<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM VALUEVISION
INTERNATIONAL INC'S CONSOLIDATED BALANCE SHEET AS OF JULY 31, 1998 AND
CONSOLIDATED STATEMENTS OF OPERATIONS FOR THE THREE AND SIX MONTH PERIODS ENDED
JULY 31, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH CONSOLIDATED
FINANCIAL STATEMENTS AS FILED ON FORM 10-Q
</LEGEND>
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-1999
<PERIOD-START>                             FEB-01-1998
<PERIOD-END>                               JUL-31-1998
<CASH>                                      37,458,053
<SECURITIES>                                 4,139,908
<RECEIVABLES>                               14,943,965<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                 20,228,766
<CURRENT-ASSETS>                            96,776,393
<PP&E>                                      14,937,710<F2>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                             141,796,748
<CURRENT-LIABILITIES>                       32,142,722
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       254,647
<OTHER-SE>                                 106,917,039
<TOTAL-LIABILITY-AND-EQUITY>               141,796,748
<SALES>                                     87,758,283
<TOTAL-REVENUES>                            87,758,283
<CGS>                                       50,973,984
<TOTAL-COSTS>                               93,184,046
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                             17,032,733
<INCOME-TAX>                                 6,474,000
<INCOME-CONTINUING>                         10,558,733
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                10,558,733
<EPS-PRIMARY>                                      .40
<EPS-DILUTED>                                      .40
<FN>
<F1>ACCOUNTS RECEIVABLE REPRESENTS AMOUNTS NET OF ALLOWANCES FOR DOUBTFUL ACCOUNTS
<F2>PROPERTY AND EQUIPMENT REPRESENTS AMOUNTS NET OF ACCUMULATED DEPRECIATION
</FN>