Common Stock
on the date of exercise over the base measuring price established by the stock
appreciation right multiplied by the number of stock appreciation rights being
exercised. Such amount is payable in cash, shares of Common Stock or a
combination thereof as determined by the Committee. Unlike an option, no payment
is required to be made to the Company upon the exercise of a stock appreciation
right.

7
10

The following is a summary of certain federal income tax consequences of
awards that may be made under the Plan.

1. ISOs. No federal taxable income should be recognized by the optionee
upon the grant or exercise of an ISO. If no disqualifying disposition of the
shares of Common Stock acquired upon exercise of an ISO is made within two years
of the date of grant of the ISO or within one year after the transfer of the
shares to the holder upon the exercise of the ISO, then: (a) upon the sale of
the shares, any amount realized in excess of the exercise price of the option
will be taxed as long-term capital gain and (b) no deduction will be allowed to
the Company for federal income tax purposes. However, the exercise of an ISO may
result in an alternative minimum tax liability because, in general, the
difference between the fair market value of the Common Stock on the date of
exercise and the exercise price will be included in the holder's alternative
minimum taxable income. Whether or not a holder would be subject to the
alternative minimum tax depends on such holder's tax situation.

If the holder disposes of the Common Stock acquired upon the exercise of
an ISO prior to the expiration of the periods described above, then generally:
(a) the holder will recognize ordinary income in an amount equal to the excess,
if any, of the fair market value of the shares at exercise (or, if less, the
amount realized on the disposition of the shares) over the exercise price of the
option and (b) the Company will be entitled to deduct any such recognized
amount. Any further gain recognized by the holder will be taxed as short-term or
long-term capital gain, as the case may be, and will not result in a deduction
for the Company.

2. Non-Qualified Options. Except as noted below, with respect to
Non-Qualified Options: (a) no federal taxable income should be recognized by the
holder at the time the option is granted; (b) upon exercise of the option,
generally the holder recognizes ordinary income in the amount by which the fair
market value of the acquired shares on the exercise date exceeds the exercise
price; and (c) at disposition, generally, any appreciation (or depreciation)
after the date of exercise is treated by the holder either as long-term or
short-term capital gain (or loss), depending upon the length of time that the
holder has held the shares. Generally, the Company is entitled to an income tax
deduction equal to the amount of ordinary income included as compensation in the
gross income of the holder for the taxable year of the Company during which the
holder recognizes such income. The Company's tax deduction upon exercise of a
NonQualified Option by certain executive officers may be subject to the
limitations of Section 162(m) of the Code if the Non-Qualified Option was
granted with an exercise price less than the fair market value of the Common
Stock on the date of grant.

3. Stock Appreciation Rights. No federal taxable income will be recognized
by a holder in connection with the grant of a stock appreciation right.
Generally, when a stock appreciation right is exercised, the holder will be
required to recognize as ordinary income in the year of exercise an amount equal
to the amount of cash and the fair market value of any shares of Common Stock
received (unless such stock is subject to certain restrictions). At the time
that the holder recognizes ordinary income as a result of the exercise of a
stock appreciation right, the Company will be entitled to a deduction for the
amount included in the holder's income. If the holder receives Common Stock upon
exercise of a stock appreciation right, the post-exercise appreciation will be
treated in the same manner discussed above under "Non-Qualified Options."

8
11

4. Special Rules Applicable to Corporate Insiders. Generally, except where
an election under Section 83(b) of the Code is made or in the case of ISOs, an
individual subject to Section 16(b) of the Securities Exchange Act of 1934 or to
restrictions relating to "pooling of interests" accounting who receives Common
Stock in connection with an award may not become subject to tax at the times
discussed above, but may have the amount of income calculated (and recognized)
based on the fair market value at a later date.

Under the Plan, each holder who has received an award will be required to
pay the Company (or otherwise make arrangements satisfactory to the Committee
for the payment of) any federal, state, local or other taxes of any kind
required by law to be withheld with respect to any such award. The Company has
the right to deduct any such taxes from any payment of any kind otherwise due
the holder. Further, to the extent permitted by the Committee, a holder may
elect to have his or her tax withholding liability satisfied through the
delivery of shares of Common Stock.

On December 31, 1998, the Committee granted nonqualified stock options to
purchase an aggregate of 1,470,000 shares of Common Stock to certain key
employees of the Company at an exercise price of $11.9375 per share, the closing
price of a share of Common Stock on the New York Stock Exchange on that date,
subject to the approval of the Plan by the stockholders of the Company. Such
options vest and become exercisable in five equal annual installments of 20% of
the total number of options awarded to each employee beginning on the first
anniversary of the date of grant and on each of the next succeeding four
anniversaries thereafter, provided that the holder remains an employee of the
Company on each such anniversary. In the event of a change of control of the
Company, the options will become fully vested and exercisable. The options may
be exercised, to the extent vested, at any time prior to the tenth anniversary
of the date of grant as long as the holder is employed by the Company on the
date of exercise (or within 30 days of the termination of the holder's
employment with the Company due to retirement, death or disability). The options
are subject to the approval of the Plan by the stockholders of the Company at
the Meeting. In the event that the stockholders do not approve the Plan at the
Meeting, the options will be automatically extinguished and of no further force
or effect and no further awards will be granted under the Plan.

