<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Value
Vision International, Inc's consolidated balance sheet as of July 31, 1997 and
consolidated statements of operations for the three and six month periods ended
July 31, 1997, and is qualified in its entirety by reference to such 
consolidated financial statements as filed on Form 10-Q.
</LEGEND>
<MULTIPLIER> 1
<CURRENCY> U.S. DOLLARS
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-1998
<PERIOD-START>                             FEB-01-1997
<PERIOD-END>                               JUL-31-1997
<EXCHANGE-RATE>                                      1
<CASH>                                      43,943,696
<SECURITIES>                                14,210,200
<RECEIVABLES>                               11,134,985<F1>
<ALLOWANCES>                                         0<F1>
<INVENTORY>                                 28,885,513
<CURRENT-ASSETS>                           112,802,930
<PP&E>                                      22,279,932<F2>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                             191,590,856
<CURRENT-LIABILITIES>                       51,517,435
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       280,208
<OTHER-SE>                                 138,657,910
<TOTAL-LIABILITY-AND-EQUITY>               191,590,856
<SALES>                                     99,561,819
<TOTAL-REVENUES>                            99,561,819
<CGS>                                       56,943,226
<TOTAL-COSTS>                              107,393,808
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                             31,598,635
<INCOME-TAX>                                12,301,340
<INCOME-CONTINUING>                         19,297,295
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                19,297,295
<EPS-PRIMARY>                                      .59
<EPS-DILUTED>                                        0
<FN>
<F1>Accounts receivable represents amounts net of allowances for doubtful account.
<F2>Property and equipment represents amounts net of accumulated depreciation.
</FN>