1
     As filed with the Securities and Exchange Commission on March 24, 1998.
                                                           Registration No. 333-
- --------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ----------------------
                                    FORM SB-2
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
                            -------------------------
                            HEARTLAND WISCONSIN CORP.
                 (Name of small business issuer in its charter)


                                                                             
                WISCONSIN                               6159                            39-1830531
       (State or other jurisdiction of      (Primary Standard Industrial             (I.R.S. Employer
       incorporation or organization)        Classification Code Number)          Identification Number)

                    6635 SOUTH 13TH STREET
               MILWAUKEE, WISCONSIN  53221                                          6635 SOUTH 13TH STREET
           (414) 764-9200  FAX (414) 764-8180                                   MILWAUKEE, WISCONSIN  53221
(Address and telephone number of principal executive offices)              (Address of principal place of business)


                                FRANK P. GIUFFRE
                            HEARTLAND WISCONSIN CORP.
                             6635 SOUTH 13TH STREET
                           MILWAUKEE, WISCONSIN 53221
                       (414) 764-9200 - FAX (414) 764-8180
            (Name, address and telephone number of agent for service)
                          Copies of communications to:


                                                                  
       ROBERT J. PHILIPP, ESQ.
         KRANITZ & PHILIPP                                                      GORDON F. BARRINGTON, ESQ.
     2230 EAST BRADFORD AVENUE                                                     224 NORTH 76TH STREET
    MILWAUKEE, WISCONSIN  53211                                                 MILWAUKEE, WISCONSIN  53213
(414) 332-2118 - FAX (414) 332-4480                                        (414) 771-9901 - FAX (414) 771-8030


        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
   As soon as practicable after this registration statement becomes effective.

     If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. / /___ If this Form is a
post-effective amendment filed pursuant to Rule 462(c) under the Securities Act,
check the following box and list the Securities Act registration statement
number of the earlier effective registration statement for the same offering.
/ / __ If this Form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / / _______________

     If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /______________



                                          CALCULATION OF REGISTRATION FEE
=========================================================================================================================
                                                                 Proposed             Proposed
                                             Amount               maximum             maximum             Amount of
 Title of each class of securities            to be           offering price         aggregate          registration
          to be registered                 registered            per unit          offering price            fee
- -------------------------------------------------------------------------------------------------------------------------
                                                                                                
            Common Stock                 200,000 shares          $6.50 (1)         $1,300,000 (1)          $393.94
=========================================================================================================================

(1)  Price of Common Stock estimated solely for the purpose of calculating the
     registration fee.

     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.




   2

INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION AND AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.


                   SUBJECT TO COMPLETION, DATED MARCH 24, 1998

                                 200,000 SHARES

                            HEARTLAND WISCONSIN CORP.

                                  COMMON STOCK

      All of the 200,000 shares of common stock, par value $0.01 per share
("Common Stock"), offered hereby are being sold by Heartland Wisconsin Corp.
("Company"). Prior to this offering, there has been no public market for Common
Stock or other securities of the Company. It is anticipated that the initial
public offering price of the Common Stock will be in a range between $5.00 and
$6.50 per share. See "Underwriting" for information relating to the factors
considered in determining the offering price. The Company anticipates that, upon
completion of the offering, its Common Stock will be quoted by the National
Daily Quotation Service ("Pink Sheets") and on the OTC Bulletin Board under the
trading symbol " ."

   AN INVESTMENT IN THE SECURITIES OFFERED HEREBY INVOLVES SUBSTANTIAL RISKS.
                               SEE "RISK FACTORS."

 THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE SECURITIES
    AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON
     THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO
                     THE CONTRARY IS A CRIMINAL OFFENSE.




=========================================================================================================================
                                                           Price                Underwriting             Proceeds
                                                           to the              Discounts and              to the
                                                           Public              Commissions(1)           Company(2)
- -------------------------------------------------------------------------------------------------------------------------
                                                                                             
Per Share........................................    $                       $                       $
- -------------------------------------------------------------------------------------------------------------------------
Total (3)........................................    $                       $                       $
=========================================================================================================================


(1) Does not include a nonaccountable expense allowance payable to J.E. Liss &
    Company, Inc., ("Managing Placement Agent"), in an amount equal to 2% of the
    gross proceeds of the offering, or any value attributable to (i) the
    warrants ("Underwriter's Warrants") entitling the Selected Placement Agents
    (as herein defined) to purchase shares of Common Stock in an amount equal to
    10% of the shares sold in the offering at a price per share equal to 120% of
    the initial public offering price or (ii) the Managing Placement Agent's
    right of first refusal to act as underwriter, placement agent or investment
    banker with respect to offerings of securities, mergers and acquisitions by
    or involving the Company for a period of five years from the date hereof.
    The Managing Placement Agent may re-allow all or a portion of its
    compensation in its discretion to broker-dealers selected by it ("Selected
    Placement Agents") who are members of the National Association of Securities
    Dealers, Inc. ("NASD"). The Company has agreed to indemnify the Selected
    Placement Agents (including the Managing Placement Agent) against certain
    liabilities, including liabilities under the Securities Act of 1933. See
    "Underwriting."
(2) Before deducting expenses of the offering payable by the Company, estimated
    at $160,000, including the Managing Placement Agent's expense allowance
    referred to in Note (1), above.
(3) The Selected Placement Agents are offering the Common Stock on a
    "best-efforts" basis. There is no minimum aggregate amount required to be
    sold in the offering; all funds will become immediately available for use
    for the purposes of the offering. See "Use of Proceeds". Pending
    disbursement to the Company, funds received from subscribers will be held in
    escrow by Grafton State Bank, Grafton, Wisconsin. The Selected Placement
    Agents may offer the Common Stock for sale until (i) the entire offering is
    sold or (ii) March 31, 1999, whichever first occurs; the offering may be
    terminated at any time prior thereto at the discretion of the Company. See
    "Underwriting."

                           ---------------------------

                               J.E. LISS & COMPANY
                             I N C O R P O R A T E D

_________, 1998.


   3












                                    [GRAPHIC]








THE SECURITIES DESCRIBED HEREIN ARE OFFERED BY THE PLACEMENT AGENTS, ON BEHALF
OF THE COMPANY, SUBJECT TO PRIOR SALE, WITHDRAWAL, CANCELLATION OR MODIFICATION
OF THE OFFERING BY THE COMPANY WITHOUT NOTICE. THE OFFERING CAN ONLY BE MODIFIED
BY MEANS OF AN AMENDMENT OR SUPPLEMENT TO THE PROSPECTUS. OFFERS TO PURCHASE AND
CONFIRMATIONS OF SALES ISSUED BY THE PLACEMENT AGENTS ARE SUBJECT TO (1)
ACCEPTANCE BY THE COMPANY, (2) RELEASE AND DELIVERY OF THE PROCEEDS OF THE
OFFERING TO THE COMPANY, (3) DELIVERY OF THE SECURITIES AND (4) THE RIGHT OF THE
COMPANY TO REJECT ANY AND ALL OFFERS TO PURCHASE AND TO CANCEL ANY AND ALL
CONFIRMATIONS OF SALE OF THE SECURITIES OFFERED HEREBY, AT ANY TIME PRIOR TO
RECEIPT OF FUNDS FROM THE PURCHASER. NO SUBSCRIPTION IS SUBJECT TO WITHDRAWAL,
REVOCATION OR TERMINATION BY THE PURCHASER.

                                        2

   4



     NO PERSON IS AUTHORIZED IN CONNECTION WITH ANY OFFERING MADE HEREBY TO GIVE
ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN AS CONTAINED IN THIS
PROSPECTUS, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR BY ANY UNDERWRITER.
THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN
OFFER TO BUY BY ANY PERSON IN ANY JURISDICTION IN WHICH IT IS UNLAWFUL FOR SUCH
PERSON TO MAKE SUCH AN OFFERING OR SOLICITATION. NEITHER THE DELIVERY OF THIS
PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL UNDER ANY CIRCUMSTANCES IMPLY THAT
THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY DATE SUBSEQUENT TO THE
DATE HEREOF.
                             ----------------------

     UNTIL ________ , 1998 (90 DAYS AFTER THE COMMENCEMENT OF THIS OFFERING),
ALL DEALERS EFFECTING TRANSACTIONS IN THE COMMON STOCK, WHETHER OR NOT
PARTICIPATING IN THIS DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS.
THIS DELIVERY REQUIREMENT IS IN ADDITION TO THE OBLIGATION OF DEALERS TO
DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS AND WITH RESPECT TO THEIR
UNSOLD ALLOTMENTS OR SUBSCRIPTIONS. 

                                TABLE OF CONTENTS


                                                                                                 Page
                                                                                                 ----
                                                                                                 
Prospectus Summary..............................................................................    4
Risk Factors....................................................................................    6
The Company.....................................................................................   11
Use of Proceeds.................................................................................   11
Dividend Policy.................................................................................   11
Dilution........................................................................................   12
Capitalization..................................................................................   13
Selected Financial Data.........................................................................   14
Management's Discussion and Analysis of Financial Condition and Results of Operations...........   15
Business........................................................................................   18
Management......................................................................................   25
Certain Relationships and Related Transactions..................................................   28
Principal Stockholders..........................................................................   29
Indemnification for Securities Act Liabilities..................................................   29
Description of Securities.......................................................................   30
Common Stock Eligible for Future Sale...........................................................   33
Underwriting....................................................................................   36
Legal Matters...................................................................................   36
Experts.........................................................................................   36
Additional Information..........................................................................   36
Index to Financial Statements...................................................................   37
Exhibit A (Subscription Agreement)..............................................................  A-1

                             ----------------------

     The Company intends to furnish to its stockholders annual reports
containing financial statements examined by an independent public accounting
firm and quarterly reports for the first three quarters of each year containing
interim unaudited financial information.

                             ----------------------

     REX(R) and REXWORKS(R) are registered trademarks of Rexworks. This
Prospectus also includes names, tradenames and trademarks of other companies.

                                        3

   5





                               PROSPECTUS SUMMARY

     The following summary is qualified in its entirety by reference to the
detailed information and the financial statements and related notes appearing
elsewhere in this Prospectus.

                                   THE COMPANY

    Heartland Wisconsin Corp. ("Company") is a Wisconsin corporation which
provides financing (generally in the form of commercial loans and finance
leases) to facilitate the acquisition of products ("Equipment") marketed to
customers of Giuffre Bros. Cranes, Inc. ("Giuffre Cranes") and Rexworks, Inc.
("Rexworks"), both of which are Delaware corporations and affiliates of the
Company. The Company may also provide such financing to customers of Equipment
vendors other than Giuffre Cranes and Rexworks.

    The Company's business operations generally include the following functions:
structuring financing plans and arrangements; developing credit standards;
analyzing customer financial statements; negotiating loan or other financial
arrangements with customers; evaluating the quality of proposed collateral;
determining the capital structure of the finance company (in this case the
Company) and its leverage ratios; administering the loan or lease portfolio;
collecting accounts; periodically reviewing and evaluating the credit status and
payment history of borrowers; administering the collection process; when
necessary, repossessing and disposing of collateral; working out problem loans;
prosecuting litigation with defaulted borrowers; and managing relations with the
Company's institutional lenders.

    The Company may provide financing by means of a variety of secured and
unsecured loans and finance leases, but is expected primarily to provide
sales-type leases under the terms of which title to the Equipment is retained.
The Company expects to obtain its own lines of credit to provide capital with
which to effect this financing.

    All management, marketing, technical and administrative services will be
rendered for and on behalf of the Company by the employees of Giuffre Cranes
pursuant to a Management Agreement. Equipment is marketed directly and through
independent dealers. Typical customers include dealers who hold Equipment for
short and long term rental and lease to others or for resale, as well as a broad
variety of contractors, utilities, governmental agencies and manufacturers in a
variety of industries. The Company, Giuffre Cranes and Rexworks each has several
significant competitors. See "Business" and "Risk Factors." 

                                 THE OFFERING

                                                                    
Common Stock offered.................................................. 200,000 shares
Common Stock to be outstanding after the offering..................... 600,000 shares
Use of proceeds....................................................... Working capital to finance Equipment
                                                                       sales and, possibly, repay indebtedness
Proposed Pink Sheets/OTC Bulletin Board trading symbol................


                                  RISK FACTORS

    An investment in the Common Stock offered hereby involves certain risks,
including with respect to the Company's Equipment leasing and other financing
activities (including the timing of Lease payments to meet cash flow
requirements), its limited operating history, the availability of additional
financing; the limited liability of management, competition, potential conflicts
of interest, reliance on key personnel and related companies, lack of dividends,
immediate substantial dilution, considerable amounts of Common Stock eligible
for future sale, the lack of any commitment to purchase Common Stock, its
arbitrarily determined offering price and the potential volatility of the market
price of Common Stock after the offering. See "Risk Factors."


                                       4


   6





                             SUMMARY FINANCIAL DATA

     The selected summary financial data included in the following table has
been derived from and should be read in conjunction with, and are qualified in
their entirety by, the Company's financial statements (and the notes thereto)
appearing elsewhere in this Prospectus. The unaudited financial statements of
the Company as of November 30, 1997, and for the nine months ended November 30,
1997 and 1996, reflect, in the opinion of management, all adjustments (which
include only normal recurring adjustments) necessary to present fairly the
financial condition and results for such periods.



                                                   Year Ended                  Nine Months Ended
                                            ----------------------------------------------------------
                                            February 28,    February 29,    November 30,  November 30,
                                                1997            1996           1997           1996
                                                ----            ----           ----           ----
                                                                           (Unaudited)    (Unaudited)
STATEMENT OF INCOME DATA:
                                                                             
Total revenues ......................      $ 737,054       $  30,875       $ 116,168       $ 462,646
Total expenses ......................      $ 734,835       $  55,481       $ 104,583       $ 475,778
                                           ---------       ---------       ---------       ---------
Net income (loss) ...................      $   2,218       $ (24,606)      $  11,585       $ (13,132)
Retained earnings (deficit) beginning
   of period ........................      $ (24,606)      $    --         $ (22,388)      $ (24,606)
                                           ---------       ---------       ---------       ---------
Retained earnings (deficit) end
   of period ........................      $ (22,388)      $ (24,606)      $ (10,803)      $ (37,738)
                                           =========       =========       =========       ========= 


Net income (loss) per common share ..      $    2.22       $  (24.61)      $   11.58       $  (13.13)
                                           =========       =========       =========       ========= 

Weighted average common
   shares outstanding ...............          1,000           1,000           1,000           1,000





                                                                                     November 30, 1997
                                                                                     -----------------
                                                                                                   As
                                                                                  Actual      Adjusted (1)
                                                                                  ------      ------------
                                                                                (Unaudited)    (Unaudited)
                                                                                         
BALANCE SHEET DATA:

    Cash and cash equivalents...............................................    $   98,502     $   938,502
    Total assets............................................................    $1,482,781     $ 2,322,781
    Long-term debt, less current portion (2)................................    $1,225,790     $ 1,225,790
    Stockholders' equity....................................................    $  249,197     $ 1,089,197


- ------------------
(1)  Adjusted to reflect the sale of 200,000 shares of Common Stock offered
     hereby at an assumed initial public offering price of $5.00 per share
     (after deducting underwriting discounts and commissions and estimated
     offering expenses payable by the Company) and the application of the
     estimated net proceeds (approximately $840,000) therefrom. See "Use of
     Proceeds."
(2)  Assumes no offering proceeds are expended to repay outstanding
     indebtedness. Up to $300,000 of outstanding debt may be retired with
     offering proceeds. See "Use of Proceeds."

                                --------------

     WHERE INDICATED IN THIS PROSPECTUS, THE NUMBER OF OUTSTANDING SHARES OF
COMMON STOCK SHOWN HAS BEEN ADJUSTED TO REFLECT A 400 FOR 1 SPLIT OF SUCH COMMON
STOCK EFFECTIVE MARCH 31, 1998.

                                        5



   7



                                  RISK FACTORS

    The securities offered hereby are speculative in nature and involve a high
degree of risk. Prior to making an investment decision with respect to
the securities, prospective investors should carefully consider, in addition to
general investment risks and the other matters discussed in this Prospectus,
the following risk factors, which should not be considered to be all of the
potential risks to which the Common Stock and the Company will be subject.
Prospective investors should note that this Prospectus contains certain
forward-looking statements within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual
results could differ materially from those projected in the forward-looking
statements as a result of certain of the risk factors set forth below and
elsewhere in this Prospectus and other factors.

    1. Limited Operating History. The Company has a limited operating history
upon which an evaluation of its prospects may be made and such prospects must be
considered in light of the risks, expenses and difficulties frequently
encountered in connection with the establishment of a new business or product
and the competitive environment in which the Company operates. There can be no
assurance that the Company will be able to successfully implement its marketing
strategy or achieve and maintain profitability over any extended period of time.
See "Business."

    2. Uncertainty as to Availability of Additional Financing; Leverage. The
Company intends to provide for its current and anticipated capital needs with
existing funds, proceeds of this offering and operating revenues. No assurance
can be given that the Company will be able to generate operating revenues or
obtain financing from banks or other financial institutions in amounts
sufficient to fully meet its capital requirements. The Company believes that
proceeds of this offering will be sufficient to meet its current working capital
needs; however, no assurance can be given that the proceeds of the offering
(together with operating revenues) will be sufficient to meet anticipated future
requirements. Accordingly, unless operating revenues meet or exceed projected
levels, substantial additional funds will be required if the Company is to
operate successfully and meet its goals with respect to growth and expansion of
operations. To obtain such additional funds, the Company intends to offer
additional securities for sale and may attempt to secure financing from banks or
other financial institutions. If significant indebtedness (including related
security liens) is then outstanding, the Company's ability to obtain additional
financing will be adversely affected. If and to the extent the Company incurs
indebtedness, debt service requirements will have a negative affect on earnings.
Further, if the Company is unable to service its indebtedness, and to renew or
refinance such obligations on a continuing basis, its ability to operate
profitably will be materially threatened. No assurance can be given that all or
any part of the Common Stock offered hereby will be sold or that the Company
will be able to obtain additional funds from any source on satisfactory terms,
or at all. See "Business."

    3. Diversity of Portfolio; Initial Extension of Credit. In the early stages
of the Company's operations, the Company's portfolio of loans will be limited in
amount and diversity; with the result that even one problem or default loan may
present significant working capital and other difficulties for the Company.
Loans and leases will be subject to the risk of default, in which event the
company would have the added responsibility of foreclosing and protecting its
rights. The Company expects to primarily extend credit to firms for which it can
develop sufficient information to make an informed credit decision, and to be
able to effectively liquidate collateral when necessary because of its marketing
sources for the type of Equipment being financed. However, any extensions of
credit to firms involves some risk of loss or default. The Company intends to
avoid or minimize such risk, but investors should understand that such risk is
intrinsic to the Company's plan of operations.

    When the Company leases Equipment to a customer, it or its designee will
retain title to the leased item until it is disposed of. While the Company
intends to generally make full payout leases in which the lessee will agree to
pay a sum sufficient during the lease term to fully amortize its cost and the
profit return to Company, in the event of early termination, the Company may be
required to resell or re-lease the item to another lessee to recover the balance
of its cost. In that case, market conditions or uncompensated damage to the item
may make it impossible to fully recover its cost. In addition, the Company runs
the risk that movable property may be moved to a location where it cannot be
recovered. Many of these risks cannot be fully protected against through
insurance. In the event the Company loans funds to a customer, it expects to
normally secure the loan with a security interest in the

                                        6

   8



Equipment financed, with personal guarantees by the customer's principals, or
with pledges of other collateral. However, in the event of default, the Company
may exercise rights of self-help to recover the property, or seek repossession
in a court action, or prosecute a suit for money damages. The Company
anticipates that all or substantially all of the financing provided by it will
be to customers of Giuffre Cranes and Rexworks, the Company may utilize some
funds for general working capital or for short term loans to other
purchasers/lessees (which are not customers of Giuffre Cranes or Rexworks) in
connection with the purchase/lease of Equipment from unaffiliated vendors and
lessors.