The closing price of the Company's Common Stock as reported on the New
York Stock Exchange on March 1, 1999 was $9.5625 per share.

9
12

1998 OPTION GRANTS

The following table sets forth certain information regarding stock options
granted during 1998 by the Company to the executive officers named in the
Summary Compensation Table. These stock options are subject to stockholder
approval of the 1998 Stock Incentive Plan.

Individual Grants Potential Realizable Value at
----------------------------------------------------------- Assumed Interest Rates of
Number of Percent of Stock Price Appreciation for
Securities Total Options Option Term (3)
Underlying Granted to Exercise -----------------------------
Options Employees in or
Granted (1) Fiscal Year Base Price(2) Expiration @5%(4) @10%(5)
Name # % $ /Share Date $ $
- --------------------- ----------- ------------- ------------- ---------- --------- ----------

William B. Ruger 0 0.0% n/a n/a n/a n/a

William B. Ruger, Jr. 250,000 17.0% $11.9375 12/31/2008 1,877,172 4,756,795

Stephen L. Sanetti 200,000 13.6% 11.9375 12/31/2008 1,501,738 3,805,436

Erle G. Blanchard 200,000 13.6% 11.9375 12/31/2008 1,501,738 3,805,436

- ----------
(1) All options vest in five equal annual installments commencing on December
31, 1999.

(2) The exercise price is the closing price of the Common Stock as of the date
of grant, December 31, 1998.

(3) Amounts represent hypothetical gains that could be achieved for the
respective options if exercised at the end of the option term. These gains
are based on assumed annual rates of share price appreciation mandated by
the Securities and Exchange Commission of 5% and 10% of the fair value of
the Common Stock on the date of grant of the options, compounded annually
from the date of the grant to the option expiration date. The gains shown
are net of the option exercise price, but do not include deductions for
taxes or other expenses associated with the exercise. Actual gains, if
any, are dependent upon the performance of the Common Stock and the date
on which the option is exercised. There can be no assurance that the
values reflected will be achieved.

(4) At the assumed annual appreciation rate of 5%, the market price at the end
of the option term would be $19.45 per share.

(5) At the assumed annual appreciation rate of 10%, the market price at the
end of the option term would be $30.96 per share.

10
13

AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
AND FISCAL YEAR-END OPTION/SAR VALUES

The following table sets forth certain information regarding stock options
exercised during Fiscal 1998 by executive officers of the Company named in the
Summary Compensation Table.

Number of Securities
Underlying Value of Unexercised
Unexercised In-The-Money
Options/SARs At Options/SARs At
Fiscal Year-End (#) Fiscal Year-End ($)
Shares Acquired on Exercisable/ Exercisable/
Name Exercise (#) Value Realized ($) Unexercisable Unexercisable
- --------------------- -------------- ------------------ --------------- --------------

William B. Ruger 0 $0.00 0/0 $0.00/0.00

William B. Ruger, Jr. 0 0.00 0/250,000 0.00/0.00

Stephen L. Sanetti 0 0.00 0/200,000 0.00/0.00

Erle G. Blanchard 0 0.00 0/200,000 0.00/0.00

11
14

COMPANY STOCK PRICE PERFORMANCE

Comparison of Five-Year Cumulative Total Return*

Sturm, Ruger & Company, Inc., Standard & Poors 500
And Value Line Recreation Index
(Performance Results Through 12/31/98)

[GRAPHIC OMITTED]

Assumes $100 invested at the close of trading 12/93 in Sturm, Ruger & Company,
Inc. common stock, Standard & Poors 500, and Recreation Index.

*Cumulative total return assumes reinvestment of dividends.

Source: Value Line, Inc.

Factual material is obtained from sources believed to be reliable, but the
publisher is not responsible for any errors or omissions contained herein.

- ---------------------------------------------------------------------------------------------------------
1993 1994 1995 1996 1997 1998
- ---------------------------------------------------------------------------------------------------------

Sturm, Ruger & Company, Inc. 100.00 119.17 120.33 177.29 176.14 120.04
- ---------------------------------------------------------------------------------------------------------
Standard & Poors 500 100.00 101.60 139.71 172.18 229.65 294.87
- ---------------------------------------------------------------------------------------------------------
Recreation 100.00 98.26 120.00 134.53 215.83 260.85
- ---------------------------------------------------------------------------------------------------------

The peer group in the above graph is the Value Line Recreation Industry.

12
15

PENSION PLAN TABLE

Estimated Amounts of Annual Pension Payable from the
Salaried Employees' Retirement Income Plan
for the Participant's Life,
Commencing During 1998 at Age 65

Highest 60-Consecutive-Month Years of Credited Service
Average Annualized Base Pay 15 Years 20 Years 25 Years
- --------------------------- -------- -------- --------

$ 75,000 $ 11,958 $ 15,944 $ 19,930
100,000 16,958 22,611 28,263
125,000 21,958 29,277 36,597
150,000 26,958 35,944 44,930

All of the Company's salaried employees participate in the Sturm, Ruger &
Company, Inc. Salaried Employees' Retirement Income Plan (the "Pension Plan"),
which in general provides annual pension benefits at age 65 in an amount equal
to: (i) 1-1/3% of the participant's final average salary (highest
60-consecutive- month average annualized base pay during the last 120 months of
employment) less 0.65% of the participant's Social Security covered
compensation, multiplied by (ii) the participant's years of credited service up
to a maximum of 25 years.

