EXHIBIT 99.1


FOR IMMEDIATE RELEASE                                CONTACT:   Craig B. Parr
September 20, 2004                                   PHONE:     989-725-8354


         BUY OUT DISCUSSIONS BETWEEN SPORTS RESORTS INTERNATIONAL, INC.
                       AND MAJORITY SHAREHOLDER TERMINATED

OWOSSO, Mich. - Discussions regarding a possible transaction between Donald J.
Williamson, majority shareholder of Sports Resorts International, Inc. (the
"Company") (Nasdaq Smallcap: SPRI), and SPRI have been terminated primarily due
to potential adverse tax consequences to SPRI and its shareholders.

Mr. Williamson notified the Company through a press release in April 2004 of his
offer to buy SPRI subsidiaries The Colonel's Inc., and Rugged Liner, Inc., both
Michigan corporations, and Brainerd International Raceway and Resort, Inc., a
Minnesota corporation, by transferring 40 million shares of SPRI stock to the
SPRI treasury.

SPRI, through its subsidiaries, manufactures and sells bedliners and other truck
accessories to original equipment manufacturers and in the aftermarket, and owns
and operates a multi-purpose motor sports facility located near Brainerd, Minn.

Certain statements included in this press release are "forward-looking"
statements, such as those relating to anticipated events or activities. The
Company's performance and financial results could differ materially from those
reflected in the forward-looking statements due to financial, economic,
regulatory and political factors as described in the Company's filings with the
Securities and Exchange Commission. Therefore, current or prospective investors
are cautioned not to place undue reliance on any such forward-looking
statements. The Company does not undertake any obligation to publicly update or
revise any forward-looking statements, whether as a result of new information or
future events.

For further information contact Investor Relations or Craig B. Parr, Chief
Executive Officer, at 989-725-8354.

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