EXHIBIT 99.1



FOR IMMEDIATE RELEASE                                   CONTACT:  Craig B. Parr
March 28, 2003                                          PHONE:  989-725-8354



         SPORTS RESORTS INTERNATIONAL, INC. TERMINATES DISCUSSIONS WITH
              MAJORITY SHAREHOLDER CONCERNING SALE OF SUBSIDIARIES

OWOSSO, Mich. -- Sports Resorts International, Inc. (the "Company") (Nasdaq:
SPRI) announces it has terminated all discussions and negotiations of the sale
of two of its subsidiaries to majority shareholder Donald J. Williamson.

In a news release dated December 16th 2002, Mr. Williamson had offered to buy
SPRI's subsidiaries, The Colonel's, Inc. and Rugged Liner, Inc. by transferring
7 million shares of SPRI stock to SPRI treasury and paying 6 dollars in cash to
all shareholders of record on May 1, 2003. In response to Mr. Williamson's
offer, the Company's Board of Directors formed a special committee of
independent directors to negotiate with Mr. Williamson. The decision to
terminate discussions was made after Mr. Williamson failed to deliver specific
details of the proposed transaction. Prior to the termination of negotiations,
the parties had not reached terms on any material part of the proposed
transaction.

SPRI through its subsidiaries, manufactures and sells bedliners and other truck
accessories to original equipment manufacturers and in the aftermarket, and owns
and operates a multi-purpose motor sports facility located near Brainerd, Minn.

Certain statements included in this press release may be "forward-looking"
statements, such as those relating to anticipated events or activities. The
Company's performance and financial results could differ materially from those
reflected in the forward-looking statements due to financial, economic,
regulatory and political factors as described in the Company's filings with the
Securities and Exchange Commission. Therefore, current or prospective investors
are cautioned not to place undue reliance on any such forward-looking
statements. The Company does not undertake any obligation to publicly update or
revise any forward-looking statements, whether as a result of new information or
future events.

For further information contact Investor Relations or Craig B. Parr, Chief
Executive Officer, at 989-725-8354 or visit our Web site at:
www.sportsresortsinternational.com.

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