<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM VALUEVISION
INTERNATIONAL, INC.'S CONSOLIDATED BALANCE SHEET AS OF JULY 31, 1999 AND
CONSOLIDATED STATEMENT OF OPERATIONS FOR THE SIX-MONTH PERIOD ENDED JULY 31,
1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH CONSOLIDATED
FINANCIAL STATEMENTS AS FILED ON FORM 10-Q.
</LEGEND>

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-2000
<PERIOD-START>                             FEB-01-1999
<PERIOD-END>                               JUL-31-1999
<CASH>                                         211,797
<SECURITIES>                                    54,368
<RECEIVABLES>                                   28,922<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                     23,421
<CURRENT-ASSETS>                               333,062
<PP&E>                                          13,252<F2>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 385,620
<CURRENT-LIABILITIES>                           38,506
<BONDS>                                              0
<PREFERRED-MANDATORY>                           41,484
<PREFERRED>                                          0
<COMMON>                                           370
<OTHER-SE>                                     305,260
<TOTAL-LIABILITY-AND-EQUITY>                   385,620
<SALES>                                        111,016
<TOTAL-REVENUES>                               111,016
<CGS>                                           66,023
<TOTAL-COSTS>                                  110,363
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 12,171
<INCOME-TAX>                                     4,755
<INCOME-CONTINUING>                              7,416
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     7,416
<EPS-BASIC>                                        .26
<EPS-DILUTED>                                      .22
<FN>
<F1>Accounts Receivable represents amounts net of allowances for doubtful accounts.
<F2>Property and equipment represents amounts net of accumulated depreciation.
</FN>