The pensions listed in the table above are not subject to any offset or
deduction for Social Security or any other benefits.

As of December 31, 1998, William B. Ruger, Jr. had more than 25 years of
credited service, and Stephen L. Sanetti and Erle G. Blanchard each had 18 years
of credited service. An indication of the average annualized base pay under the
Pension Plan for these individuals can be found in the Salary column of the
Summary Compensation Table.

13
16

SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN TABLE

Estimated Amounts of Annual Plan Benefit Payable from the
Supplemental Executive Retirement Plan
for the Participant's Life,
Commencing During 1998 at Age 65

Years of Credited Service
Average Annual Compensation 15 Years 20 Years 25 Years
- --------------------------- -------- -------- --------

$125,000 $ 6,938 $ 14,619 $ 22,299
150,000 10,938 19,952 28,966
175,000 14,938 25,285 35,633
200,000 18,938 30,619 42,299
225,000 24,038 37,419 50,799
250,000 31,538 47,419 63,299
300,000 46,538 67,419 88,299
400,000 76,538 107,419 138,299

The Sturm, Ruger & Company, Inc. Supplemental Executive Retirement Plan
(the "SERP") is a nonqualified supplemental retirement plan for certain senior
executives of the Company. Three of the executive officers who appear in the
Summary Compensation Table, William B. Ruger, Jr., Stephen L. Sanetti and Erle
G. Blanchard participate in the SERP. The SERP provides an annual benefit
beginning at age 65 in an amount equal to 2% of the participant's average annual
compensation for each complete year of service with the Company up to a maximum
of 50% of such average compensation. The annual benefit is reduced by the amount
the participant is entitled to receive under the Pension Plan, and is further
reduced by the amount of Social Security benefit the participant is entitled to
receive commencing at age 65. The SERP benefit is payable as an annuity over the
life of the participant, with 50% to continue for the life of the participant's
surviving spouse after the participant's death.

The average annual compensation shown in the above table includes the
participant's base pay, bonuses and other compensation for the participant's
highest consecutive 36 months of service (or, if the participant's service was
less than 36 months, then for the entire period of service) as reported in the
Summary Compensation Table, except that benefits received under the Salaried
Employees' Profit Sharing Plan and taxable premiums paid by the Company for
group term life insurance are excluded from the SERP compensation formula. The
annual compensation upon which the SERP benefit is calculated is limited to
$400,000. As of December 31, 1998, William B. Ruger, Jr. had more than 25 years
of credited service, and Stephen L. Sanetti and Erle G. Blanchard each had 18
years of credited service. The estimated amounts presented above assume that the
participant attained age 65 in 1998.

John M. Kingsley, Jr., a Company Director who retired as Executive Vice
President of the Company on December 31, 1996, received $132,816 in benefits
from the SERP during 1998.

14
17

The SERP provides that in the event of a change in control of the Company
participants in pay status shall be entitled to receive a lump-sum payment equal
to the present value of the participant's benefit. Those not in pay status shall
become fully vested and generally, if terminated within three years of a change
in control, become entitled to a lump-sum payment. The payment shall be computed
based upon the participant's average compensation and years of service with the
Company on the date of change in control (provided, however, that in the event
of a change in control, the participant's years of service with the Company for
purposes of computing the benefit amount shall not be less than ten). A change
in control is defined to mean the effective date of one of the following events:
(i) sale or exchange of substantially all of the capital stock of the Company;
(ii) sale of substantially all of the assets of the Company; (iii) sale of
substantially all of the capital stock of the Company owned of record and
beneficially held by William B. Ruger and members of his family; or (iv) the
merger or consolidation of the Company with or into one or more other
corporations; and, in each of such four cases, the sale of stock or assets is
to, or the exchange of stock is with, or the merger or consolidation is with or
into one or more persons, firms or corporations which does not own at least 10%
of the capital stock of the Company.

15
18

PRINCIPAL STOCKHOLDERS

The following table sets forth as of February 1, 1999 (January 25, 1999 in
the case of Thomson Horstmann & Bryant, Inc.) the ownership of Common Stock by
each person of record or known by the Company to own beneficially more than 5%
of such stock.

Name and Address
of Beneficial Owner Shares Beneficially Owned Percent of Class
- ------------------- ------------------------- ----------------

William B. Ruger
P.O. Box 447 4,814,896 (1) 17.89%
Newport, NH 03773

William B. Ruger, Jr.
P.O. Box 293 2,624,000 (2) 9.75%
Newport, NH 03773

Thomson Horstmann & Bryant, Inc.
Park 80 West 1,445,100 (3) 5.37%
Plaza One
Saddle Brook, NJ 07663

- ----------
(1) Includes 4,272,000 shares of Common Stock held by a revocable trust of
which Mr. Ruger is the trustee. Mr Ruger has sole investment and voting
control with respect to such shares. Also includes 542,896 shares of
Common Stock as to which Mr. Ruger is entitled to direct the vote pursuant
to a voting agreement.

(2) Includes 1,824,000 shares of Common Stock held by a trust of which Mr.
Ruger, Jr. is a trustee. Mr. Ruger, Jr. has sole investment and voting
control with respect to such shares.

