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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
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FORM 10-K
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 28, 1997
OR
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO
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Commission File No. 0-27366
RAINFOREST CAFE, INC.
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(Exact name of registrant as specified in its charter)
MINNESOTA 41-1779527
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(State or other jurisdiction (I.R.S. Employer
of incorporation or organization) Identification No.)
720 SOUTH FIFTH STREET
HOPKINS, MINNESOTA 55343
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(Address of principal executive offices) (Zip Code)
(612) 945-5400
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(Registrant's telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act: NONE
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Securities registered pursuant to Section 12(g) of the Act: COMMON STOCK,
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NO PAR VALUE
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Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X No
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Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K.
As of March 20, 1998, 25,499,687 shares of the Registrant's Common Stock were
outstanding. The aggregate market value of the Common Stock held by
non-affiliates of the Registrant on such date, based upon the last sale price of
the Common Stock as reported on the Nasdaq National Market on March 20, 1998,
was $384,927,000. For purposes of this computation, affiliates of the Registrant
are deemed only to be the Registrant's executive officers and directors.
DOCUMENTS INCORPORATED BY REFERENCE
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PART II and IV - Portions of the Registrant's Annual Report to Shareholders for
the year ended December 28, 1997, are incorporated by reference into Items 5
through 8, inclusive.
PART III - Portions of the Registrant's definitive proxy statement in connection
with the annual meeting of the shareholders to be held on May 18, 1998, are
incorporated by reference into Items 10 through 13, inclusive.
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PART I
ITEM 1. BUSINESS
The following discussion contains trend information and other
forward-looking statements that involve a number of risks and uncertainties. The
actual results of Rainforest Cafe, Inc. (the "Company") could differ materially
from the Company's historical results of operations and those discussed in the
forward-looking statements. Factors that could cause actual results to differ
materially include, but are not limited to, those identified in "Certain
Factors."
The Company owns, operates and licenses large, high volume, themed
restaurant/retail facilities (a "Unit" or "Rainforest Cafe") under the name
"Rainforest Cafe -- A Wild Place to Shop and Eat." The Company's Units are
designed to provide a visually and audibly stimulating and entertaining rain
forest environment that appeals to a broad range of customers of all ages. Each
Rainforest Cafe consists of a Restaurant and a Retail Village. The Restaurant
provides an attractive value to customers by offering a full menu of high
quality food and beverage items, generous portions and excellent service in a
unique and exciting environment. The Retail Village features apparel, toys and
gifts with the Rainforest Cafe logo and other items reflecting the rain forest
theme.
THE RAINFOREST CAFE CONCEPT AND STRATEGY
The Company seeks to differentiate itself by providing high quality, freshly
prepared food and proprietary retail merchandise in a themed environment. The
key factors of the Company's market positioning and operating strategy are as
follows:
Distinctive Concept. The Company's rain forest theme is promoted by a
simulated unique rain forest environment throughout the Unit. Each Rainforest
Cafe features a visually and audibly exciting environment that usually includes
a variety of live tropical birds, exotic saltwater fish in large custom-designed
aquariums, animated robotic animals and sculpted banyan trees that create a
canopy of foliage. The dynamic rain forest atmosphere is further enhanced by
simulated thunder and lightning storms, tropical rain showers, waterfalls, mists
that emanate from extensive rock formations, and specially-developed aromatic
scents. This entertaining rain forest environment makes each Rainforest Cafe "A
Wild Place to Shop and Eat."
Broad-Based Appeal. Management believes that the Company's Rainforest Cafe
concept has broader appeal than other theme-based restaurant concepts because it
attracts customers of all ages. The Company's distinctive concept, combined with
high quality food and retail merchandise, make the Rainforest Cafe appealing to
children, teenagers, adults, and senior citizens.
High Profile Unit Locations. In order to take maximum advantage of the
Company's broad-based appeal, the Company believes that the placement of its
Units in high profile, heavy-traffic locations is critical to its success. By
being in such locations, the Company believes its Units appeal to both
destination customers as well as passers-by who are drawn to its visually and
audibly exciting environment. The Company believes that its format, as developed
at its existing Units, can be utilized in multiple high traffic locations with
favorable demographics such as shopping malls, entertainment centers and Disney
theme parks.
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High Quality Food. The Restaurant provides an attractive value to customers
by offering a moderately-priced, full menu of high quality food and beverage
items served in generous portions in a distinctive environment. The Restaurant
features a wide variety of beverages, appetizers, pastas, sandwiches, salads,
pizzas, burgers and full-platter entrees, presented in a visually appealing
manner. Menu items are prepared on-site using high quality ingredients. Lunch
and dinner entrees range in price from $7.99 to $18.99 and the average guest
check was approximately $13.00 for the fiscal year ended December 28, 1997.
Management believes that its high quality food contributes to a significant
level of repeat business.
Commitment to Retail and Building Brand Awareness. In order to enter the
Restaurant, all customers must pass through the Unit's Retail Village. The
Retail Village offers over 3,000 SKUs and includes apparel, toys and gifts with
the Rainforest Cafe logo and other items suggesting the rain forest theme. The
Company has also developed eight proprietary Animal Characters, each with a
distinct personality, as an additional method of merchandising its retail
products. The Company utilizes several of its Animal Characters for clothing,
toys and gifts. By offering items featuring the Rainforest Cafe logo and Animal
Characters, the Company believes it is continuing to build "brand equity" in the
Rainforest Cafe name that will allow it to attract more customers and to enhance
its competitive retail position. The Retail Village is also intended to be
educational, with displays of live exotic tropical birds and fish and an
animated talking tree that delivers environmental messages.
Focus on Customer Satisfaction. The Company is committed to staffing each
Unit with an experienced management team and providing its customers with
prompt, friendly and efficient service. A customer's experience is also enhanced
by the attitude and attention of Unit personnel, including "tour guides"
(greeters), "safari guides" (food servers), "navigators" (bartenders),
"pathfinders" (retail staff) and tropical bird curators. The Company recognizes
that, in order to maintain a high level of repeat customers and to attract new
business through word of mouth, it must provide superior customer service.
Commitment to Attracting and Retaining Quality Employees. By providing
extensive training and attractive compensation, the Company fosters a strong
corporate culture and encourages a sense of personal commitment from its
employees. The Company believes its compensation structure and positive
corporate culture enable it to attract and retain quality employees. The Company
believes that Unit management is important for the profitability of each
Rainforest Cafe and accordingly, places particular emphasis on recruiting
Unit-level Directors of Operations that have significant restaurant and
management experience. The Company anticipates that, prior to opening a Unit, a
Director of Operations will have been trained at one or more Rainforest Cafes
for four to six months. All full-time corporate employees and certain members of
Unit management are eligible to participate in the Company's 1995 Stock Option
Plan and all full-time employees are eligible to participate in the Company's
1997 Employee Stock Purchase Plan. All full-time employees who are not officers
or directors of the Company are eligible to participate in the Company's 1998
Stock Option Plan.
RAINFOREST CAFE FEATURES
To create a simulated rain forest environment, Rainforest Cafes generally
include:
Live Exotic Birds -- Most Rainforest Cafes display live exotic birds
such as macaws and
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cockatoos in the Retail Village. The Company has curators specifically devoted
to caring for the birds and fish and for answering guest questions. When the
exotic birds are not on display they are kept and maintained in a specially
designed "habitat room."
