<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM 
FTD INC. DECEMBER 31, 1996 FINANCIAL STATEMENTS AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JUN-30-1997
<PERIOD-START>                             OCT-01-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                          28,749
<SECURITIES>                                         0
<RECEIVABLES>                                   37,844
<ALLOWANCES>                                     1,628
<INVENTORY>                                     19,414
<CURRENT-ASSETS>                                93,758
<PP&E>                                          51,693
<DEPRECIATION>                                  20,152
<TOTAL-ASSETS>                                 213,466
<CURRENT-LIABILITIES>                           94,254
<BONDS>                                         93,430
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             0
<OTHER-SE>                                      25,059
<TOTAL-LIABILITY-AND-EQUITY>                   213,466
<SALES>                                         11,055
<TOTAL-REVENUES>                                41,640
<CGS>                                            8,400
<TOTAL-COSTS>                                   40,210
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               3,255
<INCOME-PRETAX>                                (1,513)
<INCOME-TAX>                                     (340)
<INCOME-CONTINUING>                            (1,154)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (1,513)
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0