    4. Risk of Default on Loans and Leases. Loans and leases by the Company to
customers of Giuffre Cranes and Rexworks, or other parties, will be subject to
the risk of default, in which event the Company would have the added
responsibility of foreclosing and protecting its rights. To the extent that a
borrower has an obligation to pay a loan balance in a large lump sum payment,
its ability to satisfy this obligation may be dependent upon its ability to
obtain suitable refinancing or otherwise to raise a substantial cash amount. In
certain areas, lenders can lose priority of liens to mechanics' liens,
materialmen's liens and tax liens. It is therefore possible in such a case that
the total amount which may be recovered by the Company may be less than the
total amount of its loan, with resultant loss to the Company. While, typically,
the Company expects to make loans with full recourse to the borrower, the
Company's loans in some cases, may not be general obligations of the borrower.
In such cases the Company would be required to rely for security on the value of
its interest in the underlying Equipment which may be adversely affected by
various risks. If interest rates are fixed, longer term loans and leases will
limit its ability to vary its portfolio promptly in response to changing
economic, financial and investment conditions. Many of these inherent risks may
be intensified by existing and potential economic developments and
uncertainties.

    5. Assurance of Cash Flow and Timing of Payments; Availability of Financing;
Depletion of Reserves. The Company is required to make monthly payments of
principal and interest on its bank debt; interest on the Company's investor
notes is payable monthly, with payment of principal in full at maturity. Based
upon its experience in the equipment leasing business (including its ability to
manage the Company's Lease portfolio, to secure Leases and to re-market leased
Equipment so as to accommodate and conform to the Company's cash flow
requirements), Management believes that the proceeds of this offering, together
with borrowed funds and operating revenues (including proceeds of Equipment
sales), will be sufficient to meet the payment obligations of the Company its
institutional lenders and investor noteholders on a timely basis and otherwise
to support its operations. However, no definite assurance can be given that the
timing of receipts by the Company (from lessees, lenders and upon the sale of
Equipment) will at all times coincide with its debt service obligations and/or
be in amounts sufficient to timely meet such obligations. Management may, in its
sole discretion, establish working capital Reserves for the Company. If and to
the extent that reserves are established, such reserves may be insufficient to
cover the debt service obligations and other liabilities of the Company
(including payments of principal and interest to the Company's institutional
lenders and investor noteholders), and, once depleted, reserves will not be
required to be re-established.

    6. General Economic Risks. Equipment rental and leasing is subject to
various economic risks, such as the risk of non-payment of rentals and
technological and equipment obsolescence. The business of providing financing
for Equipment purchasers also involves a credit risk in that some borrowers may
prove unable to repay their borrowings. In the event of late payments or default
in any payment that is due, the Company will have to take collection efforts,
which may include suit to obtain repossession of the Equipment sold or for a
money judgment. If the Equipment suffers damage, insurance may protect the
Company against certain losses, but will typically not cover loss of value from
technological obsolescence or from a decline of value resulting from
deflationary economic conditions or from the effect of tough competition or an
unfavorable supply-demand environment. The Equipment may be adversely affected
by the economic and business factors to which the economy generally and the
market for the Company's Equipment in particular are subject, many of which are
beyond the control of the Company. Such factors may affect the value of the
Equipment for resale and for continued service. They include technological
obsolescence, increases in the supply of equipment for lease and other changes
in the industry and economy in general that may result in a decrease in demand
for the Equipment, or may lead to the entry of new competitors. Any estimate of
future market (and hence collateral) value of the Equipment cannot accurately
take into account the status of the economy or the industry.

                                        7

   9




    7. Effect of Political Factors and Laws; Regulation of the Industry. Some of
the Company's customers and potential customers are municipal corporations or
regulated utility companies, who are impacted by various political and budgetary
constraints. Some governmental entities have restrictions which impair their
ability to enter into enforceable long term financing arrangements or leases. It
is not possible to accurately predict the impact, if any, which current or
future political events or public financing constraints may have upon the
business of the Company.

    8. Dependence on Key Executives. The Company is dependent to a large degree
on the services of its senior management, particularly Frank P. Giuffre and
Dominic J. Giuffre, the Company's President/CEO and Vice President,
respectively. The Company does not have an employment agreement with, and does
not maintain any insurance coverage on, either of the Messrs. Giuffre. The loss
of any of its key executives could have a material adverse effect on the
Company. The Company's ability to manage its anticipated growth will depend on
its ability to identify, hire and retain highly skilled management personnel.
Competition for such personnel is intense. As a result, there can be no
assurance that the Company will be successful in attracting and retaining such
personnel, and the failure to attract such personnel could have a material
adverse affect on the Company's business, financial condition and results of
operations. See "Management."

    9. Reliance on Sister Company. The Company will continue to utilize
personnel and facilities supplied by Giuffre Cranes, its sister corporation, to
conduct the Company's business pursuant to a Management Agreement. See
"Management - Management Agreement". Under the Management Agreement, Giuffre
Cranes is obligated to provide such personnel and such use of facilities as it
may deem appropriate to conduct the business of the Company. There may be times
when there will be conflicts in the allocation of management time, personnel or
facilities which can negatively impact operations affecting the business of the
Company.

    10. Potential Difficulty in Hiring Additional Finance and Leasing Personnel.
The Company's ability to carry out its business plan depends in part upon its
ability to hire and retain persons skilled and experienced in the equipment
financing/leasing business. Although the Company believes it will be able to
hire qualified personnel for such purposes, an inability to do so could
materially adversely affect the Company's ability to conduct its anticipated
operations. The market for qualified, experienced equipment financing/leasing
specialists has historically been, and the Company expects that it will continue
to be, intensely competitive. The inability to recruit and retain qualified
employees could materially adversely affect the Company's results of operations
and financial condition.

    11. Conflicts of Interest. Certain potential conflicts of interest are
inherent in the relationships of the Company with its officers, directors and
affiliates. Such conflicts arise where officers or directors of the Company
transact business with the Company, or where such persons own or are otherwise
materially interested in or involved with individuals or firms which compete or
transact business with the Company. Various conflicts may also arise on the
allocation of time and other resources which are shared among the Company,
Giuffre Cranes and Rexworks. The Company does not anticipate that such conflicts
will be resolved through arms-length negotiations. See "Certain Relationships
and Related Transactions - Conflicts of Interest".

    12. Control by Principal Stockholders. Upon completion of the Offering, the
Existing Stockholders will own 400,000 shares of Common Stock and control at
least 66% of the aggregate voting power of the Company, which will allow such
stockholders, in the event that they act together, to control substantially all
actions taken by the stockholders of the Company, including the election of
directors. Such concentration of ownership could also have the effect of
delaying, deterring or preventing a change in control of the Company that might
otherwise he beneficial to stockholders and may also discourage acquisition bids
for the Company and limit the amount certain investors may be willing, to pay
for shares of Common Stock. See "Principal Stockholders" and "Description of
Securities."

    13. Competition. Many of the Company's competitors have significantly
greater financial, technical, product development and marketing resources than
the Company. Competitors vary in size and in the scope and breadth of the
products and services offered. Additional major finance and leasing companies
may enter the market in which the Company competes. There can be no assurance
that future competition will not have a material adverse effect on the Company's
business, financial condition and results of operations. Competitive pressures
and other factors, such as new financing/lease products and services by the
Company or its competitors, or the entry into new

                                        8

   10



geographic markets, may result in significant price erosion that could have a
material adverse effect on the Company's business, financial condition and
results of operations. The competitive factors affecting the market for the
Company's products and services include corporate and product reputation,
loan/lease terms and conditions (significantly including cost), marketing and
promotion, timely performance with respect to applications, review, credit
decisions and funding, quality of administrative services and customer
relations. The Company believes that it competes effectively with respect to
these factors, but there can be no assurance that it will continue to do so. The
Company's present or future competitors may be able to market products and
services comparable or superior to those offered by the Company or adapt more
quickly than the Company to increased demand or evolving customer requirements.
In order to compete successfully in the future, the Company must respond to
customer requirements and its competitors' products, services and innovations
(including without limitation financial capabilities, price structure and
marketing). Accordingly, there can be no assurance that the Company will be able
to continue to compete effectively in its market, that competition will not
intensify or that future competition will not have a material adverse effect on
the Company's business, results of operations or financial condition. See
"Business."

    14. No Intention to Declare or Pay Dividends. The Company does not currently
intend to declare or pay any cash dividends on the Common Stock the foreseeable
future and anticipates that earnings, if any, will be used to finance the
development expansion of its business. The Company anticipates that it may
obtain a credit facility, the terms of which, although not known to the Company
at this time, may prohibit the declaration and payment of dividends without
prior lender approval. Any payment of future dividends and the amounts thereof
will be dependent upon the Company's earnings, financial requirements and other
factors deemed relevant by the Company's Board of Directors, including the
Company's contractual obligations. See "Dividend Policy."

    15. Limited Liability of Officers and Directors. The Wisconsin Business
Corporations Law provides that a director of the Company shall not be personally
liable to the Company or its stockholders for monetary damages for breach of
fiduciary duty as a director, with certain exceptions. These provisions may
discourage stockholders from bringing suit against a director for breach of
fiduciary duty and may reduce the likelihood of derivative litigation brought by
stockholders on behalf of the Company against a director. Further, under the
By-Laws of the Company and the Wisconsin Business Corporations Law, such
officers and directors may be entitled to indemnification by the Company against
liability. Accordingly, there is a possibility that Company assets could be used
to satisfy liabilities of, or claims for indemnification by, its officers and
directors. See "Management."

    16. Dilution. Purchasers of the Common Stock offered hereby will incur
immediate substantial dilution in the net tangible book value per share of such
Common Stock. Assuming that all of the shares of Common Stock offered hereby are
sold at an initial public offering price of $5.00 per share, net tangible book
value dilution to new investors will be $3.28 per share. See "Dilution."

    17. Antitakeover Measures. The Wisconsin Business Corporations Law contains
provisions that could discourage potential acquisition proposals and might delay
or prevent a change in control of the Company. Such provisions could result in
the Company being less attractive to a potential acquiror and could result in
the shareholders receiving less for their Common Stock than otherwise might be
available in the event of a takeover attempt. See "Description of Securities -
Certain Statutory and Other Provisions."

     18. No Commitment to Purchase. The Common Stock is being offered on a "best
efforts" basis, and neither the Managing Placement Agent (or any Selected
Placement Agent), nor any other person or entity, is obligated to purchase the
all or any part of the shares offered hereby. See "Underwriting."

    19. No Prior Public Market; Possible Volatility of Stock Price. Prior to
this offering, there has been no public market for the Common Stock. The initial
public offering price of the Common Stock will be determined by negotiations
between the Company and the Managing Placement Agent and may not be indicative
of the market price for shares of the Common Stock after the offering. For a
description of factors considered in determining the initial public offering
price, see "Underwriting." There can be no assurance that an active trading
market for the Common Stock will develop or if developed, that such market will
be sustained. The market price for shares of the Common

                                        9

   11



Stock is likely to be volatile and may be significantly affected by such factors
as quarter-to-quarter variations in the Company's results of operations, news
announcements, changes in general market conditions for contact lenses,
regulatory actions, adverse publicity regarding the Company or the industry in
general, changes in financial estimates by securities analysts and other
factors. In addition, broad market fluctuation and general economic and
political conditions may adversely affect the market price of the Common Stock,
regardless of the Company's actual performance. There can be no assurance that
the market price of the Common Stock will not decline below the initial public
offering price.

    20. Potential Adverse Impact on Market Price of Common Stock Eligible for
Future Sale. If all of the shares of Common Stock offered hereby are sold, the
Company will have outstanding 600,000 shares of Common Stock. The 200,000 shares
of Common Stock sold in this offering will be freely tradeable without
restriction or further limitation under the Securities Act, except for any
shares purchased by an "affiliate" of the Company, which will be subject to the
limitations imposed on "affiliates" of the Company under Rule 144 promulgated
under the Securities Act ("Rule 144"). The remaining 400,000 outstanding shares
of Common Stock, are "restricted securities" within the meaning of Rule 144 and
may not be resold except pursuant to a registration statement effective under
the Securities Act or pursuant to an exemption therefrom, including the
exemption provided by Rule 144. In addition, on the closing of the offering, the
Company will sell to the Managing Placement Agent and/or its designees, for
nominal consideration, the Underwriter's Warrants entitling the holder(s)
thereof to purchase shares of Common Stock in an aggregate number equal to 10%
of the shares sold in the offering at an initial exercise price per share equal
to 120% of the initial public offering price hereunder. The Underwriter's
Warrants will be exercisable for a period of four years commencing one year
after the effective date of this offering and will contain certain demand and
incidental registration rights relating to the underlying Common Stock. The
holders of the Underwriter's Warrants may sell shares of Common Stock acquired
by exercise of the Representative's Warrants after one year from the date of
exercise thereof without registration subject to the limitations of Rule 144. In
general, under Rule 144, a person (or persons whose shares are aggregated) who
has satisfied a one year holding period may, subject to certain restrictions,
sell within any three-month period a number of shares which does not exceed the
greater of (i) 1% of the then outstanding shares of Common Stock; or (ii)
average weekly trading volume during the four calendar weeks preceding the date
on which notice of the proposed sale is filed with the Securities and Exchange
Commission as required by Rule 144. Rule 144 also permits the sale of shares
without volume limitation by a person who is not an affiliate of the Company and
who has satisfied a two-year holding period. The one-year holding period with
respect to 400,000 outstanding shares of Common Stock has expired. Prior to this
offering, there has been no public market for the Common Stock of the Company,
and no predictions can be made of the effect, if any, that the sale or
availability for sale of shares of additional Common Stock will have on the
trading price of the Common Stock. Nevertheless, sales of substantial amounts of
such shares in the public market, or the perception that such sales could occur,
could adversely affect the trading price of the Common Stock and could impair
the Company's future ability to raise capital through an offering of its equity
securities. See "Common Stock Eligible for Future Sale" and "Description of
Securities."

    21. Forward-Looking Statements and Associated Risks. This Prospectus
contains certain forward-looking statements including: (i) anticipated trends in
Company's financial condition and results of operations, including expected
changes in the Company's g profit, sales and marketing expense, general and
administer expense and professional expenses; (ii) the Company's business
strategy for future growth in the market, including the Company's plans
regarding anticipated hiring; and (iii) the Company's ability to distinguish
itself from its current and future competitors. When used in this Prospectus,
the words "believes," "intends," "anticipates," "expects," and similar
expressions are intended to identify forward-looking statements. These
forward-looking statements are based largely on the Company's current
expectations and are subject number of risks and uncertainties. In addition to
the other risks described elsewhere in this "Risk Factors" section, important
factors to consider in evaluating such forward-looking statements include: (i)
changes in external competitive market factors which might impact trends in the
Company's results of operations; (ii) unanticipated working capital and other
cash requirements; (iii) general changes in the industry which the Company
competes; and (iv) various other competitive factors that may prevent the
Company from competing successfully in the marketplace. In light of these risks
and uncertainties, many of which are described in greater detail elsewhere in
this "Risk Factors" section, actual results could differ materially from the
forward-looking statements contained in this Prospectus.

                                       10

   12



                                   THE COMPANY

    The Company was incorporated in August, 1995 under the laws of the State of
Wisconsin. The Company's principal executive offices are located at 6635 South
13th Street, Milwaukee, Wisconsin 53221, and its telephone number is (414)
764-9200.

                                 USE OF PROCEEDS

    The net proceeds to the Company from the sale of the 200,000 shares of
Common Stock offered hereby, after deducting underwriting discounts and
commissions and estimated offering expenses and assuming an initial public
offering price of $5.00 per share, are estimated to be approximately $840,000.
The net proceeds of the offering will be allocated to working capital and
expended principally to finance sales of Equipment to customers of Giuffre
Cranes and Rexworks; a portion of such net proceeds (not expected to exceed 7
1/2% thereof) may be expended to cover other general corporate expenses.

    The Company may expend up to $300,000 of net proceeds allocated to working
capital to repay a portion of its outstanding indebtedness. As of
November 30, 1997, $1,225,790 in aggregate principal amount of such debt was
outstanding; such notes payable mature at various times from June 30, 1999
through October 5, 2002 and bear interest at rates ranging from 8.9% to 10.25%
per annum. $473,338 of the foregoing indebtedness is owed to banks and secured
by a first security lien against leased Equipment; $752,452 is owed to private
investors, unsecured and subordinated to senior bank debt. The proceeds of such
borrowings were expended in connection with the Company's Equipment financing
and other business activities as described in this Prospectus. See Note 4 to the
Financial Statements of the Company appearing elsewhere herein and "Business."

    Net proceeds, if any, reserved for working capital and general corporate
purposes and not expended to repay indebtedness, may be used by the Company for
financing receivables and inventory and additional sales and marketing expense.
A portion of the net proceeds received by the Company may be used for the
acquisition of complementary businesses and/or products. Although the Company
has from time to time engaged in discussions with respect to possible
acquisitions, it has no present understandings, commitments or agreements, nor
is it currently engaged in any negotiations, with respect to any acquisition.
None of the net proceeds of the offering are specifically designated for
payments to officers or directors. The net proceeds, if any, received in
connection with the exercise of the Underwriter's Warrants will be allocated to
working capital.

    Pending use of the net proceeds from this offering, the Company intends to
invest the net proceeds received by it in bank certificates of deposit,
interest-bearing savings accounts, prime commercial paper, United States
Government obligations, money market funds or similar short-term investments.
Any income derived from these short-term investments is expected to be used for
working capital.

    The allocations set forth above are estimates developed by management for
the allocation of the net proceeds to be received by the Company from this
offering based upon the current state of the Company's existing and proposed
business and prevailing economic conditions. These estimates are subject to
reallocation by the Board of Directors among the applications listed above or to
new applications and are further subject to future events, including changes in
general economic conditions, the Company's business plan, and the financial
markets in general. Since a significant portion of the net proceeds will be
applied to general corporate purposes, as working capital, the Company will have
broad discretion as to the application of such net proceeds.

                                 DIVIDEND POLICY

    The Company has not declared or paid any dividends on its Common Stock since
its inception. Any future determination as to the declaration and payment of
dividends on the Common Stock will be made at the discretion of the Board of
Directors out of funds legally available for such purpose. The Board of
Directors currently intends to retain all earnings for use in the Company's
business for the foreseeable future.


                                       11

   13



                                    DILUTION

    The net tangible book value of the Company as of November 30, 1997, adjusted
to reflect a 400 for 1 split of the Company's outstanding Common Stock,
effective as of March 31, 1998, was approximately $193,514, or $0.48 per share
of Common Stock. Net tangible book value per share represents the amount of
total tangible assets less total liabilities, divided by the number of shares of
Common Stock then outstanding.

    After giving effect to the sale by the Company of the 200,000 shares of
Common Stock offered hereby at an assumed initial public offering price of $5.00
per share (and after deduction of estimated underwriting commissions and other
offering expenses payable by the Company), the Company's pro forma net tangible
book value at November 30, 1997 would have been $1,033,514, or $1.72 per share
of Common Stock. This represents an immediate increase in net tangible book
value of $1.24 per share to existing stockholders and an immediate dilution of
$3.28 per share to new investors.


