<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FTD INC.
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JUN-30-1998
<PERIOD-START>                             JUL-01-1997
<PERIOD-END>                               DEC-31-1997
<EXCHANGE-RATE>                                      1
<CASH>                                          21,023
<SECURITIES>                                         0
<RECEIVABLES>                                   35,414
<ALLOWANCES>                                     2,495
<INVENTORY>                                     14,770
<CURRENT-ASSETS>                                80,696
<PP&E>                                          15,901
<DEPRECIATION>                                  28,767
<TOTAL-ASSETS>                                 178,071
<CURRENT-LIABILITIES>                           78,737
<BONDS>                                         67,932
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             0
<OTHER-SE>                                      23,100
<TOTAL-LIABILITY-AND-EQUITY>                   178,071
<SALES>                                         26,017
<TOTAL-REVENUES>                                78,160
<CGS>                                           20,146
<TOTAL-COSTS>                                   48,011
<OTHER-EXPENSES>                                25,934
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               5,181
<INCOME-PRETAX>                                  (966)
<INCOME-TAX>                                       137
<INCOME-CONTINUING>                            (1,102)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  (835)
<CHANGES>                                            0
<NET-INCOME>                                   (1,937)
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0