Exhibit 10.A

                                    VIAD CORP
                           1997 OMNIBUS INCENTIVE PLAN
                    RESTRICTED STOCK AGREEMENT FOR EXECUTIVES
                          AS AMENDED FEBRUARY 23, 2005

      Shares of Restricted Stock are hereby awarded by Viad Corp (Corporation),
a Delaware corporation, effective ___________, 200__, to ___________ (Employee)
in accordance with the following terms and conditions:

      1. SHARE AWARD. The Corporation hereby awards the Employee ________ Shares
(Shares) of Common Stock, par value $1.50 per share (Common Stock) of the
Corporation pursuant to the Viad Corp 1997 Omnibus Incentive Plan (Plan), and
upon the terms and conditions, and subject to the restrictions therein and
hereinafter set forth.

      2. RESTRICTIONS ON TRANSFER AND RESTRICTION PERIOD. During the period
commencing on the effective date hereof (Commencement Date) and terminating 3
years thereafter (Restriction Period), the Shares may not be sold, assigned,
transferred, pledged, or otherwise encumbered by the Employee, except as
hereinafter provided. The Restriction Period shall lapse and full ownership of
Shares will vest at the end of the Restriction Period, subject to forfeiture
pursuant to paragraph 3.

      The Board of Directors (Board) shall have the authority, in its
discretion, to accelerate the time at which any or all of the restrictions shall
lapse with respect to any Shares, prior to the expiration of the Restriction
Period with respect thereto, or to remove any or all of such restrictions,
whenever the Board may determine that such action is appropriate by reason of
change in applicable tax or other law, or other change in circumstances.

      3. FORFEITURE AND REPAYMENT PROVISIONS.

            (a) TERMINATION OF EMPLOYMENT. Except as provided in this paragraph
3 and in paragraph 8 below or as otherwise may be determined by the Board, if
the Employee ceases to be an Employee of the Corporation or any of its
Affiliates (as defined in the Plan) for any reason, all Shares which at the time
of such termination of employment are subject to the restrictions imposed by
paragraph 2 above shall upon such termination of employment be forfeited and
returned to the Corporation. Except as otherwise specifically determined by the
Human Resources Committee in its absolute discretion on a case by case basis, if
the Employee is terminated by the Corporation or any of its Affiliates for any
reason (other than for Cause, as defined in the Plan, or for failure to meet
performance expectations, as determined by the Chief Executive Officer of the
Corporation), or if the Employee ceases to be an employee of the Corporation or
any of its Affiliates by reason of death or total or partial disability, full
ownership of the Shares will occur to the extent not previously earned, upon
lapse of the Restriction Period as set forth in paragraph 2.

If the Employee ceases to be an employee of the Corporation or any of its
Affiliates by reason of normal or early retirement, full ownership of the Shares
will occur upon lapse of the Restriction Period as set forth in paragraph 2 and
dividends will be paid through such period, in each case on a pro-rata basis,
calculated based on the percentage of time such Employee was employed by the
Corporation or any of its Affiliates from the Commencement Date through the date
the Employee ceases to be an employee of the Corporation or any of its
Affiliates; provided, however, that full ownership of the Shares (versus pro
rata ownership) will occur upon lapse of such Restriction Period if the Employee
has reached age 60 at the time of retirement and such retirement is at least 6
months subsequent to the date of grant.

            (b) NON-COMPETE. Unless a Change of Control (as defined in the Plan)
shall have occurred after the date hereof:

                  (i) In order to better protect the goodwill of the Corporation
and its Affiliates and to prevent the disclosure of the Corporation's or its
Affiliates' trade secrets and confidential information and thereby help insure
the long-term success of the business, Employee, without prior written consent
of the Corporation, will not engage in any activity or provide any services,
whether as a director, manager, supervisor, employee, adviser, agent,

consultant, owner of more than five (5) percent of any enterprise or otherwise,
for a period of two (2) years following the date of Employee's termination of
employment with the Corporation or any of its Affiliates, in connection with the
manufacture, development, advertising, promotion, design, or sale of any service
or product which is the same as or similar to or competitive with any services
or products of the Corporation or its Affiliates (including both existing
services or products as well as services or products known to the Employee, as a
consequence of Employee's employment with the Corporation or one of its
Affiliates, to be in development):

                        (1) with respect to which Employee's work has been
directly concerned at any time during the two (2) years preceding termination of
employment with the Corporation or one of its Affiliates, or

                        (2) with respect to which during that period of time
Employee, as a consequence of Employee's job performance and duties, acquired
knowledge of trade secrets or other confidential information of the Corporation
or its Affiliates.