Aquariums -- Rainforest Cafes have large aquarium systems, including
walk-through aquariums that contain many varieties of saltwater fish from
locales such as Africa and South America. Aquariums range in size from 750 to
10,000 gallons and are placed throughout each Unit to maximize visibility to
customers.
Tropical Rainstorms and Waterfalls -- Simulated lightning and thunderstorms
"sweep" through each Rainforest Cafe every 20 to 30 minutes. Rainforest Cafes
also utilize a mist system emanating from rock formations throughout the Unit
and rain showers around the perimeter of the Restaurant and Mushroom Bar area.
Other Rainforest Cafe features include cascading waterfalls, fountains and a
ventilation system emitting a light floral aroma.
Trees, Foliage and Animated Animals -- The ceiling level of the Restaurant
and Retail Village of a Rainforest Cafe are intertwined with a "forest" of
sculpted life-like banyan trees that creates a canopy of foliage over diners and
shoppers. Each banyan tree is sculpted for a realistic presentation of its
overgrown root system. The Restaurant and Retail Village contains several rock
formations, abundant foliage and jungle-like scenes. Interspersed throughout the
facility are robotic animals such as life-size crocodiles, elephants, gorillas,
dolphins, snakes, butterflies and frogs.
Educational Commitment -- The Company makes each Rainforest Cafe an
environmentally educational experience. The Rainforest Cafe's talking banyan
tree "Tracy" delivers environmental messages to help educate and entertain
children. Each Rainforest Cafe has an on-site curator who educates customers,
including school groups, on the tropical birds and the rain forest. The curator
also makes numerous presentations at schools and community organizations.
UNIT ECONOMICS
The Company identifies its current and planned domestic Rainforest Cafes as
either "Mall" or "Icon" Units. The Mall Unit format generally ranges in size
from approximately 15,000 to 23,000 square feet and has between 300 and 450
restaurant seats. Mall Units are located primarily in high traffic shopping
malls such as Mall of America in Minneapolis Minnesota, South Coast Plaza in
Orange County, California and Tysons Corner Center I in McLean, Virginia, a
suburb of Washington D.C. The larger Icon Units are generally in excess of
20,000 square feet and have 400 to 600 restaurant seats (although some may be
slightly smaller). Icon Units are generally located in high traffic tourist
areas such as Downtown Disney Marketplace, the MGM Grand Hotel and Casino in Las
Vegas, Nevada and downtown Chicago. The Company's fourth Icon Unit opened at
Disney's Animal Kingdom theme park in March, 1998.
The Company's six Units that were open the entire fiscal year ended December
28, 1997, generated average revenues of $13.1 million during 1997. The Company's
ten Mall Units open at the end of 1997, were developed at an average cost of
$6.2 million, net of landlord contributions. Additionally, the Company incurred
average pre-opening costs of approximately $650,000 and purchased an average of
$300,000 of inventory in connection with each opening.
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Management anticipates that the majority of its future domestic Units will be
Mall Units and that average development cost, pre-opening cost and inventory
costs will be similar to these historical averages. The Company currently has
four Icon Units, and only one of these was open the entire fiscal year ended
December 28, 1997. The Company expects development costs for additional Icon
Units to range from $10 million to $15 million, net of landlord contributions.
In addition, the Company anticipates pre-opening costs for each Icon Unit of
$1.0 million to $1.5 million and expects to purchase approximately $500,000 of
inventory in connection with each opening.
Management believes that the Company's demonstrated ability to generate high
sales volumes and customer traffic at its existing Units enables it to obtain
attractive sites and negotiate favorable lease terms, including landlord
contributions.
CURRENT UNIT LOCATIONS
The following table sets forth certain information about the Company's
existing Units and international Units developed by licensees of the Company:
APPROXIMATE RESTAURANT
UNIT LOCATION SQUARE FOOTAGE SEATS DATE OPENED
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Domestic
Mall of America............... Bloomington, MN 14,900 295 October 1994
Woodfield Mall................ Schaumburg, IL 23,000 425 October 1995
Gurnee Mills.................. Gurnee, IL 20,000 300 June 1996
Downtown Disney Marketplace(1) Orlando, FL 30,000 550 July 1996
Tysons Corner Center I........ McLean, VA 19,500 350 October 1996
Sawgrass Mills................ Ft. Lauderdale, FL 20,000 350 November 1996
South Coast Plaza............. Costa Mesa, CA 17,000 300 June 1997
The Source.................... Westbury, Long Island, NY 22,000 375 September 1997
Downtown Chicago(1)........... Chicago, IL 23,000 375 October 1997
Grapevine Mills............... Dallas, TX 20,000 350 October 1997
Arizona Mills................. Phoenix, AZ 20,000 350 November 1997
Aventura Mall................. Miami, FL 21,500 350 December 1997
MGM Grand Hotel & Casino(1)... Las Vegas, NV 20,000 400 December 1997
Palisades Center.............. West Nyack, NY 22,500 375 March 1998
Disney's Animal Kingdom(1).... Orlando, FL 34,000 550 March 1998
International
London........................ London, England 18,000 300 June 1997
Cancun........................ Cancun, Mexico 16,000 220 August 1997
Mexico City................... Mexico City, Mexico 16,000 225 October 1997
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(1) Designates Icon Units.
EXPANSION PLANS AND SITE SELECTION
The following table sets forth certain information about the Company's
planned Units, all of which are subject to existing leases except where
otherwise indicated:
APPROXIMATE RESTAURANT DATE PLANNED TO BE
UNIT LOCATION SQUARE FOOTAGE SEATS OPENED
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Domestic
Ontario Mills............... Ontario, CA 20,000 350 Third Quarter 1998
Cherry Creek Mall........... Denver, CO 23,000 375 Third Quarter 1998
Menlo Park Mall(2).......... Edison, NJ 20,000 350 Third Quarter 1998
Great Lakes Crossing........ Detroit, MI 20,400 325 Fourth Quarter 1998
Franklin Mills (2).......... Philadelphia, PA 13,000 300 Fourth Quarter 1998
Burlington Mall (2)......... Burlington, MA 17,500 325 Fourth Quarter 1998
Oak Park Mall............... Oak Park, KS 14,000 300 Fourth Quarter 1998
International
Eaton Center................ Vancouver, Canada 18,000 325 Second Quarter 1998
Manchester.................. Manchester, England 17,000 350 Third Quarter 1998
Mundo E..................... Mexico City, Mexico 14,000 250 Fourth Quarter 1998
Festival Walk............... Hong Kong 17,000 350 Fourth Quarter 1998
Toronto(2).................. Toronto, Canada 17,500 325 Fourth Quarter 1998
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(1) Designates Icon Units.
(2) The Company has executed letters of intent or is negotiating leases with
respect to these Units.
