1 [NUMBER] [COMPANY LOGO] [SHARES] - ----------------------------------- --------------------------------------------- ------------------- SEE REVERSE SIDE FOR INCORPORATED UNDER THE LAWS OF THE STATE OF CUSIP 00757K 10 0 CERTAIN DEFINITIONS WISCONSIN ADVANTAGE LEARNING SYSTEMS, INC. PAR VALUE $0.01 EACH This is to certify that ------------------------------------------------------------------------------------- is the owner of --------------------------------------------------------------------------------------------- FULLY PAID AND NON-ASSESSABLE (EXCEPT AS PROVIDED IN CHAPTER 180 OF THE WISCONSIN STATUTES) COMMON SHARES OF ADVANTAGE LEARNING SYSTEMS, INC. transferable on the books of the Corporation in person or by duly authorized Attorney upon surrender of this Certificate properly endorsed. In Witness Whereof the Corporation has caused this Certificate to be signed by its duly authorized officers and sealed with the Seal of the Corporation. Dated /s/Judith A. Paul /S/ Michael H. Baum /s/ Richard W. Fickey ----------------- [CORPORATE SEAL] --------------------- ---------------------- CHAIRMAN CHIEF EXECUTIVE SECRETARY OFFICER Countersigned and Registered: FIRSTAR TRUST COMPANY (Milwaukee, WI) Transfer Agent By: Authorized Signature 2 The following abbreviations, when used in the inscription on the face of this certificate shall be construed as though they were written out in full according to applicable laws or regulations: UNIF GIFT MIN ACT Custodian --------- --------- (Cust) (Minor) Under Uniform Gift to Minors TEN COM - as tenants in common Act: TEN ENT - as tenants by the entireties -------------- JT TEN - as joint tenants with right of survivorship (State) and not as tenants in common UNIF TRANS MIN ACT Custodian --------- --------- (Cust) (Minor) Under Uniform Gift to Minors Act: -------------- (State) Additional abbreviations may also be used though not in the above list. For Value Received, hereby sell, assign and transfer unto ---------------------- PLEASE INSERT SOCIAL SECURITY OR OTHER IDENTIFYING NUMBER OF ASSIGNEE - -------------------------------------- - -------------------------------------- - ----------------------------------------------------------------------------------------------------------------------------------- (PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE, OF ASSIGNEE) - ----------------------------------------------------------------------------------------------------------------------------------- - ----------------------------------------------------------------------------------------------------------------------------------- Shares - ---------------------------------------------------------------------------------------------------------------------- of the common stock represented by the within Certificate and do hereby irrevocably constitute and appoint ------------------------ Attorney, to transfer the said stock on the books of the within-named Corporation with full power of substitution in the premises. Date --------------------------------------------------- ---------------------------------------------------------------- SIGNATURE NOTICE: THE SIGNATURE TO THIS ASSIGNMENT MUST CORRESPOND WITH THE NAME AS WRITTEN UPON THE FACE OF THE CERTIFICATE IN EVERY PARTICULAR, WITHOUT ALTERATION OR ENLARGEMENT OR ANY CHANGE WHATEVER - ------------------------------------------------------ SIGNATURE GUARANTEED SIGNATURES MUST BE GUARANTEED BY A COMMERCIAL BANK OR STOCK BROKER AFFILIATED WITH ONE OF THE MAJOR STOCK EXCHANGES