<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM (A) VALUE
VISION INTERNATIONAL, INC'S CONSOLIDATED BALANCE SHEET AS OF APRIL 30, 1999 AND
CONSOLIDATED STATEMENT OF OPERATIONS FOR THE THREE-MONTH PERIOD ENDED APRIL 30,
1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH (B) CONSOLIDATED
FINANCIAL STATEMENTS AS FILED ON FORM 10-Q.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-31-2000
<PERIOD-START>                             FEB-01-1999
<PERIOD-END>                               APR-30-1999
<CASH>                                          65,003
<SECURITIES>                                    21,153
<RECEIVABLES>                                   23,563<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                     24,061
<CURRENT-ASSETS>                               143,030
<PP&E>                                          13,601<F2>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 193,641
<CURRENT-LIABILITIES>                           40,581
<BONDS>                                              0
<PREFERRED-MANDATORY>                           28,151
<PREFERRED>                                          0
<COMMON>                                           261
<OTHER-SE>                                     124,648
<TOTAL-LIABILITY-AND-EQUITY>                   193,641
<SALES>                                         53,142
<TOTAL-REVENUES>                                53,142
<CGS>                                           30,663
<TOTAL-COSTS>                                   52,800
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 10,442
<INCOME-TAX>                                     4,074
<INCOME-CONTINUING>                              6,368
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,368
<EPS-BASIC>                                        .24
<EPS-DILUTED>                                      .22
<FN>
<F1>Accounts Receivable represents amounts net of allowances for doubtful accounts.
<F2>Property and equipment represents amounts net of accumulated depreciation.
</FN>