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The Company's domestic site selection strategy is to locate its Units in
high profile, heavy traffic locations. A variety of factors are analyzed in the
site selection process, including local market demographics, site visibility,
business seasonality, construction costs and projected Unit economics. By
operating in high profile, heavy traffic locations, the Company believes its
Units appeal to both destination customers as well as passers-by who are drawn
to its visually and audibly exciting environment. The Company believes that its
format, as developed at its existing Units, can be utilized in a number of high
traffic venues with favorable demographics such as shopping malls, entertainment
centers and Disney theme parks.
While most of the future Rainforest Cafes will be located in shopping malls
or entertainment centers, the Downtown Disney Marketplace Unit is a stand-alone
facility located in Walt Disney World near Orlando, Florida. Customers are able
to enter the Downtown Disney Marketplace Unit without having to enter Disney's
adjacent theme parks. The Rainforest Cafe at Disney's Animal Kingdom in Walt
Disney World is also a stand-alone facility. The 34,000 square foot, 550 seat
Unit will be the only sit-down restaurant at Disney's Animal Kingdom. Because
the Rainforest Cafe is at the entrance to Disney's Animal Kingdom, patrons pass
by the Rainforest Cafe upon entering and leaving the park.
The Company's Disney leases provide, among other things, that the Company
will not own, operate, develop or manage a restaurant: (i) within a 75 mile
radius of Downtown Disney Marketplace or Disney's Animal Kingdom or (ii) in a
theme park located anywhere in the world that is not affiliated with Disney or
its affiliates. The Company also agreed that it would not open a Unit within 50
miles of current or future theme parks owned by Disney without giving Disney the
right of first refusal with regard to such proposed Unit. Disney waived its
radius restriction with respect to the Company's South Coast Plaza and Ontario
Mills Units. The Company is continuing discussions with Disney regarding opening
Rainforest Cafes at other locations; however, no assurance can be given that
other Disney sites will be developed. Additionally, the Company has granted MGM
Grand the right of first refusal, with certain exceptions, with respect to the
development of a Unit in any hotel/casino operation.
INTERNATIONAL LICENSE AND JOINT VENTURE AGREEMENTS
The Company has entered into five separate exclusive license arrangements
relating to the development of Rainforest Cafes in the United Kingdom and
Ireland, Mexico, Canada and certain countries and cities in Asia. These
Agreements have per Unit development fees of at least $100,000 and royalties
ranging from 3% to 10% of Unit sales. All Agreements, with the exception of the
agreement relating to the United Kingdom and Ireland, have area licensing fees
exceeding $500,000. For the fiscal year ended December 28, 1997, approximately
6% of the Company's total revenues were derived from international licensing
fees and royalties.
United Kingdom and Ireland. In August 1996, the Company entered into a
License and Area Development Agreement with Glendola Leisure Ltd. ("Glendola"),
an affiliate of the Foundation Group, a London-based hotel and restaurant
developer and operator, pursuant to which Glendola will develop five Units over
a ten year period in the United Kingdom and Ireland. Pursuant to this agreement,
the Company will have the option to purchase, prior to the opening of the Unit,
between 20% and 50% of the equity interest in any Unit developed by Glendola.
The Company has purchased a 20% ownership interest in the London Unit for
approximately $400,000 and has agreed to purchase a 49% ownership in the
Manchester Unit which is scheduled to open in the
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third quarter of 1998.
Mexico. In October 1996, the Company entered into a License and Area
Development Agreement with a subsidiary of Empresas de Comunicacion y
Entretenimiento ("ECE"), a Mexican-based restaurant owner and operator, pursuant
to which ECE will develop seven Units over a ten-year period in Mexico. Pursuant
to this agreement, ECE has developed Units in Cancun and in Mexico City, which
opened in August and October 1997, respectively. ECE intends to open an
additional Unit in Mexico City during the fourth quarter of 1998.
Canada. In March 1997, the Company entered a joint venture and exclusive
license agreement with the Elephant and Castle Group ("E & C"), a Vancouver
based owner and operator of Elephant and Castle pubs and restaurants. E & C and
the Company agreed to develop five Rainforest Cafes in Canada over a four-year
period. Under the terms of this agreement, the Company is also entitled to
receive a warrant to purchase 600,000 shares of E & C stock at $8.00 per share
exercisable for a period of five years. In addition, the Company and E & C have
a 50% equity interest in the joint venture Canadian Rainforest Restaurants, Inc.
("CRRI"). The Company will have the option to purchase E & C's interest in CRRI
after seven years based on a predetermined formula of cash flow and investment.
CRRI intends to open its first Canadian Unit near Vancouver during the second
quarter of 1998 and its second Canadian Unit in Toronto during the fourth
quarter of 1998.
Southeast Asia. In August 1997, the Company entered into a Master License
Agreement with Movie Dream Corporation ("MDC"), a subsidiary of Far East
Holdings International Limited, a Singapore-based holding company. Under the
terms of the agreement, MDC will develop a minimum of five Units over ten years.
Countries covered by this agreement include Singapore, Malaysia, Indonesia,
Thailand, the Philippines, Vietnam, Cambodia, Brunei and Burma. MDC has the
right to establish sub-franchisees within the territory, subject to certain
terms and conditions, which include a right of the Company to approve all
investors and all other rights in the license agreement. Pursuant to this
agreement, the Company will have the option to purchase, prior to the opening of
the Unit, up to 20% of the equity interest in any Unit developed by MDC. This
license agreement also grants MDC an option for the development rights to India,
subject to meeting future performance criteria.
Hong Kong. In March 1998, the Company entered into a Master Franchise
Agreement with Jungle Investment Limited ("JIL"), a Hong Kong based entity, to
develop a minimum of two units in a territory including Hong Kong, Macau,
Taiwan, and Shanghai. JIL has the right to establish sub-franchises within the
territory, subject to certain terms and conditions, such as the Company's right
to approve all shareholders of the sub-franchisee. Under the terms of this
agreement, JIL will develop a minimum of two restaurants over the next 27
months, if no restaurant is opened in Shanghai. If a restaurant is opened in
Shanghai, the minimum will be three restaurants over the next three years.
Pursuant to the agreement, the Company has a right to purchase, prior to the
opening of each Unit, up to 20% of the equity interest in any unit developed, as
well as 20% of JIL. The Company has agreed to purchase 20% ownership, for
approximately $1.8 million, in both JIL and the first Unit which is scheduled to
open in Hong Kong in the fourth quarter of 1998.
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RESTAURANT
For the fiscal year ended December 28, 1997, approximately 77.4% of the
Company's total revenues were derived from Restaurant sales. The Company
believes that Rainforest Cafes enjoy a high level of repeat business and
customer diversity because of the Company's commitment to providing high quality
food and customer service in an exciting and entertaining environment. Features
of the Restaurant are as follows:
Menu. The Company considers its extensive menu selection to be an
important factor in the appeal of its Restaurant and, accordingly,
continuous attention is devoted to the development of new menu items. The
Restaurant features casual cuisine that caters to broad customer
preferences. The menu presently offers several types of appetizers such as
"Jungle Chowder," "Rainforest Pita Quesadillas" and "Caribbean Chicken
Tenders." The menu also offers different types of pastas, sandwiches,
salads, pizzas, burgers and full-platter entrees, such as "Rasta Pasta" (bow
tie pasta tossed in a garlic cream sauce with grilled chicken, broccoli and
pesto), "The Old Man and the Sea" (swordfish sauteed in cajun spices topped
with corn and shrimp salsa), and "Rumble in the Jungle" (grilled pita bread
stuffed with roasted turkey and Caesar salad). A children's menu and
complete dessert selection are also available. Portions are generous and
significant attention is placed on presentation and the quality of
preparation. Lunch and dinner entrees range in price from $7.99 to $18.99.
