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                                                                    EXHIBIT 99.1

                              BULL RUN CORPORATION
                                      PROXY


      The undersigned appoints Robert S. Prather, Jr. and Frederick J. Erickson,
and either of them, with power of substitution, to represent and to vote on
behalf of the undersigned all of the shares of Bull Run Corporation ("Bull Run")
which the undersigned is entitled to vote at the annual meeting of stockholders
to be held at Bull Run's offices at 4370 Peachtree Road, N.E., Atlanta, Georgia
on September 14, 1999 at 10:00 A.M. and at any adjournment or adjournments
thereof, hereby revoking all proxies heretofore given with respect to such
stock, upon the following proposals more fully described in the notice of, and
proxy statement and prospectus relating to, the meeting (receipt whereof is
hereby acknowledged).


      THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR (1), (2), (3), (4) AND (5).

      Each of proposals (1), (2) and (3) is conditioned upon the other, so that
all three of these proposals must be approved by stockholders or, if one or more
of these proposals are not so approved, none of these three proposals will be
approved.

      (1)   PROPOSAL TO APPROVE THE CREATION OF A HOLDING COMPANY STRUCTURE FOR
            BULL RUN pursuant to an Agreement and Plan of Merger, dated as
            of           , 1999, by and among BR Holding. Inc., a Georgia
            corporation, Bull Run and a wholly owned subsidiary of BR Holding.
            Inc.

                |_| FOR            |_| AGAINST            |_| ABSTAIN

      (2)   PROPOSAL TO APPROVE THE ISSUANCE OF SHARES OF COMMON STOCK OF BR
            HOLDING. INC., in accordance with the Agreement and Plan of Merger,
            dated as of February 15, 1999, by and among Bull Run, BR Holding,
            Inc., Capital Sports Properties. Inc., Host Communications, Inc.,
            Universal Sports America, Inc. and three wholly owned subsidiaries
            of BR Holding. Inc.

                |_| FOR            |_| AGAINST            |_| ABSTAIN

      (3)   PROPOSAL TO APPROVE THE AMENDMENT OF THE 1994 LONG-TERM INCENTIVE
            PLAN to increase the number of shares issuable thereunder.

                |_| FOR            |_| AGAINST            |_| ABSTAIN

             (Continued and to be dated and signed on reverse side)

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      (4)   ELECTION OF DIRECTORS

|_| FOR all nominees listed below             |_| WITHHOLD AUTHORITY to vote for
    (except as marked to the contrary below)      all nominees listed below

   J. Mack Robinson, Gerald N. Agranoff, James W. Busby, Hilton H. Howell, Jr.
                           and Robert S. Prather, Jr.

 (INSTRUCTION: To withhold authority to vote for any individual nominee, write
                that nominee's name on the space provided below.)

      (5)   PROPOSAL TO CONFIRM THE APPOINTMENT OF ERNST & YOUNG LLP as the
            independent auditors.

                |_| FOR            |_| AGAINST            |_| ABSTAIN

      (6)   In their discretion upon such other business and matters or
            proposals as may properly come before the meeting.

                |_| FOR            |_| AGAINST            |_| ABSTAIN

      THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED FOR PROPOSALS (1), (2), (3), (4) AND (5).

      Please sign exactly as your name appears on your stock certificates. When
shares are held by joint tenants, both should sign. When signing as attorney,
executor, administrator, trustee or guardian, please give full title as such. If
a corporation, please sign in full corporate name by President or other
authorized officer. If a partnership, please sign in partnership name by
authorized person.

DATED: _______________________ 1999


                                               _________________________________
                                               Signature


                                               _________________________________
                                               Signature if held jointly

                                               Please return in the enclosed
                                               postage paid envelope.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.