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                                                                      EXHIBIT 99


            GEOFFREY THOMPSON NAMED INTERIM CHAIRMAN OF THE BOARD OF
               THE CREDIT STORE, KEVIN RIORDAN APPOINTED TO BOARD



Sioux Falls, S.D., September 22, 2000 - The Credit Store, Inc. (AMEX: CDS) today
announced that the board of directors has named Geoffrey A. Thompson interim
Chairman, replacing Martin J. Burke III, Chairman and CEO, who is leaving to
establish an investment firm. In addition, Kevin T. Riordan, President and Chief
Operating Officer, was appointed to the Board of Directors, maintaining the
company's five board positions.

"Martin was CEO as The Credit Store upgraded its business, grew significantly,
and properly positioned itself in the market. Kevin and his team have the right
experience to build on those successes and to take The Credit Store to the next
level by establishing additional funding sources and helping more consumers with
much needed credit," Mr. Thompson said.

The Credit Store, Inc. is a technology based financial services company that
provides unsecured credit card products to consumers who may otherwise fail to
qualify for a traditional unsecured bank credit card. The company reaches
consumers by acquiring portfolios of non-performing consumer receivables and
offering a new credit card to those consumers who agree to pay all or a portion
of the outstanding amount due on their debt. The new card is issued with an
initial balance and credit line equal to the agreed repayment amount. After
appropriate seasoning, the company seeks to sell or securitize the credit card
receivables generated by this business strategy.



For further information contact:

Steven Bruce
The Abernathy MacGregor Group
212.371.5999