<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM (A) VALUE
VISION INTERNATIONAL, INC.'S CONSOLIDATED BALANCE SHEET AS OF JANUARY 31, 2000,
AND CONSOLIDATED STATEMENT OF OPERATIONS FOR THE TWELVE-MONTH PERIOD ENDED
JANUARY 31, 2000, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH (B)
CONSOLIDATED FINANCIAL STATEMENTS AS FILED ON FORM 10-K.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-31-2000
<PERIOD-START>                             FEB-01-1999
<PERIOD-END>                               JAN-31-2000
<CASH>                                         138,221
<SECURITIES>                                   156,422
<RECEIVABLES>                                   49,070
<ALLOWANCES>                                         0
<INVENTORY>                                     22,677
<CURRENT-ASSETS>                               382,854
<PP&E>                                          14,350
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 471,855
<CURRENT-LIABILITIES>                           51,587
<BONDS>                                              0
<PREFERRED-MANDATORY>                           41,622
<PREFERRED>                                          0
<COMMON>                                           382
<OTHER-SE>                                     371,539
<TOTAL-LIABILITY-AND-EQUITY>                   471,855
<SALES>                                        274,927
<TOTAL-REVENUES>                               274,927
<CGS>                                          168,399
<TOTAL-COSTS>                                  270,931
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 46,771
<INCOME-TAX>                                    17,441
<INCOME-CONTINUING>                             29,330
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    29,330
<EPS-BASIC>                                       0.89
<EPS-DILUTED>                                     0.73
<FN>
<F1>ACCOUNTS RECEIVABLE REPRESENTS AMOUNTS NET OF ALLOWANCES FOR DOUBTFUL ACCOUNTS.
<F2>PROPERTY AND EQUIPMENT REPRESENT AMOUNTS NET OF ACCUMULATED DEPRECIATION.
</FN>