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                                                                 EXHIBIT.23.1 


INDEPENDENT AUDITORS' CONSENT

To the Board of Directors and Stockholders of
         W.H. Brady Co.:

We consent to the incorporation by reference in Registration Statement No.
33-30258 of W.H. Brady Co. on Form S-8 of our reports dated September 12, 1995,
appearing in and incorporated by reference in the Annual Report on Form 10-K of
W.H. Brady Co. for the year ended July 31, 1995.




/S/ Deloitte & Touche LLP
Milwaukee, Wisconsin
October 13, 1995