<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM (A)
VALUEVISION INTERNATIONAL, INC.'S CONSOLIDATED BALANCE SHEET AS OF JANUARY 31,
1997 AND CONSOLIDATED STATEMENT OF OPERATIONS FOR THE TWELVE-MONTH PERIOD ENDED
JANUARY 31, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH (B)
CONSOLIDATED FINANCIAL STATEMENTS AS FILED ON FORM 10K
</LEGEND>
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-31-1997
<PERIOD-START>                             FEB-01-1996
<PERIOD-END>                               JAN-31-1997
<CASH>                                      28,618,943
<SECURITIES>                                24,239,840
<RECEIVABLES>                                6,488,094
<ALLOWANCES>                                         0
<INVENTORY>                                 28,109,081
<CURRENT-ASSETS>                            99,355,352
<PP&E>                                      24,283,108
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                             166,412,670
<CURRENT-LIABILITIES>                       37,723,874
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       288,422
<OTHER-SE>                                 126,957,185
<TOTAL-LIABILITY-AND-EQUITY>               166,412,670
<SALES>                                    159,477,917
<TOTAL-REVENUES>                           159,477,917
<CGS>                                       92,114,663
<TOTAL-COSTS>                               70,003,038
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                             29,689,722
<INCOME-TAX>                                11,600,000
<INCOME-CONTINUING>                         18,089,722
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                18,089,722
<EPS-PRIMARY>                                      .57
<EPS-DILUTED>                                        0