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EXHIBIT 99

FOR IMMEDIATE RELEASE

INVESTOR AND MEDIA CONTACTS:

Anthony S. Cleberg Colleen T. Bauman
Chief Financial Officer Investor Relations
(248) 340-9090 (248) 340-7731

CHAMPION MANAGEMENT REPORT

Auburn Hills, Michigan, August 21, 2001 - The following management report from
Walter R. Young, Chairman, President and CEO of Champion Enterprises, Inc.
(NYSE: CHB), was posted to Champion's website and sent to interested parties
today.

In the 1995 through 1999 time period, we had a 6.5% average operating
margin and a 26.4% return on average equity with relatively low debt. We expect
that these margins and returns are achievable again, particularly with our
efforts over the past two years to right-size the organization, reduce expenses,
improve productivity, and lower break even points, as well as the added
contribution of our Genesis division. Evidence that our strategies are working
was reflected in our second quarter results, where manufacturing margin rates
increased on less sales volume. This management report highlights the earnings
potential of each business platform and discusses current business conditions
for the industry and Champion.

EARNINGS POTENTIAL.

MANUFACTURING. The earnings potential of our manufacturing platform is
illustrated on Chart 1. We'd like to point out that in this year's second
quarter our manufacturing margin, before nonrecurring items, was 5.8% on sales
of $351.2 million. This margin level is comparable to the third quarter of 1999
when sales were 46% higher!
Chart 1-Manufacturing profitability
Bar chart showing average quarterly sales per plant (in millions) and
line chart showing margins as a percent of sales.

Sales Margins

1998 $8.7 8.3%
First qtr 1999 $8.1 7.8%
Second qtr 1999 $8.5 8.0%
Third qtr 1999 $8.1 5.8%
Fourth qtr 1999 $7.8 5.0%
First qtr 2000 $7.3 3.0%
Second qtr 2000 $7.6 4.6%
Third qtr 2000 $6.8 3.5%
Fourth qtr 2000 $5.8 1.5%
First qtr 2001 $5.0 -3.1%

Second qtr 2001 $7.0 5.8%

Our strategy is to continue to improve productivity at our current 49
manufacturing plants and to strengthen our retail distribution channel. With 87%
of our manufacturing sales going to independent locations, they are important to
our strategy. Our Champion Home Center distribution network is getting stronger
and should benefit from better market conditions with lean inventories, improved
business practices and Internet marketing, training and lead management.

RETAIL. Our retail breakeven point has been reduced to about 3.5 new
homes per month per location, which bodes well for earnings potential. During
this year's second quarter, as shown on Chart 2, we averaged sales of 3.2 new
homes per month per location, up from 2.5 during the first quarter. With an
average inventory of only 14 new homes per location, breakeven equates to a 3.0
annual inventory turn. While currently at an annual turn of 2.7 times, we're
still better than the industry's experience of about 2.0 turns per year.

Chart 2-Retail profitability
Bar chart showing average monthly new homes sold per location and line
chart showing margins as a percent of sales.

New homes
sold Margins

1998 5.6 8.4%
First qtr 1999 5.0 7.1%
Second qtr 1999 5.3 9.0%
Third qtr 1999 5.0 6.6%
Fourth qtr 1999 3.9 2.7%
First qtr 2000 3.9 3.2%
Second qtr 2000 3.7 2.5%
Third qtr 2000 3.3 -0.8%
Fourth qtr 2000 2.8 -9.4%
First qtr 2001 2.5 -8.8%
Second qtr 2001 3.2 -1.4%

Although nearing breakeven (which we hope to be above later this year),
we want to return to the profitability previously enjoyed, which in 1998 was
8.4% of retail sales. Our 230 stores are focused on doing just that. Programs
are in place to increase throughput, maintain low inventories, improve customer
satisfaction, and enhance sales training and lead management.

GENESIS. The contribution of our Genesis operations should help our
profitability going forward. These high quality affordable houses can be modular
(currently 30% of our homes sold to builders/developers) or manufactured
housing, and generally have higher margins than our traditional products.
Through Genesis we are targeting small-to-medium sized builders with
custom-designed homes for land they are developing. These homes have a
substantial cost advantage over site-built homes and save months on the schedule
to complete, as well as solve the builders' problems of labor shortages, cost
overruns and weather delays. Twelve Genesis manufacturing facilities have about
30% of their production sold through this distribution channel, which is
expected to grow to 100% of these plants' production by 2004.

