<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM KELLOGG
COMPANY AND SUBSIDIARIES CONSOLIDATED FINANCIAL STATEMENTS FOR THE THREE MONTHS
ENDED MARCH 31, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                         165,200
<SECURITIES>                                         0
<RECEIVABLES>                                  661,600
<ALLOWANCES>                                   (8,400)
<INVENTORY>                                    451,100
<CURRENT-ASSETS>                             1,577,600
<PP&E>                                       5,027,200
<DEPRECIATION>                             (2,230,900)
<TOTAL-ASSETS>                               5,032,200
<CURRENT-LIABILITIES>                        1,762,700
<BONDS>                                      1,417,700
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       103,700
<OTHER-SE>                                     928,400
<TOTAL-LIABILITY-AND-EQUITY>                 5,032,200
<SALES>                                      1,642,900
<TOTAL-REVENUES>                             1,642,900
<CGS>                                          781,800
<TOTAL-COSTS>                                  781,800
<OTHER-EXPENSES>                               561,900
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              29,100
<INCOME-PRETAX>                                270,100
<INCOME-TAX>                                    99,400
<INCOME-CONTINUING>                            170,700
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   170,700
<EPS-PRIMARY>                                      .42
<EPS-DILUTED>                                      .42