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                                                                    EXHIBIT 23.1


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


We consent to the incorporation by reference in the registration statement of
Playboy Enterprises, Inc. on Form S-8 relating to the Playboy Enterprises, Inc.
1995 Stock Incentive Plan of our report dated July 26, 1994, on our audits of
the consolidated financial statements and financial statement schedules of
Playboy Enterprises, Inc. as of June 30, 1994 and 1993 and for each of the
three years in the period ended June 30, 1994, which report is included in the
Annual Report on Form 10-K.

We also consent to the use of our name and the statements with respect to us
appearing under the heading "Experts" in the prospectus that is part of the
above referenced registration statement.





Coopers & Lybrand L.L.P.
Chicago, Illinois
June 27, 1995