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                                                                 EXHIBIT 10.2(r)


                           UNIVERSAL FOODS CORPORATION

                            MANAGEMENT INCENTIVE PLAN
                         FOR ELECTED CORPORATE OFFICERS

I.       THE PLAN

         The name of this Plan is the Universal Foods Corporation Management
         Incentive Plan for Elected Corporate Officers. The purpose of this Plan
         is to promote the interests of the shareholders and to provide
         incentive to those elected officers who can contribute most to the
         profitability of the Company. It is separate and distinct from other
         Company incentive plans currently in effect.

II.      DEFINITIONS

         In this Plan, the terms used will have the following definitions:

         A.       "Board of Directors" means the Board of Directors of Universal
                  Foods Corporation.

         B.       "Bonus Award" means an award, either paid currently or paid on
                  a deferred basis, as the result of the operation of this Plan.

         C.       "Bonus Provision" means monies available for distribution as
                  Bonus Awards as the result of the operation of this Plan.

         D.       "Committee" means the committee provided for in Section III.

         E.       "Company" means Universal Foods Corporation.

         F.       "Employee" means any employee regularly employed by Universal
                  Foods Corporation or any of its subsidiaries and paid on a
                  salary basis.

         G.       "Fiscal Year Salary" means base pay earned during the period
                  October 1 through September 30 each Company operating year
                  exclusive of any incentive or supplemental payments by the
                  Company.

         H.       "Independent Auditors" means with respect to any fiscal year,
                  the independent public accounts appointed by the Board of
                  Directors to certify to the Board of Directors the financial
                  statements of the Company.




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MANAGEMENT INCENTIVE PLAN FOR ELECTED CORPORATE OFFICERS
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         I.       "Operating Income After Taxes" is defined as net earnings, as
                  shown in the Company's Statement of Consolidated Earnings as
                  certified by the Company's Independent Auditors, plus the
                  after-tax costs of interest on long-term and short-term debt
                  and the Bonus Awards for that fiscal year. This amount shall
                  be further adjusted for extraordinary items of income or
                  expense if, in the opinion of the Committee, it is appropriate
                  to do so.

         J.       "Plan" means this Management Incentive Plan for Major 
                  Corporate Executives.

         K.       "Subsidiary" means with respect to any year, any corporation
                  in which Universal Foods Corporation owns a stock interest of
                  more than 50%, and the financial results of whose operations
                  are consolidated with those of the Company in the financial
                  statements included in the annual report to shareholders for
                  that year.

III.     COMMITTEE

         A.       The Board of Directors shall appoint a Compensation and
                  Development Committee composed of at least three
                  non-management members of the Company's Board of Directors.
                  This Committee shall be known as the "Committee" and shall
                  have full power and authority to interpret and administer the
                  Plan in accordance with the Regulations. No member of the
                  Committee shall be eligible to participate in the Plan while a
                  member of the Committee.

         B.       The Board of Directors may, from time to time, remove members
                  from the Committee or add members thereto; and vacancies on
                  the Committee, however caused, shall be filled by action of
                  the Board of Directors. The Committee shall select one of its
                  members as Chairman and shall hold its meetings at such times
                  and places as it may determine. A majority of its members
                  shall constitute a quorum. All determinations of the Committee
                  shall be made by a majority of its members. Any decision or
                  determination reduced to writing and signed by a majority of
                  the members of the Committee shall be as fully effective as if
                  it had been made at a meeting of the Committee duly called and
                  held. The members of the Committee may receive such
                  compensation for their services as the Board of Directors may
                  determine.




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MANAGEMENT INCENTIVE PLAN FOR ELECTED CORPORATE OFFICERS
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IV.      PLAN ADMINISTRATION

         The Committee shall have the power to adopt eligibility and other rules
         not inconsistent with the provisions of the Plan (hereinafter referred
         to as the "Regulations" and attached hereto as "Exhibit A") for the
         administration thereof and to alter, amend, or revoke any Regulations
         so adopted.

V.       PLAN PARTICIPATION

         Participation in the Plan shall be in accordance with the Regulations.

         A.       At the beginning of each fiscal year, the Chairman, President
                  and Chief Executive Officer shall submit to the Committee a
                  written list of recommended participants in the Plan for that
                  year.

         B.       Not all officers and major executives need to be selected as
                  participants, and selection as a participant one year does not
                  automatically ensure selection in future years.

         C.       At the end of each fiscal year, the Chairman, President and
                  Chief Executive Officer shall submit to the Committee a
                  written list of recommendations as to the amount of Bonus
                  Award each participant in the Plan should receive for that
                  fiscal year.

         D.       The Committee's selection of the Employees to whom a Bonus
                  Award shall be made and its determination of the amount and
                  method of payment of each such Bonus Award shall be final.

         E.       This Plan is not a part of the Company's regular compensation
                  plan nor is it part of the Employee's regular compensation.

VI.      BONUS AWARD

         The performance measurement upon which the Bonus Award is based is
         determined in accordance with the Regulations for each fiscal year.




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MANAGEMENT INCENTIVE PLAN FOR ELECTED CORPORATE OFFICERS
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VII.     CHANGE OF CONTROL OF COMPANY

         In the event of a change of control of the Company in accordance with
         an Employee's Severance or Employment Agreement and the Employee's
         subsequent termination of employment without cause by the successor
         entity, the "Change of Control Benefits" under the Employee's Severance
         or Employment Agreement in respect to this Plan shall be received as a
         severance payment by the Employee.

