Exhibit 3.40

                            ARTICLES OF INCORPORATION
                                       OF
                         MERITAGE HOMES OF FLORIDA, INC.

          FIRST: The name of the corporation is Meritage Homes of Florida, Inc.

          SECOND: The purpose for which the corporation is organized is the
transaction of any or all lawful business for which corporations may be
incorporated under the laws of the State of Arizona, as they may be amended from
time to time. The character of business which the corporation initially intends
actually to conduct in the State of Arizona is the development, construction and
sale of single family homes.

          THIRD: The aggregate number of shares that the corporation shall have
authority to issue is one thousand (1,000) common shares, all of which shares
shall be of a single class, and shall be without par.

          FOURTH: The name and street address in Arizona of the initial
statutory agent of the corporation is CT Corporation System, 3225 North Central
Avenue, Phoenix, Arizona 85012.

          FIFTH: The number of directors constituting the initial board of
directors of the corporation is two (2). The names and addresses of the persons
who are to serve as directors until the first annual meeting of shareholders, or
until their successors are elected and qualified, are:



      Name                       Address
      ----                       -------
                
Steven J. Hilton   8501 East Princess Drive, Suite 290,
                   Scottsdale, Arizona 85255

John R. Landon     4050 West Park Boulevard
                   Plano, TX 75093


The number of persons to serve on the board of directors thereafter shall be
fixed by the bylaws of the corporation.

          SIXTH: The name and address of the incorporator is Larry Seay, 8501
East Princess Drive, Suite 290, Scottsdale, Arizona 85255.

          SEVENTH: The liability of a director or former director to the
corporation or its shareholders shall be eliminated to the fullest extent
permitted by Section 10-202.B.1 of the Arizona Revised Statutes.

          If the Arizona Business Corporation Act is amended to authorize
corporate action further eliminating or limiting the liability of directors, the
liability of a director of the



corporation shall be eliminated or limited to the fullest extent permitted by
the Arizona Business Corporation Act, as amended.

          Any repeal or modification of this Article Seventh shall not adversely
affect any right or protection of a director of the corporation existing
hereunder with respect to any act or omission occurring prior to or at the time
of such repeal or modification.

          The provisions of this Article Seventh shall not be deemed to limit or
preclude indemnification of a director by the corporation for any liability of a
director which has not been eliminated by the provisions of this Article
Seventh.

          EIGHTH. The corporation shall indemnify any and all of its existing
and former directors and officers to the fullest extent permitted by Arizona
law. If Arizona law is amended to authorize corporate action broadening the
corporation's ability to indemnify its directors and officers, the corporation
shall indemnify its existing and former directors and officers to the fullest
extent permitted by Arizona law, as amended. Any repeal or modification of this
Article Eighth shall not adversely affect any right or protection of any
existing or former director or officer of the corporation existing hereunder
with respect to any act or omission occurring prior to or at the time of such
repeal or modification.

DATED: November 9, 2004.


                                        /s/ Larry Seay
                                        ----------------------------------------
                                        Larry Seay, Incorporator


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