                                                                                                
    The following table illustrates the per share dilution:

     Assumed initial public offering price per share.......................................            $ 5.00

       Net tangible book value before the offering.........................................  $  0.48

       Increase in net tangible book value attributable to new investors...................     1.24
                                                                                             -------

     Pro forma net tangible book value per share after the offering........................              1.72
                                                                                                       ------
     Dilution per share to new public investors............................................            $ 3.28
                                                                                                       ======



    The following table summarizes, on a pro forma basis (after giving effect to
a 400 for 1 split of the Company's outstanding Common Stock, effective as of
March 31, 1998 and the sale of all of the Common Stock offered hereby) as of
November 30, 1997, the difference between the number of shares of Common Stock
purchased from the Company, the total consideration paid and the average price
per share paid by the existing stockholders and by new public investors
purchasing shares in this offering (at an assumed initial public offering price
of $5.00 per share and before deduction of estimated underwriting discounts and
commissions and offering expenses payable by the Company):



                                               Shares                         Total                   
                                             Purchased                    Consideration              Average
                                      -----------------------        -----------------------      Consideration        
                                      Amount          Percent        Amount          Percent      Paid Per Share
                                      ------          -------        ------          -------      --------------
                                                                                     
Existing stockholders............  400,000             66.7%       $   260,000          20.6%          $0.65
New public investors.............  200,000             33.3%         1,000,000          79.4%          $5.00
                                   -------            -----        -----------          -----                

     Total.......................  600,000            100.0%       $ 1,260,000         100.0%
                                   =======            =====        ===========         =====           








                                       12

   14



                                 CAPITALIZATION

    The following table sets forth the capitalization of the Company as of
November 30, 1997, and as adjusted to reflect (i) a 400 for 1 Common Stock split
effective March 31, 1998, and (ii) the sale of 200,000 shares of Common Stock
offered hereby (at the assumed initial public offering price of $5.00 per share)
deduction of underwriting commissions and expense allowances, professional fees
and expenses, filing and listing fees, printing costs and other expenses of the
offering payable by the Company, and should be read in conjunction with the
financial statements of the Company and related notes appearing elsewhere in
this Prospectus.



                                                                                      November 30, 1997
                                                                           ------------------------------------
                                                                              Actual               As Adjusted
                                                                           -------------         ---------------
                                                                                          
Liabilities:
  Senior notes payable - bank............................................  $     473,338         $     473,338
  Notes payable..........................................................        752,452               752,452
  Accrued liabilities....................................................          7,794                 7,794
                                                                           -------------         -------------
        Total long-term liabilities......................................      1,233,584             1,233,584
                                                                           -------------         -------------

Stockholders' equity:
  Common Stock, $0.01 par value, 9,000 shares authorized, 1,000 shares 
    issued and outstanding, and, as adjusted, 20,000,000 shares
    authorized, 600,000 shares issued and outstanding (1)................             10                 6,000
  Additional paid-in capital (2).........................................        259,990             1,094,000
  Retained earnings (deficit)............................................        (10,803)              (10,803)
                                                                           -------------         -------------

         Total stockholders' equity......................................        249,197             1,089,197
                                                                           -------------         -------------

         Total capitalization............................................  $   1,482,781         $   2,322,781
                                                                           =============         =============



(1) See "Certain Relationships and Related Transactions."

(2) In May, 1996, Frank P. Giuffre and Dominic J. Giuffre each contributed an
    additional $125,000 in cash to the capital of the Company. See "Certain
    Relationships and Related Transactions."

                                       13

   15



                             SELECTED FINANCIAL DATA

    The following selected financial data should be read in conjunction with
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and the financial statements of the Company, including the notes
thereto, appearing elsewhere in this Prospectus. The selected financial data
presented below as of February 28, 1997 and February 29, 1996, and for the years
then ended have been derived from the financial statements of the Company, which
have been audited by Smrecek & Co., S.C., independent certified public
accountants, and which appear elsewhere herein. The selected financial data as
of November 30, 1997, and for the nine months ended November 30, 1997 and 1996,
have been derived from unaudited financial statements which, in the opinion of
management, reflect all adjustments, consisting only of normal recurring
adjustments, necessary for a fair presentation of the data.



                                                        Year Ended                  Nine Months Ended
                                                ----------------------------    ------------------------
                                                February 28,    February 29,    November 30,  November 30,
                                                    1997            1996           1997           1996
                                                    ----            ----           ----           ----
STATEMENT OF INCOME DATA:                                                       (Unaudited)    (Unaudited)
                                                                                       
    Revenues:
       Rental equipment sales..................  $   506,203    $        --     $       --     $   315,021
       Rental income...........................      213,803         29,585             --         144,100
       Interest income.........................       17,048          1,290        108,433           3,525
       Other income............................           --             --          7,735              --
                                                 -----------    -----------     ----------     -----------

            Total revenues.....................      737,054         30,875        116,168         462,646
    Expenses:
       Cost of equipment sold..................      407,553             --             --         247,216
       Interest expense........................       94,582         19,547         75,677          68,509
       Amortization of finance costs...........       86,872         10,559         22,543          64,452
       Depreciation............................      139,922         23,754             --          93,745
       Legal and accounting....................        4,025            895          3,121              25
       Escrow fees and bank charges............        1,650            702          2,222           1,600
       Other...................................          231             24          1,020             231
                                                 -----------    -----------     ----------     -----------
            Total expenses.....................      734,835         55,481        104,583         475,778
                                                 -----------    -----------     ----------     -----------

    Net income (loss)..........................        2,218        (24,606)        11,585         (13,132)
    Retained earnings (deficit) beginning
       of period...............................      (24,606)            --        (22,388)        (24,606)
                                                 -----------    -----------     ----------     -----------

    Retained earnings (deficit) end
       of period...............................  $   (22,388)   $   (24,606)    $  (10,803)    $   (37,738)
                                                 ===========    ===========     ==========     ===========


    Net income (loss) per common share.........  $      2.22    $    (24.61)    $    11.58     $    (13.13)
                                                 ===========    ===========     ==========     ===========

    Weighted average common
       shares outstanding......................        1,000          1,000          1,000           1,000





                                                                                     November 30, 1997
                                                                                ---------------------------
                                                                                  Actual     As Adjusted (1)
                                                                                -----------  ---------------
                                                                                           
BALANCE SHEET DATA:                                                             (Unaudited)    (Unaudited)
    Cash and cash equivalents...............................................    $   98,502     $   938,502
    Total assets............................................................    $1,482,781     $ 2,322,781
    Long-term debt, less current portion (2)................................    $1,225,790     $ 1,225,790
    Stockholders' equity....................................................    $  249,197     $ 1,089,197


- -------------

(1)  Adjusted to reflect the sale of 200,000 shares of Common Stock offered
     hereby at an assumed initial public offering price of $5.00 per share
     (after deducting underwriting discounts and commissions and estimated
     expenses of the offering payable by the Company) and the application of the
     estimated net proceeds (approximately $840,000) therefrom. See "Use of
     Proceeds."
(2)  Assumes no offering proceeds are expended to repay outstanding
     indebtedness. Up to $300,000 of outstanding debt may be retired with
     offering proceeds. See "Use of Proceeds."

                                       14

   16



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

GENERAL

     The Company was incorporated in August, 1995, primarily to provide
financing for crane sales of Giuffre Bros. Cranes, Inc. ("Giuffre Cranes").
Giuffre Cranes is a sister corporation of the Company and is a national
distributor of Simon truck mounted cranes. Giuffre Cranes rents, leases,
services, and sells truck mounted crane units. The Company has been in business
for approximately two and one half years. Accordingly, since its inception the
Company's objectives have been to establish credit and sources of financing.

     The Company's first private note offering, ($750,000 of 10.25% secured
notes), was completed at the end of its 1996 fiscal year. These notes were
secured by a first security interest in the crane units. The notes were
nonrecourse as to other assets of the Company. The proceeds from the notes were
used to purchase 17 crane units during its 1997 and 1996 fiscal years. The notes
were due June 30, 1997 and were repaid early on March 20, 1997.

     During its 1997 fiscal year, the Company conducted two additional private
note offerings. In its second round financing which was closed in August, 1996,
the Company sold $177,000 of 10.25% asset backed notes. These notes were secured
by equipment or the proceeds from the sale of such equipment. The notes
permitted the Company to subordinate the note holders security interest to
senior debt. In August, 1996, the Company undertook its third offering. The
Company sold approximately $575,000 of 10.25% Capital Notes. These notes are
unsecured and are general obligations of the Company. These Notes are
subordinated to the Company's senior bank debt.

     In order to accommodate its lenders, the Company initially purchased cranes
from Giuffre Cranes. Accordingly, during its 1996 and 1997 fiscal years, the
Company rented, leased, serviced and sold cranes. These functions were actually
carried out by Giuffre Cranes under a Management Agreement with the Company.
Giuffre Cranes did not assess or receive any compensation from the Company for
its services under this agreement.

     As of February 28, 1997, the Company had purchased 17 crane units, sold 8
units which were financed by the Company and held 9 units in inventory. The
remaining cranes in inventory were sold to Giuffre Cranes at cost in March,
1997.

     At that point, the Company discontinued the rental and service of cranes
since it was no longer required to take title to the cranes to obtain financing.
Accordingly, during its 1998 fiscal year, the Company has focused on providing
sales-type lease financing for cranes sold by Giuffre Cranes. In addition, the
Company was able to secure bank financing for up to 60% of its lease contracts
at interest rates ranging from 8.9% to 9.25%, lowering its effective cost of
funds.

     Because of the Company's limited history, and the changes in the manner the
Company has conducted its operations in order to establish satisfactory credit,
the benefit of analysis of prior operations is limited. Moreover, the Company's
results of operations have not established any consistent performance trends.
Because the Company has met its objective of establishing credit and lowering
its cost of funds, the Company believes that its operations will be more
profitable in the future, however, no assurance can be given that such
improvement will continue to be achieved.

RESULTS OF OPERATIONS

     NET REVENUES

     Net revenues for the year ended February 28, 1997 were $737,054 as compared
to $30,875 for the prior year. The 1996 fiscal year consisted of the Company's
initial seven months of operations. The increase in revenue for 1997 reflected
the Company's first full year of operations including equipment sales of eight
units and rental income derived from cranes held in inventory. There were no
equipment sales in 1996.

                                       15

   17



     Revenue for the nine months ended November 30, 1997 declined from $462,646
in 1996 to $116,168 for 1997. The decline in revenues resulted from the change
in method of conducting the Company's operations from maintaining its own
inventory of cranes for sale to primarily providing financing for cranes sold by
Giuffre Bros. Interest income primarily from sales-type lease contracts
increased from $3,525 for the nine months ended November 30, 1996 to $108,433
for the same period in 1997.

     EXPENSES

     Total expenses increased from $55,481 for the year ended February 28, 1996
to $734,835 for 1997. The increase in expenses is attributable to the cost of
equipment sold of $407,553 in 1997 (none in 1996) and depreciation on cranes
held in inventory, $139,922 in 1997 ($23,754 in 1996).

     Interest expense and amortization of finance costs increased from $19,547
and $10,559 in 1996 to $94,582 and $86,872 for 1997, respectively. These
expenses increased because the Company's secured notes were outstanding for the
full year in 1997. Amortization of finance cost reflects the high cost of
selling these notes versus the short maturity of the notes.

     For the nine months ended November 30, 1997, the Company discontinued the
sale of cranes for its own account and, therefore, the Company had no cost of
equipment sales or depreciation. For the nine months ended November 30, 1996,
these costs were $247,216 and $93,745, respectively. Interest expense increased
approximately 10% for 1997, reflecting a 20% increase in outstanding borrowings
offset by a lower cost of funds on $473,338 of senior debt borrowings which
replaced a portion of the 10.25% notes outstanding at the end of the prior year.

     Amortization of finance costs decreased from $64,452 in 1997 to $22,543 for
the nine months ended November 30, 1997 due to lower costs incurred to sell the
notes sold in the second and third round financings and the longer maturity
period of the notes.

     PROFITABILITY

     Operations for the Company's first year of operations resulted in a loss of
$24,606 ($24.61 per share) as the Company was not able to generate sufficient
revenue during its start-up phase to fully offset expenses and its high initial
cost of capital. During 1997, the Company was able to achieve essentially
break-even operations with nominal net income $2,218 ($2.22 per share).

     For the nine months ended November 30, 1997, the Company's net income was
$11,585 versus a loss of $13,132 for the same period in 1996. The improvement in
1997 operations primarily reflects the Company's success in lowering its cost of
capital and the growth in its financing portfolio. The average interest rate on
borrowings was 10.25% in 1996, not including amortized finance costs.

     During the nine months ended November 30, 1997, the Company obtained
financing from a bank at rates from 8.9% to 9.25%, resulting in a blended cost
of funds of 10.03% for the period. The Company's lease contracts are at rates
from 11.5% to 16.66%.

     The Company had no provision for income taxes in any period and has loss
carryforwards of approximately $96,000 available at February 28, 1997 to offset
federal taxable income in future years.

LIQUIDITY AND CAPITAL RESOURCES

     During 1996, the company raised $750,000 in proceeds from its private
placement of 10.25% secured notes to investors. In 1997, the Company sold
$177,000 of notes in its second offering and $100,000 of capital notes in its
third offering. During 1997, the Company sold $475,452 of additional capital
notes. In addition, during the nine months ended November 30, 1997, the Company
secured senior bank financing of $512,463.

                                       16

   18



     The Company's investor notes mature in 1999, whereas its bank debt is
amortizing over four to five years. The Company had investments in finance and
sales type lease contracts of $496,150 at February 28, 1997 and $1,317,269 at
November 30, 1997. For the nine months ended November 30, 1997, the Company
closed $1,028,195 in new finance contracts as compared to $143,287 in the prior
nine month period.

     The Company's finance contracts generally range from 36 to 60 months. In
order to maintain its investment in its lease contracts and make new investments
in additional lease contracts, the Company will need to obtain additional
financing. Accordingly, the Company has undertaken to sell the Common Stock
offered hereby.

     All of the Company's investments in finance and lease contracts are current
with the exception of one contract that has one payment 30 days past due. The
Company has never incurred a loss or write-off with respect to its contracts and
no reserve for potential uncollectible amounts has been deemed necessary by
management. The Company's finance contracts have been outstanding a relatively
short period and there can be no assurance that the Company will be able to
maintain its excellent collection results in the future.

     Cash from operations increased from $11,629 for the 1996 fiscal year to
$127,064 for 1997. Most of the increase in 1996 was attributable to non-cash
expenses consisting of depreciation and amortization of loan fees offset by
gains on sales of equipment.

     For the nine month period ended November 30, 1997, cash provided from
operations declined from $77,186 in 1996 to $30,944, primarily due to lower
non-cash expenses in 1997 due to the elimination of depreciation on crane
inventories and lower amortization of loan fees as previously discussed.


                                       17

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                                    BUSINESS

INTRODUCTION

     A discussion of the Company's business appears below, together with
descriptions of the respective businesses of the two Company affiliates, Giuffre
Cranes and Rexworks, whose customers are expected to generate all or
substantially all of the demand for the financing products and services marketed
by the Company. The Company may also provide financing to parties other than
customers of Giuffre Cranes and Rexworks.

THE COMPANY

     GENERAL

     The Company is a Wisconsin corporation which provides financing (generally
in the form of commercial loans and finance leases) to facilitate the
acquisition of Equipment, principally by customers of Giuffre Cranes and
Rexworks, both of which are affiliates of the Company. The Company may also
provide such financing to parties other than Giuffre Cranes and Rexworks.

     The Company's business operations generally include the following
functions: structuring financing plans and arrangements; developing credit
standards; analyzing customer financial statements; negotiating loan or other
financial arrangements with customers; evaluating the quality of proposed
collateral; determining the capital structure of the finance company (in this
case the Company) and its leverage ratios; administering the loan or lease
portfolio; collecting accounts; periodically reviewing and evaluating the credit
status and payment history of borrowers; administering the collection process;
when necessary, repossessing and disposing of collateral; working out problem
loans; prosecuting litigation with defaulted borrowers; and managing relations
with the Company's institutional lenders.

     PRODUCTS AND SERVICES

     1. Leases. The Company may also lease Equipment to customers. In the event
of a default in the lease payments, the Company would normally have various
rights, including the right to seek repossession of the property as well as
damages for nonpayment of the rentals. Such rights may be simpler to pursue than
a loan foreclosure, for example, although the Company will then have to dispose
of the collateral either through sale or re-leasing in order to recover the
balance of its funds. In some instances, the Company may be able to negotiate
with vendors or manufacturers of the property whereby such firms will agree to
purchase the repossessed collateral or to re-lease the Equipment to other
customers.

     2. Commercial Loans. The Company intends to finance Equipment purchases by
customers of Giuffre Cranes, Rexworks and, possibly, other unaffiliated vendors
by lending the purchase price (or part thereof net of a down payment). In most
cases, the Company expects that its loans will be secured by the Equipment which
is sold by a vendor (predominantly Giuffre Cranes or Rexworks) to that customer.
The Company may require the borrower to post additional collateral, to make a
security deposit or to have its principals guarantee payment. If the borrower
defaults on a loan, the Company may repossess the Equipment and other assets
which furnished collateral for the loan (if doing so can be accomplished without
breaching the peace) or, if necessary, it may commence legal action to recover
possession of the collateral. The Company may then seek to sell the collateral
in any commercially reasonable manner, at public or private sale, and the use
the proceeds to repay the loan, including the reimbursing its reasonable
expenses of retaking and selling the collateral; subject, however, to the rights
of any senior secured lender, if the Company has accepted a junior lien position
in the collateral. The Company must give reasonable notice of the sale to the
borrower and to any other creditors who have filed financing statements covering
the collateral. Any surplus proceeds from the sale belong to the borrower (or
its other creditors), and the borrower would then typically remain liable to the
Company for any deficiency. In addition to remedies involving the collateral,
the Company may also, in the event of default, seek a judgment against the
borrower for the amount of the loan.

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     CERTAIN LEGAL ASPECTS AND RELATED CONSIDERATIONS

     1. General Regulations. Certain special considerations apply to firms that
make loans to individuals for personal use which include compliance with the
requirement that the Company obtain a license from the states in which it
conducts its consumer lending business. The Company does not intend to conduct
business as a consumer lending firm; consequently, the Company does not expect
to register as a consumer finance company. There are few special laws or
regulatory agencies in Wisconsin or in other states in which the Company intends
to operate which regulate the business of Equipment leasing or loans related to
the purchase of Equipment, in contrast with the myriad of laws and regulations
which apply to banks, savings and loan associations and consumer credit lending
and financing companies. The Company does anticipate obtaining or complying with
any licenses or regulatory authority which are applicable to its operations.

     2. Usury Laws. Many states prohibit the charging of interest on loans in
excess of statutory limits. If such limits are exceeded, substantial penalties
may be incurred and, in some cases, enforceability of the obligation to pay
principal and interest may be affected. The Company presently does not intend to
acquire loans subject to such usury limitations; however, such state laws may in
the future prevent the Company from acquiring loans at rates as high as the
rates which borrowers are willing to pay, thus limiting profitable investment
opportunities.

     3. Bankruptcy Laws. The Company's rights in case of a default may be
affected if the borrower declares bankruptcy. In that case, the Company must
first apply to the bankruptcy court for permission to pursue any of the remedies
outlined above, which will be granted only if the court determines that the
Company's interests are not being "adequately protected" in some other way, such
as through payments by the borrower, during the pendency of the bankruptcy. This
procedure, especially if contested by the borrower, may result in additional
expense and delay, with the possibility that the collateral would decline in
value in the meantime. Discharge in bankruptcy would cancel any judgment against
the borrower, so the collateral may be the only effective source of repayment.

     4. Tax Laws and Regulations. The Internal Revenue Code provides priority to
certain tax liens over the lien of a security interest.

     COMPETITION

     Many of the Company's competitors have significantly greater financial,
technical, product development and marketing resources than the Company.
Competitors vary in size and in the scope and breadth of the products and
services offered. Additional major finance and leasing companies may enter the
market in which the Company competes. There can be no assurance that future
competition will not have a material adverse effect on the Company's business,
financial condition and results of operations. Competitive pressures and other
factors, such as new financing/lease products and services by the Company or its
competitors, or the entry into new geographic markets, may result in significant
price erosion that could have a material adverse effect on the Company's
business, financial condition and results of operations. The competitive factors
affecting the market for the Company's products and services include corporate
and product reputation, loan/lease terms and conditions (significantly including
cost), marketing and promotion, timely performance with respect to applications,
review, credit decisions and funding, quality of administrative services and
customer relations. The Company believes that it competes effectively with
respect to these factors, but there can be no assurance that it will continue to
do so. The Company's present or future competitors may be able to market
products and services comparable or superior to those offered by the Company or
adapt more quickly than the Company to increased demand or evolving customer
requirements. See "Risk Factors."