(3) Based on information contained in a Schedule 13G dated January 25, 1999
filed with the Securities and Exchange Commission which indicated that
Thomson Horstmann & Bryant, Inc. was the "beneficial owner" as of that
date of 1,445,100 shares of Common Stock. Thomson Horstmann & Bryant, Inc.
is an investment advisor registered under Section 203 of the Investment
Advisers Act of 1940.

16
19

SECURITY OWNERSHIP OF MANAGEMENT

The following table sets forth certain information as of February 1, 1999
as to the number of shares of Common Stock beneficially owned by the Chief
Executive Officer of the Company, each of the three most highly compensated
executive officers of the Company other than the Chief Executive Officer, and
all Directors and executive officers of the Company as a group. See ELECTION OF
DIRECTORS above for such information with respect to each Director of the
Company.

Name of Beneficial Owner* Shares Beneficially Owned Percent of Class
- ------------------------- ------------------------- ----------------

William B. Ruger 4,814,896 (1) 17.89%

William B. Ruger, Jr. 2,624,000 (2) 9.75%

Stephen L. Sanetti 32,002 (3) **

Erle G. Blanchard 6,000 (4) **

All Directors and executive officers as a group
(6 non-officer Directors, 3 Directors who are
also executive officers and 2 other executive
officers) 7,503,603 27.88%

- ----------
* The address of each of the executive officers named in this Security
Ownership of Management table is c/o Sturm, Ruger & Company, Inc., Lacey
Place, Southport, Connecticut 06490.

** Beneficial owner of less than 1% of the outstanding Common Stock of the
Company.

(1) Includes 4,272,000 shares of Common Stock held by a revocable trust of
which Mr. Ruger is the trustee. Mr. Ruger has sole investment and voting
control with respect to such shares. Also includes 542,896 shares of
Common Stock as to which Mr. Ruger is entitled to direct the vote pursuant
to a voting agreement.

(2) Includes 1,824,000 shares of Common Stock held by a trust of which Mr.
Ruger, Jr. is a trustee. Mr. Ruger, Jr. has sole investment and voting
control with respect to such shares.

(3) Includes 2 shares held beneficially by Mr. Sanetti for his minor daughter
under the Uniform Gifts to Minors Act.

(4) Mr. Blanchard owns these shares in joint tenancy with his spouse.

17
20

SECTION 16(a) BENEFICIAL OWNERSHIP
REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934 requires the
Company's officers and Directors, and persons who own more than ten percent of a
registered class of the Company's equity securities, to file reports of
ownership and changes in ownership with the Securities and Exchange Commission
and the New York Stock Exchange. Officers, Directors and greater than ten
percent stockholders are required by Securities and Exchange Commission
regulation to furnish the Company with copies of all Section 16(a) forms they
file.

The Company has concluded, based solely on a review of the copies of the
Section 16(a) report forms furnished to the Company, that with respect to the
period from January 1, 1998 through December 31, 1998, all such forms were filed
in a timely manner by the Company's officers, Directors and greater than ten
percent beneficial owners.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

During 1998, the Company paid Newport Mills, of which William B. Ruger,
Jr. is the sole proprietor, $33,000 for storage rental. During 1998, the Company
also paid Mr. Ruger, Jr. $18,000 for the rental of office space owned by Mr.
Ruger, Jr. in Newport, New Hampshire.

Stanley B. Terhune, a Director and former Vice President of the Company,
serves as a consultant to the Company. For his services in this capacity, Mr.
Terhune receives $100 per hour and during 1998 received a total of $91,350,
including bonuses.

18
21

APPROVAL OF INDEPENDENT AUDITORS

Ernst & Young LLP has served as the Company's independent auditors since
1967. Management recommends approval of the appointment of this firm to act as
independent auditors for the 1999 fiscal year. During 1998, Ernst & Young LLP
performed various professional services in connection with its audit of the
financial statements of the Company, including services related to filings with
the Securities and Exchange Commission, audits of certain employee benefit plan
financial statements, attendance at Audit Committee meetings, preparation of
Company tax returns, and consultation in connection with various business,
accounting, and tax matters. Representatives of Ernst & Young LLP will be
present at the Meeting, will have the opportunity to make a statement if they so
desire, and will be available to respond to appropriate questions.

STOCKHOLDER PROPOSALS

In order to be included in the proxy materials for the Company's next
Annual Meeting of Stockholders, stockholder proposals must be received by the
Company on or before November 26, 1999.

OTHER MATTERS

Management of the Company does not intend to present any business at the
Meeting other than as set forth in Items 1, 2 and 3 of the attached Notice of
Annual Meeting of Stockholders, and it has no information that others will
present any other business at the Meeting. If other matters requiring the vote
of the stockholders properly come before the Meeting, it is the intention of the
persons named in the proxy to vote the shares represented thereby in accordance
with their judgment on such matters.

The Company, upon written request, will provide without charge to each
person entitled to vote at the Meeting a copy of its Annual Report on Securities
and Exchange Commission Form 10-K for the year ended December 31, 1998,
including the financial statements and financial statement schedules. Such
requests should be directed to Leslie M. Gasper, Corporate Secretary, Sturm,
Ruger & Company, Inc., Lacey Place, Southport, Connecticut 06490.

