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             MARISA CHRISTINA REPORTS SECOND QUARTER 1999 RESULTS;
         - BACKLOG AT JULY 31ST IS $35.5 MILLION; 15% ABOVE LAST YEAR -
                        Monday, August 16, 1999 09:43 AM


         NEW YORK, Aug. 16 /PRNewswire/ -- Marisa Christina, Incorporated
         (Nasdaq: MRSA) today reported results for the second quarter ended
         June 30, 1999.

         Net sales for the second quarter were $10.7 million compared with $13.3
         million in the comparable quarter of 1998. The net loss for the quarter
         was $1.8 million, or $0.23 per diluted share, compared to a net loss of
         $1.6 million, or $0.19 per diluted share, in the same period a year
         ago.

         For the first six months of 1999, net sales were $25.0 million compared
         with $33.3 million in the 1998 first half. The net loss was $3.2
         million, or $0.42 per diluted share, compared with a loss of $2.4
         million, or $0.29 per diluted share, in the same period of 1998.

         Michael Lerner, Chairman and Chief Executive Officer, commented,
         "Results in the second quarter were consistent with our expectations as
         we continue to refocus our business. We were pleased with the 27% year
         over year sales increase in our core Marisa Christina division. The
         sales declines at Adrienne Vittadini and Flapdoodles, as forecast, were
         due to the continued softness in the bridge market and our efforts to
         reduce sales to discounters and less productive outlets."

         Mr. Lerner continued, "We also made further progress in bringing our
         expense base into line with the current scope of our business. Overall
         selling, general, and administrative expenses declined over 17% for the
         quarter and almost 22% for the six months from the same periods last
         year as we maintained our focus on reducing operating costs. While we
         are gratified by the reductions we have achieved to date, we are
         encouraged by the further opportunities that we see to improve our
         efficiencies and cost structure."

         Mr. Lerner concluded, "Recent events have given us cause for optimism
         looking forward. Our newest collections, most notably Resort and
         Spring, have been well received by the market. In addition, our
         merchandise is performing better at the retail level. As a result, our
         backlog at July 31, 1999 of $35.5 million is 15% ahead of the $30.8
         million it was at the same time last year. We are hopeful that the
         prospects for improved sales from our new collections, combined with
         our concerted focus on the management of our costs, have the Company
         well positioned to produce better results over the balance of 1999 and
         into next year."

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         Marisa Christina, Inc. designs, manufactures, sources and markets a
         broad line of high quality "better" and "bridge" clothing for women and
         children. The Marisa Christina label includes sweaters characterized by
         classic, timeless styling and unique details. Flapdoodles apparel
         consists of casual children's and infant's sportswear, swimwear, and
         outerwear featuring vibrant colors, all-natural fabrics and unique
         patterns. The Adrienne Vittadini line includes women's knit-oriented
         casual coordinates and licensed products characterized by distinctive
         and elegant designer styling.

         Except for historical information contained herein, the statements in
         this release are forward-looking statements that are made pursuant to
         the safe harbor provisions of the Private Securities Litigation Reform
         Act of 1995. Forward-looking statements involve known and unknown risks
         and uncertainties which may cause the Company's actual results in
         future periods to differ materially from forecasted results. Those
         risks include, among others, risks associated with the success of
         future advertising and marketing programs, the receipt and timing of
         future customer orders, price pressures and other competitive factors
         and a softening of retailer or consumer acceptance of the Company's
         products leading to a decrease in anticipated revenues and gross profit
         margins. Those and other risks are described in the Company's filings
         with the Securities and Exchange Commission (SEC), copies of which are
         available from the SEC or may be obtained upon request from the
         Company.

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                 MARISA CHRISTINA, INCORPORATED AND SUBSIDIARIES

      CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)
                                   (UNAUDITED)
                    (In thousands, except per share amounts)




                                            Three Months Ended       Six Months Ended
                                                 June 30,                June 30,
                                             1999        1998        1999        1998
                                                                   


             Net sales                     $10,726     $13,280     $24,990     $33,300

             Cost of goods sold              8,850      10,143      20,274      24,414

                Gross profit                 1,876       3,137       4,716       8,886

             Selling, general and
              administrative expenses        4,753       5,734       9,998      12,791

                Operating loss              (2,877)     (2,597)     (5,282)     (3,905)

             Other income, net                 428         558         851         876

             Interest expense, net            (233)       (157)       (431)       (320)

                Loss before income
                 tax benefit                (2,682)     (2,196)     (4,862)     (3,349)

             Income tax benefit               (898)       (630)     (1,628)       (961)

                 Net loss                   (1,784)     (1,566)     (3,234)     (2,388)

             Other comprehensive income
              (loss), net of tax -
              foreign currency
              translation adjustment             4          (9)          5           0

                 Comprehensive loss        $(1,780)    $(1,575)    $(3,229)    $(2,388)
             Loss per share:
                 Basic                      $(0.23)     $(0.19)     $(0.42)     $(0.29)

                 Diluted                    $(0.23)     $(0.19)     $(0.42)     $(0.29)


             Weighted average shares
              outstanding                7,765,769   8,159,769   7,765,769   8,161,439



         SOURCE Marisa Christina, Incorporated

         CONTACT: Michael Lerner, Chairman and Chief Executive Officer, or
         Melvin Hecht, Chief Financial Officer, both of Marisa Christina,
         212-221-5770; or Gordon McCoun or Eric Boyriven of Morgen-Walke
         Associates, 212-850-5600, for Marisa Christina
         Quote for referenced ticker symbols: MRSA
         (C) 1999, PR Newswire