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                                                                    EXHIBIT 23.9

We consent to the reference to our firm under the caption "Experts" and to the
use of our reports dated January 26, 1999, with respect to the financial
statements and schedule of Gray Communications Systems, Inc. included in the
Proxy Statement of Bull Run Corporation that is made a part of the Registration
Statement (Form S-4) and Prospectus of Bull Run Corporation.


                                                /s/ ERNST & YOUNG LLP


Atlanta, Georgia
August 5, 1999