BY ORDER OF THE BOARD OF DIRECTORS

/s/ Leslie M. Gasper
-----------------------------
Leslie M. Gasper
Corporate Secretary

19
22

Exhibit A

STURM, RUGER & COMPANY, INC.
1998 STOCK INCENTIVE PLAN

1. Purpose.

The purpose of the Sturm, Ruger & Company, Inc. 1998 Stock Incentive Plan
(the "Plan") is to enable Sturm, Ruger & Company, Inc. (the "Company") and any
Related Company (as defined below) to attract and retain employees who
contribute to the Company's success by their ability, ingenuity and industry,
and to enable such employees to participate in the long-term success and growth
of the Company by giving them an equity interest in the Company. For purposes of
the Plan, a "Related Company" means any corporation, partnership, joint venture
or other entity in which the Company owns, directly or indirectly, at least a
20% beneficial ownership interest.

2. Types of Awards.

2.1 Awards under the Plan may be in the form of Stock Options or Stock
Appreciation Rights.

2.2 An eligible employee may be granted one or more types of awards, which
may be independent or granted in tandem. If two awards are granted in tandem the
employee may exercise (or otherwise receive the benefit of) one award only to
the extent he or she relinquishes the tandem award.

3. Administration.

3.1 The Plan shall be administered by the Compensation Committee of the
Company's Board of Directors or such other committee appointed either by the
Board of Directors of the Company (the "Board") or by such Compensation
Committee (the "Committee"); provided, however, to the extent determined
necessary to satisfy the requirements for exemption from Section 16(b) of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), with respect
to the acquisition or disposition of securities granted or awarded hereunder,
action by the Committee may be by a committee composed solely of two or more
"non-employee directors," within the meaning of Rule 16b-3 as promulgated under
Section 16(b) of the Exchange Act, appointed by the Board or by the Compensation
Committee of the Board. Members of the Committee shall serve at the pleasure of
the Board.

3.2 The Committee shall have the authority to grant awards to eligible
employees under the Plan; to adopt, alter and repeal such administrative rules,
guidelines and practices governing the Plan as it shall deem advisable; to
interpret the terms and provisions of the Plan and any award granted under the
Plan; and to otherwise supervise the administration of the Plan. In particular,
and without limiting its authority and powers, the Committee shall have the
authority:

A-1
23

(a) to determine whether and to what extent any award or combination of
awards will be granted hereunder, including whether any awards will
be granted in tandem with each other;

(b) to select the employees to whom awards will be granted;

(c) to determine the number of shares of the common stock of the Company
(the "Stock") to be covered by each award granted hereunder;

(d) to determine the terms and conditions of any award granted
hereunder, including, but not limited to, any vesting or other
restrictions based on performance and such other factors as the
Committee may determine, and to determine whether the terms and
conditions of the award are satisfied;

(e) to determine the treatment of awards upon an employee's retirement,
disability, death, termination for cause or other termination of
employment;

(f) to determine pursuant to a formula or otherwise the fair market
value of the Stock on a given date;

(g) to determine that amounts equal to the amount of any dividends
declared with respect to the number of shares covered by an award
(i) will be paid to the employee currently or (ii) will be deferred
and deemed to be reinvested or (iii) will otherwise be credited to
the employee, or (iv) that the employee has no rights with respect
to such dividends;

(h) to provide that the shares of Stock received as a result of an award
shall be subject to a right of first refusal, pursuant to which the
employee shall be required to offer to the Company any shares that
the employee wishes to sell, subject to such terms and conditions as
the Committee may specify;

(i) to amend the terms of any award, or to accelerate the vesting of any
award prospectively or retroactively; provided, however, that no
amendment shall impair the rights of the award holder without his or
her consent; and

(j) to substitute new Stock Options or new Stock Appreciation Rights for
previously granted Stock Options or previously granted Stock
Appreciation Rights, in each case including previously granted Stock
Options or previously granted Stock Appreciation Rights having
higher exercise prices.

3.3 All determinations made by the Committee pursuant to the provisions of
the Plan shall be final and binding on all persons, including the Company and
Plan participants.

3.4 The Committee may from time to time delegate to one or more officers
of the Company or any Related Company any or all of its authorities granted
hereunder except with respect to awards granted to persons subject to Section 16
of the Exchange Act. The Committee shall specify the maximum number of shares
that the officer or officers to whom such authority is delegated may award.

A-2
24

3.5 Notwithstanding anything in the Plan to the contrary, and to the
extent determined to be necessary to satisfy an exemption under Rule 16b-3 with
respect to the grant of an award hereunder (and, as applicable, with respect to
the disposition to the Company of a security acquired pursuant to an award
hereunder), or as otherwise determined advisable by the Committee, the terms of
the grant of awards under the Plan shall be subject to the prior approval of the
Board. Any prior approval of the Board, as provided in the preceding sentence,
shall not otherwise limit or restrict the authority of the Committee to grant
awards under the Plan, including, but not limited to, the authority of the
Committee to grant awards qualifying for the special performance-based
compensation exemption under Section 162(m) of the Internal Revenue Code of
1986, as amended (the "Code"), and the treasury regulations thereunder.