                  (ii) For purposes of the provisions of paragraph 3(b), it
shall be conclusively presumed that Employee has knowledge of information he or
she was directly exposed to through actual receipt or review of memos or
documents containing such information, or through actual attendance at meetings
at which such information was discussed or disclosed.

                  (iii) All Shares subject to the restrictions imposed by
paragraph 2 above shall be forfeited and returned to the Corporation, if
Employee engages in any conduct agreed to be avoided pursuant to the provisions
of paragraph 3(b) at any time within two (2) years following the date of
Employee's termination of employment with the Corporation or any of its
Affiliates.

                  (iv) If, at any time within two (2) years following the date
of Employee's termination of employment with the Corporation or any of its
Affiliates, Employee engages in any conduct agreed to be avoided pursuant to the
provisions of paragraph 3(b), then all consideration (without regard to tax
effects) received directly or indirectly by Employee from the sale or other
disposition of all Shares which vest during the two (2) year period prior to
Employee's termination from employment shall be paid by Employee to the
Corporation, or such Shares shall be returned to the Corporation. Employee
consents to the deduction from any amounts the Corporation or any of its
Affiliates owes to Employee to the extent of the amounts Employee owes the
Corporation hereunder.

            (c) MISCONDUCT. Unless a Change of Control shall have occurred after
the date hereof:

                  (i) All consideration (without regard to tax effects) received
directly or indirectly by Employee from the sale or other disposition of the
Shares shall be paid by Employee to the Corporation or such Shares shall be
returned to the Corporation, if the Corporation reasonably determines that
during Employee's employment with the Corporation or any of its Affiliates:

                        (1) Employee knowingly participated in misconduct that
causes a misstatement of the financial statements of Viad or any of its
Affiliates or misconduct which represents a material violation of any code of
ethics of the Corporation applicable to Employee or of the Always Honest
compliance program or similar program of the Corporation; or

                        (2) Employee was aware of and failed to report, as
required by any code of ethics of the Corporation applicable to Employee or by
the Always Honest compliance program or similar program of the Corporation,
misconduct that causes a misstatement of the financial statements of Viad or any
of its Affiliates or misconduct which represents a material knowing violation of
any code of ethics of the Corporation applicable to Employee or of the Always
Honest compliance program or similar program of the Corporation.

                  (ii) Employee consents to the deduction from any amounts the
Corporation or any of its Affiliates owes to Employee to the extent of the
amounts Employee owes the Corporation under this paragraph 3(c).

                                        2

            (d) ACTS CONTRARY TO CORPORATION. Unless a Change of Control shall
have occurred after the date hereof, if the Corporation reasonably determines
that at any time within two (2) years after the lapse of the Restriction Period
Employee has acted significantly contrary to the best interests of the
Corporation, including, but not limited to, any direct or indirect intentional
disparagement of the Corporation, then all consideration (without regard to tax
effects) received directly or indirectly by Employee from the sale or other
disposition of all Shares which vest during the two (2) year period prior to the
Corporation's determination shall be paid by Employee to the Corporation, or
such Shares shall be returned to the Corporation. Employee consents to the
deduction from any amounts the Corporation or any of its Affiliates owes to
Employee to the extent of the amounts Employee owes the Corporation under this
paragraph 3(d).

            (e) The Corporation's reasonable determination required under
Sections 3(c)(i) and 3(d) shall be made by the Human Resources Committee of the
Corporation's Board of Directors, in the case of executive officers of the
Corporation, and by the Chief Executive Officer and Corporate Compliance Officer
of the Corporation, in the case of all other officers and employees.