     In order to compete successfully in the future, the Company must respond to
customer requirements and its competitors' products, services and innovations
(including without limitation financial capabilities, price structure and
marketing). Accordingly, there can be no assurance that the Company will be able
to continue to compete effectively in its market, that competition will not
intensify or that future competition will not have a material adverse effect on
the Company's business, results of operations or financial condition. See "Risk
Factors."

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     EMPLOYEES AND FACILITIES

     The Company will share office facilities with Giuffre Cranes in Milwaukee.
Giuffre Cranes personnel will provide marketing, customer relations, credit
evaluation, loan and lease administration, and general administrative services
to the Company pursuant to a Management Agreement for a fee of $1,000 per annum,
payable quarterly. See "Business - Giuffre Cranes - Employees and Facilities,"
"Management - Management Agreement" and "Certain Relationships and Related
Transactions".

GIUFFRE CRANES

     GENERAL

     Giuffre Cranes is a Delaware corporation engaged in the sale, rental and
servicing of truck-mounted cranes and transportable storage containers, to
dealers and at retail, throughout the United States through two offices in
Wisconsin and Utah. Giuffre Cranes is a principal distributor of the Model Dino
1500 truck-mounted crane manufactured by Terex Cranes; in the future, Giuffre 
Cranes may also distribute comparable equipment manufactured by other companies.

     PRODUCTS AND SERVICES

     1. Equipment Sales. Giuffre Cranes sells truck-mounted cranes to a variety
of dealers and retail customers. The cranes marketed generally have a lifting
capacity of up to 28 tons and a useful life of approximately 15 years. The
markup typically ranges from 10% to 20% on such Equipment (eg., under $9,000 per
crane on a $78,000 purchase price). As described more fully below, Giuffre
Cranes generates additional revenues by initially renting Equipment to customers
for up to 6 months and then by offering such Equipment for sale to the rental
customer with a credit for past rent paid. This arrangement also facilitates
Equipment sales. If the customer does not purchase the Equipment at the end of
the six month rental, the Equipment may be offered to another customer for
rental and sale, thus producing additional rental income.

     2. Equipment Rental. The concept of renting equipment prior to and in
connection with its eventual purchase, has generally been well accepted in most
of Giuffre Cranes's markets. Although the reasons for any particular customer to
rent Equipment are many and various, a frequent motive is the opportunity which
a rental arrangement affords to the customer to develop experience with the
Equipment while utilizing it on revenue-producing projects prior to committing
to a purchase.

     The purchase of Equipment is often a significant capital expenditure for
the customer. In particular cases, customers may decide to rent Equipment
without purchasing, in order to meet special project and seasonal requirements,
because its own customers have only occasional needs, due to budget constraints,
or because the need for other types or models of Equipment becomes apparent. If
the customer elects not purchase the Equipment following rental, the Company
retains the rental payments and offers the crane to another customer at a slight
price reduction as a demonstrator model.

     In the past, the bulk of the truck-mounted cranes sold by Giuffre Cranes
have been manufactured by Terex Cranes. Terex Cranes has sales
and warehousing facilities in the United States. Giuffre Cranes has been and
remains a principal American distributor of Terex Cranes truck-mounted cranes.
In the future, Giuffre Cranes may distribute truck-mounted crane equipment
manufactured by companies other than Terex Cranes.

     The truck-mounted cranes sold by Giuffre Cranes are typically acquired new,
directly from the manufacturer, at standard distributor prices. No appraisal of
such new Equipment is obtained upon such purchase. However, used Equipment may
be purchased at "fair market value" in certain cases, either with or without an
appraisal. During the past year, Giuffre Cranes has purchased, rented and sold
approximately 230 Model Dino 1500 truck-mounted cranes in the United States.


                                       20

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     2. Service and Parts Sales. Service and maintenance is offered in
connection with the sale or rental of Equipment through the Giuffre Cranes
service department. The Giuffre Cranes service department provides both in-house
and on-the-road repair/maintenance services. Giuffre Cranes also sells
replacement and spare parts. Service is available from Giuffre Cranes in a
multi-state area through its facilities in Milwaukee and Utah.

     CUSTOMERS

     1. Equipment Dealers. Giuffre Cranes' dealer customers are typically firms
which purchase and own Equipment for rental and lease to retail customers and
for eventual sale in both the new and used equipment markets. Some of these
firms rent and lease equipment to retail customers on a state, regional or
national basis. Equipment that is rented or leased by a dealer may be held and
again rented or leased for terms varying from a few weeks to many years.
Equipment held for such use may be periodically re-furbished and continue to be
used for ten years or more.

     2. Retail Customers. Giuffre Cranes' retail customers principally include
roofing contractors, advertising firms that utilize billboard and similar
outdoor advertising, and utility companies. Electric utilities include
investor-owned utility companies, rural electric cooperatives and municipal
electric utilities. Telephone utility companies include members of the Bell
System as well as independent telephone companies. Other users range across a
broad cross-section of industries, including city, county, state and federal
government agencies, such as highway and transportation departments, electricity
departments, forestry departments, and military installations and facilities;
electric, telephone, building and lighting contractors; cable television
operators and contractors; oil refineries and petro-chemical installations; and
manufacturing plants of various kinds.

     RENTAL AND LEASE ARRANGEMENTS

     The Equipment rental or lease arrangements between Giuffre Cranes and its
customers are generally entered into for 6-month periods. In certain instances,
however, Equipment may be rented/leased for a longer or shorter term. Customers
are generally billed monthly (regardless of the rental/lease term), and income
is generally recognized at the time of billing. At the end of each rental/lease
term, Giuffre Cranes is responsible, at its cost, for retrieving the Equipment
if the customer does not purchase such rented/leased Equipment. Most
rented/leased Equipment is expected to be purchased by the renter/lessee;
historically, approximately 80% of Giuffre Cranes' rental/lease customers have
purchased the Equipment initially rented or leased by them. Rental and lease
arrangements typically require that the customer provide proper liability and
casualty insurance coverages, designating Giuffre Cranes as a named insured so
long as it remains the owner.

     Certain provisions of the "Leases" (both rental and lease agreements)
covering Equipment owned by Giuffre Cranes are described below:

     1. Net Lease. Payments on longer term leases may be in addition to, and
completely net of, all expenses of operation and maintenance of the Equipment.
However, the lessor (Giuffre Cranes) may assume some operating costs, such as
oil and/or gasoline, on short term rentals. The customer may also pay all taxes
relating to operation of the Equipment, and/or all costs and expenses incurred
in connection with the use and operation of the Equipment, in each case as
described below under "- Maintenance." However, the lessor may assume some of
these operating costs on short term rentals.

     2. Title. The leases typically expressly provide that nothing therein
conveys to the lessee any interest in or right to the Equipment other than the
right of usage and quiet enjoyment under the Leases. All Equipment bears
markings or other identification of Giuffre Cranes as the owner. Giuffre Cranes
has the right to inspect the Equipment at any time, subject to the lessee's
security procedures.

     3. Initial and Extended Terms. The terms of most rentals will be six
months, but Giuffre Cranes may rent or lease Equipment for shorter or longer
terms in its discretion. Provision may be made for extension of a term, and in
some longer term leases, the customer may be granted a purchase option.

                                       21

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     4. Liens and Taxes. Each lessee under rental and longer term lease
agreements is required to keep the Equipment free from liens, legal process or
encumbrances and to indemnify the lessor Company from any loss caused thereby.
All taxes, such as sales taxes, of any kind whatsoever, except for income or
franchise taxes of the lessor, are typically required to be paid by the lessee.
In any case where the lessee fails to pay any taxes payable by lessee, and the
lessor elects to pay them, the amount paid by the lessor becomes additional
rental immediately payable by the lessee.

     5. Casualty Losses. The lessees bear the entire risk of loss, theft or
damage to the Equipment.

     6. Default. Events of a lessee's default under the Leases include (a)
non-payment of rent, (b) breach by the lessee of any warranty under the Leases,
(c) default in the performance of any agreement under the Leases, and (d)
insolvency or bankruptcy of the lessee. Upon a default, the lessor may terminate
the Lease immediately upon giving oral or written notice to the lessee. The
Leases provide for the surrender of the Equipment on notice of default and
reserves to the Company all other legal remedies.

     7. Remedies of the Lessor. The courts have imposed on lessors an obligation
to "mitigate damages" in the event of a lessee's failure to cure a default.
Under this doctrine, the lessor must exercise good judgment and follow
acceptable commercial practice in disposing of or in re-leasing leased
Equipment, and must offset such receipts against its claim. Casualty losses may
be cured by return of the Equipment to its prior condition or by replacement
with substantially similar equipment, but the obligation of the lessee to pay
rent do not abate upon the occurrence of any casualty loss.

     8. Warranty. Leases typically contain a specific disclaimer of warranties
by the lessor, pursuant to which each lessee acknowledges that the lessor is not
responsible for the Equipment's function or performance and that the lessee will
look only to the manufacturer for any liability or damages arising from the
Equipment, including consequential damages, which it waives against the Company.

     9. Maintenance. Lessees are responsible for maintaining the Equipment in
good operating condition and repair, to use it for the purposes its manufacturer
intended, and to return the Equipment at the end of each term in such condition,
subject only to normal wear and tear. Lessees generally pay all operating costs,
and are required to maintain insurance on the Equipment.

     MARKETING AND DISTRIBUTION

     Equipment and related parts and services (including lease/rental) are
marketed through a multi-faceted approach which is conducted both nationally and
regionally. Cranes are marketed to approximately 50 independently owned
Equipment dealers. Each dealer who markets Giuffre Cranes' products does so on a
non-exclusive basis. Dealers may also provide service support for Equipment and
become involved with its sale. Contact is maintained with dealers via periodic
telephone and facsimile fleet availability reports, and through personal visits.
The dealers are typically independent firms, and not under contract with Giuffre
Cranes.

     Giuffre Cranes conducts direct mail and telemarketing programs to market to
the customers for rental and lease services, and has employ targeted updates and
promotions. Giuffre Cranes is obligated to provide marketing and other services
to the Company, including in respect of marketing to dealers to which Giuffre
Cranes also markets its products and services. See "Management - Management
Agreement."

     COMPETITION

     Many of Giuffre Cranes' competitors have significantly greater financial,
technical, product development and marketing resources than the Company.
Competitors vary in size and in the scope and breadth of the products and
services offered. Additional major Equipment vendors and leasing companies may
enter the market in which Giuffre Cranes competes. There can be no assurance
that future competition will not have a material adverse effect on Giuffre
Cranes' business, financial condition and results of operations. Competitive
pressures and other factors,

                                       22

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such as the availability of new products and services from Giuffre Cranes or its
competitors, or the entry into new geographic markets, may result in significant
price erosion that could have a material adverse effect on the business,
financial condition and results of operations of Giuffre Cranes. The competitive
factors affecting the market for the Company's products and services include
corporate and product reputation, rental/lease terms and conditions
(significantly including cost), marketing and promotion, timely performance with
respect to delivery and service and customer relations. Giuffre Cranes' present
or future competitors may be able to market products and services comparable or
superior to those offered by it or adapt more quickly than Giuffre Cranes to
increased demand or evolving customer requirements. See "Risk Factors."

     Giuffre Cranes' principal competitors are other distributors of Terex
Cranes mobile cranes and of other makes and models of crane equipment
manufactured by others which can perform comparable services. These include such
firms as American State Equipment, with headquarters in Milwaukee; Hertz
Equipment Rentals, a division of Hertz automobile rental, with headquarters in
Florida; and Manitowoc Engineering, which is both a manufacturer and distributor
of truck-mounted cranes. Management believes that it currently enjoys a
substantially greater market share for truck-mounted cranes and other directly
comparable equipment, than any of its competitors.

     EMPLOYEES AND FACILITIES

     As of February 28, 1998, Giuffre Cranes employed approximately 30 persons,
all of whom were full-time. None of Giuffre Cranes' employees are represented by
a union or covered by a collective bargaining agreement. Giuffre Cranes believes
that its relationships with its employees to be excellent.

     Giuffre Cranes owns the 22,000 square foot building which houses its
corporate headquarters and service department. The Company will utilize so much
of such facility as it may from time to time require under the terms of the
Management Agreement. See "Management - Management Agreement".

REXWORKS

     INTRODUCTION

     Rexworks is a Delaware corporation which designs, manufacturers and sells
truck mounted concrete mixers, Truck mixers are concrete mixers mounted on
chassis of various manufacturers. Rexworks' products are used to build and
repair roads, bridges, airports, sewers, pipelines and other infrastructure.
Rexworks was acquired by Giuffre Cranes in 1997. Rexworks operates in the highly
competitive heavy equipment industry in which cost containment, product quality,
and customer service are important factors of long term success. See "Business -
Rexworks - Competition."

     PRODUCTS

     REX(R) truck mixers are rotating-drum assemblies which are mounted on
trucks supplied by others. They are used to mix concrete and agitate it after it
is mixed, while conveying it to the pour-site.

     Rexworks manufactures rear discharge truck mixers to meet varying highway
weight laws and modes of operation in the ready-mix concrete industry. The two
main types of truck mixers offered are the REX Premier, in 8 to 12 cubic yard
sizes, and the REX Premier Booster in 10 to 12 cubic yard sizes. The Premier
Booster includes a "trailing" axle at the rear of the truck to distribute the
weight over a longer wheelbase. Rexworks also sells the REX Mark III paving
mixer line for applications that demand particularly fast charging and discharge
cycles. The market for truck mounted concrete mixers consists principally of
ready mix concrete producers and paving contractors. Based on Rexworks's
internal market research, Rexworks believes it is the second largest domestic
manufacturer of truck-mounted rear discharge mixers by dollar volume of sales.

     During 1996, Rexworks formed a joint venture with Crane Carrier Company to
design, manufacture, and sell front discharge cement mixers. The first units
were offered for sale in early 1997.

                                       23

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     Rexworks purchases a number of components, including axles, bearings and
transmissions, from outside suppliers. Although identical components are not
always available from competing suppliers, Rexworks believes that comparable
components are available from alternative suppliers, and as a result Rexworks is
not dependent upon any single supplier for any of its purchased components.

     MARKETING AND DISTRIBUTION

     Rexworks' products are sold principally through a network of domestic and
foreign distributors. Distributors generally represent several different
manufacturers of equipment, with minimal competition among product lines.
Rexworks sells its products to distributors, who in turn rent or sell the
equipment to end users. Rexworks supports its distributors by maintaining
regional sales offices in California, Colorado, Georgia, Michigan and Texas as
well as its corporate headquarters and manufacturing facility in Milwaukee,
Wisconsin.

     Rexworks believes good relationships with its distributors are important to
its success. Several distributors have been selling REX products for more than
60 years.

     PATENTS AND TRADEMARKS

     Rexworks holds numerous United States patents and has applications for
other patents pending. Rexworks considers its patents to be advantageous to its
business but it is not dependent on any single patent or group of patents. All
of Rexworks's equipment is sold under the trademark REX(R) or REXWORKS.(R)

     COMPETITION

     The markets for Rexworks's products are highly competitive. In general,
Rexworks competes on the basis of quality, technological expertise, performance
features, product life, availability of parts and service, and responsiveness to
customer's special needs, rather than competing solely on the basis of low
price. Accordingly, Rexworks's products are not the lowest priced equipment
available; instead, they maintain a reputation for high quality, durability and
performance.

     EMPLOYEES AND FACILITIES

     As of February 28, 1998, Rexworks had 157 employees, all of whom were
full-time and employed or based at its Milwaukee facility. Employees at the
Milwaukee facility are represented by the United Steelworkers of America union.
No other employee groups are unionized. Management believes labor relations are
good.

     Rexworks' manufacturing facility located in Milwaukee, Wisconsin (383,000
square feet) is owned by Rex Properties, LLC, a company owned by Frank P.
Giuffre and Dominic J. Giuffre. See "Principal Stoclholders." Cranes. In
general, the buildings are well maintained and well adapted for the purposes for
which they are utilized. Rexworks manufactures all of its products and performs
subcontract work at this facility.


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                                  MANAGEMENT


DIRECTORS AND OFFICERS

     The current directors and executive officers of the Company are as follows:



Name                               Age                        Position
- ----                               ---                        --------
                                                        
Frank P. Giuffre                    53                        President, Treasurer and Director
Dominic J. Giuffre                  49                        Vice President, Secretary and Director
Jeffrey M. Brewster                 38                        Director
Thomas H. Murphy                    63                        Director
Scott A. Blair                      35                        Executive Vice President


     Frank P. Giuffre has been a director, President (Chief Executive Officer)
and Treasurer of the Company since its inception in August, 1995. Mr. Giuffre
has been President, a director and a principal shareholder of Giuffre Bros.
Cranes, Inc. from its formation in 1982 to the present.

     Dominic J. Giuffre has been a director, Vice president and Secretary of the
Company since its inception in August, 1995. He has been Vice President, a
director and a principal shareholder of Giuffre Bros. Cranes, Inc. from its
formation in 1982 to the present.

     Jeffrey M. Brewster has been a director of the Company since October, 1997.
Mr. Brewster is a registered securities representative with Abacus Investments,
Inc., a member firm of the NASD. From October, 1997, to the present, Mr.
Brewster has been an officer of Lake Geneva Financial Services Corp., an
insurance brokerage firm. From 1990 to 1998, Mr. Brewster was a partner of A.N.
Ansay & Associates, an independent insurance agent.

     Thomas H. Murphy has been a director of the Company since October, 1997.
Since 1983, he has been an independent investment advisor.

     Scott A. Blair has been Executive Vice President of the Company since its
inception in August, 1995. From 1993 to the present, he has served as National
Accounts Manager of Giuffre Bros. Cranes, Inc.

     Frank P. Giuffre and Dominic J. Giuffre are brothers.

     All directors hold office until the next annual meeting of stockholders and
the election and qualification of their successors. Officers are elected
annually by the Board of Directors of the Company and serve at the discretion of
the Board.

     See "Principal Stockholders."


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EXECUTIVE COMPENSATION

     Summary Compensation Table. The following table sets forth the compensation
paid by the Company to the Chief Executive Officer ("Named Executive Officer")
of the Company for services rendered to the Company in all capacities during the
fiscal years ended February 29, 1996 and February 28, 1997. No executive officer
or key employee of the Company at February 28, 1997 received cash compensation
in excess of $100,000 in 1997.



                                                                    Annual Compensation
                                                             -------------------------------
                                                                                                     All Other
       Name and Principal Position                            Year      Salary($)    Bonus($)    Compensation($)(1)
       ---------------------------                            ----      ---------    --------    ------------------
                                                                                          
Frank P. Giuffre...........................................   1997       --             --            --
     President (Chief Executive Officer)                      1996       --             --            --




     Option Grants in the Last Fiscal Year. As illustrated by the following
table, no options were granted to the Named Executive Officer for the fiscal
year ended February 28, 1997.



                                                                                           
                                                    Individual grants                       Potential realizable
                                   ----------------------------------------------------       value at assumed
                                     Number of     Percent of                                 annual rates of
                                      shares      total options                                 stock price
                                    underlying     granted to     Exercise                     appreciation
                                      options     employees in      price    Expiration      for option term(2)
              Name                  granted(#)     fiscal year  ($/share)(1)    date         5%($)         10%($)
- --------------------------         ------------   ------------- ------------ ----------      --------    ---------
                                                                                       
Frank P. Giuffre (1).............      --             --            --           --          --             --


- ----------------

(1)  Reflects future value of current-year grants assuming appreciation of 5%
     and 10% per year over the option period (10 years). The actual value
     realized may be greater than or less than the potential realizable values
     set forth in the table.

(2) It is anticipated that no person will be granted options during fiscal 1998.