The Restaurant's full-service bar, the "Mushroom Bar," features a number of
customized alcoholic and non-alcoholic drinks, such as the "Don't Panic It's
Organic" (carrot juice), the "Margarilla" (a margarita blended with orange
sherbet) and the "Spotted Chocolate Monkey" (fresh banana-chocolate syrup,
vanilla ice cream and banana liqueur). Alcoholic beverages are primarily
served to complement meals and accounted for approximately 10% of total
restaurant sales for the fiscal year ended December 28, 1997. The average
check per person for such period was approximately $13.00. Because the
Unit's menu is not tied to any particular type of food or beverage, the
Company can introduce and eliminate items based on local or current consumer
trends without altering its rain forest theme.
Decor. Restaurant decor is divided into distinctive dining environments
developed around the rain forest and other nature themes. Current themes
include the rainforest Atlas and waterfall, gorillas, elephants, tropical
fish and star gazing. Table decor complements the rain forest theme through
the use of brilliantly-colored tablecloths and upholstery with patterns of
animals, wildlife and plant life. In an effort to enhance the dining
experience, attempts are made to maximize restaurant seating near aquariums,
waterfalls, sculpted rock formations or one of the Restaurant's several
banyan trees. An integral part of the Restaurant is the "Mushroom Bar," the
"stem" of which consists of the bar with a "cap" extending over the
customers. Seating at the bar is provided by customized stools designed to
resemble the legs of wild animals.
Staffing. An important part of the Company's mission is to ensure that
during each visit to a Rainforest Cafe, customers receive excellent service.
To extend the adventure theme, Restaurant customers are greeted at the
entrance by "tour guides", food servers are known as "safari guides" and the
bartenders are known as "navigators." The "tour guides" at the front desk
are trained to communicate, via headsets, with the floor management staff
who greet Restaurant customers and seat them at their tables. The Company
believes that a customer's experience is enhanced by the attitude and
attention of its personnel. Customer service is
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based on a team approach so that each customer is continually attended to,
and employees go through extensive ongoing training to ensure consistent
service. The Company endeavors to hire experienced chefs and invests
substantial time training kitchen employees to maintain consistent food
preparation.
RETAIL VILLAGE
For the fiscal year ended December 28, 1997, approximately 22.0% of the
Company's total revenues were derived from retail sales. In order to enter the
Restaurant, all customers must pass through the Unit's Retail Village. The
Retail Village offers over 3,000 SKUs and includes apparel and gifts with the
Rainforest Cafe logo and other items with a rain forest theme such as toys and
educational games. The Company has also developed eight proprietary Animal
Characters, each with a distinct personality, including Cha! Cha!, an
adventuresome tree frog; Ozzie, a rascally orangutan; Rio, a colorful, tropical
macaw; Tuki Makeeta, an imaginative baby elephant; Nile, a proud crocodile;
Maya, a regal feline; Bamba, a gentle gorilla; and Iggy, a philosophical iguana.
These Animal Characters are designed to appeal to a broad range of customers,
thereby increasing retail sales and repeat business. The Company intends to
utilize several Animal Character for clothing and gifts. Custom designed
t-shirts and sweatshirts with colorful animals spelling out the "Rainforest
Cafe" logo and Animal Characters are signature items. By offering items
featuring the Rainforest Cafe logo and Animal Characters, the Company believes
it is continuing to develop "brand equity" in the Rainforest Cafe name that will
allow it to attract more customers and to enhance its competitive retail
position.
The Retail Village also includes a large selection of colorful rocks, plush
and animated toys and puppets, and educational and entertaining games and
puzzles. Gift items and other artifacts suggesting the rain forest theme,
including colorful animal figurines and prints, kitchen magnets, serving plates
and other tableware, handmade wood products and other unique rain forest related
home accessories, are also available. The Company varies its merchandise mix by
season and location and has developed specific retail profiles for mall Units,
discount center Units, and tourist Units
OPERATIONS, MANAGEMENT AND EMPLOYEES
The Company's ability to manage complex operations, including high volume
Restaurants and Retail Villages, has been, and will continue to be, central to
its overall success. The Company believes that its management must include
skilled personnel at all levels, including senior corporate management, Unit
Directors of Operations and other Unit employees. The Company's senior corporate
management, including the Company's Chairman and Chief Executive Officer, Lyle
Berman, has significant restaurant and retail experience. Gregory C. Carey, the
Company's Chief Operating Officer and Tim Gavigan, the Company's Vice President
of Operations each have over 20 years of restaurant experience. The Company's
three Regional Directors of Operations, each of whom have extensive experience
in the restaurant industry, supervise the opening of new Units, monitor quality
control and customer service, and are responsible for the financial performance
of the Units within their respective regions. The Company believes that Unit
management is important for the profitability of each Rainforest Cafe and
accordingly, places particular emphasis on recruiting Directors of Operations
that have significant restaurant and management experience. The Company
anticipates that, prior to opening a Unit, a Director of Operations and
executive chef will have been trained at one or more Rainforest Cafes for
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approximately six months and three months, respectively. All salaried Unit
employees attend one week of culturalization training.
The Company strives to maintain quality and consistency in each of its Units
through the careful training and supervision of personnel and the establishment
of, and adherence to, high standards relating to personnel performance, food and
beverage preparation, and maintenance of facilities. All managers must complete
an eight-week training program during which they are instructed in areas such as
food quality and preparation, customer service, and employee relations. New
staff members participate in approximately three weeks of training under the
close supervision of Company management. The Company has also prepared
operations manuals relating to food and beverage quality and service standards.
Management strives to instill enthusiasm and dedication in its employees,
regularly solicits employee suggestions concerning Company operations and
endeavors to be responsive to employees' concerns. In addition, the Company has
extensive and varied programs designed to recognize and reward employees for
superior performance. The Company believes that it has been able to attract high
quality, experienced restaurant and retail management and personnel with its
competitive compensation and bonus programs.
In general, each Unit has between 250 and 500 employees, although staffing
levels vary according to the size of the Unit. As of March 20, 1998, the Company
had approximately 5,000 employees, including 93 employees at its corporate
headquarters. The Company believes that its relationship with its employees is
good.
PURCHASING
The Company strives to obtain consistent quality items at competitive prices
from reliable sources. In order to maximize operating efficiencies and to
provide the freshest ingredients for its food products while obtaining the
lowest possible prices for the required quality, each Restaurant's management
team includes a purchasing manager who determines the daily quantities of food
items needed and orders such quantities from major suppliers at prices often
negotiated directly by the Company's corporate office. Food and supplies are
shipped directly to the Units. The Company purchases perishable food products
locally. The Company does not maintain a central food product warehouse or
commissary. With respect to retail products, the Company maintains over 3,000
SKUs, which it purchases from several suppliers. The Company maintains a
centralized warehouse for retail product distribution. The Company has not
experienced any significant delays in receiving restaurant or retail supplies
and equipment. The Company is not dependent on any one supplier for any of its
restaurant or retail goods. The Company is committed to private label
manufacturing, which it believes will improve the Company's retail margins due
to the lower cost of private label products. The Company has formed a joint
venture with a California company to purchase wholesale clothing items,
principally from foreign suppliers. Purchases by the Company from such joint
venture aggregated $2.3 million for the fiscal year ended December 28, 1997.