Picture showing a 1864 sq. foot Genesis Home, the Key West model, which has a
stucco exterior, spacious interior, ceramic tile, vaulted ceilings and many
other features. This home is located in the Fort Meyers, Florida area.

CURRENT BUSINESS CONDITIONS.

INDUSTRY. The industry continues to work through repossessions, which currently
account for about 29% of total consumer demand compared to 10% historically.
Financing for new homes from traditional sources remains difficult, particularly
with high interest rates and tight consumer credit standards. As a result,
conventional mortgage financing now accounts for about 50% of the industry,
compared to 20%-25% traditionally.

The trend in industry production and shipments of new homes continues
to improve. Although down 29% year-over-year in the second quarter, this decline
is better than the 41% drop during the first quarter. Many industry followers
believe that comparisons could turn positive later this year. Industry
inventories have recently leveled, after dropping by over 50,000 homes since
mid-1999, including about 5,000 homes in the first half of this year. Based on
our estimates industry inventories should decline by about 15,000 homes for all
of 2001. With the lagging economy, we have revised our industry estimates as
shown in Chart 3.

Chart 3-Industry Forecasts

(Homes, in 000's) 1999 2000 2001 2002
---- ---- ---- ----

Total consumer demand 393 358 -9% 310 -13% 310
Consumer repossessions 50 75 +50% 90 +20% 70 -22%
New consumer sales 343 283 -17% 220 -22% 240 +9%
New retail inventory 148 116 101 86
Production shipments 349 251 -28% 205 -18% 225 +10%

CHAMPION.

MANUFACTURING. Our manufacturing operations continue to benefit from
our strategy and from production efficiencies that accompany a higher backlog.
During

July, our average incoming order rate per plant was up about 14% from a year
ago, driving our wholesale backlog up to approximately $64 million from $43
million at the end of the second quarter. Retailer defaults and bankruptcies
remain better than expected and our contingent repurchase obligation, along with
field inventories, declined slightly during the month. With low inventory
levels, increased throughput should result because a retail sale should flow
through to a wholesale order rather than from inventory reductions.

RETAIL. July traffic levels on a same store basis were down about 5%
year-over-year, compared to a 13% drop in the second quarter. Inventory levels
were reduced to 14 new homes per location, down from 15 at the beginning of the
month. Our floor plan obligation is now $81 million, $4 million lower than at
the end of June.

GENESIS. Representing about 12% of wholesale revenues and 7% of
wholesale homes sold, Genesis continues to be an important part of our strategy.
Genesis homes sold to builders/developers are up about 50% year-over-year. We
are working with about 400 developers across the country and have 2,000 more
prospects.

By being focused, innovative and flexible, our drive for improved
profitability is on! Based on third quarter-to-date operations, we continue to
expect a slight improvement over second quarter's earnings, but remain concerned
about the seasonally slower fourth and first quarters. Due to the progress made
over the last two years, we are well positioned in our business platforms for
the industry's eventual upturn. We'll keep you posted as the year progresses.

Walt Young

Champion Enterprises, Inc., headquartered in Auburn Hills, Michigan, is
the industry's leading manufacturer and has produced more than 1.5 million homes
since the company was founded. The company operates 49 homebuilding facilities
in 16 states and western Canada and 230 company-owned retail centers in 28
states. Champion's homes are also sold by over 1,000 independent retail
locations that have joined either the Champion Home Center or Alliance of
Champions retail distribution networks. Further information can be found on our
website, www.championhomes.net.

This management report contains certain statements, including
statements about earnings potential, margins and returns, profitability,
inventories, assessments of future industry trends and forecasts, consumer loan
performance, sales estimates, prospects for our independent retailers, the
effect of retail programs, short-term and long-term goals, and initiatives and
strategies, which could be construed to be forward looking statements within the
meaning of the Securities and Exchange Act of 1934. These statements reflect the
company's views with respect to future plans, events and financial performance.
The company does not undertake any obligation to update the information
contained herein, which speaks only as of the date of this management report.
The company has identified certain risk factors which could cause actual results
and plans to differ substantially from those included in the forward looking
statements. These factors are discussed in the company's most recently filed
Form 10-K, and that discussion regarding risk factors is incorporated herein by
reference.