<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FTD INC.
FOR THE 3-MOS ENDED MAR-31-98 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JUN-30-1998
<PERIOD-START>                             JUL-01-1997
<PERIOD-END>                               MAR-31-1998
<CASH>                                           4,564
<SECURITIES>                                         0
<RECEIVABLES>                                   32,772
<ALLOWANCES>                                     2,698
<INVENTORY>                                     10,805
<CURRENT-ASSETS>                                54,620
<PP&E>                                          44,932
<DEPRECIATION>                                  29,494
<TOTAL-ASSETS>                                 152,892
<CURRENT-LIABILITIES>                           63,233
<BONDS>                                         58,029
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             0
<OTHER-SE>                                      23,068
<TOTAL-LIABILITY-AND-EQUITY>                   152,892
<SALES>                                         14,751
<TOTAL-REVENUES>                                42,187
<CGS>                                           11,423
<TOTAL-COSTS>                                   25,266
<OTHER-EXPENSES>                                14,517
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               2,257
<INCOME-PRETAX>                                    147
<INCOME-TAX>                                       187
<INCOME-CONTINUING>                               (40)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      (40)
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0