4. Stock Subject to Plan.

4.1 The total number of shares of Stock reserved and available for
distribution under the Plan shall be 2,000,000. The shares of Stock hereunder
may consist of authorized but unissued shares or treasury shares. No more than
500,000 shares of Stock shall be available for distribution under the Plan to
any single individual with respect to any Stock Options awarded hereunder and no
single individual shall be granted Stock Appreciation Rights hereunder related
to more than 500,000 shares of Stock. The exercise of a Stock Appreciation Right
for cash or the payment of any other award in cash shall not count against
either of these share limits, except as may otherwise be provided under Section
162(m) of the Code. Shares of Stock reserved and available for distribution
under the Plan shall further be subject to adjustment as provided below.

4.2 To the extent a Stock Option or Stock Appreciation Right is
surrendered, canceled or terminated without having been exercised, the shares
subject to such award shall again be available for distribution in connection
with future awards under the Plan. Notwithstanding the foregoing, surrender,
cancellation, termination or forfeiture of a Stock Option, award or issuance of
shares shall not be disregarded for purposes of applying the individual limit on
available shares described in Section 4.1 with respect to any individual with
respect to whom the provisions of Section 162(m) of the Code apply. At no time
will the overall number of shares issued under the Plan plus the number of
shares covered by outstanding awards under the Plan exceed the aggregate number
of shares authorized under the Plan. At no time will the number of shares issued
under the Plan to any individual plus the number of shares covered by a previous
award to such individual under the Plan, whether or not outstanding, exceed the
number of shares authorized under this Plan for a single individual.

4.3 In the event of any merger, reorganization, consolidation, sale of
substantially all assets, recapitalization, Stock dividend, Stock split,
spin-off, split-up, split-off, distribution of assets (including cash) or other
change in corporate structure affecting the Stock, a substitution or adjustment,
as may be determined to be appropriate by the Committee in its sole discretion,
shall be made in the aggregate number of shares reserved for issuance under the
Plan, the aggregate number of shares of Stock available for distribution under
the Plan to any single individual with respect to a Stock Option awarded
hereunder, the aggregate number of shares of Stock that relate to Stock
Appreciation Rights that may be granted to any single individual hereunder, the
identity of the stock to be issued under the Plan, the number of shares subject
to outstanding awards and the amounts to be paid by employees, the Company or
any Related Company, as the case may be, with respect to outstanding awards.

A-3
25

5. Eligibility.

Officers and other employees of the Company and Related Companies are
eligible to be granted awards under the Plan. A director of the Company or a
Related Company who is not also an employee of the Company or a Related Company
will not be eligible to be granted awards under the Plan. The participants under
the Plan shall be selected from time to time by the Committee, in its sole
discretion, from among those eligible.

6. Stock Options.

6.1 The Stock Options awarded under the Plan may be of two types; (i)
Incentive Stock Options within the meaning of Section 422 of the Code or any
successor provision thereto and (ii) Non-Qualified Stock Options. To the extent
that any Stock Option does not qualify as an Incentive Stock Option, it shall
constitute a Non-Qualified Stock Option.

6.2 Subject to the following provisions, Stock Options awarded under the
Plan shall be in such form and shall have such terms and conditions as the
Committee may determine:

(a) Option Price. The option price per share of Stock purchasable under
a Stock Option shall be determined by the Committee; provided,
however, that with respect to persons subject to Section 16 of the
Exchange Act, the option price shall not be less than 50% of the
fair market value of the Stock on the date of the award of the Stock
Option.

(b) Option Term. The term of each Stock Option shall be determined by
the Committee.

(c) Exercisability. Stock Options shall be exercisable at such time or
times and subject to such terms and conditions as shall be
determined by the Committee. If the Committee provides that any
Stock Option is exercisable only in installments, the Committee may
waive such installment exercise provisions at any time in whole or
in part.

(d) Method of Exercise. Stock Options may be exercised in whole or in
part at any time during the option period by giving written notice
of exercise to the Company specifying the number of shares to be
purchased, accompanied by payment of the purchase price. Payment of
the purchase price shall be made in such manner as the Committee may
provide in the award, which may include cash (including cash
equivalents), delivery of shares of Stock already owned by the
optionee or subject to awards hereunder, any other manner permitted
by law as determined by the Committee, or any combination of the
foregoing.

(e) No Stockholder Rights. An optionee shall have neither rights to
dividends (other than amounts credited in accordance with Section
3.2(g)) nor other rights of a stockholder with respect to shares
subject to a Stock Option until the optionee has given written
notice of exercise and has paid for such shares.

(f) Surrender Rights. The Committee may provide that Stock Options may
be surrendered for cash upon any terms and conditions set by the
Committee.

