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                                                                    EXHIBIT 23.1



                         CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


         As independent public accountants, we hereby consent to the
incorporation by reference in this Registration Statement on Form S-8 of our
report dated March 31, 1997 included in ValueVision International, Inc.'s Form
10-K for the fiscal year ended January 31, 1997 and to all references to our
Firm included in this Registration Statement on Form S-8.

                                                /s/ ARTHUR ANDERSEN LLP



November 24, 1997