MANAGEMENT INFORMATION SYSTEMS/ACCOUNTING
The Company uses integrated management information systems that are designed
to accommodate significant expansion in the number of Units. These systems
include a computerized restaurant point-of-sale system which facilitates the
movement of customer food
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and beverage orders between the customer areas and kitchen operations, controls
cash, handles credit card authorizations, keeps track of revenues on a per
employee basis and provides management with revenue and inventory data. The
point-of-sale system is accessed by service personnel who are assigned
individual identification keys, guest orders are printed in the kitchen and bar
areas which eliminates the need to read handwritten tickets. The Company's
retail point of sale, merchandising and distribution system allows management to
track retail inventory daily. The point-of-sale system electronically transfers
data nightly to Company headquarters. The Company also uses a computerized time
management system, which determines the time worked by each employee, allows
management to gather data and schedule work hours, and produces payroll reports.
Each Unit also uses computerized systems to control and gather data with respect
to food, beverage, retail and supplies inventories.
The Company's automated Unit-level systems provide data for posting directly
to the Company's general ledger and to other accounting subsystems. The
automated general ledger system provides various management reports comparing
current and prior operating results as well as measuring performance against
predetermined operating budgets. The results are reported to and reviewed with
Company management. Such reporting includes (i) weekly reports of revenues, cost
of revenues and selected controllable Unit expenses, (ii) detailed monthly Unit
performance reports of revenues and expenses and (iii) monthly reports of Unit-
by-Unit and administrative and occupancy expense performance.
MARKETING AND PROMOTION
To date, the Company has primarily relied upon "word of mouth" advertising
to attract customers to its Rainforest Cafes. The Company also utilizes outdoor
billboards, distinctive exterior signage and limited print advertising. The
unique and dynamic environment of the Rainforest Cafe and its tropical bird
habitat have resulted in a significant amount of unsolicited positive media
publicity. Additionally, the Company has attempted to create equity in its
"Rainforest Cafe" name by offering items featuring the Rainforest Cafe logo and
Animal Characters. At certain Units, the Company employs a Group Sales Manager
who is responsible for promoting and arranging corporate and other group
catering events at the Unit.
COMPETITION
The restaurant and specialty retail businesses are highly competitive. In
the restaurant industry, competition is based primarily upon price, service,
food quality and location. There are numerous well-established competitors,
including national, regional and local restaurant chains, possessing
substantially greater financial, marketing, personnel and other resources than
the Company. The Company also competes on a general basis with a large variety
of national and regional restaurant operations, as well as with locally owned
restaurants, diners, and other establishments that offer moderately priced food.
The Company competes with other theme restaurants in the highly competitive and
developing theme restaurant market. Other restaurants and companies utilize the
rain forest or related themes. Additionally, the Company competes with a number
of well-established specialty retailers possessing substantially greater
financial, marketing, personnel and other resources than the Company. In the
retail industry, competition is based primarily upon merchandise selection,
price and customer service. There can be no assurance that the Company will be
able to respond to various competitive factors affecting the restaurant and
retail industries.
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The performance of individual Units may also be affected by factors such as
traffic patterns, demographic considerations, and the type, number and location
of competing restaurants. In addition, factors such as inflation, increased
food, labor and employee benefit costs, and the availability of experienced
management and hourly employees may also adversely affect the restaurant and
retail industries in general and the Company's Units in particular. Restaurant
and retail operating costs may be further affected by increases in the minimum
hourly wage, unemployment tax rates, real estate taxes and similar matters over
which the Company has no control.
REGULATION
Restaurants are subject to licensing and regulation by state and local
health, sanitation, safety, fire, and other authorities and are also subject to
state and local licensing and regulation of the sale of alcoholic beverages and
food. Additionally, businesses that maintain or sell animals are subject to
additional levels of state and local health and sanitation regulations. Having
tropical birds as part of the Rainforest Cafe concept requires the Company to
adhere to stringent health codes that prohibit crossover between kitchen workers
and animal handlers, and any exchange of air from the bird areas to the rest of
the Unit. The Company overcame this problem at its existing Units that utilize
live birds by installing specially designed air exhaust hoods for the birds'
perch area. Additionally, a separate waste disposal system is provided for the
birds. Although, to date, the Company has satisfied animal-related licensing
authorities for its existing Units, no assurance can be given that the Company
will be able to maintain such approvals or obtain such approvals at other
locations. Difficulties or failure in obtaining required licenses and approvals
will result in delays in, or cancellation of, the opening of Units. Retail
establishments are also subject to licensing and regulation by safety, fire and
other authorities on the state and local level.
TRADEMARKS AND INTELLECTUAL PROPERTY
The Company's ability to implement successfully its Rainforest Cafe concept
will depend in part on its ability to further establish "brand equity" through
the use of its trademarks, service marks, trade dress and other proprietary
intellectual property, including its name and logos, the Animal Characters and
unique features of its rain forest theme decor. It is the Company's policy to
seek to protect and to defend vigorously its rights to this intellectual
property.
The Company's original logo incorporating "RAINFOREST CAFE" and the mark "A
WILD PLACE TO SHOP AND EAT" are federally registered service marks for the
Company's Restaurant and Retail Village. The Company also owns a federal
registration for the mark "RAINFOREST" for the Company's restaurant services.
The Company has filed and has pending several federal trademark applications for
"RAINFOREST CAFE" in various formats and for a variety of goods and services.
The Company is also in the process of protecting its proprietary Animal
Characters by the filing of copyright applications and, in certain instances,
trademark registration applications. While the Company expects that these
additional applications will result in registrations affording the Company
additional protections, there is no assurance that all of these applications
will issue as registrations.
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There is also no assurance that any of the Company's rights in any of its
intellectual property will be enforceable, even if registered, against any prior
users of similar intellectual property or competitors of the Company who seek to
utilize similar intellectual property in areas where the Company operates or
intends to conduct operations. The failure to enforce any of the Company's
intellectual property rights could have the effect of reducing the Company's
ability to capitalize on its efforts to establish brand equity. The Company is
aware of trademark applications, registrations and uses that may accord to third
parties certain rights in the words "rain forest" or in certain elements of some
of the proprietary Animal Character names and illustrations with respect to
utilization of these marks on certain clothing and retail products. The
existence of any such third party rights could result in claims of infringement
against the Company with respect to its uses of "Rainforest Cafe" or its Animal
Characters. The Company is currently involved in litigation with a party that
alleges that the Company's restaurants infringe its trade dress rights. Although
the Company does not expect this lawsuit to have a materially adverse result on
the Company or its business, in the event this matter is not successfully
resolved, or in the event the Company encounters other claims of infringement,
it is possible that the Company's operations could be materially limited or that
the Company may have to pay damages.
