1
FOR IMMEDIATE RELEASE
MAY 8, 2000
At the Company: Investor Contact:
POPMAIL.COM, INC.: POPMAIL NETWORK METROPOLITAN CAPITAL PARTNERS
Stephen D. King John Palms Michael Lafferman, President
CEO President mikel@metcapinc.com
Stephen.King@us.popmail.com John.Palms@us.popmail.com www.metcapinc.com
(972) 550-5532 (972) 550-5532 (310) 358-9977
POPMAIL.COM ANNOUNCES RELEASE OF ENEWSNOTIFIER 3.0
POPMAIL.COM UPGRADES POPULAR E-MAIL MARKETING SERVICE
AND RAISES ADDITIONAL $4.5 MILLION DOLLARS OF CAPITAL
DALLAS, TX, May 8, 2000 - PopMail.com, inc. (Nasdaq: POPM - news), a leading
permission- and affinity-based content and e-mail marketing company, announced
today the introduction of EnewsNotifier (ENN) 3.0, the latest version of the
Company's popular permission marketing e-mail service. Through its ENN e-mail
service, PopMail.com has established a significant presence in the broadcast,
print media, entertainment and professional sports industries.
ENN is a "permission marketing" e-mail service that allows organizations to
capture specific interest and demographic information about their customers and
create a member database. These organizations can then use this database to send
out targeted and customized messages to registered members on the topics of
interest to them. ENN gives its clients the capability to communicate and market
their products and services more effectively and efficiently, thereby generating
additional revenues and market share.
ENN 3.0 incorporates a number of improvements that will create incremental
revenue opportunities, increase functionality, and provide easier use. These
features, developed through continuous communications with clients in the
Company's key vertical markets of media, sports and entertainment, include:
- - CLICK-THROUGH TRACKING - allows clients to monitor how many recipients
click on links in an e-mail message
- - HTML TEMPLATES - enables clients to send graphically rich e-mail messages
quickly and easily
- - BANNER ADS - provides space for companies to sell space provided in ENN 3.0
landing and sign-up pages
- - BIRTHDAY CLUB - permits registrants to enter date of birth, allowing
clients to create automated birthday greetings with special offers
- - AUTOMATED BOUNCE BACK SCRUBBING - keeps system databases clean by
deactivating e-mail addresses no longer in use
- more -
2
PopMail.Com, Inc.
May 8, 2000
Page 2
Other upgrades include expanded database targeting efficiencies, improved
administrator capabilities and enhanced registrant sign-up and profile
modification features.
Stephen D. King, Chief Executive Officer at PopMail.com, said, "This latest
version of ENN will greatly benefit our current clients and attract many new
ones. PopMail knows the importance of keeping its products and services
up-to-date, and we are confident we have done this with ENN 3.0. By listening to
our clients and meeting their needs, our company should continue to be a leader
in permission e-mail marketing."
The ENN 3.0 introduction plays a key role in PopMail.com's business model by
monetizing the Company's databases with advertising and e-commerce, as well as
helping clients effectively build permission e-mail databases.
POPMAIL RAISES ADDITIONAL $4.5 MILLION DOLLARS IN PRIVATE EQUITY FINANCING
To help provide cash reserves and ability to fund these types of working capital
requirements, the Company recently closed on a $4.5 million equity financing.
This consisted of Convertible Preferred Shares with a minimum of a six month
holding period prior to conversion and public sale.
ABOUT POPMAIL.COM, INC.
PopMail.com, inc. is a "permission marketing" and "affinity-based" e-mail
marketing company, serving the needs of individual businesses in a one-on-one
relationship with their customers. The Company targets four main vertical
markets for its network services: broadcast, media, sports and entertainment
industries. Companies in these vertical markets typically have customers who
have a strong affinity towards their products and services, such as a favorite
sports team, radio station or upcoming broadcast or publication. Combining these
email services allows companies to cut through the clutter and inefficiencies of
traditional marketing and begin promoting and branding more effectively and
efficiently to their viewers, listeners, fans and customers on the topics and
items that are of interest to them.
The Private Securities Litigation Reform Act of 1995 Provides a "Safe-harbor"
for Forward-looking Statements. Certain Information Included in This Press
Release (As Well as Information Included in Oral Statements or Other Written
Statements Made by or to be Made by the Company) Contains Statements That are
Forward-looking, Such as Statements Relating to Plans for Future Expansion. Such
Forward-looking Information Involves Important Risks and Uncertainties That
Could Significantly Affect Anticipated Results in the Future; and Accordingly,
Such Results May Differ From Those Expressed in Any Forward-looking Statement
Made by or On Behalf of the Company. These Risks and Uncertainties Include, But
are Not Limited To, Completion of Definitive Purchase Agreements, Ability to
Obtain Needed Capital, Ability to Attract and Retain Key and Other Personnel,
Those Relating to Development Activities, Dependence On Existing Management,
Leverage and Debt Service, Domestic or Global Economic Conditions, and Changes
in Customer Preferences and Attitudes. for More Information, Review the
Company's Filings With the Securities and Exchange Commission.
# # #