     Option Exercises in Last Fiscal Year (1997) and Aggregate Option Values at
February 28, 1997. The following table sets forth certain information concerning
the exercise of options by the Named Executive Officer during fiscal 1997, and
the values at February 28, 1997 of unexercised options held by such Named
Executive Officer.



                                                  Number of Securities Underlying        Value of Unexercised
                                                      Unexercised Options at            In-the-Money Options at
                                                         February 28, 1997               December 31, 1994(1)
                                Shares Acquired   -------------------------------    ----------------------------
              Name                on Exercise      Exercisable     Unexercisable     Exercisable    Unexercisable
- ---------------------------     -------------      -----------     -------------     -----------    -------------
                                                                                       
Frank P. Giuffre...............       --               --                --             --                --



DIRECTORS' COMPENSATION

     Directors of the Company are not compensated for acting as directors, nor
are they reimbursed for expenses related to serving in such capacity.

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EMPLOYMENT AGREEMENTS

     Scott A. Blair has entered into an agreement with the Company, for an
indefinite term, providing that he will be appointed and serve as Executive Vice
President of the Company, that he will manage the day-to-day relations between
the Company and its investors and that he will negotiate and structure financing
arrangements with customers of the Company. The agreement further provides that
the Company will pay to Mr. Blair commissions, at competitive industry rates, on
amounts financed by the Company, that the Company will pay to Mr. Blair
additional compensation equal to 20% of its net profits (payable quarterly,
commencing in August, 1997) and that the Company will reimburse Mr. Blair for
his expenses incurred in connection with his performance of his obligations
under the agreement.

MANAGEMENT AGREEMENT

     Pursuant to the Management Agreement, Giuffre Cranes will for a fee
("Management Fee") perform all normal business functions, and otherwise operate
and manage the day-to-day business and affairs of the Company, under the general
supervision of the Company's directors and officers. The Management Fee is
$1,000 per annum, payable quarterly in arrears. The Management Fee will
compensate Giuffre Cranes for, among other services, performing the functions of
a third party originator and administrator/servicer of Leases, including without
limitation marketing and originating Leases (and assisting with credit
determinations with respect to potential lessees), collecting and posting
payments, responding to inquiries from lessees, investigating delinquencies,
reporting tax information to lessees, arranging the disposition of defaults and
policing the leased Equipment.

     Giuffre Cranes is entitled to reimbursement from the Company for (i) the
costs of operations (e.g., documentation, securities filings, other direct costs
of selecting, negotiating, monitoring, and liquidating Equipment and/or Leases
(including consultants, attorneys, accountants, appraisers, due diligence
expenses, travel, and investment banking fees and commissions or preparation of
status reports)); (ii) Company accounting (e.g., maintenance of Company books
and records, bookkeeping fees, preparation of regulatory and tax reports, and
costs of computer equipment or services used by the Company; (iii) investor
communications (e.g., design, production, and mailing of all reports and
communications to investors in the Company, including those required by
regulatory agencies); (iv) investor documentation; (v) legal and tax services;
and (vi) any other related operational or administrative expenses necessary for
the operation of the Partnership. Giuffre Cranes will not be reimbursed by the
Company for customary and routine general overhead expenses incurred in
performing its obligations to the Company, including, without limitation (i)
rent or depreciation, utilities, property taxes, and the cost of capital
equipment unless acquired primarily for the benefit of the Company; (ii)
expenses of a general and administrative nature that are customarily incurred by
Giuffre Cranes for its own account and are not attributable to the Company; and
(iii) salaries and fringe benefits paid by Giuffre Cranes to any of its
directors, officers or other employees.

LIMITATION OF LIABILITY AND INDEMNIFICATION

     The Company's Bylaws provide for the elimination, to the fullest extent
permissible under Wisconsin law, of the liability of its directors to the
Company for monetary damages. Such limitation of liability does not affect the
availability of equitable remedies such as injunctive relief. The Company's
Bylaws provide that the Company shall indemnify its directors and officers
against certain liabilities that may arise by reason of their status or service
as directors or officers (other than liabilities arising from certain specified
misconduct), and to advance their expenses incurred as a result of any
proceeding against them as to which they could be indemnified, including in
circumstances in which indemnification is otherwise discretionary under
Wisconsin law. At the present time, there is no pending litigation or proceeding
involving a director, officer, employee or other agent of the Company in which
indemnification would be required or permitted. The Company is not aware of any
threatened litigation or proceeding which may result in a claim for such
indemnification. See "Indemnification for Securities Act Liabilities."

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                              CERTAIN RELATIONSHIPS
                                       AND
                              RELATED TRANSACTIONS


     CERTAIN TRANSACTIONS

     Giuffre Cranes owns the building which houses the Company's offices in
Milwaukee, Wisconsin. The Company provides use of so much of Giuffre Cranes's
facility as it reasonably requires for its operation during the term of the
Management Agreement. Under the terms of the Management Agreement, Giuffre
Cranes provides all marketing, service and administrative functions required to
operate the business of the Company for the Management Fee. In addition, Giuffre
Cranes will supply all required management, technical and administrative
services through its personnel. See "Management - Management Agreement."

     Pursuant to the unanimous authorization of the holders of all then
outstanding shares of Common Stock, in March, 1998, the Company (i) amended its
Articles of Incorporation to increase the number of authorized shares of Common
Stock to 20,000,000 and (ii) split its outstanding Common Stock, at the rate of
400 shares for every one share outstanding, effective March 31, 1998.

     In May, 1996, Frank P. Giuffre and Dominic J. Giuffre each contributed an
additional $125,000 in cash to the capital of the Company. See "Capitalization."

     CONFLICTS OF INTEREST

     In the future, the Company may become subject to conflicts of interest in
making new rental or lease assignments of equipment managed by it for affiliates
it may form, equipment owned for its own account, and equipment which may
provide collateral for other securities which the Company issues. No such
conflicting obligations exist on the date of this Agreement. The Company does
not expect to become committed under any agreement to follow any specific
priority in the rental or leasing of equipment. In most cases, the Company
anticipates that it will determine which equipment to rent or lease based upon
the type of equipment required by the customer, the proximity of specific items
of that type of equipment to the customer site, and the time availability of the
equipment considering the termination dates of then current rental or lease
agreements. In most cases, the Company does not expect a conflict in the making
of rental or lease assignments for its equipment; however, in the event two
items of the required type are both presently available in the same geographic
area as required to fulfill a particular rental or lease customer's needs, then
the Company will exercise its best efforts in good faith to equalize the
utilization rates of the competing programs, by placing with the customer that
item of equipment for the Company, its affiliates or other programs which then
has the lower utilization rate of the two competing programs. Conflicts may also
occur in the allocation of resources, such as personnel time, between the
Company and its sister corporation. The Company anticipates that it will resolve
these conflicts through the exercise of its best efforts in good faith to make
an equitable allocation of such resources.

     Because the Company intends to transact business with certain of its
officers, directors and affiliates, as well as with firms in which certain of
its officers, directors or affiliates have a material interest, potential
conflicts may arise between the respective interests of the Company and such
related persons or entities. Management believes that such transactions will be
effected on terms at least as favorable to the Company as those available from
unrelated third parties.

     Kranitz & Philipp, counsel to the Company, is also counsel to the Managing
Placement Agent. The Company may be represented by other independent counsel in
all instances (including securities law matters) where its interests are deemed
to conflict with those of the Managing Placement Agent.




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                             PRINCIPAL STOCKHOLDERS

     The following table sets forth as of February 28, 1998, and as adjusted to
reflect the sale of the 200,000 shares of Common Stock offered hereby, certain
information with respect to the beneficial ownership of Common Stock by (i) each
person known by the Company to beneficially own more than 5% of the Common
Stock, (ii) each director of the Company, (iii) the Company's sole Named
Executive Officer and (iv) all directors and executive officers of the Company
as a group. The Company believes that the beneficial owners of the Common Stock
listed below have sole voting and dispositive power with respect to such shares,
except as otherwise indicated.



                                                         Shares beneficially                Shares beneficially
                                                     owned prior to offering(1)           owned after offering(1)
                                                     --------------------------           -----------------------
      Stockholder                                        Number       Percent               Number       Percent
      -----------                                        ------       -------               ------       -------
                                                                                             
Frank P. Giuffre......................................   200,000       50.0%                200,000       33.3%
6635 S. 13th St.
Milwaukee, WI 53221
Dominic J. Giuffre ...................................   200,000       50.0%                200,000       33.3%
6635 S. 13th St.
Milwaukee, WI 53221
Jeffrey M. Brewster...................................     --           --                    --           --
910 N. Elm Grove Rd.
Elm Grove, WI 53122
Thomas H. Murphy......................................     --           --                    --           --
910 N. Elm Grove Rd.
Elm Grove, WI 53122
All executive officers and directors
   as a group (5 persons).............................   400,000      100.0%                400,000       66.7%


- -------------

(1)  Number of shares indicated has been adjusted to reflect a 400 for 1 split
     of outstanding Common Stock of the Company, effective as of March 31, 1998.
     See "Certain Relationships and Related Transactions."


                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

     The Bylaws of the Company and certain provisions of the Wisconsin Business
Corporations Law provide that the Company shall indemnify its directors and
officers against certain liabilities that may arise by reason of their status or
service as directors or officers (other than liabilities arising from certain
specified misconduct), and to advance their expenses incurred as a result of any
proceeding against them as to which they could be indemnified, including in
circumstances in which indemnification is otherwise discretionary under
Wisconsin law. Insofar as indemnification for liabilities arising under the
Securities Act of 1933, as amended ("Securities Act"), may be permitted pursuant
to the foregoing provisions, or otherwise, the Company has been advised that in
the opinion of the Securities and Exchange Commission such indemnification is
against public policy as expressed in the Securities Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Company of expenses incurred or paid
in the successful defense of any action, suit or proceeding) is asserted by such
director or officer in connection with the securities being registered, the
Company will, unless in the opinion of its counsel the matter has been settled
by controlling precedent, submit to a court of appropriate jurisdiction the
question of whether such indemnification by it is against public policy as
expressed in the Securities Act and will be governed by the final adjudication
of such issue. See "Description of Securities."

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                            DESCRIPTION OF SECURITIES

     The authorized capital stock of the Company consists of 20,000,000 shares
of Common Stock, par value $0.01 per share. As of the date of this Prospectus,
there were 400,000 shares of Common Stock outstanding, beneficially held by two
persons.

COMMON STOCK

     Holders of Common Stock are entitled to one vote per share of Common Stock
beneficially owned on each matter submitted to a vote at a meeting of
shareholders, subject to Section 180.1150 of the Wisconsin Business Corporations
Law ("Wisconsin Corporations Act"). The Common Stock does not have cumulative
voting rights, which means that the holders of a majority of voting shares
voting for the election of Directors can elect all of the members of the Board
of Directors. The Common Stock has no preemptive rights and no redemption or
conversion privileges. The holders of Common Stock are entitled to receive
dividends out of assets legally available at such times and in such amounts as
the Board of Directors may, from time to time, determine, and upon liquidation
and dissolution are entitled to receive all assets available for distribution to
the shareholders. Under the Wisconsin Corporations Act, a majority vote of
shares represented at a meeting at which a quorum is present is sufficient for
all actions that require the vote of shareholders; however, certain actions
require enhanced approval by either a supermajority of two-thirds of all
outstanding shares entitled to vote and certain actions require a majority of
all outstanding shares entitled to vote. See "Description of Securities -
Certain Statutory and Other Provisions." All of the outstanding shares of the
Common Stock are, and the shares to be sold by the Company as part of the
offering when legally issued and paid for will be, fully paid and nonassessable,
except for certain statutory liabilities which may be imposed by Section
180.0622(2)(b) of the Wisconsin Corporations Act for unpaid employee wages.

LIMITATION OF DIRECTOR LIABILITY

     Section 180.0828 of the Wisconsin Corporations Act provides that officers
and directors of domestic corporations may be personally liable only for
intentional breaches of fiduciary duties, criminal acts, transactions from which
the director derived an improper personal profit and wilful misconduct. These
provisions may have the effect of reducing the likelihood of derivative
litigation against directors and may discourage or deter shareholders or
management from bringing a lawsuit against directors for breach of their duty of
care, even though such an action, if successful, might otherwise have benefitted
the Company and its shareholders.

INDEMNIFICATION

     Under the Wisconsin Corporations Act, directors and officers of the Company
are entitled to mandatory indemnification from the Company against certain
liabilities and expenses (a) to the extent such officers or directors are
successful in the defense of a proceeding and (b) in proceedings in which the
director or officer is not successful in the defense thereof, unless (in the
latter case only) it is determined that the director or officer breached or
failed to perform his or her duties to the Company and such breach or failure
constituted: (i) a wilful failure to deal fairly with the Company or its
shareholders in connection with a matter in which the director or officer had a
material conflict of interest; (ii) a violation of the criminal law unless the
director or officer had reasonable cause to believe his or her conduct was
lawful or had no reasonable cause to believe his or her conduct was unlawful;
(iii) a transaction from which the director or officer derived an improper
personal profit; or (iv) wilful misconduct. The Wisconsin Corporations Act
allows a corporation to limit its obligation to indemnify officers and directors
by providing so in its articles of incorporation. The Company's By-Laws provide
for indemnification of directors and officers to the fullest extent permitted by
Wisconsin law.

CERTAIN STATUTORY AND OTHER PROVISIONS

     The provisions of the Company's By-Laws and the Wisconsin Corporations Act
described in this section may delay or make more difficult acquisitions or
changes of control of the Company not approved by the Company's Board of
Directors. Such provisions have been implemented to enable the Company,
particularly (but not

                                       30

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exclusively) in the initial years of its existence as a publicly-traded company,
to develop its business in a manner which will foster its long-term growth
without disruption caused by the threat of a takeover not deemed by its Board of
Directors to be in the best interests of the Company and its shareholders. Such
provisions could have the effect of discouraging third parties from making
proposals involving an acquisition or change of control of the Company, although
such proposals, if made, might be considered desirable by a majority of the
Company's shareholders. Such provisions may also have the effect of making it
more difficult for third parties to cause the replacement of the current
management of the Company without the concurrence of the Board of Directors.

     Number of Directors; Removal; Vacancies. The By-Laws currently provide that
the number of Directors shall be five. The authorized number of Directors may be
changed by amendment of the By-Laws. The ByLaws also provide that the Company's
Board of Directors shall have the exclusive right to fill vacancies on the Board
of Directors, including vacancies created by expansion of the Board or removal
of a Director, and that any Director elected to fill a vacancy shall serve until
the next annual meeting of shareholders. The By-Laws further provide that
Directors may be removed by the shareholders only by the affirmative vote of the
holders of at least a majority of the votes then entitled to be cast in an
election of Directors. This provision, in conjunction with the provisions of the
By-Laws authorizing the Board to fill vacant Directorships, could prevent
shareholders from removing incumbent Directors and filling the resulting
vacancies with their own nominees.

     Amendments to the Articles of Incorporation. The Wisconsin Corporations Act
provides authority to the Company to amend its Articles of Incorporation at any
time to add or change a provision that is required or permitted to be included
in the Articles or to delete a provision that is not required to be included in
such Articles. The Company's Board of Directors may propose one or more
amendments to the Company's Articles of Incorporation for submission to
shareholders and may condition its submission of the proposed amendment on any
basis if the Board of Directors notifies each shareholder, whether or not
entitled to vote, of the shareholders' meeting at which the proposed amendment
will be voted upon.

     Constituency or Stakeholder Provision. Under Section 180.0827 of the
Wisconsin Corporations Act ("Stakeholder Law"), in discharging his or her duties
to the Company and in determining what he or she believes to be in the best
interests of the Company, a director or officer may, in addition to considering
the effects of any action on shareholders, consider the effects of the action on
employees, suppliers, customers, the communities in which the Company operates
and any other factors that the director or officer considers pertinent.

     Wisconsin Antitakeover Statutes. Sections 180.1140 to 180.1144 of the
Wisconsin Corporations Act ("Business Combination Law") regulate the broad range
of "business combinations" between a "resident domestic corporation" (such as
the Company) and an "interested stockholder." The Business Combination Law
defines a "business combination" to include a merger or share exchange, or a
sale, lease, exchange, mortgage, pledge, transfer or other disposition of assets
equal to at least 5% of the market value of the stock or assets of the
corporation or 10% of its earning power, or the issuance of stock or rights to
purchase stock with a market value equal to at least 5% of the outstanding
stock, the adoption of a plan of liquidation or dissolution and certain other
transactions involving an "interested stockholder," defined as a person who
beneficially owns 10% of the voting power of the outstanding voting stock of the
corporation or who is an affiliate or associate of the corporation and
beneficially owned 10% of the voting power of the then outstanding voting stock
within the last three years. Section 180.1141 of the Business Combination Law
prohibits a corporation from engaging in a business combination (other than a
business combination of a type specifically excluded from the coverage of the
statute) with an interested stockholder for a period of three years following
the date such person becomes an interested stockholder, unless the board of
directors approved the business combination or the acquisition of the stock that
resulted in a person becoming an interested stockholder before such acquisition.
Accordingly, the Business Combination Law's prohibition on business combinations
cannot be avoided during the three-year period by subsequent action of the board
of directors or shareholders. Business combinations after the three-year period
following the stock acquisition date are permitted only if (i) the board of
directors approved the acquisition of the stock by the interested stockholder
prior to the acquisition date, (ii) the business combination is approved by a
majority of the outstanding voting stock not beneficially owned by the
interested stockholder, or (iii) the consideration to be received by
shareholders meets certain requirements of the statute with respect to form and
amount.

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     In addition, the Wisconsin Corporations Act provides in Sections 180.1130
to 180.1133, that business combinations involving a "significant shareholder"
(as defined below) and a "resident domestic corporation" (such as the Company)
are subject to a two-thirds super majority vote of shareholders ("Fair Price
Provision"), in addition to any approval otherwise required. A "significant
shareholder," with respect to a resident domestic corporation, is defined as a
person who beneficially owns, directly or indirectly, 10% or more of the voting
stock of the corporation, or an affiliate of the corporation which beneficially
owned, directly or indirectly, 10% or more of the voting stock of the
corporation within the last two years. It is anticipated that after completion
of the offering, the Company will be an "issuing public corporation." Under the
Wisconsin Corporations Act, the business combinations described above must be
approved by 80% of the voting power of the corporation's stock and at least
two-thirds of the voting power of the corporation's stock not beneficially held
by the significant shareholder who is party to the relevant transaction or any
of its affiliates or associates, in each case voting together as a single group,
unless the following fair price standards have been met: (i) the aggregate value
of the per share consideration is equal to the higher of (a) the highest price
paid for any common stock of the corporation by the significant shareholder in
the transaction in which it became a significant shareholder of within two years
before the date of the business combination, (b) the market value of the
corporation's shares on the date of commencement of any tender offer by the
significant shareholder, the date on which the person became a significant
shareholder or the date of the first public announcement of the proposed
business combination, whichever is highest, or (c) the highest liquidation or
dissolution distribution to which holders of the shares would be entitled, and
(ii) either cash, or the form of consideration used by the significant
shareholder to acquire the largest number of shares, is offered.

     Section 180.1134 of the Wisconsin Corporations Act ("Defensive Action
Restrictions") provides that, in addition to the vote otherwise required by law
or the articles of incorporation of an issuing public corporation, the approval
of the holders of a majority of the shares entitled to vote is required before
such corporation can take certain action while a takeover offer is being made or
after a takeover offer has been publicly announced and before it is concluded.
Under the Defensive Action Restrictions, shareholder approval is required for
the corporation to (i) acquire more than 5% of the outstanding voting shares at
a price above the market price from any individual who or organization which
owns more than 3% of the outstanding voting shares and has held such shares for
less than two years, unless a similar offer is made to acquire all voting
shares, or (ii) sell or option assets of the corporation which amount to at
least 10% of the market value of the corporation, unless the corporation has at
least three independent directors (directors who are not officers or employees)
and a majority of the independent directors vote not to have this provision
apply to the corporation. The restrictions described in clause (i) above may
have the effect of deterring a shareholder from acquiring shares of the Common
Stock with the goal of seeking to have the Company repurchase such shares at a
premium over the market price.