CERTAIN FACTORS
In addition to the factors discussed elsewhere in this Annual Report or Form
10-K, the following are important factors that could cause actual results or
events to differ materially from those contained in any forward-looking
statements made by or on behalf of the Company.
GROWTH FACTORS/EXPANSION STRATEGY
Future growth will depend to a substantial extent on the Company's ability
to increase the number of its Units. The Company's primary strategy is to
develop new Rainforest Cafes in shopping malls, urban entertainment centers and
Disney theme parks. Because of the relatively large size of each Rainforest Cafe
and the Company's site selection criteria, the availability of desirable
locations may be limited and the Company may be hindered in finding suitable
locations for the development of new Units. Additionally, the Company's ability
to open additional Units will depend upon a number of other factors including
the ability of the Company to negotiate leases on acceptable terms, timely
approval of local regulatory authorities, acceptance of the Rainforest Cafe
concept in new markets, and the general state of the economy. Finally, the
capital resources required to develop each new Unit are significant.
The Company's ability to open and successfully operate additional Units will
also depend upon the hiring and training of skilled Unit management personnel
and the general ability to successfully manage growth, including monitoring
Units and controlling costs, food quality and customer service. Accordingly,
there can be no assurance that the Company will be able to open new Units or
that, if opened, those Units can be operated profitably.
LIMITED BASE OF OPERATIONS
The combination of the relatively small number of Unit locations and the
significant investment associated with each new Unit may cause the operating
results of the Company to fluctuate significantly and adversely affect the
profitability of the Company. Poor operating results at any one Unit or a delay
in the planned opening or non-opening of a Unit could
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materially affect the profitability of the entire Company. Furthermore, the
Company is expected to derive a significant portion of its revenues from its
Units located in Walt Disney World. Because of the substantial financial
requirements associated with opening new Units, the investment risk related to
any one Rainforest Cafe is much larger than that associated with most other
companies' restaurant or retail revenues. The Company's new Units typically open
at maximum capacity. The Company's short history indicates that a Unit's
revenues may decrease during such Unit's second year of operations. Other
restaurant companies opening to similarly high per unit sales often do not show
significant comparable store sales increases.
Some of the Company's Units, have been or will be developed at newly
constructed shopping malls that have no operating history. As the Company
continues to develop Units in newly constructed shopping malls, the Company
could experience delays in openings similar to that experienced in the Palisades
Center Unit, the anticipated opening of which had been delayed for approximately
one year due to factors beyond the Company's control. The poor performance of
these malls could also negatively impact these Units and the financial
performance of the Company. Similarly, Disney's Animal Kingdom has no operating
history and the performance of this Unit and its scheduled opening are also
subject to the risks of new developments.
STOCK PRICE VOLATILITY
Since the Company's initial public offering in April 1995, the market price
of the Company's Common Stock fluctuated substantially and could fluctuate
substantially in the future due to a variety of factors, including market
perception of the Company's ability to achieve successfully its planned rapid
growth, quarterly operating results of the Company or other restaurant and
retail companies, the trading volume in the Company's Common Stock, changes in
general conditions in the economy, the financial markets or the restaurant or
retail industries, or other developments affecting the Company or its
competitors. In addition, the stock market is subject to extreme price and
volume fluctuations. This volatility has had a significant effect on the market
prices of securities issued by many companies for reasons unrelated to the
operating performance of these companies.
DEPENDENCE ON DISCRETIONARY CONSUMER SPENDING
The success of the Company's operations depends to a significant extent on a
number of factors relating to discretionary consumer spending, including
economic conditions affecting disposable consumer income, the overall success of
the malls, entertainment centers and Disney theme parks in which Units are
located and the continued popularity of theme restaurants generally and the
Company's rain forest concept in particular. Theme restaurants are susceptible
to shifts in consumer preferences and may experience a decline of revenue growth
or of actual revenues as consumers tire of the related theme.
RISKS ASSOCIATED WITH INTERNATIONAL OPERATIONS
The Company has license agreements pursuant to which its licensees will
develop Units in the United Kingdom and Ireland, Mexico, Canada, Southeast Asia
and Hong Kong and intends to enter into other license agreements in the future.
A Unit opened in London in June 1997, in Cancun in August 1997 and in Mexico
City in October 1997. Accordingly, the Company's concept is relatively untested
outside of the United States, and no assurance can be given that
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any international location will be successful. The Company's continued success
is dependent to a substantial extent on its reputation, and its reputation may
be affected by the performance of certain licensee-owned Units over which the
Company will have limited control. In addition, the Company has invested equity
capital in its London Unit and is likely to continue to invest equity capital in
certain other of its international Units. Such investments are likely to range
from approximately $400,000 to $1.5 million per Unit. Any international
operations of the Company will also be subject to certain external business
risks such as exchange rate fluctuations, political instability and a
significant weakening of a local economy in which a foreign Unit is located. In
addition, it may be more difficult to register and protect the Company's
intellectual property rights in certain foreign countries.
LEASES
The Company has entered into long-term leases relating to each of its
existing domestic Units and has entered into leases or letters of intent with
respect to certain of its planned domestic Units. These leases are or will be
non-cancelable by the Company (except in limited circumstances) and have or will
have annual base rents ranging from $200,000 to $1.0 million (except for Leases
related to certain Icon Units). Additional facilities developed by the Company
are likely to be subject to similar long-term leases which are non-cancelable by
the Company. If an existing or future Unit does not perform at a profitable
level, and the decision is made to close the Unit which may be deemed a default
under such Unit's lease, the Company may nonetheless be committed to perform its
obligations under the applicable lease which would include, among other things,
payment of the respective base rent for the balance of the respective lease
term. The leases related to the Downtown Disney Marketplace and Disney's Animal
Kingdom Units are cancelable by the landlord at any time upon sixty days notice
and payment of the Company's unamortized value of leasehold improvements and an
amount equal to the net operating income generated by such Unit for the previous
lease year. With regard to certain of the Company's leases, in the event the
Company fails to achieve specified gross sales by a certain date, such leases
may be terminated by the landlord. If such a termination were to occur at these
locations, the Company would lose a Unit without necessarily receiving an
adequate return on its investment.
DEPENDENCE ON KEY PERSONNEL
The Company's future success will depend largely on the efforts and
abilities of the Company's senior corporate management. Since April 1997, the
Company has been operating with an interim President, Kenneth W. Brimmer, who is
also a director of the Company. Mr. Brimmer has limited restaurant and retail
experience. Although the Company is actively searching for a President, no
assurance can be given that a new President will be retained in the near future.
Lyle Berman, the Company's Chairman and Chief Executive Officer, serves on four
boards of public companies. Mr. Berman devotes approximately 15% of his time to
the Company.
ITEM 2. PROPERTIES
The Company presently intends to lease the facilities for each of its Units.
