<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM 
VALUEVISION INTERNATIONAL, INC.'S CONSOLIDATED BALANCE SHEET AS OF JANUARY
31, 1999 AND CONSOLIDATED STATEMENT OF OPERATIONS FOR THE TWELVE-MONTH PERIOD
ENDED JANUARY 31, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
CONSOLIDATED FINANCIAL STATEMENTS AS FILED ON FORM 10-K.
</LEGEND>
<MULTIPLIER> 1000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-31-1999
<PERIOD-START>                             FEB-01-1998
<PERIOD-END>                               JAN-31-1999
<CASH>                                          44,264
<SECURITIES>                                     2,606
<RECEIVABLES>                                   19,466<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                     21,101
<CURRENT-ASSETS>                                98,320
<PP&E>                                          14,069<F2>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 141,770
<CURRENT-LIABILITIES>                           32,684
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           259
<OTHER-SE>                                     108,152
<TOTAL-LIABILITY-AND-EQUITY>                   141,770
<SALES>                                        203,728
<TOTAL-REVENUES>                               203,728
<CGS>                                          117,757
<TOTAL-COSTS>                                  212,297
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                  7,491
<INCOME-TAX>                                     2,852
<INCOME-CONTINUING>                              4,639
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     4,639
<EPS-PRIMARY>                                      .18
<EPS-DILUTED>                                      .18
<FN>
<F1>ACCOUNTS RECEIVABLE REPRESENTS AMOUNTS NET OF ALLOWANCES FOR DOUBTFUL ACCOUNTS.
<F2>PROPERTY AND EQUIPMENT REPRESENTS AMOUNTS NET OF ACCUMULATED DEPRECIATION.
</FN>