A-4
26

(g) Non-transferability. Except as provided in this Section 6.2(g),
Stock Options granted under the Plan shall not be transferable other
than by will or the laws of descent and distribution and shall be
exercisable during the optionee's lifetime only by the optionee or
by the optionee's guardian or legal representative. Subject to such
administrative conditions as the Committee may prescribe, an
optionee may, upon providing written notice to the Committee or its
designee, elect to transfer, without consideration therefor, all or
any portion of the Non-Qualified Options granted to the optionee
under the Plan to members of his or her "immediate family" (as
defined below), to a trust or trusts maintained solely for the
benefit of the optionee and/or the members of his or her immediate
family, or to such other entities as may be determined by the
Committee (each, a "permissible transferee"). Any purported
assignment, alienation, pledge, attachment, sale, transfer, or
encumbrance that does not qualify as a permissible transfer under
this Section 6.2(g) shall be void and unenforceable against the Plan
and the Company. For purposes of this Section 6.2(g), the term
"immediate family" shall mean, with respect to a particular
optionee, the optionee's spouse, parents, children, stepchildren,
legally adopted children, and grandchildren, and such other persons
as may be determined by the Committee. The terms of any such
Non-Qualified Option, as set forth under the Plan or otherwise,
shall be binding upon the beneficiaries, executors, administrators,
heirs and successors of the optionee and, as applicable, a
permissible transferee hereunder. The exercise of a Non-Qualified
Option that is transferred pursuant to this Section 6.2(g) and the
shares of Common Stock acquired thereby shall be subject to the
applicable provisions of the Plan and to all applicable requirements
of law, including, but not limited to, to the extent applicable, the
registration requirements under the Securities Act of 1933, as
amended. Upon any transfer of a Non-Qualified Option, as provided in
this Section 6.2(g), the permissible transferee with respect to such
option shall be subject to the provisions of the Plan that otherwise
would apply to such option if it was still held by the optionee. The
Committee may further restrict the transferability of such shares
and require a legend to be endorsed on the certificates representing
the shares.

(h) Option Agreement. Each Stock Option granted pursuant to the Plan
shall be evidenced by a written stock option agreement executed by
the Company and the person to whom such Option is granted or a grant
letter executed by the Company.

(i) Investment Purposes. The Committee may require a Stock Option holder
to give satisfactory assurances that the shares purchased by him
pursuant to any such Stock Option are being purchased for investment
and not with a view to resale or distribution, and will not be
transferred in violation of applicable securities laws.

(j) Registration. The Committee may condition the exercise of a Stock
Option upon the listing, registration or qualification of the shares
covered by such Stock Option upon a securities exchange or under
applicable securities laws.

6.3 Notwithstanding the provisions of Section 6.2, no Incentive Stock
Option shall (i) be awarded to any person who is not an employee of the Company
(or any subsidiary thereof); (ii) have an option price which is less than 100%
of the fair market value of the Stock on the date of the award of the

A-5
27

Stock Option (110% for 10% owners), (iii) be exercisable more than ten years
after the date such Incentive Stock Option is awarded (five years for 10%
owners) or (iv) be awarded more than ten years after the effective date of the
Plan.

7. Stock Appreciation Rights.

7.1 A Stock Appreciation Right shall entitle the holder thereof to receive
payment of an amount, in cash, shares of Stock or a combination thereof, as
determined by the Committee, equal in value to the excess of the fair market
value of the shares as to which the award is granted on the date of exercise
over an amount specified by the Committee. Any such award shall be in such form
and shall have such terms and conditions as the Committee may determine.

8. Tax Withholding.

8.1 Each employee shall, no later than the date as of which the value of
an award (or portion thereof) first becomes includible in the employee's income
for applicable tax purposes, pay to the Company, or make arrangements
satisfactory to the Committee regarding payment of, any federal, state, local or
other taxes of any kind required by law to be withheld with respect to the award
(or portion thereof). The obligation of the Company under the Plan shall be
conditional on such payment or arrangements, and the Company (and, where
applicable, any Related Company), shall, to the extent permitted by law, have
the right to deduct any such taxes from any payment of any kind otherwise due to
the employee including, but not limited to, the right to withhold shares of
Stock otherwise deliverable to the employee with respect to any awards
hereunder.

8.2 To the extent permitted by the Committee, and subject to such terms
and conditions as the Committee may provide, an employee may irrevocably elect
to have the withholding tax obligation or any additional tax obligation with
respect to any awards hereunder satisfied by (i) having the Company withhold
shares of Stock otherwise deliverable to the employee with respect to the award,
(ii) delivering to the Company shares of unrestricted Stock, or (iii) through
any combination of withheld and delivered shares of Stock, as described in (i)
and (ii).

9. Amendments and Termination.

The Board or the Committee may discontinue the Plan at any time and may
amend it from time to time. No amendment or discontinuation of the Plan shall
adversely affect any award previously granted without the employee's written
consent. Amendments may be made without stockholder approval except as required
to satisfy Rule 16b-3 (or any successor rule) or other regulatory requirements.

10. General Provisions.

10.1 Each award under the Plan shall be subject to the requirement that,
if at any time the Committee shall determine that (i) the listing, registration
or qualification of the Stock subject or related thereto upon any securities
exchange or under any state or federal law, or (ii) the consent or approval of
any government regulatory body or (iii) an agreement by the recipient of an
award with respect to the disposition of Stock is necessary or desirable (in
connection with any requirement or interpretation of any federal or state
securities law, rule or regulation) as a condition of, or in connection with,
the granting of such award or the

A-6
28

issuance, purchase or delivery of Stock thereunder, such award shall not be
granted or exercised, in whole or in part, unless such listing, registration,
qualification, consent, approval or agreement shall have been effected or
obtained free of any conditions not acceptable to the Committee.

10.2 Nothing set forth in this Plan shall prevent the Board from adopting
other or additional compensation arrangements. Neither the adoption of the Plan
nor any award hereunder shall confer upon any employee of the Company or of a
Related Company, any right to continued employment.