It has entered into long-term ten year leases with respect to its existing Mall
of America, Woodfield Mall, Gurnee
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Mills, Walt Disney World Marketplace, Tysons Corner Center I, Sawgrass Mills,
The Source, Grapevine Mills, Arizona Mills, Aventura Mall, MGM Grand, Palisades
Center, and Disney's Animal Kingdom units, and its planned Units at and Cherry
Creek Mall, Great Lakes Crossing, and Oak Park Mall. The Company also has
entered into an eleven year lease for South Coast Plaza and a fifteen year lease
for its downtown Chicago location. The Company's leases with Disney are
cancelable by the landlord at any time upon 60 days notice and payment by Disney
of the Company's unamortized value of leasehold improvements at the Downtown
Disney Marketplace Unit or Disney's Animal Kingdom Unit, respectively, and an
amount equal to the net operating income generated by such Unit for the previous
lease year. With regard to the Tysons Corner Center I and Cherry Creek Mall
leases, in the event the Company fails to achieve specified gross sales by a
certain date, the lease may be terminated by the landlords. The Company's leases
typically have annual base rent and percentage rents that range from 5 to 18
percent depending upon location and volume of sales.
The Company's executive offices, including retail warehouse space, are
located in Hopkins, Minnesota, under a lease, which terminates in June 2000.
ITEM 3. LEGAL PROCEEDINGS
SHAREHOLDER CLASS ACTION LITIGATION
The Company and certain executive officers of the Company are named as
defendants in seven separate purported class action complaints, indicated
below, alleging violations by the Company and such executive officers of
certain Federal securities laws. All complaints were filed in the United States
District Court for the District of Minnesota. These complaints each allege that
the defendants violated Federal securities laws by making misrepresentations
and omissions regarding the Company's performance and future prospects during
the respective class periods while individually selling the Company's Common
Stock. With the exception of the Amy Stern, v. Rainforest Cafe, Inc., et
al. complaint, all of these complaints purport to seek relief on behalf of a
class of plaintiffs who purchased the Company's Common Stock during the period
between October 20, 1997 and January 6, 1998. The Company believes these claims
are without merit and intends to defend these claims vigorously.
Amy Stern v. Rainforest Cafe, Inc., et al. was filed January 12, 1998
and involves claims against the Company, Kenneth W. Brimmer, Ercu Ucan, and
Steven W. Schussler (each executive officers and directors of the Company) and
Mark Bartholomay, Mark S. Robinow and Gregory C. Carey (each executive offers of
the Company). The Stern complaint purports to seek relief on behalf of a class
of plaintiffs who purchased the Company's Common Stock during the period between
August 5, 1997 and January 6, 1998.
Emanuel Massing v. Lyle Berman, et al. was filed January 14, 1998 and
involves the claims against the Company, Lyle Berman, Kenneth W. Brimmer, Ercu
Ucan, Steven W. Schussler, Mark Bartholomay, Mark S. Robinow, and
Gregory C. Carey.
Wayne Stern and Sherry Bernstein v. Rainforest Cafe, Inc., et al. was
filed January 14, 1998 and involves claims against the Company, Lyle Berman,
Kenneth W. Brimmer, Ercu Ucan, Steven W. Schussler, and Mark S. Robinow.
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Thomas R. Obinger v. Lyle Berman, et al. was filed January 23, 1998 and
involves claims against the Company, Lyle Berman, Kenneth W. Brimmer, Ercu
Ucan, Steven W. Schussler, Mark Bartholomay, Mark S. Robinow, and Gregory C.
Carey.
Patricia Tempest v. Rainforest Cafe, Inc., et al. was filed February 4,
1998 and involves claims against the Company, Lyle Berman, Kenneth W. Brimmer,
Ercu Ucan, Steve W. Schussler, and Mark S. Robinow.
David Maltz v. Rainforest Cafe, Inc., et al. was filed February 23,
1998 and involves claims against the Company, Lyle Berman, Kenneth W. Brimmer,
Ercu Ucan, Steven W. Schussler, and Mark S. Robinow.
Rosalie Cutter v. Rainforest Cafe, Inc., et al. was filed February 27,
1998 and involves claims against the Company, Lyle Berman, Kenneth W. Brimmer,
and Mark Robinow.
SHAREHOLDER DERIVATIVE LITIGATION
Luis San Andres, derivatively on behalf of Rainforest Cafe, Inc. vs. Kenneth
W. Brimmer, et al. was filed on February 10, 1998 in the United States District
Court for the District of Minnesota. The Luis San Andres complaint purports to
seek relief on behalf of the Company against Kenneth W. Brimmer, Mark
Bartholomay, Gregory C. Carey, Mark S. Robinow, Ercu Ucan, Steven W. Schussler
and Lyle Berman and the Company as a nominal defendant. The complaint alleges
that the defendants breached their respective fiduciary duties to the Company
and were unjustly enriched as a result of certain trading activity.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
No matter was submitted to a vote of the Company's security holders during
the fourth quarter of the fiscal year ended December 28, 1997 other than in Part
II, Item 4 of the Company's Form 10-Q for the quarterly period ended September
28, 1997.
EXECUTIVE OFFICERS OF THE REGISTRANT
The following sets forth certain information with respect to each person who
is a director or executive officer of the Company:
Lyle Berman, age 56 has been Chairman of the Board and Chief Executive
Officer of the Company since its inception in February 1994. Mr. Berman was
Chief Executive Officer of Grand Casinos, Inc. from October 1990 to March, 1998
and has been Chairman of the Board of Grand Casinos, Inc. and its predecessor
since October 1990. Mr. Berman is also a director of G-III Apparel Group,
Innovative Gaming Corporation of America, New Horizons Kids Quest, Inc., and
Wilsons-The Leather Experts, Inc. ("Wilsons"). Mr. Berman was Chief Executive
Officer and Chairman of Stratosphere Corporation from July 1996 through July
1997. Stratosphere Corporation filed for reorganization under Chapter 11 of the
U.S. Bankruptcy Code in January 1997.
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Kenneth W. Brimmer, age 42 has been President of the Company since April
1997, Treasurer since September 1995 and involved with the Company in various
capacities since its inception. Mr. Brimmer was employed by Grand Casinos, Inc.
and its predecessor from October 1990 to January, 1998 as Special Assistant to
the Chairman and Chief Executive Officer, Lyle Berman. Mr. Brimmer is also a
director of New Horizons Kids Quest, Inc. and Oxboro Medical International, Inc.
Steven Schussler, age 42 has been Executive Vice President-Development of
the Company since its inception and a director of the Company since January
1995. From 1983 to February 1992, Mr. Schussler was an officer of Juke Box
Saturday Night of Minneapolis, Inc. ("JBSN"), a 1950's and 1960's theme
restaurant and nightclub.
Ercu Ucan, age 42 has been Executive Vice President-Retail of the Company
since its inception and a director of the Company since January 1995. From
September 1992 until December 1993, Mr. Ucan served as President of the Orjin
Textile Group in Istanbul, Turkey, a garment factory employing approximately 150
persons. From January 1989 until August 1992, Mr. Ucan served as Director of
Trend Merchandising and Director of Product Development for Wilsons.
Mark Robinow, age 41 has been Senior Vice President and Chief Financial
Officer since November 1995. From August 1993 to June 1995, Mr. Robinow served
as Senior Vice President and Chief Financial Officer of Edina Realty, Inc., the
country's fourth largest residential real estate brokerage company. From
December 1986 to August 1993, Mr. Robinow served as Chief Financial Officer,
Secretary and Treasurer of Ringer Corporation, a publicly held manufacturer of
natural lawn and garden products for the consumer market. Mr. Robinow is a
certified public accountant.
