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                                                                    EXHIBIT 99.1

[KELLOGG NEWS RELEASE LETTERHEAD]



                         KELLOGG COMPANY RECOMMENDS SHARE OWNERS
                          NOT ACCEPT MINI-TENDER OFFER



         BATTLE CREEK, Mich. - Kellogg Company (NYSE:K) strongly recommends that
share owners not accept TRC Capital Corporation's mini-tender offer to purchase
up to 12,500,000, or approximately 3.1 percent, of Kellogg's outstanding common
stock. TRC's offer price of $24.45 per share is less than Kellogg Company's
closing price on April 27, 2001, the day before TRC commenced the tender offer,
and is less than Kellogg Company's current trading price.

         The Securities and Exchange Commission (SEC) has issued an investor
alert regarding mini-tender offers, which can be found on the SEC's web site at
www.sec.gov/investor/pubs/minitend.htm. The SEC has said that mini-tender
offers "have been increasingly used to catch investors off guard" and that
investors "may end up selling their securities at below-market prices."

         TRC, based in Canada, recently has made a number of similar unsolicited
mini-tender offers for stock at other companies who have recommended to share
owners that they reject the offer.

         Kellogg Company urges investors to consult their financial advisor if
they have additional questions.

         With annual sales of more than $9 billion, Kellogg Company is the
world's leading producer of cereal and a leading producer of convenience foods,
including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and
meat alternatives. Kellogg products are manufactured in 19 countries and
marketed in more than 160 countries around the world. For more information about
Kellogg products, visit Kellogg's web site at http://www.kelloggs.com or
Keebler's web site at http://www.keebler.com.