Exhibit 99.1


                                                           CONTACT:
                                                           Kmart Media Relations
                                                           (248) 463-1021



                KMART NAMES PAUL GUYARDO CHIEF MARKETING OFFICER

          FORMER HOME SHOPPING NETWORK EXECUTIVE WILL FOCUS ON DRIVING
                CUSTOMERS TO IMPROVED STORES AND NEW MERCHANDISE

TROY, MICHIGAN, MARCH 8, 2004 - Kmart Holding Corporation (NASDAQ: KMRT)
announced today that Paul Guyardo has joined the Company as Senior Vice
President, Chief Marketing Officer, reporting to Julian C. Day, President and
Chief Executive Officer. He will be responsible for Marketing, Advertising,
Promotions and External Communications.

Guyardo joins Kmart after eight years at HSN, where he was Executive Vice
President of Television & Marketing. He was responsible for rebranding the
television and web giant by clearly defining HSN's demographic target and
positioning, developing compelling external communications and transforming the
entire look of the live, 24/7 network and web site. These efforts broadened the
appeal of the $2 billion multi-channel retailer and helped attract more than
150,000 new customers per month.

"Paul brings to Kmart a proven track record of redefining national brands and
attracting new customers," Day said. "He will work very closely with John
Goodman, Chief Apparel Officer, and Lisa Schultz, Chief Creative Officer, to
communicate the considerable improvements in our stores, our products, and
particularly our new fall apparel line. He shares with the other members of our
senior management team the talent and intense personal commitment required to
achieve our goals."







Before joining HSN, Guyardo was a General Manager at AT&T. His work guided the
strategic development of the "All Within Your Reach" advertising campaign. Prior
to AT&T, he was a Product Director for Johnson & Johnson. He began his career in
advertising, holding positions at Tracy-Locke/BBDO, Saatchi & Saatchi, and
Lintas:New York. While in advertising, Guyardo worked on major national brands
including Tide, Ivory, Taco Bell, Lay's Brand Potato Chips, Cover Girl and
Noxzema.

"Paul quickly built many ambitious and successful marketing programs at HSN that
drove real sales growth," Day said. "He brings relentless creativity and a
dynamic marketing sensibility to the company as we continue to gain momentum."

Guyardo holds a Bachelor of Science and a Master's degree from Northwestern
University.

About Kmart Holding Corporation

Kmart Holding Corporation (NASDAQ: KMRT) and its subsidiaries (together,
"Kmart") is a mass merchandising company that offers customers quality products
through a portfolio of exclusive brands that include THALIA SODI, JACLYN SMITH,
JOE BOXER, KATHY IRELAND, MARTHA STEWART EVERYDAY, ROUTE 66 and SESAME STREET.
Kmart operates more than 1,500 stores in 49 states and is one of the largest
employers in the country with approximately 158,000 associates. For more
information visit the Company's website at www.kmart.com.







CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION AND OTHER MATTERS

Statements made by Kmart which address activities, events or developments that
we expect or anticipate may occur in the future are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995 that
reflect Kmart's current views with respect to current events and financial
performance. Such forward-looking statements are based upon assumptions
concerning future conditions that may ultimately prove to be inaccurate and
involve risks, uncertainties and factors that could cause actual results to
differ materially from any anticipated future results, express or implied, by
such forward-looking statements. Factors that could cause actual results to
differ materially from these forward-looking statements include, but are not
limited to, factors relating to Kmart's internal operations and the external
environment in which it operates; marketplace demand for the products of Kmart's
key brand partners as well as the engagement of appropriate new brand partners;
increasing competition from other retailers; Kmart's ability to operate pursuant
to its credit facility; outcome of negotiations on collective bargaining
agreements and other labor issues with unions representing employees in our
distribution centers; Kmart's ability to obtain and maintain normal terms with
its vendors, attract and retain customers, obtain and maintain appropriate
inventory, implement its business plan and strategies, attract, motivate and/or
retain key executives and associates; and other risks detailed in Kmart's
Securities and Exchange Commission filings. Kmart undertakes no obligation to
release publicly the results of any revisions to these forward-looking
statements to reflect events or circumstances after the date such statements
were made.

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