     Section 180.1150 of the Wisconsin Corporations Act provides that the voting
power of shares of public Wisconsin corporations such as the Company held by any
person or persons acting as a group in excess of 20% of the voting power in the
election of directors is limited to 10% of the full voting power of those
shares. This statutory voting restriction does not apply to shares acquired
directly from the Company or in certain specified transactions or shares for
which full voting power has been restored pursuant to a vote of shareholders.

     Antitakeover Consequences. Certain provision of the Company's Articles of
Incorporation and By-Laws may have significant antitakeover affects, including
the inability of the shareholders to remove directors without cause, and the
ability of the remaining directors to fill vacancies.

     The explicit grant in the Stakeholder Law of discretion to directors to
consider non-shareholder constituencies could, in the context of an "auction" of
the Company, have antitakeover effects in situations where the interests of
stakeholders of the Company, including employees, suppliers, customers and
communities in which the Company does business, conflict with the short-term
maximization of shareholder value.

     The Fair Price Provision may discourage any attempt by a shareholder to
squeeze out other shareholders without offering an appropriate premium purchase
price. In addition, the Defensive Action Restrictions may have the effect of
deterring a shareholder from acquiring the Common Stock with the goal of seeking
to have the Company repurchase the Common Stock at a premium. The Wisconsin
Corporations Act statutory provisions and the

                                       32

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Company's By-Law provisions referenced above are intended to encourage persons
seeking to acquire control of the Company to initiate such an acquisition
through arms-length negotiations with the Company's Board of Directors, and to
ensure that sufficient time for consideration of such a proposal, and any
alternatives, is available. Such measures are also designed to discourage
investors from attempting to accumulate a significant minority position in the
Company and then use the threat of a proxy contest as a means to pressure the
Company to repurchase shares of Common Stock at a premium over the market value.
To the extent that such measures make it more difficult for, or discourage, a
proxy contest or the assumption of control by a holder of a substantial block of
the Common Stock, they could increase the likelihood that incumbent Directors
will retain their positions, and may also have the effect of discouraging a
tender offer or other attempt to obtain control of the Company, even though such
attempt might be beneficial to the Company and its shareholders.

TRANSFER AGENT AND REGISTRAR

     The Company is the Transfer Agent and Registrar for the Common Stock.



                      COMMON STOCK ELIGIBLE FOR FUTURE SALE

     Prior to the offering there has been no market for the Common Stock of the
Company. The Company can make no predictions as to the effect, if any, that
sales of shares or the availability of shares for sale will have on the market
price prevailing from time to time. Nevertheless, sales of significant amounts
of the Common Stock in the public market, or the perception that such sales may
occur, could adversely affect prevailing market prices. See "Risk Factors - 
Common Stock Eligible for Future Sale."

     Upon completion of the offering, the Company expects to have 600,000 shares
of Common Stock outstanding. Of the shares outstanding after the offering, the
200,000 shares of Common Stock sold in the offering will be freely tradeable
without restriction under the Securities Act, except for any such shares which
may be acquired by an "affiliate" of the Company ("Affiliate"), as that term is
defined in Rule 144 promulgated under the Securities Act ("Rule 144"), which
shares will be subject to the volume limitations and other restrictions set
forth in Rule 144, described below. An aggregate of 400,000 shares of Common
Stock held by the existing stockholders of the Company upon completion of the
offering will be "restricted securities" (as that phrase is defined in Rule 144)
and may not be resold in the absence of registration under the Securities Act or
pursuant to an exemption from such registration, including among others, the
exemption provided by Rule 144 under the Securities Act.

     In general, under Rule 144 as currently in effect, beginning ninety days
after the date of this Prospectus, if a period of at least one year has elapsed
since the later of the date the "restricted securities" were acquired from the
Company or the date they were acquired from an Affiliate, then the holder of
such restricted securities (including an Affiliate) is entitled to sell in the
public market a number of shares within any three-month period that does not
exceed the greater of 1% of the then outstanding shares of the Common Stock
(approximately 6,000 shares immediately after the offering) or the average
weekly reported volume of trading of the Common Stock during the four calendar
weeks preceding such sale. Under Rule 144, the holder may only sell such shares
through "brokers' transactions" or in transactions directly with a "market
maker" (as such terms are defined in Rule 144). Sales under Rule 144 are also
subject to certain requirements regarding providing notice of such sales and the
availability of current public information concerning the Company. Affiliates
may sell shares not constituting restricted shares in accordance with the
foregoing volume limitations and other requirements but without regard to the
one-year holding period. Under Rule 144(k), if a period of at least two years
has elapsed between the later of the date restricted securities were acquired
from the Company or the date they were acquired from an Affiliate, as
applicable, a holder of such restricted securities who is not an Affiliate at
the time of the sale and has not been an Affiliate for at least three months
prior to the sale would be entitled to sell the shares in the public market
without regard to the volume limitations and other restrictions described above.
Beginning 90 days after the date of this Prospectus, approximately 400,000
shares of Common Stock will be eligible for sale in the public market pursuant
to Rule 144, subject to the volume limitations and other restrictions described
above.

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     Notwithstanding the foregoing, the Company's executive officers, directors
and existing stockholders who own in aggregate approximately 400,000 shares of
Common Stock have agreed that, without the prior consent of the Managing
Placement Agent, they will not (i) directly or indirectly, sell, offer to sell,
grant a option for the sale of or otherwise dispose of any shares of Common
Stock or securities or rights convertible into or exercisable or exchangeable
for Common Stock (except through gifts to persons who agree in writing to bound
by such restrictions) or (ii) make any demand for or exercise any right with
respect to the registration any Common Stock or other such securities, for a
period of 120 days after the date of this Prospectus.

                                  UNDERWRITING

     The Company has entered into an agreement with J.E. Liss & Company, Inc.
("Managing Placement Agent"), providing for the offering of the Common Stock
("Managing Placement Agent Agreement"). The principal offices of the Managing
Placement Agent are located at 424 East Wisconsin Avenue, Milwaukee, Wisconsin
53202, and its telephone number is (414) 225-3555. The Managing Placement Agent
is not obligated to purchase any of the securities offered hereby, but has
agreed to use its best efforts, as agent for the Company, to sell up to 200,000
shares of Common Stock. There is no minimum aggregate amount required to be sold
in the offering; all funds will become immediately available to the Company for
the purposes described herein under "Use of Proceeds." The Company reserves the
right to refuse to sell Common Stock to any person and, in its discretion, may
terminate the offering at any time.

     All funds tendered for the Common Stock will be held in escrow by Grafton
State Bank, Grafton, Wisconsin ("Escrow Agent"), pursuant to an agreement among
the Company, the Managing Placement Agent and Escrow Agent ("Escrow Agreement").
Pending disbursement under the terms of the Escrow Agreement, subscription
proceeds will be deposited in a segregated account and invested in short-term
United States government securities, securities guaranteed by the United States
government, certificates of deposit or time or demand deposits in commercial
banks located in the United States.

     The Company will determine, in its sole discretion, to accept or reject
purchase offers within five days following receipt thereof. Funds of an investor
whose subscription is rejected will be promptly returned directly to such person
by the Escrow Agent, without interest or deduction, pursuant to the terms of the
Escrow Agreement. The minimum purchase per investor is 100 shares of Common
Stock; however, the Company may, in its sole discretion, sell fewer shares to
any investor. No purchase offer is subject to withdrawal, revocation or
termination by purchaser.

     The Company proposes to offer the Common Stock to the public at the public
offering price set forth on cover page of this Prospectus, and will pay to the
Managing Placement Agent commissions in an amount equal to 8% of the aggregate
purchase price of the Common Stock sold. The Managing Placement Agent may
reallow all or any part of such commissions to any broker-dealer member of the
NASD who is designated by it to participate in the distribution of the offering
("Selected Placement Agent"), up to an amount equal to 8% of the aggregate
purchase price of the Common Stock sold in the offering by such Selected
Placement Agent.

     The Company has agreed to pay to the Managing Placement Agent a
non-accountable expense allowance equal to 2% of the aggregate purchase price of
the Common Stock sold in the offering. The Managing Placement Agent may reallow
all or any part of such expense allowance to any Selected Placement Agent, up to
an amount equal to 2% of the aggregate purchase price of the Common Stock sold
in the offering by such Selected Placement Agent.

     To purchase Common Stock, a prospective investor must complete and sign a
Subscription Agreement (in the form attached to this Prospectus as Exhibit A)
and such other documents as may be required by the Company, and deliver such
documents, together with payment in an amount equal to the full purchase price
the shares of Common Stock being purchased ("Subscription Payment"). Checks must
be made payable to "Grafton State Bank, Escrow Agent." Each Subscription Payment
will be transmitted to the Escrow Agent, by 12:00 noon, on the business day next
following receipt thereof by a Selected Placement Agent.


                                       34

   36



     The Managing Placement Agent has informed the Company that the Selected
Placement Agents (including the Managing Placement Agent) will not confirm sales
of Common Stock offered by this Prospectus to accounts over which they exercise
discretionary authority.

     The Company and its directors, officers, 10% stockholders have agreed not
to offer, sell or otherwise dispose of any shares of Common Stock for a period
of 120 days after the date of this Prospectus without the prior written consent
of the Managing Placement Agent.

     In connection with this offering, the Company has agreed to sell to the
Managing Placement Agent or its designees (such designees to consist solely of
any Selected Placement Agent and the bona fide officers or partners thereof), at
a purchase price of $.01 each, warrants ("Underwriter's Warrants") to purchase
from the Company shares of Common Stock in amount equal to 10% of the number of
shares of Common Stock sold in the offering.

     The Underwriter's Warrants are exercisable for a period of four years
commencing one year after the date of this Prospectus at an exercise price
("Exercise Price") of 120% of the price per share set forth on the cover page of
this Prospectus. The Underwriter's Warrants will be non-transferable except to
officers of the Representative. The Underwriter's Warrants contain anti-dilution
provisions for adjustment of the Exercise Price upon the occurrence of certain
events, including stock dividends, stock splits, recapitalizations and the
issuance of Common Stock for consideration less than the Exercise Price. The
holders of Underwriter's Warrants have no voting, dividend or other rights as
stockholders of the Company with respect to shares underlying the Underwriter's
Warrants, unless and until the Underwriter's Warrants have been exercised.

     A new registration statement or post-effective amendment to the
registration statement of which this Prospectus is a part will be required to be
filed and declared effective before distribution to the public of shares of
Common Stock issuable upon exercise of the Underwriter's Warrants ("Warrant
Shares"). The Company has agreed, on one occasion when requested, to make
necessary filings, at its expense, to permit a public offering of the Warrant
Shares during the period beginning one year after the date hereof and ending
four years thereafter, and to use its best efforts to cause such filing to
become effective and remain effective for a period of at least one year. In
addition, the Company has agreed, during the period commencing at the beginning
of the second year and concluding at the end of the fifth year after the
effective date of the registration statement of which this Prospectus is a part,
to give advance notice to holders of the Underwriter's Warrants and Warrant
Shares, of its intention to file a registration statement, and in such case,
holders of the Underwriter's Warrants and any Warrant Shares shall have the
right to require the Company to include the Warrant Shares in such registration
statement at the Company's expense and to have maintained the effectiveness of
such registration statement for a period of at least one year.

     During the period during which the Underwriter's Warrants are exercisable,
the Managing Placement Agent and any transferee will have the opportunity to
profit from a rise in the market price of the Common Stock with a resulting
dilution in the interest of other stockholders. In addition, the terms on which
the Company will be able to obtain additional capital during the exercise period
may be adversely affected in that the Representative is likely to exercise the
Underwriter's Warrants at a time when the Company would, in all likelihood, be
able to obtain capital by a new offering of securities on terms more favorable
than those provided by the terms of the Underwriter's Warrants.

     For the five-year period commencing on the date hereof, the Company has
granted the Managing Placement Agent the right of first refusal to act as lead
manager, placement agent or investment banker with respect to any proposed
underwritten public distribution or private placement of the Company's
securities or any merger, acquisition or disposition of assets of the Company,
if the Company uses a lead manager, placement agent or investment banker or
person performing such function for a fee.

     The Company has agreed to indemnify the Underwriters against certain
liabilities, including liabilities under the Securities Act of 1933, as amended,
or to contribute to payments the Underwriters may be required to make in respect
thereof. See "Indemnification for Securities Act Liabilities."


                                       35

   37



     Prior to this offering, there has been no public market for the Common
Stock. The initial public offering price has been determined by negotiations
between the Company and the Managing Placement Agent and is not necessarily
related to the Company's asset value, net worth, results of operations or other
established criteria of value. Among the factors considered in determining the
initial offering price include the history of and the prospects for the Company
and the industry in which it operates, the past and present operating results of
the Company and the trends of such results, the financial condition of the
Company, the previous experience of management, the market price of publicly
traded stock of comparable companies in recent periods and the general condition
of the securities markets at the time of the offering.


                                  LEGAL MATTERS

     Certain legal matters, including the validity of the Common Stock offered
hereby, will be passed upon for the Company by Gordon F. Barrington, Esq.,
Milwaukee, Wisconsin. Certain legal matters will be passed upon for the Company
and the Managing Placement Agent by Kranitz & Philipp, Milwaukee, Wisconsin.

                                     EXPERTS

     The balance sheets of the Company at February 28, 1997 and February 29,
1996, and the related statements of operations and cash flows for the periods
then ended, respectively, have been audited by Smrecek & Co., S.C., independent
certified public accountants, as set forth in their report appearing elsewhere
herein, and are included in this Prospectus in reliance upon such report given
upon the authority of such firm as experts in accounting and auditing.

                             ADDITIONAL INFORMATION

     A Registration Statement, including amendments thereto, relating to the
Common Stock offered hereby has been filed by the Company with the Securities
and Exchange Commission under the Securities Act of 1933, as amended. This
Prospectus does not contain all of the information set forth in the Registration
Statement and the exhibits and schedules thereto. For further information with
respect to the Company and the Common Stock offered hereby, reference is made to
such Registration Statement and exhibits and schedules filed as a part thereof.
A copy of the Registration Statement may be inspected without charge at the
public reference facilities maintained by the Commission at Room 1024, Judiciary
Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549, and at the regional
offices of the Commission at 7 World Trade Center, Suite 1300, New York, New
York 10048 and Northwestern Atrium Center, 500 West Madison Street, Suite 1400,
Chicago, Illinois 60661. Copies of such material may be obtained from the Public
Reference Section of the Commission, Judiciary Plaza, 450 Fifth Street, N.W.,
Washington, D.C. 20549, upon payment of prescribed fees, or accessed
electronically by means of the Commission's home page on the Internet World Wide
Web at http://www.sec.gov.

     Statements made in this Prospectus as to the contents of any contract,
agreement or other document referred to are not necessarily complete. With
respect to each such contract, agreement or other document filed as an exhibit
to the Registration Statement, reference is made to the exhibit for a more
complete description of the matter involved, and each such statement shall be
deemed qualified in its entirety by such reference.

     Upon consummation of the offering, the Company will become subject to the
reporting requirements of the Securities Exchange Act of 1934, as amended, and
in accordance therewith will file periodic reports, proxy statements and other
information with the Commission.


                                       36

   38



                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS




                                                                                                               Page
                                                                                                               ----
                                                                                                             
Report of Independent Accountants............................................................................   F-1
Financial Statements:
Balance Sheets at February 28, 1997 and February 29, 1996, and at September 30, 1995 (unaudited).............   F-2
Statements of Operations for the years ended February 28, 1997 and February 28, 1996,
   and for the nine months ended November 30, 1997 and 1996 (unaudited)......................................   F-3
Statements of Cash Flows for the years ended February 28, 1997 and February 29, 1996,
   and for the nine months ended November 30, 1997 and 1996 (unaudited)......................................   F-4
Notes to Financial Statements................................................................................   F-5


                                       37

   39





                         REPORT OF INDEPENDENT AUDITORS





To  the Board of Directors
Heartland Wisconsin Corp.



We have audited the accompanying balance sheets of Heartland Wisconsin Corp. as
of February 28, 1997 and February 29, 1996, and the related statements of
operations, and statements of cash flows for the periods then ended,
respectively. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards required that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Heartland Wisconsin Corp. as of
February 28, 1997 and February 29, 1996, and the results of their operations and
cash flows for the periods then ended in conformity with generally accepted
accounting principles.


SMRECEK & CO,. S.C.



Certified Public Accountants
Waukesha, Wisconsin
October 10, 1997, except for Note 1 as
  to which the date is December 16, 1997


                                      F-1
   40
HEARTLAND WISCONSIN CORP.
Balance Sheets




                                                              November 30,       February 28,    February 29,    
                                                                  1997               1997            1996
                                                             -------------------------------------------------
                                                               (Unaudited)
Assets:                                                      
                                                                                          
    Cash                                                     $      95,471      $       7,665      $    12,048
    Cash held in escrow                                              3,031              3,748                -
    Finance Receivables (Notes 3 & 4)                            1,317,269            496,150           10,976
    Receivable from Giuffre Bros. Cranes, Inc. (Note 5)             11,327                  -           38,836
    Receivable from Giuffre West, Inc. (Note 5)                          -            116,701                -
                                                             
    Equipment (Note 5)                                                   -            866,185          617,264
    Less accumulated depreciation                                        -            (93,185)         (23,754)
                                                             -------------------------------------------------
        Net equipment                                                    -            773,000          593,510
                                                             
    Deferred finance costs- net (Note 2)                            55,683             31,236           81,946
                                                             -------------------------------------------------
        Total assets                                         $   1,482,781       $  1,428,500     $    737,316
                                                             =================================================
                                                             
Liabilities:                                                 
    Senior notes payable- bank (Note 4)                      $     473,338       $          -     $          -
    Notes payable  (Note 4)                                        752,452          1,027,000          750,000
    Payable to Giuffre Bros. Cranes, Inc. (Note 5)                       -            161,007                -
    Accrued liabilities                                              7,794              2,881            1,922
                                                             -------------------------------------------------
        Total liabilities                                        1,233,584          1,190,888          751,922
                                                             
Shareholders' equity:                                        
    Common stock, $.01 par value, 9,000 shares              
        authorized, 1,000 shares issued and outstanding                 10                 10               10
    Paid-in-capital                                                259,990            259,990            9,990
    Retained earnings (deficit)                                    (10,803)           (22,388)         (24,606)
                                                             -------------------------------------------------
        Total shareholders' equity                                 249,197            237,612          (14,606)
                                                             -------------------------------------------------
        Total liabilities and shareholders' equity           $   1,482,781       $  1,428,500     $    737,316
                                                             =================================================



    The accompanying notes are an integral part of the financial statements.