VIII.    SUCCESSORS AND ASSIGNS

         If the Company sells, assigns or transfers all or substantially all of
         its business and assets to any person, excluding affiliates of the
         Company, or if the Company merges into or consolidates or otherwise
         combines with any person which is a continuing or successor entity,
         then the Company shall assign all of its right, title and interest in
         this Plan as of the date of such event to the person which is either
         the acquiring or successor corporation, and such person(s) shall assume
         and perform from and after the date of such assignment all of the
         terms, conditions and provisions imposed by this Plan upon the Company.

         In case of such assignment by the Company and of such assumption and
         agreement by the Company and of such person(s), all further rights as
         well as all other obligations of the Company under this Agreement
         thenceforth shall cease and terminate and thereafter the expression
         "the Company" wherever used herein shall be deemed to mean such
         person(s).

IX.      PLAN AMENDMENTS

         The Board of Directors may suspend or discontinue the Plan at anytime.




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                           UNIVERSAL FOODS CORPORATION
                            MANAGEMENT INCENTIVE PLAN
                         FOR ELECTED CORPORATE OFFICERS
                                REGULATIONS F-99

These Regulations apply to the Elected Corporate Officers Management Incentive
Plan for the fiscal year October 1, 1998 through September 30, 1999.

1.     Participants will be notified of their selection and be provided with a
       copy of the Plan with specific provisions related to their level of
       participation.

2.     An Employee may be selected as a participant after the beginning of a
       fiscal year and, if eligible, may receive, at the discretion of the
       Committee, a Bonus Award prorated to reflect duration of Plan
       participation.

3.     A participant may receive a Bonus Award based on prorated participation
       in more than one plan, if eligible to do so, under provisions of the
       plan(s).

4.     The Bonus Award granted to individual participants shall be based upon
       achievement of defined EPS objectives and, in certain cases, division
       sales operating profit as defined by the Management Incentive Plan for
       Division Presidents, copy attached if applicable.

5.     The following schedule shows the maximum Bonus Award, as a percent of
       Fiscal Year Salary, that may be granted to various levels of participants
       under the Plan:



                                                               Division
       Title/Level                                     EPS        SOP     Total
       -----------                                     ---        ---     -----

                                                                   
       Chairman, President & r                         85.0%     00.0%      85%
         Chief Executive Officer

       Vice President-Group Executive
       Vice President & Chief Financial Officer
       Vice President, Administration                  65.0%     0.00%      65%

       Divisional Presidents                           18.0%     42.0%      60%

       Corporate Staff Officers                        45.0%     0.00%      45%



6.     The bonus award amount may, at the sole discretion of the Chairman,
       President and Chief Executive Officer, be adjusted up or down by five to
       twenty percent (5% to 20%) to recognize individual performance.

7.     The Bonus Award shall not be paid to participants who resigned or were
       discharged for cause prior to their receiving the Bonus Award unless the
       Committee decides otherwise.





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MANAGEMENT INCENTIVE PLAN FOR ELECTED CORPORATE OFFICERS
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8.     If an Employee ceases to be a Plan participant during the fiscal year as
       a result of death, disability, or retirement under the Company's ESOP,
       the Employee or his/her estate may, at the discretion of the Committee,
       receive a pro-rata Bonus Award based upon the number of months spent as a
       participant.

       In such cases, the Committee may, at its discretion, increase the Bonus
       Award up to, but not in excess of, the amount that would have been earned
       for a full year of participation




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EXHIBIT B - PERFORMANCE MEASURES
ELECTED CORPORATE OFFICERS

                           UNIVERSAL FOODS CORPORATION

                            MANAGEMENT INCENTIVE PLAN
                         FOR ELECTED CORPORATE OFFICERS
                            PERFORMANCE MEASURES F-99


NAME                                TITLE
- ----                                -----








                        MAXIMUM BONUS AWARD AS PERCENTAGE
                              OF FISCAL YEAR SALARY
- -------------------------------------------------------------------------------


                                    DIVISION
       EPS                            SOP                     TOTAL
       ---                            ---                     -----





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EXHIBIT C - PERFORMANCE MEASURES - SCHEDULE
ELECTED CORPORATE OFFICERS

                           UNIVERSAL FOODS CORPORATION

                            MANAGEMENT INCENTIVE PLAN
                         FOR ELECTED CORPORATE OFFICERS
                       PERFORMANCE MEASURES-SCHEDULE F-99

GUIDELINES

Upon the determination of the amount of the Bonus Provision for the fiscal year,
an amount may be awarded by the Committee as a Bonus Award to selected Plan
participants according to the following guidelines:

       1.         Formula Award

                  The F-99 objective is to attain a Corporate Earnings Per Share
                  for the fiscal year of $_________ (Target).




                 
                 EARNINGS PER SHARE (EPS)                    PERCENTAGE OF
                                                             FORMULA AWARD
                 
                                                                
                                                                   5%
                 
                                                                  10%
                 
                                                                  15%
                 
                                                                  20%
                 
                                                                  25%
                 
                                                                  30%
                 
                                                                  35%
                 
                                                                  40%
                 
                                                                  45%
                 
                                                                  50%
                 
                                                                  55%
                 
                                                                  60%
                 
                                                                  65%
                 
                                                                  72%
                 
                                                                  79%
                 
                                                                  86%
                 
                                                                  93%
                 
                                                                  100%


                 

       2.         Special Adjustments

                  Upon the recommendation of the Chairman, President and Chief
                  Executive Officer, the Committee may approve special
                  adjustments to Earnings Per Share necessary to give
                  consideration to unbudgeted and/or unplanned situations which
                  developed after finalization of the operating budget. Such
                  adjustments will be submitted for consideration only if
                  required to correct major inequities.