      4. CERTIFICATES FOR THE SHARES. The Corporation shall issue a certificate
in respect of the Shares in the name of the Employee, the number of Shares of
which shall equal the amount of the award specified herein, and shall hold such
certificate on deposit for the account of the Employee until the expiration of
the restrictions set forth in paragraph 2 above with respect to the Shares
represented thereby. The certificate shall bear the following legend:

            The transferability of this certificate and the Shares of stock
            represented hereby are subject to the terms and conditions
            (including forfeiture) contained in the Viad Corp 1997 Omnibus
            Incentive Plan and an Agreement entered into between the registered
            owner and Viad Corp. Copies of such Plan and Agreement are on file
            with the Vice President - General Counsel of Viad Corp, 1850 North
            Central Avenue, Suite 800, Phoenix, Arizona 85004-4545.

      The Employee further agrees that simultaneously with his or her acceptance
of this Agreement, he or she shall execute a stock power covering such award
endorsed in blank and that he or she shall promptly deliver such stock power to
the Corporation.

      5. EMPLOYEE'S RIGHTS. Except as otherwise provided herein, the Employee,
as owner of the Shares, shall have all rights of a shareholder, including, but
not limited to, the right to receive all dividends paid on the Shares and the
right to vote the Shares.

      6. EXPIRATION OF RESTRICTION PERIOD. Upon the lapse or expiration of the
Restriction Period with respect to any Shares, the Corporation shall redeliver
to the Employee the certificate in respect of such Shares (reduced as provided
in paragraph 3(a) in the event of early or normal retirement) and the related
stock power held by the Corporation pursuant to paragraph 4 above. The Shares as
to which the Restriction Period shall have lapsed or expired and which are
represented by such certificate shall be free of the restrictions referred to in
paragraph 2 above and such certificate shall not bear thereafter the legend
provided for in paragraph 4 above.

      To the extent permissible under applicable tax, securities, and other
laws, the Corporation will permit Employee to satisfy a tax withholding
requirement by directing the Corporation to apply Shares to which Employee is
entitled as a result of termination of the Restricted Period with respect to any
Shares of Restricted Stock, in such manner as the Corporation shall choose in
its discretion to satisfy such requirement.

      7. ADJUSTMENTS FOR CHANGES IN CAPITALIZATION OF CORPORATION. In the event
of a change in the Common Stock through stock dividends, stock splits,
recapitalization or other changes in the corporate structure of the Corporation
during the Restriction Period, the number of Shares of Common Stock subject to
restrictions as set forth herein shall be appropriately adjusted and the
determination of the Board of Directors of the Corporation as to any such
adjustments shall be final, conclusive and binding upon the Employee. Any Shares
of Common Stock or other securities received, as a result of the foregoing, by
the Employee with respect to Shares subject to the restrictions contained in
paragraph 2 above also shall be subject to such restrictions and the
certificate(s) or other instruments


                                       3

representing or evidencing such Shares or securities shall be legended and
deposited with the Corporation, along with an executed stock power, in the
manner provided in paragraph 4 above.

      8. EFFECT OF CHANGE IN CONTROL. In the event of a Change in Control (as
defined in the Plan), the restrictions applicable to any Shares awarded hereby
shall lapse, and such Shares shall be free of all restrictions and become fully
vested and transferable to the full extent of the original grant.

      9. PLAN AND PLAN INTERPRETATIONS AS CONTROLLING. The Shares hereby awarded
and the terms and conditions herein set forth are subject in all respects to the
terms and conditions of the Plan, which are controlling. The Plan provides that
the Corporation's Board of Directors may from time to time make changes therein,
interpret it and establish regulations for the administration thereof. The
Employee, by acceptance of this Agreement, agrees to be bound by said Plan and
such Board actions.

Shares may not be issued hereunder, or redelivered, whenever such issuance or
redelivery would be contrary to law or the regulations of any governmental
authority having jurisdiction.

IN WITNESS WHEREOF, the parties have caused this Restricted Stock Agreement to
be duly executed.

Dated:  ___________, 200__                VIAD CORP


                                          By:___________________________________
                                              ROBERT H. BOHANNON
                                              Chairman, President and
                                              Chief Executive Officer

ATTEST:

_____________________________________
Vice President - General Counsel or Assistant Secretary

THIS RESTRICTED STOCK AGREEMENT SHALL BE EFFECTIVE ONLY UPON EXECUTION BY
EMPLOYEE AND DELIVERY TO AND RECEIPT BY THE CORPORATION.

                                          ACCEPTED:

                                          ______________________________________
                                          Employee


                                       4