10.3 Determinations by the Committee under the Plan relating to the form,
amount and terms and conditions of awards need not be uniform, and may be made
selectively among persons who receive or are eligible to receive awards under
the Plan, whether or not such persons are similarly situated.

10.4 No member of the Board or the Committee, nor any officer or employee
of the Company or a Related Company acting on behalf of the Board or the
Committee, shall be personally liable for any action, determination or
interpretation taken or made with respect to the Plan, and all members of the
Board or the Committee and all officers or employees of the Company and Related
Companies acting on their behalf shall, to the extent permitted by law, be fully
indemnified and protected by the Company in respect of any such action,
determination or interpretation.

11. Effective Date and Duration.

The Plan shall be effective on October 28, 1998, subject, to the extent
required by law, to approval by the Company's stockholders. No awards shall be
made under the Plan after ten years following the date of adoption.

A-7
29

Directions to the
STURM, RUGER & COMPANY, INC.
ANNUAL MEETING OF STOCKHOLDERS
to be held on
THURSDAY, MAY 13, 1999 at 10:30 a.m.
at the
LAKE SUNAPEE COUNTRY CLUB
100 COUNTRY CLUB LANE
NEW LONDON, NEW HAMPSHIRE 03257
(603) 526-6040

From New York (approximately 5 hours by car) -

1) Take Interstate 95 North to Interstate 91 North in New Haven,
Connecticut.

2) Follow I-91 through Massachusetts to Interstate 89 at White River
Junction, Vermont.

3) Take I-89 South to Exit 11. Turn left at end of ramp, go straight 1
1/2 miles to 2nd flashing light. Fairway Motel and entrance to Lake
Sunapee Country Club is on the right.

4) Turn right into entrance; proceed approximately 1/4 mile to Lake
Sunapee Country Club Inn.

From Boston (approximately 1 3/4 hours by car) -

1) Take Interstate 93 North from Boston to Interstate 89 North in
Concord, New Hampshire.

2) In Concord, take I-89 North to Exit 11. Turn right at end of ramp,
go straight 1 1/2 miles to 2nd flashing light. Fairway Motel and
entrance to Lake Sunapee Country Club is on the right.

3) Turn right into entrance; proceed approximately 1/4 mile to Lake
Sunapee Country Club Inn.

From Manchester Airport (approximately 1 hour by car) -

1) When leaving Manchester Airport, turn right onto Brown Street
(residential). Go right onto Route 293/101 East, then left to
Interstate 93 North toward Concord, New Hampshire.

2) In Concord, take Interstate 89 North to Exit 11. Turn right at end
of ramp, go straight 1 1/2 miles to 2nd flashing light. Fairway
Motel and entrance to Lake Sunapee Country Club is on the right.

3) Turn right into entrance; proceed approximately 1/4 mile to Lake
Sunapee Country Club Inn.

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PROXY PROXY

STURM, RUGER & COMPANY, INC.
LACEY PLACE, SOUTHPORT, CONNECTICUT 06490

This Proxy is Solicited on Behalf of the Board of Directors
for the Annual Meeting of Stockholders to be held on May 13, 1999

The undersigned hereby appoints William B. Ruger, William B. Ruger, Jr.,
and Leslie M. Gasper as Proxies, each with the full power to appoint his or her
substitute, and hereby authorizes them to represent and to vote, as designated
below, all the shares of Common Stock of Sturm, Ruger & Company, Inc. (the
"Company"), held of record by the undersigned on March 15, 1999 at the Annual
Meeting of Stockholders to be held on May 13, 1999 or any adjournment or
postponement thereof.

The proxy when properly executed will be voted in the manner directed
herein by the undersigned stockholder. If no direction is made, this proxy will
be voted for the election of all directors and for Proposals 2 and 3. Please
sign exactly as name appears on other side of this proxy form.

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY FORM PROMPTLY
USING THE ENCLOSED ENVELOPE.

(Continued and to be signed on reverse side.)

- --------------------------------------------------------------------------------

STURM, RUGER & COMPANY, INC.
PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY ( )

[ ]

The Board of Directors unanimously recommends a vote FOR the following
Proposals:

1. Election of nine Directors - FOR ALL WITHHOLD ALL FOR ALL (Except Nominee(s) written below)
Nominees: William B. Ruger, William B. Ruger, Jr. ( ) ( ) ( )______________________________________
Stephen L. Sanetti, Richard T. Cunniff, Townsend Hornor,
Paul X. Kelley, John M. Kingsley, Jr., James E. Service and
Stanley B. Terhune.

2. Proposal to approve the Sturm, Ruger & Company, Inc. FOR AGAINST ABSTAIN

1998 Stock Incentive Plan. ( ) ( ) ( )

3. Proposal to approve the appointment of Ernst & Young FOR AGAINST ABSTAIN

LLP as the independent auditors of the Company for the ( ) ( ) ( )
1999 fiscal year.

4. In their discretion, the Proxies are authorized FOR AGAINST ABSTAIN

to vote upon such other business as may ( ) ( ) ( )
properly come before the meeting.

Dated: , 1999
------------------------------------
Signature(s):
-----------------------------------

------------------------------------------------

When shares are held by joint tenants, both should sign. When signing as an
attorney, as executor, administrator, trustee or guardian, please give your full
title as such. If a corporation, please sign in full corporate name by President
or other authorized officer. If a partnership, please sign in partnership name
by authorized person.

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