                                      F-2

   41

HEARTLAND WISCONSIN CORP.
Statements of Income and Retained Earnings (Deficit)



                                                           Nine Months Ended                       Years Ended                
                                                       November 30,     November 30,        February 28,      February 29,       
                                                            1997              1996              1997             1996             
                                                     -------------------------------------------------------------------------    
                                                        (Unaudited)        (Unaudited)                           (Note 1)         
                                                                                                     
Revenues:                                                                                                                         
   Rental equipment sales (Note 5)                   $            -      $   315,021          $    506,203         $     -        
   Rental income (Note 5)                                         -          144,100               213,803            29,585      
   Interest income                                           108,433           3,525                17,048             1,290      
   Other income                                                7,735            -                     -                  -        
                                                     -------------------------------------------------------------------------    
        Total revenue                                        116,168         462,646               737,054            30,875      
                                                                                                                                  
Expenses:                                                                                                                         
   Cost of equipment sold (Note 5)                                -          247,216               407,553               -        
   Interest expense                                           75,677          68,509                94,582            19,547      
   Amortization of finance costs (Note 2)                     22,543          64,452                86,872            10,559      
   Depreciation                                                   -           93,745               139,922            23,754      
   Legal and accounting                                        3,121              25                 4,025               895      
   Escrow fees and bank charges                                2,222           1,600                 1,650               702      
   Other                                                       1,020             231                   231                24      
                                                     ------------------------------------------------------------------------     
        Total expenses                                       104,583         475,778               734,835            55,481      
                                                     ------------------------------------------------------------------------     
                                                                                                                                  
   Net income (loss)                                          11,585         (13,132)                2,218           (24,606)
   Retained earnings (deficit), beginning of period          (22,388)        (24,606)              (24,606)              -
                                                     ------------------------------------------------------------------------     
   Retained earnings (deficit), end of period        $       (10,803)    $   (37,738)         $    (22,388)        $ (24,606)
                                                     ========================================================================
   Net income (loss) per common share                $         11.58     $    (13.13)         $       2.22         $  (24.61)
                                                     ========================================================================
   Weighted average common shares outstanding                  1,000           1,000                 1,000             1,000
                                                     ========================================================================




                                                                          

   The accompanying notes are an integral part of the financial statements.
                                       
                                      F-3
   42
HEARTLAND WISCONSIN CORP.
Statements of Cash Flows




                                                                Nine Months Ended                            Years Ended
                                                          November 30,        November 30,         February 28,        February 29,
                                                             1997                 1996                1997                1996
                                                          -------------------------------------------------------------------------
                                                          (Unaudited)         (Unaudited)                              (Note 1)

                                                                                                        
Cash flows from operating activities:
  Net income (loss)                                       $    11,585         $    (13,132)        $     2,218      $    (24,606)
  Adjustments to reconcile net income (loss) to net
    cash provided by operating activities:
      Depreciation                                                  -               93,745             139,922            23,754
      Amortization of loan fees                                22,543               64,452              86,872            10,559
      Gain on sale of equipment                                     -              (67,805)            (98,650)                -
      (Increase) in accrued interest receivable                (8,097)              (1,230)             (4,258)                -
      Increase in accrued liabilities                           4,913                1,156                 960             1,922
                                                          ----------------------------------------------------------------------
         Net cash provided by operating activities             30,944               77,186             127,064            11,629

Cash flows from investing activities:
     Investments in notes and direct financing leases      (1,028,195)            (143,287)           (491,115)          (10,976)
     Payments received on notes and leases                    215,174                3,051              10,198                 -
     Equipment purchased (Note 5)                                   -             (675,587)           (675,586)         (617,264)
     Net proceeds from equipment sold                         773,000              260,452             454,824                 -
                                                          ----------------------------------------------------------------------
         Net cash used in investing activities                (40,021)            (555,371)           (701,679)         (628,240)

Cash flows from financing activities:
     Net bank borrowings-senior notes (Note 4)                512,463                    -                   -                 -
     Net borrowings from investors (Note 4)                   475,452              262,000             277,000           750,000
     Repayments of senior notes                               (39,125)                   -                   -                 -
     Repayments of investor notes                            (750,000)                   -                   -                 -
     Loan fees incurred                                       (46,991)             (34,812)            (36,162)          (92,506)
     Increase (decrease) in proceeds held in escrow               717                    -              (3,748)                -
     (Increase) decrease in related party balances 
       (Note 5)                                               (55,633)              (3,480)             83,142           (38,836)
     Proceeds from sale of common stock and contribution 
     of additional paid-in-capital                                  -              250,000             250,000            10,000
                                                          ----------------------------------------------------------------------
       Net cash provided from financing activities             96,883              473,708             570,232           628,658
                                                          ----------------------------------------------------------------------
Net increase (decrease) in cash                                87,806               (4,477)             (4,384)           12,048
Cash balances at the beginning of period                        7,665               12,048              12,048                 -
                                                          ----------------------------------------------------------------------
Cash balances at the end of period                        $    95,471           $    7,571          $    7,664         $  12,048
                                                          ======================================================================
Supplemental disclosure of cash flow information:
Cash paid during the period for:
     Interest                                             $    73,571           $   68,509          $   93,693         $  17,625
     Income taxes                                         $         -           $        -          $        -         $       -




   The accompanying notes are an integral part of the financial statements.
   

                                      F-4
   43







                            HEARTLAND WISCONSIN CORP.
                          Notes to Financial Statements


NOTE 1 - NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

          NATURE OF  OPERATIONS

Heartland  Wisconsin Corp. was incorporated in the State of Wisconsin in August,
1995. The Company's  shareholders are also  shareholders of Giuffre Bros. Cranes
Inc. which manages the operations of the Company under the terms of a Management
Agreement.

Heartland Wisconsin Corp. rents, leases, services and sells truck mounted units.
The Company also  provides  financing to its  customers and customers of Giuffre
Bros.  Cranes,  Inc.  Financing is provided  through  secured  loans and finance
leases.  In the future,  the Company expects its operations to consist primarily
of financing activities.

         FISCAL YEAR

The Company's fiscal year ends on the last day of February. Operations for 1996
reflect the results of operations for seven months from inception in August,
1995 to February 29, 1996.

         USE OF ESTIMATES

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.


         FINANCE RECEIVABLES

Finance receivables that management has the intent and ability to hold for the
foreseeable future or until maturity or payoff are reported at their outstanding
unpaid principal balances reduced by any chargeoff or specific valuation
accounts and net of any deferred fees or costs on originated loans, or
unamortized premiums or discounts on purchased loans.

Loan origination fees and certain direct origination costs are capitalized and
recognized as an adjustment of the yield of the related loan.

Allowance for loan losses is increased by charges to income and decreased by
chargeoffs (net of recoveries). Management's periodic evaluation of the adequacy
of the allowance is based on the Company's past loan loss experience, known and
inherent risks in the portfolio, adverse situations that may affect the
borrower's ability to repay, the estimated value of any underlying collateral
and current economic conditions.

The Company calculates its provision for credit losses based on changes in the
present value of expected future cash flows of its loans discounted at the
loan's effective interest rate in accordance with Financial Accounting Standards
Board (FASB) Statement of Financial Accounting Standards No. 114.


                                      F-5
   44

                            HEARTLAND WISCONSIN CORP.


NOTE 1 - NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING 
         POLICIES - CONTINUED

         EQUIPMENT

Equipment  purchases  were  capitalized  at cost.  Depreciation  is computed for
financial  statement  purposes on straight-line  method over a five year period.
For income tax purposes, the Company uses MACRS over the same period. All of the
equipment  at March 1,  1997 was sold to  Giuffre  Bos.  Cranes,  Inc.  at cost.

         DEFERRED COSTS

The Company has capitalized certain legal and offering costs in connection with
the sale of its debt instruments. These costs are amortized over the life of the
related debt using the interest method.

         INCOME TAXES

Deferred tax assets and liabilities are reflected at currently enacted income
tax rates applicable to the period in which the deferred tax assets or
liabilities are expected to be realized or settled. As changes in tax laws or
rates are enacted, deferred tax assets and liabilities are adjusted through the
provision for income taxes.

         INCOME RECOGNITION

Interest income from finance receivables is recognized using the interest
(actuarial) method. Accrual of interest income on finance receivables is
suspended when a loan is contractually delinquent for ninety days or more. The
accrual is resumed when the loan becomes contractually current and past-due
interest income is recognized at that time. In addition, a detailed review of
commercial loans will cause earlier suspension if collection is doubtful.

         INTERIM FINANCIAL INFORMATION

The financial information as of November 30, 1997 and for the nine months ended
November 30, 1997 and 1996 reflect all adjustments of a normal, recurring nature
which are, in the opinion of management, necessary for a fair presentation of
the Company's financial condition and results of operations.

NOTE  2 - CHANGES IN ACCOUNTING PRINCIPLES

In view of the change in emphasis of the Company's operations more toward
financing, the Company elected to change its method of financial statement
presentation to an unclassified balance sheet which conforms accounting policies
preferable for finance companies. The presentation of the prior year financial
statements has been restated to conform with that of the current period.

During 1997, the Company began amortizing deferred costs associated with
obtaining debt financing over the life of the outstanding debt on the interest
method. In 1996, these costs were treated as organization costs to be amortized
over a five year period. The new method, if applied to 1996, would not have
materially affected previously reported results of operations.

During 1997, the Company's notes payable due June 30, 1997 were repaid on March
20, 1997. Accordingly, all remaining deferred costs related to this debt were
charged to 1997 operations.



                                      F-6
   45

                            HEARTLAND WISCONSIN CORP.




NOTE 3 - FINANCE RECEIVABLES

Finance receivables consisted of the following:



                                                         November 30, 1997           February 28,1997
                                                         -----------------           ----------------
                                                          (Unaudited)
                                                                                    
         Loans, secured by crane equipment,              $      114.685                $     130,975
         Crane equipment leases - net                         1,190,229                      360,917
         Accrued interest                                        12,355                        4,258

                                                         --------------                -------------
                                                         $    1,317,269                $     496,150
                                                         ==============                =============



All of the Company's loans and leases are current and accordingly, no allowance
for credit losses has been established. The Company's equipment leases are
direct financing leases or sales type leases. The lease terms range from 36 to
60 months and generally provide for the option of the lessee to acquire the
leased assets for $1 at the end of the lease term. At February 28, 1997,
contractual maturities of finance receivables was as follows:



                                              Loans                     Leases                  Total
                                              -----                     ------                  -----   
                                                                                    
         1998                              $   22,021               $   67,870              $    89,891
         1999                                  24,810                   77,658                  102,468
         2000                                  27,952                   77,782                  105,734
         2001                                  31,473                   57,559                   89,032
         2002                                  24,720                   61,833                   86,552
         2003                                       -                   18,214                   18,214
                                           ----------              -----------              -----------
                                           $  130,976              $   360,916              $   491,891
                                           ==========              ===========              ===========





                                      F-7
   46

                            HEARTLAND WISCONSIN CORP.


NOTE  4 - NOTES PAYABLE



The Company had notes payable as follows:                   November 30         February 28      February 29
                                                               1997                1997            1996
                                                            -----------         ------------     -----------
                                                            (Unaudited)
                                                                                           
         Senior notes payable-bank:
         8.9% note, due in monthly
         installments of $2,117 including
         principal and interest through
         October 5, 2002                                     $  101,939          $        -        $       -

         8.9% note, due in monthly installments
         of $934 including principal and
         interest through July 25, 2002                          43,146                   -                -         

         8.9% note, due in monthly installments
         of $1,269 including principal and interest
         through July 5, 2002                                    58,607                   -                -         

         8.9% note, due in monthly installments
         of $1,153 including principal and interest
         through July 5, 2002                                    53,454                   -                -         

         8.9% note, due in monthly installments
         of $1,005 including principal and interest
         through June 9, 2002                                    45,787                   -                -         

         9.25% note, due in monthly installments of $1,014 
         including principal and interest through 
         March 5, 2002                                           44,537                   -                -         

         8.9% note, due in monthly installments of
         $3,730 including principal and interest
         through January 9, 2001                                125,868                   -                -         
                                                             ----------          ----------        ---------
                                                             $  473,338          $        -        $       -
                                                             ==========          ==========        =========
     Investors:
         10.25% secured notes
            due June 30, 1997                                $        -          $  750,000        $ 750,000

         10.25% asset backed notes due
            due June 30, 1999                                   177,000             177,000

         10.25% capital notes due
             December 31, 1999                                  575,452             100,000                -
                                                             ----------          ----------        ---------
                                                             $  752,452          $1,027,000        $ 750,000
                                                             ==========          ==========        =========        




                                      F-8
   47

                            HEARTLAND WISCONSIN CORP.



NOTE 4 - NOTES PAYABLE - CONTINUED

The Company has financed up to 60% of certain lease contracts through borrowings
(the senior notes) with a bank. The bank notes are at fixed interest rates
during the term of the loan and are secured by a first security interest in the
leased equipment.

The asset backed and capital investor notes are subordinated to the senior bank
debt. As of February 28, 1997 the Company had no senior notes debt outstanding.
All of the Company's notes require interest to be paid monthly. The Company's
secured debt is secured by equipment purchased using the proceeds from the debt
obligations sold or the proceeds from the sale of previously purchased
equipment. The capital notes due December 31, 1999 are not secured and are
general obligations of the Company.

At March 20, 1997 the Company repaid all of the investor secured notes prior to
maturity.

Maturities at February 28, 1997 were as follows:

         1998                                $    750,000
         1999                                           -
         2000                                     277,000
                                             ------------
                                  Total      $  1,027,000
                                             ============

NOTE 5 - RELATED PARTY TRANSACTIONS

The  Company's  shareholders  are  also  shareholders  in the  Company's  sister
corporations Giuffre Bros Cranes, Inc. and Giuffre West, Inc. Under a Management
Agreement,   Giuffre  Bros.  Cranes,   Inc.  provides  all  marketing  services,
administration  and related  facilities  required for the conduct of Heartland's
business.  During 1997, Heartland had no employees or facilities of its own. The
Management  Agreement permits Giuffre Bros.  Cranes,  Inc. to assess Heartland a
management fee for its services,  however,  during 1997 or 1996,  Giuffre Bros.
Cranes, Inc. did not assess or receive any management fees from Heartland.

On March 1, 1997, the Company sold all of its remaining  crane equipment back to
Giuffre Bros. Cranes, Inc. at net book value ($773,000). Accordingly, no gain or
loss was realized for book purposes.

The Company had the following  transactions with Giuffre Bros. Cranes,  Inc. and
related entities during 1997 and 1996, respectively:



                                                               February 28       February 29
                                                                  1997              1996
                                                                  ----              ----

                                                                             
         Purchases of  crane equipment, at cost                 $  675,586       $   617,264
         Sales of rental equipment                                 506,203                 -
         Rental income                                             213,803            29,585



                                      F-9
   48


                            HEARTLAND WISCONSIN CORP.




NOTE 6 - INCOME TAXES

The Company had nominal  operating  income in 1997 and incurred a net  operating
loss in 1996.  Accordingly,  no  provision  for income taxes was made for either
year.

At February 28, 1997, the Company had net operating loss carryforwards of
approximately $96,000 available to offset federal taxable income in future
years.








                                      F-10




   49

                                                                       EXHIBIT A








                                 200,000 SHARES
                            HEARTLAND WISCONSIN CORP.
                                  COMMON STOCK

                             SUBSCRIPTION AGREEMENT

Heartland Wisconsin Corp.
6635 South 13th Street
Milwaukee, Wisconsin  53221

Gentlemen:

     The undersigned irrevocably subscribe(s) for and agree(s) to
purchase______ shares of common stock, par value $0.01 per share ("Common 
Stock"), of Heartland Wisconsin Corp., to be registered in the name(s) of the 
undersigned at the address appearing below. Delivered concurrently herewith is 
payment in full for the Common Stock subscribed for, at the price of $ per 
share (checks made payable to "Grafton State Bank, Escrow Agent"). The 
undersigned agree(s) that the Company has the right to reject this 
subscription for any reason and that, in the event of rejection, all funds 
delivered herewith will be promptly returned, without interest or deduction.

WITHHOLDING CERTIFICATION

     Each of the undersigned certifies under penalty of perjury that:

     (1) The Social Security Number or other Federal Tax I.D. Number entered
         below is correct.

     (2) The undersigned is not subject to backup withholding because:

         (a) The IRS has not informed the undersigned that he/she/it is subject
             to backup withholding.

         (b) The IRS has notified the undersigned that he/she/it is no longer
             subject to backup withholding.

     NOTE: If this statement is not true and you are subject to backup
withholding, strike out section (2).

REGISTRATION OF SECURITIES 

    Common Stock is to be registered as indicated below. (Please type or print.)



                                           
- ----------------------------------

- ----------------------------------           ----------------------------------------------------------
                                                       Social Security or Federal Tax I.D. Number
- ----------------------------------           
           Name(s)

- ----------------------------------
         Street Address                       Telephone Number  (   )
                                                                      ----------------------------------             

- ----------------------------------
    City, State, Zip Code




 
OWNERSHIP:  [ ] Individual   [ ] Marital Property   [ ] Joint Tenants with Right of Survivorship   
            [ ] Tenants in Common [ ] Corporation   [ ] Partnership   [ ] Trust   [ ]IRA/Qualified Plan   
            [ ] Other ________________


     If Common Stock is to be registered jointly, all owners must sign. For
IRAs/Qualified Plans, the trustee must sign. Any registration in the names of
two or more co-owners will, unless otherwise specified, be as joint tenants with
rights of survivorship and not as tenants in common. Each subscriber certifies
that he/she/it has full capacity to enter into this Agreement. This subscription
is subject to acceptance by the Company and will not be accepted unless
accompanied by payment in full.

                                       A-1

   50




SUBSCRIBER SIGNATURES

INDIVIDUALS (All proposed record holders must sign.)

Dated:
      ----------------------    



- -------------------------------             --------------------------------------
         (Signature)                                    (Signature)

- -------------------------------             --------------------------------------
     (Print or Type Name)                         (Print or Type Name)


CORPORATIONS, PARTNERSHIPS, TRUSTS AND IRAS/QUALIFIED PLANS (Certificate of
Signatory must be completed.)

Dated:
      -------------------------             --------------------------------------
                                             (Print or Type Name of Entity)


                                      By:
                                         ------------------------------------------
                                           (Signature of Authorized Representative)


                            CERTIFICATE OF SIGNATORY


 

 I,                                                   , am the              
    ---------------------------------------------------         -----------------------------------------------  
     (Print or Type Name of Authorized Representative)                   (Print or Type Title or Position)

of                                                           ("Entity").
   ------------------------------------------------------
         (Print or Type Name of Subscribing Entity)


     I certify that I am fully authorized and empowered by the Entity to execute
this Subscription Agreement and to purchase Common Stock, and that this
Subscription Agreement has been duly executed by me on behalf of the Entity and
constitutes a valid and binding obligation of the Entity in accordance with its
terms.



     ---------------------------------------------------------------------------
                                     (Signature of Authorized Representative)
SALES AGENT

     Name of Selected Placement Agent:
                                      --------------------------------  

     Name of Registered Representative:
                                       ------------------------------- 

ACCEPTANCE

     Subscription [ ] accepted [ ] rejected as of    , 1998.
                                          HEARTLAND WISCONSIN CORP.



                              By:
                                  -----------------------------------------  
                                     (Signature of Authorized Officer)


                                       A-2

   51





                         [Inside back cover -- graphic]


   52








                            HEARTLAND WISCONSIN CORP.


   53



                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     Sections 11.01 through 11.03 of the by-laws of the Registrant authorize
such corporation to indemnify its directors, officers, employees or agents to
the fullest extent permitted by Wisconsin law, as follows:

                                   ARTICLE XI
                                 INDEMNIFICATION

        SECTION 11.01. INDEMNIFICATION. The corporation shall, to the fullest
    extent authorized by ch. 180, indemnify a director or officer against
    liability and reasonable expenses incurred by the director or officer in
    a proceeding in which the director or officer was a party because he or she
    is or was a director or officer of the corporation. These indemnification
    rights shall not be deemed to exclude any other rights to which the
    director or officer may otherwise be entitled. The corporation may, to the
    fullest extent authorized by ch. 180, indemnify, reimburse or advance
    expenses of directors or officers.

        A director or officer who seeks indemnification under this Section 
    shall make a written request to the corporation. Indemnification
    under this Section is not required to the extent limited by the articles of
    incorporation under Section 12.02. Indemnification under this Section is
    not required if the director or officer has previously received
    indemnification or allowance of expenses from any person, including the
    corporation, in connection with the same proceeding.

        SECTION 11.02. LIMITED INDEMNIFICATION. The corporation's articles of
    incorporation may limit its obligation to indemnify under Section 12.01. A
    limitation under this Section applies if the first alleged act or omission
    of a director or officer for which indemnification is sought occurred while
    the limitation was in effect.