Gregory C Carey, age 45 has been Chief Operating Officer since March, 1998
and served as Senior Vice President-Operations from August 1996 to March, 1998.
From May 1996 to August 1996, Mr. Carey served as Director of Operations at the
Company's Downtown Disney Marketplace Unit. From June 1994 to May 1996, Mr.
Carey served as Director of Operations at the Company's Mall of America Unit.
From July 1989 to June 1994, Mr. Carey served as Senior General Manager at
Restaurants Unlimited, Inc., an upscale restaurant operating company. From
November 1987 to July 1989, Mr. Carey served as Regional Manager at General
Mills Restaurants, Inc.
Mark L. Bartholomay, age 38 has been Senior Vice President-International
Development and Operations of the Company since February 1997. From May 1995 to
February 1997 Mr. Bartholomay served as a Vice President and research analyst of
Dain Bosworth Incorporated, an investment banking firm. From April 1993 to May
1995, Mr. Bartholomay was Senior Vice President and Regional Director of
Corporate Finance for Principal Financial Securities, Inc. From February 1992 to
April 1993, Mr. Bartholomay was Vice President and Chief Financial Officer for
Universal International, Inc. Prior to that, Mr. Bartholomay worked in
investment banking from December 1985 to February 1992.
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Stephen Cohen, age 40 has been General Counsel and Vice President of Real
Estate since August 1997. From October 1987 to July 1997, Mr. Cohen served in
various capacities at The Musicland Group, Inc., including Leasing Manager and
as Associate General Counsel.
PART II
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
The inside back cover of the Company's Annual Report to Shareholders for the
fiscal year ended December 28, 1997, is incorporated herein by reference.
The Company has never paid any cash dividends with respect to its Common
Stock and the current policy of the Board of Directors is to retain any earnings
to provide for the growth of the Company.
ITEM 6. SELECTED FINANCIAL DATA
The inside front cover of the Company's Annual Report to Shareholders for
the fiscal year ended December 28, 1997, is incorporated herein by reference.
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
Pages 10 through 15 of the Company's Annual Report to Shareholders for the
fiscal year ended December 28, 1997, are incorporated herein by reference.
ITEM 8. FINANCIAL STATEMENTS
Pages 16 through 27 of the Company's Annual Report to Shareholders for the
fiscal year ended December 28, 1997, are incorporated herein by reference.
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE
None.
PART III
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
The information beginning immediately following the caption "Election of
Directors" to, but not including, the caption "Executive Compensation" in the
Company's Proxy Statement, to be filed with the Securities and Exchange
Commission within 120 days after the close of the Company's fiscal year ended
December 28, 1997 and forwarded to stockholders prior to the
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Company's 1998 Annual Meeting of Shareholders (the "1998 Proxy Statement"), is
incorporated herein by reference.
ITEM 11. EXECUTIVE COMPENSATION
The information in the 1998 Proxy Statement beginning immediately following
the caption "Executive Compensation" to, but not including, the caption
"Compensation Committee Interlocks and Insider Participation," is incorporated
herein by reference.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The information in the 1998 Proxy Statement beginning immediately following
the caption "Voting Securities and Principal Holders Thereof" to, but not
including, the caption "Election of Directors," is incorporated herein by
reference.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
The information in the 1998 Proxy Statement under the caption "Certain
Transactions" is incorporated herein by reference.
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PART IV
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
FORM 8-K
(a)(1) Financial Statements:
Page
----
Consolidated Balance Sheets 16
as of December 28, 1997 and December 29, 1996
Consolidated Statements of Operations for the fiscal years ended 17
December 28, 1997, December 29, 1996 and December 31, 1995
Consolidated Statements of Shareholders' Equity for the fiscal years 18
ended December 28, 1997, December 29, 1996 and December 31, 1995
Consolidated Statements of Cash Flows for the fiscal years ended 19
December 28, 1997, December 29, 1996 and December 31, 1995
Notes to Financial Statements 20
Report of Independent Public Accountants 27
---------------------------
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(a)(3) Exhibits
3.1 Articles of Incorporation, as amended. (1)
3.2 By-laws. (1)
10.1 Lease Agreement by and between Mall of America, Inc. and the Company
dated March 31, 1994. (1)
10.2 Lease Agreement by and between the Company and Woodfield Mall dated
April 1995. (2)
10.3 Lease Agreement by and between the Company and Walt Disney World dated
September 6, 1995. (3)
10.4 Company's 1995 Stock Option and Compensation Plan. (1)
10.5 Employment Agreement dated February 1, 1995 by and between the
Company and Steven W. Schussler. (1)
10.6 Indemnification Agreement dated April 6, 1995 by and between the
Company and Steven Schussler. (1)
10.7 Form of Director Stock Option Agreement dated April 7, 1995. (1)
10.8 Lease Agreement by and between the Company and Trump Taj Mahal
Associates dated December 6, 1995.(3)
10.9 Form of Lease Agreement by and between the Company and Strato-Retail
LLC.(4)
10.10 Company's 1996 Employee Stock Purchase Plan. (4)
10.11 Company's 1997 Director Stock Option Plan
13. Annual Report to Shareholders for the
fiscal year ended December 28, 1997.
21. Subsidiaries of Company.
27. Financial Data Schedule.
- ----------
(1) Incorporated herein by reference to the Company's Registration Statement on
Form SB-2, File No. 33-89256C.
(2) Incorporated herein by reference to the Company's Form 10-QSB for the
quarter ended April 2, 1995.
(3) Incorporated herein by reference to the Company's Registration Statement on
Form S-1, File No. 33-99836.
(4) Incorporated herein by reference to the Company's Form 10-K for the fiscal
year ended December 29, 1996.
(b) Reports on Form 8-K.
No Current Reports on Form 8-K were filed during the fourth quarter ended
December 28, 1997.
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SIGNATURES
In accordance with Section 13 or 15(d) of the Exchange Act, the
registrant caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.
RAINFOREST CAFE, INC.
Registrant
Date: March 30, 1998 By: /s/ Lyle Berman
---------------
Name: Lyle Berman
Title: Chief Executive Officer
In accordance with the Exchange Act, this report has been signed below by
the following persons on behalf of the registrant and in the capacities
indicated on March 30, 1998.
NAME TITLE
Chairman of the Board and Chief Executive
/s/ Lyle Berman Officer (principal executive officer)
- ----------------------------------
Lyle Berman
/s/ Kenneth W. Brimmer President, Secretary, Treasurer and Director
- ----------------------------------
Kenneth W. Brimmer
/s/ Gregory C. Carey Chief Operating Officer
- ----------------------------------
Gregory C. Carey
/s/ Steven W. Schussler Senior Vice President and Director
- ----------------------------------
Steven W. Schussler
/s/ Ercu Ucan Senior Vice President and Director
- ----------------------------------
Ercu Ucan
/s/ David L. Rogers Director
- ----------------------------------
David L. Rogers
Director
- ----------------------------------
Joel N. Waller
Chief Financial Officer (principal financial
/s/ Mark S. Robinow officer and principal accounting officer)
- ----------------------------------
Mark S. Robinow
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