1
                                                                   EXHIBIT 23.01





                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the Prospectuses
constituting part of the Registration Statements on Form S-3 (Nos. 33-20731,
33-38846 and 33-49875) and the Registration Statements on Form S-8 (Nos.
2-77316, 33-27293, 33-27294,  33-40651 and 33-53403) of Kellogg Company of our
report dated January 30, 1998 appearing on page 32 of the Annual Report to
Stockholders which is incorporated in this Annual Report on Form 10-K.  We also
consent to the incorporation by reference of our report on the Financial
Statement Schedule, which appears on page 11 of this Form 10-K.


PRICE WATERHOUSE LLP

Battle Creek, Michigan
March 27, 1998