        SECTION 11.03. INDEMNIFICATION AND ALLOWANCE OF EXPENSES OF EMPLOYEES
    AND AGENT. The corporation shall, to the fullest extent authorized by ch.
    180, indemnify an employee who is not a director or officer of the
    corporation, to the extent that he or she has been successful on the merits
    or otherwise in defense of a proceeding, for all reasonable expenses
    incurred in the proceeding if the employee was a party because he or she
    was an employee of the corporation. In addition to the indemnification
    required by the preceding sentence, the corporation may indemnify and allow
    reasonable expenses of an employee or agent who is not a director or
    officer of the corporation to the extent provided by the articles of
    incorporation or by-laws, by general or specific action of the board of
    directors or by contract.

     Sections 180.0850 through 180.0859 of the Wisconsin Business Corporation 
Law provide for the indemnification of directors, officers and other employees 
of the Registrant, as follows:

     180.0850 DEFINITIONS APPLICABLE TO INDEMNIFICATION AND INSURANCE 
PROVISIONS. In Section. 180.0850 to 180.0859:
         (1) "Corporation" means a domestic corporation and any domestic or 
foreign predecessor of a domestic corporation where the predecessor 
corporation's existence ceased upon the consummation of a merger or other 
transaction.
         (2) "Director or officer" of a corporation means any of the following: 
             (a) An individual who is or was a director or officer of the 
                 corporation.
             (b) An individual who, while a director or officer of the 
                 corporation, is or was serving
         at the corporation's request as a director, officer, partner, trustee,
         member of any governing or decision-making committee, employee or 
         agent of another corporation or foreign corporation, partnership, 
         joint venture, trust or other enterprise.

                                     II - 1

   54



         (c) An individual who, while a director or officer of the corporation,
     is or was serving an employee benefit plan because his or her duties to the
     corporation also impose duties on, or otherwise involve services by, the
     person to the plan or to participants in or beneficiaries of the plan.
         (d) Unless the context requires otherwise, the estate or personal
     representative of a director or officer. 
     (3) "Expenses" include fees. costs, charges. disbursements, attorney fees 
and any other expenses incurred in connection with a proceeding.
     (4) "Liability" includes the obligation to pay a judgment, settlement,
penalty, assessment, forfeiture or fine, including an excise tax assessed with
respect to an employee benefit plan, and reasonable expenses.
     (5) "Party" includes an individual who was or is, or who is threatened to
be made, a named defendant or respondent in a proceeding.
     (6) "Proceeding" means any threatened, pending or completed civil,
criminal, administrative or investigative action, suit, arbitration or other
proceeding, whether formal or informal, which involves foreign, federal, state
or local law and which is brought by or in the right of the corporation or by
any other person. 
180.0851 MANDATORY INDEMNIFICATION. (1) A corporation shall indemnify a 
director or officer, to the extent that he or she has been successful on the 
merits or otherwise in the defense of a proceeding, for all reasonable expenses
incurred in the proceeding if the director or officer was a party because he 
or she is a director or officer of the corporation.
     (2) (a) In cases not included under sub. (1), a corporation shall indemnify
a director or officer against liability incurred by the director or officer in a
proceeding to which the director or officer was a party because he or she is a
director or officer of the corporation, unless liability was incurred because
the director or officer breached or failed to perform a duty that he or she owes
to the corporation and the breach or failure to perform constitutes any of the
following:
         1. A wilful failure to deal fairly with the corporation or its
         shareholders in connection with a matter in which the director or
         officer has a material conflict of interest. 
         2. A violation of the criminal law, unless the director or officer had 
         reasonable cause to believe that his or her conduct was lawful or no 
         reasonable cause to believe that his or her conduct was unlawful. 
         3. A transaction from which the director or officer derived an 
         improper personal profit. 
         4. Wilful misconduct. 
         (b) Determination of whether indemnification is required under this 
subsection shall be made under s. 180.0855.
         (c) The termination of a proceeding by judgment, order, settlement or
conviction, or upon a plea of no contest or an equivalent plea, does not, by
itself, create a presumption that indemnification of the director or officer is
not required under this subsection.
     (3) A director or officer who seeks indemnification under this section
shall make a written request to the corporation.
     (4) (a) Indemnification under this section is not required to the extent
limited by the articles of incorporation under s. 180.0852.
         (b) Indemnification under this section is not required if the director
or officer has previously received indemnification or allowance of expenses from
any person, including the corporation, in connection with the same proceeding.
180.0952 CORPORATION MAY LIMIT INDEMNIFICATION. A corporation's articles of
incorporation may limit its obligation to indemnify under s. 180.0851. Any
provision of the articles of incorporation relating to a corporation's power or
obligation to indemnify that was in existence on June 13, 1987, does not
constitute a limitation on the corporation's obligation to indemnify under s.
180.0851. A limitation under this section applies if the first alleged act or
omission of a director or officer for which indemnification is sought occurred
while the limitation was in effect. 
180.0853 ALLOWANCE OF EXPENSES AS INCURRED. Upon written request by a director 
or officer who is a party to a proceeding, a corporation may pay or reimburse
his or her reasonable expenses as incurred if the director or officer provides 
the corporation with all of the following:

                                     II - 2

   55
     (1) A written affirmation of his or her good faith belief that he or she
has not breached or failed to perform his or her duties to the corporation.
     (2) A written undertaking, executed personally or on his or her behalf, to
repay the allowance and, if required by the corporation, to pay reasonable
interest on the allowance to the extent that it is ultimately determined under
s. 180.0855 that indemnification under s. 180.0851(2) is not required and that
indemnification is not ordered by a court under s. 180.0854(2)(b). The
undertaking under this subsection shall be an unlimited general obligation of
the director or officer and may be accepted without reference to his or her
ability to repay the allowance. The undertaking may be secured or unsecured.
180.0854 COURT-ORDERED INDEMNIFICATION. (1) Except as provided otherwise by
written agreement between the director or officer and the corporation, a
director or officer who is a party to a proceeding may apply for indemnification
to the court conducting the proceeding or to another court of competent
jurisdiction. Application shall be made for an initial determination by the
court under s. 180.0855(5) or for review by the court of an adverse
determination under s. 180.0855(1), (2), (3), (4) or (6). After receipt of an
application, the court shall give any notice that it considers necessary.
     (2) The court shall order indemnification if it determines any of the 
         following:
     (a) That the director or officer is entitled to indemnification under 
Section. 180.0851 (1) or (2). If the court also determines that the 
corporation unreasonably refused the director's or officer's request for 
indemnification, the court shall order the corporation to pay the director's 
or officer's reasonable expenses incurred to obtain the court-ordered 
indemnification.
     (b) That the director or officer is fairly and reasonably entitled to
indemnification in view of all the relevant circumstances, regardless of whether
indemnification is required under s.180.0851(2). 180.0855 DETERMINATION OF 
RIGHT TO INDEMNIFICATION. Unless otherwise provided by the articles of 
incorporation or bylaws or by written agreement between the director or 
officer and the corporation, the director or officer seeking indemnification 
under s. 180.0851(2) shall select one of the following means for determining 
his or her right to indemnification:
     (1) By a majority vote of a quorum of the board of directors consisting of
directors who are not at the time parties to the same or related proceedings. If
a quorum of disinterested directors cannot be obtained, by majority vote of a
committee duly appointed by the board of directors and consisting solely of 2 or
more directors who are not at the time parties to the same or related
proceedings. Directors who are parties to the same or related proceedings may
participate in the designation of members of the committee.
     (2) By independent legal counsel selected by a quorum of the board of
directors or its committee in the manner prescribed in sub. (1) or, if unable to
obtain such a quorum or committee, by a majority vote of the full board of
directors, including directors who are parties to the same or related
proceedings.
     (3) By a panel of 3 arbitrators consisting of one arbitrator selected by
those directors entitled under sub. (2) to select independent legal counsel, one
arbitrator selected by the director or officer seeking indemnification and one
arbitrator selected by the 2 arbitrators previously selected.
     (4) By an affirmative vote of shares as provided in s.180.0725. Shares
owned by, or voted under the control of, persons who are at the time parties to
the same or related proceedings, whether as plaintiffs or defendants or in any
other capacity, may not be voted in making the determination.
     (5) By a court under s.180.0854.
     (6) By any other method provided for in any additional right to
indemnification permitted under s.180.0858. 
180.0856 INDEMNIFICATION AND ALLOWANCE OF EXPENSES OF EMPLOYEES AND AGENTS. 
(1) A corporation shall indemnify an employee who is not a director or officer 
of the corporation, to the extent that he or she has been successful on the 
merits or otherwise in defense of a proceeding, for all expenses incurred in 
the proceeding if the employee was a party because he or she was an employee of
the corporation.
     (2) In addition to the indemnification required by sub. (1), a corporation
may indemnify and allow reasonable expenses of an employee or agent who is not a
director or officer of the corporation to the extent provided by the articles of
incorporation or bylaws, by general or specific action of the board of directors
or by contract.

                                     II - 3

   56



180.0857 INSURANCE. A corporation may purchase and maintain insurance on behalf
of an individual who is an employee, agent, director or officer of the
corporation against liability asserted against or incurred by the individual in
his or her capacity as an employee, agent, director or officer or arising from
his or her status as an employee, agent, director or officer, regardless of
whether the corporation is required or authorized to indemnify or allow expenses
to the individual against the same liability under ss. 180.0851, 180.0853, 
180.0856 and 180.0858. 
180.0858 ADDITIONAL RIGHTS TO INDEMNIFICATION AND ALLOWANCE OF
EXPENSES. (1) Except as provided in sub. (2), ss. 180.0851 and 180.0853 do not
preclude any additional right to indemnification or allowance of expenses that
a director or officer may have under any of the following:
     (a) The articles of incorporation or bylaws.
     (b) A written agreement between the director or officer and the
corporation. 
     (c) A resolution of the board of directors. 
     (d) A resolution, after notice, by a majority vote of all of the 
corporation's voting shares then issued and outstanding.
     (2) Regardless of the existence of an additional right under sub. (1), the
corporation may not indemnify a director or officer, or permit a director or
officer to retain any allowance of expenses unless it is determined by or on
behalf of the corporation that the director or officer did not breach or fail to
perform a duty that he or she owes to the corporation which constitutes conduct
under s. 180.0851(2)(a)1, 2, 3 or 4. A director or officer who is a party to the
same or related proceeding for which indemnification or an allowance of expenses
is sought may not participate in a determination under this subsection.
     (3) Sections 180.0850 to 180.0859 do not affect a corporation's power to
pay or reimburse expenses incurred by a director or officer in any of the
following circumstances:
     (a) As a witness in a proceeding to which he or she is not a party.
     (b) As a plaintiff or petitioner in a proceeding because he or she is or
was an employee, agent, director or officer of the corporation. 
180.0859 INDEMNIFICATION AND INSURANCE AGAINST SECURITIES LAW CLAIMS. (1) It 
is the public policy of this state to require or permit indemnification, 
allowance of expenses and insurance for any liability incurred in connection 
with a proceeding involving securities regulation described under sub. (2) to 
the extent required or permitted under ss. 180.0850 to 180.0858.
     (2) Sections 180.0850 to 180.0858 apply, to the extent applicable to any
other proceeding, to any proceeding involving a federal or state statute, rule
or regulation regulating the offer, sale or purchase of securities, securities
brokers or dealers, or investment companies or investment advisors.

     The Registrant has not purchased insurance against costs which may be
incurred by it pursuant to the foregoing provisions of its Articles of
Incorporation of Incorporation and Bylaws, nor does it insure its officers and
directors against liabilities incurred by them in the discharge of their
functions as such officers and directors.

ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.


                                                                                         
         SEC registration fee................................................................ $     393.94
         NASD filing fee.....................................................................       630.00
         Brokers' expense allowance..........................................................    20,000.00 *
         Legal fees and expenses.............................................................    40,000.00 *
         Accounting fees and expenses........................................................    10,000.00 *
         Blue Sky fees and expenses..........................................................     2,500.00 *
         Listing fees and expenses...........................................................     1,500.00 *
         Printing and engraving..............................................................     4,500.00 *
         Miscellaneous.......................................................................       476.06 *
                                                                                              ------------ 
                  Total...................................................................... $  80,000.00 *



- ------------------
    *  Estimate


                                     II - 4

   57



ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES.

     On August 14, 1995, upon the incorporation of the Registrant, Frank P.
Giuffre and Dominic J. Giuffre, officers and directors of the Registrant, each
purchased 500 shares of its common stock for $5,000; no commissions or other
compensation were paid in connection with either transaction. Such sales were
made in reliance upon the exemption from registration under the Securities Act
of 1933, as amended, provided by Section 4(2) of such Act.

     From August 30, 1995 to January 18, 1996, the Registrant offered for sale
$750,000 in aggregate principle amount of its 10.25% Secured Nonrecourse Bonds
due December 31, 1997. $750,000 in aggregate principal amount of such Bonds were
sold (and prepaid in full on March 20, 1997) in private transactions to 35
individual investors (comprised of 14 accredited and 21 nonaccredited
investors), in reliance upon the exemption from registration under the
Securities Act of 1933, as amended, provided by Section 4(2) of such Act and
Rule 506 of Regulation D thereunder. An aggregate of $67,500 in commissions and
expense allowances was paid to broker-dealers participating in the distribution
of the offering.

     From May 2, 1996 to July 29, 1996, the Registrant offered for sale
$1,000,000 in aggregate principle amount of its 10.25% Asset-Backed Notes due
June 30, 1999. $177,000 in aggregate principal amount of such Notes was sold in
private transactions to 10 individual investors (comprised of 2 accredited and 8
nonaccredited investors), in reliance upon the exemption from registration under
the Securities Act of 1933, as amended, provided by Section 4(2) of such Act and
Rule 506 of Regulation D thereunder. An aggregate of $15,930 in commissions and
expense allowances was paid to broker-dealers participating in the distribution
of the offering.

     From August 23, 1996 to August 29, 1997, the Registrant offered for sale
$1,000,000 in aggregate principle amount of its 10.25% General Obligation Bonds
due December 31, 1999. $575,452 in aggregate principal amount of such Notes was
sold in private transactions to 27 individual investors (comprised of 9
accredited and 18 nonaccredited investors), in reliance upon the exemption from
registration under the Securities Act of 1933, as amended, provided by Section
4(2) of such Act and Rule 506 of Regulation D thereunder. An aggregate of
$51,791 in commissions and expense allowances was paid to broker-dealers
participating in the distribution of the offering.

ITEM 27. EXHIBITS.



   Exhibit
   Number                      Description
   ------                      -----------
           
     1.1     Underwriting Agreement
     3.1     Articles of Incorporation of the Registrant
     3.2     By-Laws of the Registrant
     4.1     Form of Underwriter's Warrant
     5.1     Opinion of Gordon F. Barrington, Esq., as to the legality of the Common Stock *
    10.1     Management Agreement *
    10.2     Employment Agreement between the Registrant and Scott A. Blair *
    23.1     Consent of Gordon F. Barrington, Esq. (included in Exhibit 5.1) *
    23.2     Consent of Kranitz & Philipp *
    23.3     Consent of Smrecek & Co., S.C. *
    24.1     Power of Attorney (included at Page II - 7)
    27.1     Financial Data Schedule

- --------------------------------------
     *  To be filed by amendment.


ITEM 28. UNDERTAKINGS.

     The undersigned small business issuer will provide to the Underwriters at
the closing specified in the Underwriting Agreement certificates in such
denominations and registered in such names as required by the Underwriters to
permit prompt delivery to each purchaser.

                                     II - 5

   58



     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the small
business issuer pursuant to the foregoing provisions, or otherwise, the small
business issuer has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Securities Act and is, therefore, unenforceable. In the event that a
claim for indemnification against such liabilities (other than the payment by
the small business issuer of expenses incurred or paid by a director, officer or
controlling person of the small business issuer in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered, the small business
issuer will, unless in the opinion of its counsel the matter has been settled by
controlling precedent, submit to a court of appropriate jurisdiction the
question of whether such indemnification by it is against public policy as
expressed in the Securities Act and will be governed by the final adjudication
of such issue.

     The undersigned small business issuer will:

     (1) For determining any liability under the Securities Act, treat the
information omitted from the form of prospectus filed as part of this
registration statement in reliance upon Rule 430A and contained in a form of
prospectus filed by the Registrant pursuant to Rule 424(b)(1) or (4) or 497(h)
under the Securities Act as part of this registration statement as of the time
the Commission declared it effective.

     (2) For determining any liability under the Securities Act, treat each
post-effective amendment that contains a form of prospectus as a new
registration statement for the securities offered in the registration statement,
and the offering of the securities at that time as the initial bona fide
offering of those securities.

     (3) File, during any period in which it offers or sells securities, a
post-effective amendment to this registration statement to:

           (i) Include any prospectus required by section 10(a)(3) of the Act;

           (ii) Reflect in the prospectus any facts or events which,
           individually or together, represent a fundamental change in the
           information in the registration statement; and

           (iii) Include any additional or changed material information on the
           plan of distribution.

     (4) For determining liability under the Act, treat each post-effective
amendment as a new registration statement of the securities offered, and the
offering of the securities at that time to be the initial bona fide offering.

     (5) File a post-effective amendment to remove from registration any of the
securities which remain unsold at the end of the offering.


                                     II - 6

   59



                                   SIGNATURES

         In accordance with the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements of filing on Form SB-2 and authorized this Registration
Statement to be signed on its behalf by the undersigned, in the City of
Milwaukee, State of Wisconsin, on March 20, 1998.

                                         HEARTLAND WISCONSIN CORP.

                                      
                                  By:       /s/ Frank P. Giuffre
                                      -----------------------------------  
                                          Frank P. Giuffre, President



                                POWER OF ATTORNEY

         Each person whose signature appears below on this Registration
Statement hereby constitutes and appoints Frank P. Giuffre and Dominic J.
Giuffre, and each of them, with full power to act without the other, his or her
true and lawful attorney-in-fact and agent, with full power of substitution and
resubstitution for him or her and in his or her name, place and stead, in any
and all capacities (until revoked in writing) to sign any and all amendments
(including post-effective amendments) to this Registration Statement, and to
file the same, with all exhibits thereto, and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary fully to all
intents and purposes as he or she might or could do in person thereby ratifying
and confirming all that said attorneys-in-fact and agents, or any of them, or
their, his or her substitute or substitutes, may lawfully do or cause to be done
by virtue hereof.

         In accordance with the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates stated.



             SIGNATURE                                      TITLE                         DATE
                                                                                 
       /s/ Frank P. Giuffre                             President, Treasurer          March 20, 1998
- ---------------------------------------           (Principal Executive, Financial
           Frank P. Giuffre                             and Accounting Officer)
                                                             and Director   
                                                           
       /s/ Dominic J. Giuffre                     Vice President, Secretary           March 20, 1998
- --------------------------------------                   and Director
           Dominic J. Giuffre                              

      /s/ Jeffrey M. Brewster                          Director                       March 20, 1998
- --------------------------------------
          Jeffrey M. Brewster

       /s/ Thomas H. Murphy                            Director                       March 20, 1998
- --------------------------------------
           Thomas H. Murphy


                                     II - 7

   60



                                 200,000 SHARES
                            HEARTLAND WISCONSIN CORP.
                                  COMMON STOCK


                                INDEX TO EXHIBITS



  Exhibit                                                                             Sequential
  Number                             Description                                     Page Number
  ------                             -----------                                     -----------
                                                                                
    1.1     Underwriting Agreement..................................................
    3.1     Articles of Incorporation of the Registrant.............................
    3.2     Bylaws of the Registrant................................................
    4.1     Form of Underwriter's Warrant...........................................
    5.1     Opinion of Gordon F. Barrington, Esq.,
                as to the legality of the common stock to be registered *
   10.1     Management Agreement *
   10.2     Employment Agreement between the Registrant and Scott A. Blair *
   23.1     Consent of Gordon F. Barrington, Esq. (included in Exhibit 5.1) *
   23.2     Consent of Kranitz & Philipp *
   23.3     Consent of Smrecek & Co., S.C. *
   24.1     Power of Attorney (included at Page II-7)...............................
   27.1     Financial Data Schedule.................................................

- ---------------------

     *   To be filed by amendment.




                                  Exhibit Index